아시아 태평양 가상 현실 시장 – 2031년까지의 산업 동향 및 예측

아시아 태평양 가상 현실 시장 분석 및 규모

게임과 엔터테인먼트에서 가상 현실(VR)은 플레이어를 몰입형 디지털 환경으로 이동시켜 사용자 경험을 변화시킵니다. VR 게임은 사용자가 특수 헤드셋과 컨트롤러를 사용하여 가상 세계와 상호 작용할 수 있게 하여 더 높은 존재감과 상호 작용성을 제공합니다. 플레이어는 환상적인 영역을 탐험하고, 스릴 넘치는 모험에 참여하고, 현실적인 시뮬레이션에 참여할 수 있습니다. VR 기술을 통해 개발자는 몰입형 스토리텔링 경험, 상호 작용형 환경 및 혁신적인 게임 플레이 메커니즘을 만들 수 있습니다.

예를 들어,

2021년 7월, Virtex는 팬들에게 필드 중앙에서 친구들과 함께 경기를 관람하는 독특한 경험을 제공하는 가상 현실 경기장인 'Virtex Stadium'에 대한 계획을 발표했습니다. 이 혁신은 e스포츠 인기의 급증과 VR 기술의 접근성 증가와 일치합니다. 전 세계 e스포츠 관객이 2021년 4억 7,400만 명에서 2024년 5억 7,720만 명으로 증가할 것으로 예상됨에 따라 Virtex의 VR 경기장은 게임 애호가들에게 몰입적이고 소셜적인 시청 경험을 제공함으로써 이 확장되는 시장에 도달합니다.

아시아 태평양 가상 현실 시장 규모는 2023년에 218억 2천만 달러로 평가되었으며, 2031년까지 1,827억 7천만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 30.43%입니다. Data Bridge Market Research 팀이 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 시장 세그먼트, 지리적 범위, 시장 참여자, 시장 시나리오와 같은 시장 통찰력 외에도 심층적인 전문가 분석, 수입/수출 분석, 가격 분석, 생산 소비 분석, 페슬 분석이 포함되어 있습니다.

보고 범위 및 시장 세분화       

시장 정의

가상 현실(VR)은 사용자가 VR 헤드셋 및 컨트롤러와 같은 특수 하드웨어를 사용하여 상호 작용할 수 있는 몰입형 3차원 환경의 컴퓨터 생성 시뮬레이션입니다. 실제 세계를 모방하거나 사용자를 환상적인 영역으로 이동시키는 감각적 경험을 만드는 것을 목표로 하며, 종종 시각, 청각, 때로는 촉각을 포함합니다. VR 기술은 머리 움직임을 추적하고 실시간으로 반응하여 사용자가 가상 ​​환경 내에 실제로 존재하는 것처럼 느낄 수 있도록 하는 존재감을 만듭니다.

가상 현실 시장 역학

운전자

• 가상현실 콘텐츠 확대로 VR 하드웨어 판매 증가

개발자들이 게임, 시뮬레이션, 교육 경험, 엔터프라이즈 애플리케이션을 포함한 다양한 콘텐츠를 제작함에 따라 VR 기술의 매력과 유용성이 확대되고 있습니다. 이러한 콘텐츠의 확산은 소비자를 끌어들이고 다양한 산업에서 몰입형 경험에 대한 증가하는 수요를 충족시킵니다. 게다가 매력적인 VR 콘텐츠의 가용성은 VR 하드웨어 채택을 자극하여 판매와 시장 확장을 촉진합니다. VR 콘텐츠의 지속적인 혁신과 확장은 VR 시장의 전반적인 성장과 성숙에 기여하여 기업과 개발자 모두에게 점점 더 매력적인 투자 및 개발 기회가 되고 있습니다.

• 항공우주 산업에서 가상현실(VR) 기술의 확대된 배포

항공우주 기업은 항공기 설계, 조종사 및 우주인을 위한 시뮬레이션 기반 훈련, 유지 보수 및 수리 절차, 임무 계획을 포함한 다양한 응용 분야에 VR을 활용합니다. VR은 현실적인 시뮬레이션과 몰입형 훈련 경험을 제공하여 항공우주 운영의 안전성, 효율성 및 비용 효율성을 향상시킵니다. 항공우주 분야에서 VR 솔루션에 대한 수요는 기업이 혁신, 훈련 효과 및 운영 우수성을 우선시함에 따라 계속 증가하고 있으며, 이를 통해 VR 시장이 확대되고 있습니다.

기회

• 증가하는 기술 발전으로 VR 경험의 품질이 향상됩니다.

Improvements in hardware, such as higher-resolution displays, more accurate tracking systems, and lighter, more comfortable headsets, enhance the immersive experience for users. Similarly, advances in software development, including better rendering techniques, realistic physics simulations, and artificial intelligence integration, enable developers to create more compelling and interactive VR content. Virtual reality advancements improve the quality of its experiences and drive innovation in diverse industries, expanding the potential applications of VR beyond gaming to fields like healthcare, education, training, and virtual collaboration. As technology continues to evolve, the VR market stands poised for continued growth, offering exciting possibilities for immersive experiences and transformative solutions.

For Instance,

In March 2022, Liquid Avtar Technologies Inc launches the inaugural loyalty program and payment card tailored for the metaverse, aligning with the trend of virtual reality advancements. This physical card, powered by OptimizeFT's Engage360 platform, signifies the intersection of fintech solutions with immersive digital experiences, offering users in the U.S. novel opportunities for engagement and transactions within virtual environments

• Rising Adoption of VR Technology due to Growing Demand for Enhanced User Experiences

Consumers increasingly seek more immersive and interactive experiences across various sectors, including gaming, entertainment, education, and training. VR technology offers unparalleled immersion, enabling users to explore virtual worlds, interact with digital environments, and engage in realistic simulations. Businesses can captivate audiences with innovative storytelling by leveraging VR, interactive content, and immersive brand experiences, driving customer engagement and loyalty. This demand creates a fertile ground for VR developers and content creators to innovate, expand their offerings, and capitalize on the growing appetite for enhanced user experiences in the digital realm.

Restraints/Challenges

• High Cost of Virtual Reality (VR) Technology for Developers

VR hardware, including headsets and controllers, often comes with a hefty price tag, making it inaccessible to a large segment of consumers, especially those with limited disposable income. The need for powerful computing devices to run VR applications further adds to the overall cost. This barrier inhibits mass adoption of VR technology and slows down market expansion. High costs also deter developers from investing in VR content creation, limiting the availability of compelling experiences.

• Complex Regulatory hurdles Limits the Innovation in the VR Industry

The lack of established regulations specific to VR complicates compliance efforts for manufacturers and developers. Issues such as data privacy, user safety, and potential health risks require careful consideration and may vary across different regions and jurisdictions. Uncertainty surrounding regulatory frameworks can impede investment and innovation in the VR industry, hindering its growth and adoption. Additionally, navigating complex regulatory landscapes increases compliance costs and operational challenges for businesses operating in the VR market.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In March 2022, DPVR launches the DPVR 4G/5G module for its VR headsets, facilitating mobile usage and remote work in industries like training, healthcare, education, and conferences. With support for global frequency bands, this advancement enhances accessibility and flexibility for VR integration across various verticals
• In January 2022, Sony Entertainment's acquisition of Bungie, renowned for creating Destiny and Halo games, for USD 3.6 billion aims to bolster Sony's reach to a broader audience worldwide. Bungie's expertise in game development and its established franchises align with Sony's strategy to expand its gaming portfolio and engage millions of gamers globally
• In October 2021, Capcom collaborates with Oculus Studios and Armature Studio to launch Resident Evil 4 exclusively for Oculus Quest 2 in VR format. The acclaimed game offers an immersive first-person perspective, providing comfort options for both seated and standing players. With support for teleportation and room-scale movement, players can explore the game's world in a more immersive and interactive manner

Virtual Reality Market Scope

The market is segmented based on component, device type, technology, and vertical. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Component

• Hardware
• Software

Device Type

• Head-Mounted Displays
• Projectors and Display Walls 
• Gesture-Tracking Devices

Technology

• Fully Immersive
• Semi Immersive
• Non-Immersive

Vertical

• Automotive
• Aerospace and Defense
• Entertainment and Media
• Healthcare
• Education
• Industrial
• Commercial
• Others

Asia-Pacific Virtual Reality Market Region Analysis/Insights

The market is analyzed, and market size insights and trends are provided by the country, component, device type, technology, and vertical as referenced above.

The countries covered in the market covers countries are Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, and rest of Asia-Pacific.

China is expected to dominate the virtual reality market, propelled by rapid adoption of VR devices for educational and training purposes. The country's robust growth stems from its burgeoning market for VR technology, particularly in sectors such as education and training. With a vast potential market and increasing investment in VR infrastructure, China is experiencing accelerated growth in the adoption of virtual reality, positioning itself as a key player in shaping the future of the industry.

The country section of the global sales force automation software market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as consumption volumes, production sites and volumes, import export analysis, price trend analysis, cost of raw materials, down-stream and upstream value chain analysis are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Virtual Reality Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• Sony Corporation (Japan)
• Lenovo (China)
• Autodesk Inc (U.S.)
• SKONEC ENTERTAINMENT Co., Ltd (India)
• bHaptics Inc.(U.S.)
• FXGear Inc.(U.S.)
• INNOSIMULATION CO., LTD. (Korea)
• StarVR Corp (U.S.)
• Alphabet Inc. (U.S.)
• Barco (Belgium)
• CyberGlove Systems, Inc. (France)
• Meta (U.S.)

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