글로벌 농촌관광 시장 규모, 점유율 및 추세 분석 보고서 – 산업 개요 및 2031년까지의 예측

농촌관광 시장 분석

농촌관광 시장은 여행객들이 자연, 농장, 지역 문화와 연결되는 독특하고 진정한 경험을 점점 더 추구함에 따라 상당한 성장을 경험하고 있습니다. 이 부문에는 농장 체류, 포도원 투어, 직접 농산물 따기 체험, 지속 가능한 농업 관행에 대한 교육 워크숍을 포함한 다양한 활동이 포함됩니다. 최근의 발전은 환경적으로 지속 가능한 관행으로의 전환을 강조했으며, 많은 농촌관광 사업자가 환경을 의식하는 소비자를 유치하기 위해 친환경 이니셔티브를 채택하고 있습니다. 또한 디지털 마케팅과 소셜 미디어의 부상으로 농장은 제품을 효과적으로 홍보하여 ​​더 광범위한 대상 고객에게 다가가 가시성을 높일 수 있었습니다. 예를 들어, 많은 농장은 온라인 플랫폼을 활용하여 가상 투어와 온라인 체험 예약을 제공하여 여행객의 편의성에 대한 수요가 증가하고 있습니다. 게다가 도시 인구가 계속 확장됨에 따라 농촌 관광에 대한 관심이 증가하여 더 많은 방문객이 농촌관광 목적지로 몰리고 있습니다. 결과적으로 이 시장은 지속적인 확장을 위해 준비되었으며, 농부와 농촌 지역 사회에 수익성 있는 기회를 제공하는 동시에 농업 관행과 지역 생태계에 대한 인식을 높이는 데 도움이 됩니다.

농촌관광 시장 규모

글로벌 농촌관광 시장 규모는 2023년에 63억 4천만 달러로 평가되었으며, 2031년까지 95억 1천만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 5.20%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층적인 전문가 분석, 가격 분석, 브랜드 점유율 분석, 소비자 설문 조사, 인구 통계 분석, 공급망 분석, 가치 사슬 분석, 원자재/소모품 개요, 공급업체 선택 기준, PESTLE 분석, Porter 분석 및 규제 프레임워크가 포함됩니다.

농촌관광 시장 동향

“농장에서 식탁까지의 경험의 부상”

농촌 관광 시장은 더 많은 여행객이 지역 농업과 시골 생활 방식을 연결하는 진정한 경험을 추구함에 따라 상당한 성장을 경험하고 있습니다. 주목할 만한 추세 중 하나는 농장에서 식탁까지의 경험의 증가로, 방문객이 과일 따기, 요리 수업, 지역 포도원에서 와인 시음과 같은 실습 활동에 참여합니다. 예를 들어, 버지니아의 Blueberry Hill Farm은 방문객에게 블루베리를 직접 따고 신선하고 현지에서 조달한 재료를 사용한 요리 워크숍을 즐길 수 있는 기회를 제공합니다. 이러한 추세는 지역 농산물 소비를 장려하고 지역 사회 참여를 강화함으로써 관광객을 유치하고 지역 경제를 지원합니다. 또한 농촌 관광 목적지는 지속 가능한 농업 관행에 대한 워크숍과 같은 교육적 구성 요소를 점점 더 통합하여 농업 문제에 대한 인식을 높이고 있습니다. 소비자가 웰빙과 지속 가능성을 계속 우선시함에 따라 농촌 관광 시장은 더욱 확장될 준비가 되어 있으며 방문객과 농부 모두에게 독특한 기회를 제공합니다.

보고서 범위 및 농촌관광 시장 세분화 

Agritourism Market Definition

Agritourism refers to a type of tourism that involves visiting farms or rural areas to engage in activities related to agriculture and farming. This can include experiences such as farm tours, fruit or vegetable picking, wine tasting, educational workshops, and participating in farm-based events. Agritourism aims to provide visitors with a deeper understanding of agricultural practices, promote local produce, and enhance the connection between consumers and food sources. It offers unique experiences to tourists and supports local economies and encourages sustainable farming practices.

Agritourism Market Dynamics

Drivers

• Growing Food and Beverage Industry

The growing interest in sustainable travel has led to a notable shift in consumer preferences towards eco-friendly tourism options. Agritourism, in particular, offers travelers the unique opportunity to immerse themselves in local farming practices while supporting sustainable agriculture. For instance, visitors to a vineyard may participate in organic grape harvesting and learn about sustainable winemaking processes, all while enjoying breathtaking countryside views. Such hands-on experience enriches their understanding of food production and fosters a deeper connection with the land and the community. As a result, agritourism appeals significantly to environmentally conscious tourists who prioritize sustainability in their travel choices, seeking to reduce their carbon footprint while contributing to local economies. Moreover, agritourism initiatives often include educational components, such as workshops on organic farming or conservation efforts, further driving the agritourism market.

• Rising Awareness of Local Food Movements

The rising awareness of local food movements has significantly influenced tourist preferences, with many travelers eager to understand the origins of their food. The farm-to-table movement, which emphasizes sourcing ingredients directly from local farms, has garnered widespread popularity, driving interest in agritourism. Tourists are increasingly seeking authentic experiences that connect them with local food producers, and agritourism offers just that. For instance, a visit to a family-run farm allows guests to participate in picking seasonal fruits, learning about sustainable farming practices, and enjoying meals prepared with freshly harvested ingredients. Such experiences provide food enthusiasts with the chance to taste the freshest produce and deepen their appreciation for local agriculture and its impact on the community. This trend is further supported by the growing demand for transparency in food sourcing, prompting tourists to choose agritourism as a way to support local farmers and gain firsthand knowledge of the food production process, ultimately driving the market expansion.

Opportunities

• Rising Digital Marketing and Social Media Integration

The rise of digital marketing and social media has revolutionized the agritourism sector by enabling businesses to reach a wider audience and engage potential visitors more effectively. Agritourism operators can leverage platforms like Instagram, Facebook, and TikTok to showcase their unique offerings, share captivating visuals of farm activities, and promote seasonal events, thereby attracting new customers and generating buzz around their experiences. For instance, Lyman Orchards in Connecticut uses social media to highlight its pick-your-own fruit experiences, seasonal festivals, and farm-to-table dining options, successfully drawing in families and food enthusiasts. Additionally, implementing online booking systems simplifies the reservation process for visitors, allowing them to secure their experiences with ease and reducing administrative burdens for the operators. . By capitalizing on digital marketing strategies and efficient online booking, agritourism businesses can significantly expand their market reach and tap into the growing demand for authentic, farm-based experiences, ultimately creating wider opportunities for the market.

• Increasing Government Support

Governments worldwide are increasingly recognizing the potential of agritourism to bolster local economies and preserve rural heritage, leading to the implementation of various support measures. For instance, in the United States, the U.S. Department of Agriculture (USDA) has launched programs that provide grants and financial assistance to agritourism operators, enabling them to enhance their facilities and marketing efforts. Similarly, in Italy, the government has established regulations that support agritourism by offering tax incentives and funding for agricultural businesses that engage in tourism-related activities. These measures aim to preserve traditional farming practices and local customs while encouraging visitors to explore rural areas. Such government backing plays a crucial role in driving the growth of the agritourism sector, fostering sustainable development, and creating jobs in rural communities, thereby enhancing the overall attractiveness of agritourism as a viable travel option.

Restraints/Challenges

• Seasonality in Agricultural Activities

Seasonality in agricultural activities poses a significant challenge for agritourism, as visitor interest is often tied to specific harvest times and farming events. For instance, farms that offer apple picking experiences typically see a surge in visitors during the fall, coinciding with the apple harvest season. However, during off-peak months, such as winter and early spring, these farms may struggle to attract tourists, leading to inconsistent revenue streams. This fluctuation can make it difficult for agritourism operators to sustain their businesses year-round, as they may rely heavily on seasonal profits to cover operating costs. Moreover, operators must find ways to diversify their offerings or create year-round attractions to mitigate the impact of seasonality, which can require additional investment and strategic planning. Consequently hampering the overall market growth.

• Assosiated Environmental Degradation

While agritourism promotes sustainable practices, it can inadvertently contribute to environmental degradation if not managed effectively. For instance, a surge in visitor traffic to a popular agritourism destination can place immense pressure on local resources, such as water supply, soil quality, and wildlife habitats. Increased foot traffic in sensitive agricultural areas may lead to soil erosion, habitat disruption, and pollution from waste generated by visitors. Moreover, the demand for infrastructure, such as roads, parking, and facilities to accommodate tourists, can further strain local ecosystems and compromise their integrity. For instance, a vineyard that experiences a significant influx of tourists may need to expand its facilities, potentially encroaching on natural habitats or disrupting local biodiversity, ultimately hampering the overall growth of the market.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Agritourism Market Scope

The market is segmented on the basis of tourist type, activity and booking mode. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Tourist Type

• Domestic
• International

Activity

• On-Farm Sales
• Outdoor Recreation
• Agritainment
• Educational Tourism
• Accommodation
• Others

Booking Mode

• Direct Booking
• Online Travel Agents and Travel Agencies (OTAs)
• Marketplace Booking

Agritourism Market Regional Analysis

The market is analyzed and market size insights and trends are provided by country, tourist type, activity, and booking mode as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America leads the agritourism market, driven by the rapid growth of the tourism sector across the region. This expansion is fueled by increasing consumer interest in authentic, farm-based experiences that connect visitors with local agriculture and food production. In addition, supportive policies and initiatives from both government and industry stakeholders further enhance the development and promotion of agritourism activities.

Asia-Pacific region is projected to experience the most significant growth in the agritourism market during the forecast period, primarily due to ongoing infrastructural development initiatives. These advancements are facilitating better connectivity and accessibility to agricultural destinations, thereby attracting more tourists. Furthermore, increased investment in sustainable tourism practices is enhancing the overall appeal of agritourism in this region, driving its expansion.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Agritourism Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Agritourism Market Leaders Operating in the Market Are:

• Liberty Hill Farm (U.S.)
• Blackberry Farm LLC (U.S.)
• Willow-Witt Ranch (U.S.)
• Monteillet Fromagerie (U.S.)
• The Inn at Valley Farms (U.S.)
• Harvest Fresh Farms (U.S.)
• Wheatacre Hall Barns (U.K.)
• Orange Grove by Totalstay (South Africa)
• Quadrant Australia (Australia)
• Select Holidays (Canada)
• Expedia, Inc. (U.S.)
• China Travel (China)
• Travel Leaders Group (U.S.)
• Butterfield and Robinson (Canada)

Latest Developments in Agritourism Market

• In August 2023, the Pacific Agritourism Conference, organized by the Global Agritourism Network Pacific Committee and the Global Sustainable Tourism Council, aimed to enhance agritourism in the Pacific region by incorporating indigenous perspectives
• In April 2023, Assisi Aid Projects Australia announced the launch of a new short-term initiative called Jajal Wae Sustainable Agri-Tourism, in collaboration with Dreamdelion Indonesia. This project is designed to empower women in rural Indonesia to achieve economic stability and growth through agritourism
• In April 2023, a group of leading practitioners, experts, and scholars in agritourism came together to establish the Global Agritourism Network (GAN). This network aims to support and promote market growth by bringing together researchers, farmers, agricultural producers, educators, government entities, and other stakeholders to foster industry development
• In December 2022, URD, a global leader in sustainable infrastructure development, announced plans to create one of the largest decarbonized agritourism hubs in Dubai. According to company reports, this project is expected to generate 10,000 jobs, enhance security and entertainment options, and stimulate tourism growth in Dubai
• 2022년 10월, 미국 농무부(USDA)는 지역 및 지역 식품 시스템 강화를 목표로 6,400만 달러의 보조금을 배정했다고 밝혔습니다. 이 자금은 지역 농업 시장 프로그램(LAMP)의 농산물 시장 및 지역 식품 홍보 프로그램(FMLFPP)과 지역 식품 시스템 파트너십(RFSP) 보조금 프로그램을 통해 분배되며, 농촌 관광은 인프라 개발 지원 대상 분야 중 하나입니다.

SKU-52654