아시아 태평양 애니메이션 시장 – 2029년까지의 산업 동향 및 예측

아시아 태평양 애니메이션 시장 분석 및 규모

Data Bridge Market Research는 애니메이션 시장이 2029년까지 147,366.50백만 달러에 도달할 것으로 예상하고 있으며, 예측 기간 동안 CAGR은 6.1%입니다. "OTT"는 애니메이션 시장에서 가장 큰 제공 세그먼트를 차지합니다. 아시아 태평양 OTT 수익 스트림은 전 세계적으로 인터넷 보급률이 증가하고 고정밀 IoT 네트워크를 개발하는 데 사용되는 기술이 발전함에 따라 수년에 걸쳐 증가하고 있습니다 . 애니메이션 시장 보고서는 또한 가격 분석, 특허 분석 및 심층적인 기술 발전을 다룹니다.    

이 애니메이션 시장 보고서는 시장 점유율, 새로운 개발 및 제품 파이프라인 분석, 국내 및 지역 시장 참여자의 영향, 새로운 수익 창출, 시장 규정의 변화, 제품 승인, 전략적 의사 결정, 제품 출시, 지리적 확장 및 시장의 기술 혁신 측면에서의 분석 기회에 대한 세부 정보를 제공합니다. 분석 및 시장 시나리오를 이해하려면 분석가 브리핑을 위해 저희에게 연락하세요. 저희 팀은 원하는 목표를 달성하기 위한 수익 영향 솔루션을 만드는 데 도움을 드릴 것입니다.

시장 정의

애니메이션은 연속적인 그림, 모델 또는 인형을 촬영하여 시퀀스에서 움직임의 환상을 만드는 방법입니다. 애니메이션은 일련의 그림으로 만든 움직임의 시뮬레이션을 만듭니다. 애니메이션은 정지 이미지를 활용하고 관리하여 움직임의 환상을 만듭니다. 애니메이션은 스토리텔러가 독특한 방식으로 할 수 있게 합니다. 애니메이션은 어린아이와 어른 모두에게 독특하고 인식하기 쉬운 방식으로 이야기를 전하고 감정과 아이디어를 전달할 수 있게 해주기 때문에 중요합니다. 애니메이션은 때때로 글과 실사 영화가 할 수 없는 방식으로 전 세계 사람들을 연결하는 데 도움이 됩니다. 애니메이션 영화는 광범위한 관객에게 어필합니다. 다음과 같은 다양한 유형의 애니메이션이 있습니다.

• 전통 애니메이션
• 2D Animation (Vector-based)
• 3D Animation
• Motion Graphics
• Stop Motion

Animation Market Dynamics

Drivers

• Rise in trend of animated films and daily soaps

The animated content is growing at a healthy rate across the globe because of which the broadcasters are increasing the interest towards the launching of animated shows and the daily soaps for the children is gaining a huge demand  which has resulted in increasing the launch of new daily soaps. Thus, the rising trend of animated films and daily soaps, acts as a major driver for the growth of the Asia-Pacific animation market.

• Rapid growth of the animation industry

The pandemic has helped the people to explore new avenues of entertainment because of which OTT platforms has emerged as a trending entertainment platform. The rise of OTT has positively influenced the animation industry with a growth in viewership especially for children’s content. Nowadays, OTT is playing a major role in the entertainment industry and has helped to advance VFX and animation technologies. Thus, the worldwide animation industry is growing day by day which promotes the growth of the Asia-Pacific animation market and acts as a driver for the growth of the market.

• Rise in trend of 3D animation

The popularity of computers has increased, the 3D animation market has started evolving and gained an important role in the entertainment sector as it enables to tell stories and express emotions and ideas more clearly with correct descriptions. Moreover, most of the companies use 3D animations to present their ideas and product models. The commercial usage of 3D animation has several benefits of improving the sharing ability, credibility, and provides better engagement system and many others.

Increased usage of smartphones and internet penetration 

The huge number of smartphone users worldwide that impacts the adoption of animated content through smartphones which drives the market growth. China, India, and U.S. are the countries which are noted with the increased number of smartphone users. Thus, the increasing adoption of animated content through smartphone devices and internet services across the globe due to the current pandemic situation acts as a driving factor for the growth of the market.

Restraint/Challenge

• Lack of the government support

Insufficient government support affects the growth of animation worldwide. Animation across countries lacks funding from the government which impacts the production of a high percentage of animated films due to lack of initial high investment. Tax benefits and treaties are also not provided by the government.

• Lack of skilled professionals

Rapid technological advancements and innovations in the media and entertainment industry are making it difficult for workers, employees, and staff to match their skill set with the needs of the growing and technologically updated businesses. This creates a skill gap between the staff and employers. There is a shortage of skilled employees with relevant qualifications as technology upgrades day by day.

Recent Development

• In January 2020, AARDMAN ANIMATIONS LTD along with Greenpeace launched a powerful new animated film to highlight the plight of the world’s oceans. This newly launched animated film highlights the global ocean crisis. This has helped the company to generate more revenue and enhance its offerings to grow in the market

Animation Market Scope

The animation market is segmented on the basis of revenue stream. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Revenue Stream

• OTT
• Advertising
• Sale of Tickets
• Others

On the basis of revenue stream, the animation market is segmented into OTT, advertising, sale of tickets and others.

Animation Market Regional Analysis/Insights

The animation market is analysed and market size insights and trends are provided by country, revenue stream industry as referenced above.

The countries covered in the animation market report are China, Japan, India, New Zealand, Taiwan, Vietnam, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines and Rest of Asia-Pacific.

Japan is expected to dominate the market due to rise in the digitalization in business process and need for virtual visualization through 2D and 3D animation.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Asia-Pacific brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Animation Market Share Analysis

애니메이션 시장 경쟁 구도는 경쟁자별 세부 정보를 제공합니다. 포함된 세부 정보는 회사 개요, 회사 재무, 창출된 수익, 시장 잠재력, 연구 개발 투자, 새로운 시장 이니셔티브, 아시아 태평양 지역 입지, 생산 현장 및 시설, 생산 용량, 회사의 강점과 약점, 제품 출시, 제품 폭과 범위, 애플리케이션 우세입니다. 제공된 위의 데이터 포인트는 애니메이션 시장과 관련된 회사의 초점에만 관련이 있습니다.

애니메이션 시장의 주요 기업으로는 Warner Bros. Discovery, Inc, Sony Pictures Digital Productions Inc., DREAMWORKS ANIMATION, TOEI ANIMATION CO., LTD., Disney, Paramount, NETFLIX, AARDMAN ANIMATIONS LTD, OLM, Inc., Madman Entertainment Pty. Ltd., Kyoto Animation Co., Ltd., Pierrot Co., Ltd., BluBlu Studios, NIPPON ANIMATION CO., LTD., SUNRISE, Pixeldust Framestore, Illumination Mac Guff, LAIKA, LLC, MPC Film 등이 있습니다.

SKU-65803