유럽 ​​명상 시장 – 2030년까지의 산업 동향 및 예측

유럽 ​​명상 시장 분석 및 통찰력

우울증과 불안과 같은 정신 질환의 유병률이 증가하고 건강 지출이 증가함에 따라 전 세계적으로 명상 앱과 프로그램에 대한 필요성이 가속화되었습니다. 혁신과 기술의 급증도 시장 성장을 촉진하고 있습니다.

반면, 시장 주체들의 전략적 이니셔티브, 기술 발전과 앱 개발의 급증, 스마트폰 채택 증가, 디지털 플랫폼에 대한 의존도 증가는 시장 성장의 기회가 될 수 있습니다.

그러나 신흥경제권에서는 명상 비용이 높고 명상 보급률이 낮아 시장 성장이 제한될 것으로 예상됩니다.

명상 앱과 액세서리에 대한 수요 증가는 유럽 시장에서 증가할 것으로 예상됩니다. Data Bridge Market Research는 유럽 명상 시장이 2023년부터 2030년까지 연평균 성장률 15.0%로 성장할 것으로 분석했습니다.

시장 정의

명상은 높은 수준의 인식과 집중된 주의를 장려하기 위해 고안된 일련의 기술로 정의할 수 있습니다.

Studies have examined how meditation may be helpful for various conditions, such as high blood pressure, certain psychological disorders, and pain.

The benefits of meditation are manifold - a calm mind, focused attention, good concentration power, clarity of thoughts and feelings, balanced emotions in stressful situations, improved communication skills, the birth of new skills and talents, unshakeable inner strength, healing powers, ability to connect to an inner source of energy, relaxation, rejuvenation, and even the ability to attract good luck.

Europe Meditation Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail below:

Drivers

• Growth in the Awareness Among Population

The growing number of meditation practitioners worldwide is expected to accelerate the demand in the Europe meditation market, thus may boost the market's growth.

Thus, market players' innovative steps and technological advancements to improve the quality and efficiency of therapeutic research for MSDs are expected to drive market growth in the coming years.

• Tremendous Benefits of Meditation

Public interest in meditation has soared over the years, and for a good reason. Various studies have shown that practicing mindfulness and meditation improves concentration/focus and emotional regulation. It has also been scientifically proven to improve anxiety levels, reduce blood pressure, lower the risk of depression, and increase body satisfaction.

Therefore, the tremendous benefits of meditation, which aids in improving various health conditions, may act as a driver for the growth of the Europe meditation market.

Opportunity

• Surge in Technological Advancement and App Development

Incorporating technology into meditation practice has only made it more accessible to many. The latest developments aim to reinforce the use of technology in meditation and mindfulness.

Social meditation can help people connect with their own and the group's knowledge by facilitating emotional resonance in groups. This fosters a caring culture that is powerful support for effective practice and a sense of belonging and learning within the community, rendering the meditation experience more joyful, meaningful, and long-lasting. Therefore, the surge in technological advancement and app development is expected to create opportunities for the market.

Restraint/Challenge

• Alternatives of Meditation

There are myriad alternatives to meditation available, which also helps people in managing stress and anxiety issues, such as journaling.

All these diagnostic, as well as therapeutic procedures, involve high costs. Thus, the alternatives to meditation are expected to restrain market growth.

COVID-19 Impact on the Europe Meditation Market

The Coronavirus disease (COVID-19) pandemic enormously impacted the meditation market. Demand for meditation and applications is anticipated to increase due to a surge in anxiety and depression during the coronavirus pandemic. The hike in the subscription costs of meditations apps has been observed during the pandemic.

Mental disorders such as anxiety rose during the Europe pandemic, increasing the demand for meditation apps worldwide. The strategic initiatives by key market players, such as providing free subscriptions during the pandemic, helped people adopt meditation practices. Nonetheless, people worldwide resort to meditation via various modes, be it apps, programs, online workshops, or seminars, expecting robust growth in the meditation market.

Recent Developments

• In October 2022, Sharpham Trust launched the 40@40 campaign to "make mental health and well-being for all a Europe priority," leading to World Mental Health Day. The 40@40 initiative was a supplement to The Trust's already-existing bursary program, supported by donations and provides discounted retreat spaces each year. This will aid the group in getting more publicity.
• In September 2021, MAISON ILA introduced its meditation program in France. The launch resulted in expanding the meditation program across North America and a rise in patients and revenue.

Europe Meditation Market Scope

The Europe meditation market is segmented on the basis of seven segments: type, product, and application. The growth will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and insights to help them make strategic decisions to identify core market applications.

Type

• Progressive Relaxation/Body Scan Meditation
•  Mindfulness Meditation
•  Breath Awareness Meditation
•  Spiritual Meditation/ Transcendental Meditation
•  Zen Meditation
•  Kundalini Yoga
•  Metta Meditation
•  Others

On the basis of type, the Europe meditation market is segmented into progressive relaxation/body scan meditation, mindfulness meditation, breath awareness meditation, spiritual meditation/ transcendental meditation, zen meditation, kundalini yoga, metta meditation, and others.

Product

• Meditation Apps
•  Accessories

On the basis of product, the Europe meditation market is segmented into meditation apps and accessories.

Application

• Stress Management
•  Anxiety and Depression Management
•  Management of Cardiovascular Disorders
•  Improve Immunity
•  General Health Management
•  Others

On the basis of application, the Europe meditation market is segmented into stress management, anxiety and depression management, management of cardiovascular disorders, improve immunity, general health management, and others.

Europe Meditation Market Regional Analysis/Insights

유럽 ​​명상 시장을 분석하고, 위에 언급된 지역, 유형, 제품 및 애플리케이션별로 시장 규모에 대한 통찰력과 추세를 제공합니다.

유럽 ​​명상 시장 보고서에서 다루는 국가는 독일, 프랑스, ​​영국, 이탈리아, 스페인, 러시아, 터키, 벨기에, 네덜란드, 스위스, 스웨덴, 폴란드, 노르웨이, 핀란드 및 기타 유럽 국가입니다.

영국은 시장 참여자들의 이니셔티브 증가와 명상을 위한 현대 기술 앱 활용으로 인해 시장을 지배할 것으로 예상됩니다.

보고서의 국가 섹션은 또한 개별 시장 영향 요인과 국내 시장의 현재 및 미래 트렌드에 영향을 미치는 규제 변경 사항을 제공합니다. 신규 판매, 교체 판매, 국가 인구 통계, 질병 역학 및 수출입 관세와 같은 데이터 포인트는 개별 국가의 시장 시나리오를 예측하는 데 사용되는 주요 포인터 중 일부입니다. 또한 유럽 브랜드의 존재 및 가용성과 지역 및 국내 브랜드의 판매 채널에 미치는 영향으로 인해 직면한 과제가 국가 데이터에 대한 예측 분석을 제공하는 동안 고려됩니다.

경쟁 환경 및 유럽 명상 시장 점유율 분석

유럽 ​​명상 시장 경쟁 구도는 경쟁자에 대한 세부 정보를 제공합니다. 포함된 세부 정보는 회사 개요, 회사 재무, 창출된 수익, 시장 잠재력, 연구 개발 투자, 새로운 시장 이니셔티브, 유럽의 입지, 생산 현장 및 시설, 생산 용량, 회사의 강점과 약점, 제품 출시, 제품 폭과 범위, 응용 프로그램 우세입니다. 위의 데이터 포인트는 유럽 명상 시장에 대한 회사의 초점에만 관련이 있습니다.

유럽 ​​명상 시장의 주요 기업으로는 Gaia House, Calm, Headspace Inc., Simple Habit, MEDITOPIA Heartfulness Institute Denmark, Aura Health, Insight Network Inc., OSHO afroz, Assisi Retreats, Breethe, Daily Meditation Berlin, Hridaya Yoga, Shanti-Som, London Meditation Centre, Reflectly SOLTERRENO, MasQi, SYNCTUITION LLC, Isha Life UK & Europe, Vipassana-Vereinigung eV, kalmhorizons.com, Vipassana Trust – Dhamma Dip, Sharpham Trust, Sanity & Self, The Health Spa – Witherdens Hall Organic Spa Retreat Dhanakosa 등이 있습니다.

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