글로벌 환자 참여 솔루션 시장 규모, 점유율 및 추세 분석 보고서 – 산업 개요 및 2031년까지의 예측

환자 참여 솔루션 시장 분석

환자 참여 솔루션 시장은 의료 서비스 제공자가 환자 참여를 강화하고 결과를 개선해야 하는 필요성이 증가함에 따라 빠르게 진화하고 있습니다. 이러한 솔루션에는 환자 간의 커뮤니케이션, 교육 및 자기 관리를 용이하게 하는 다양한 도구와 기술이 포함됩니다. 디지털 건강 및 원격 진료의 부상으로 시장은 제공자가 의료 여정 전반에 걸쳐 환자와 효과적으로 소통하려는 목표를 가지고 상당한 성장을 목격했습니다. 최근의 발전에는 인공 지능 과 머신 러닝을 통합하여 개인화된 환자 경험과 타겟팅된 개입이 가능해졌습니다. 또한 COVID-19 팬데믹으로 인해 가상 케어 플랫폼 채택이 가속화되어 지속적인 환자 참여의 중요성이 강조되었습니다. 의료 시스템이 더 나은 환자 만족도와 치료 계획 준수를 달성하기 위해 노력함에 따라 혁신적인 참여 솔루션에 대한 수요가 계속 증가하여 향후 몇 년 동안 시장 참여자에게 상당한 성장 기회를 제공할 것으로 예상됩니다.

환자 참여 솔루션 시장 규모

글로벌 환자 참여 솔루션 시장 규모는 2023년에 227억 달러로 평가되었으며, 2031년까지 627억 3천만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 13.55%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층 전문가 분석, 환자 역학, 파이프라인 분석, 가격 분석 및 규제 프레임워크도 포함됩니다.

환자 참여 솔루션 시장 동향

“ 의료의 편의성에 대한 요구”

The patient engagement solutions market is witnessing transformative trends as healthcare organizations prioritize patient-centric care. Innovations in technology are reshaping how patients interact with their healthcare providers, enhancing the overall experience. One notable trend is the increasing use of mobile health (mHealth) applications, which empower patients to manage their health proactively through features such as appointment scheduling, medication reminders, and access to medical records. This trend is driven by the widespread adoption of smartphones and the demand for convenience in healthcare. As patient engagement becomes crucial for improving outcomes and satisfaction, the market is expected to expand, with ongoing innovations fostering more interactive and personalized patient-provider relationships, ultimately leading to better health management and adherence.

Report Scope and Patient Engagement Solutions Market Segmentation         

Patient Engagement Solutions Market Definition

Patient engagement solutions refer to a range of tools, technologies, and strategies designed to foster active participation of patients in their healthcare journey. These solutions aim to enhance communication between patients and healthcare providers, enabling individuals to take charge of their health and wellness. Common components include mobile health applications, patient portals, telehealth services, and educational resources that facilitate access to medical information and care options.

Patient Engagement Solutions Market Dynamics

Drivers

• Increasing Demand for Patient-Centric Care

Healthcare providers are increasingly transitioning to patient-centered care models that emphasize the importance of patient involvement in their own healthcare journeys. This shift is driven by the recognition that engaged patients are more likely to adhere to treatment plans, manage their conditions effectively, and ultimately achieve better health outcomes. As a result, healthcare organizations are adopting various patient engagement solutions, such as mobile health applications, patient portals, and telehealth services, to facilitate communication and empower patients. By prioritizing patient engagement, providers enhance the overall patient experience and foster a collaborative environment where patients feel valued and informed. This growing emphasis on patient-centered care is a key market driver, propelling the demand for innovative engagement solutions across the healthcare landscape.

• Technological Advancements in Wearable Devices

The rapid proliferation of mobile health (mHealth) applications, wearable devices, and telehealth platforms is significantly enhancing the accessibility and convenience of patient engagement tools. These technologies enable patients to monitor their health in real time, communicate with healthcare providers seamlessly, and access vital health information at their fingertips. For instance, mHealth apps allow users to track medication schedules, schedule appointments, and receive personalized health reminders, fostering greater adherence to treatment plans. Similarly, wearable devices can continuously monitor vital signs and physical activity, providing valuable data to both patients and healthcare providers. Telehealth platforms further facilitate virtual consultations, making healthcare more accessible, especially for those in remote areas. This technological advancement is a driving force in the market, as healthcare organizations increasingly leverage these tools to improve patient engagement and outcomes.

Opportunities

• Integration of Artificial Intelligence (AI)

Incorporating artificial intelligence (AI) and machine learning into patient engagement solutions presents a significant growth opportunity in the healthcare sector. These advanced technologies enable the analysis of vast amounts of patient data to identify patterns and trends, leading to predictive analytics that can anticipate patient needs and potential health issues. AI-driven tools can provide personalized recommendations for treatment plans, medication management, and lifestyle modifications, enhancing the relevance of engagement strategies. In addition, AI-powered chatbots and virtual assistants can facilitate improved communication between patients and healthcare providers, addressing queries in real time and guiding patients through their health journeys. This integration of AI and machine learning enhances patient interactions and leads to better health outcomes, making it a crucial opportunity for market expansion in patient engagement solutions.

• Integration with Electronic Health Records (EHR)

Solutions that seamlessly integrate with electronic health record (EHR) systems present a valuable growth opportunity within the patient engagement solutions market. By facilitating smooth data sharing between patients and healthcare providers, these integrated solutions enhance communication and streamline workflows. When patients have easy access to their health records, test results, and treatment plans, they are more likely to engage actively in their care. Moreover, healthcare providers benefit from real-time access to comprehensive patient information, allowing for informed decision-making and personalized treatment strategies. This integration also supports the coordination of care across different providers, ensuring a holistic approach to patient management. As healthcare systems increasingly prioritize interoperability, the demand for patient engagement solutions that align with EHR systems will continue to grow, driving market expansion.

Restraints/Challenges

• Patient Adoption and Technology Literacy

Not all patients are comfortable using digital health tools, which poses a significant challenge in the patient engagement solutions market. Varying levels of technological literacy among patients can lead to resistance, particularly among older demographics who may not be as familiar with modern technology. This reluctance can hinder the effectiveness of engagement initiatives, as these patients might struggle to utilize essential features such as mobile health applications, telehealth services, or online patient portals. In addition, the lack of training and support for these users can exacerbate feelings of frustration and alienation. To truly enhance patient engagement, healthcare providers must implement strategies that address these disparities, including tailored training programs, user-friendly interfaces, and alternative communication methods that cater to all patient populations, ensuring broader adoption and participation in their care.

•  High Implementation Costs

The initial costs associated with deploying patient engagement solutions can be a significant restraint for healthcare organizations. Expenses related to software acquisition, system integration, staff training, and ongoing maintenance can accumulate quickly, creating budget constraints that deter investment in these technologies. Many healthcare providers, especially smaller practices or those in underserved areas, may struggle to justify these expenditures, particularly when immediate financial returns are uncertain. This hesitation can prevent them from adopting innovative solutions that could improve patient engagement and outcomes. In addition, the complexity of implementation can lead to further costs, including potential disruptions to existing workflows during the transition. As a result, without adequate financial resources or support, many organizations may delay or abandon their plans to invest in patient engagement solutions, limiting market growth.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Patient Engagement Solutions Market Scope

The market is segmented on the basis component, functionality, delivery mode, application, therapeutic area, and end users. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Component

• Hardware
  • In-room televisions
  • Integrated bedside terminals/Assisted devices
  • Tablets
• Software
  • Standalone Software
  • Integrated Software
• Services

Functionality

• Communication
• Health Tracking & Insights
• Billing & Payments
• Administrative
• Patient Education
• Others

Delivery Mode

• On-Premise Solutions
• Cloud-Based Solutions
• Web-Based

Application

• Health Management
• Home Health Management
• Social and Behavioral Management
• Financial Health Management

Therapeutic Area

• Chronic Diseases
• Women’s Health
• Fitness
• Others

End User

• Providers
• Payers
• Patients
• Others

 Patient Engagement Solutions Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, component, functionality, delivery mode, application, therapeutic area, and end users as referenced above.

The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America leads the patient engagement solutions market, driven by the growing adoption of mobile health (mHealth) applications and Electronic Health Records (EHR). In addition, significant investments in patient engagement software by major industry players are expected to further accelerate market growth in the region throughout the forecast period. This combination of technological advancement and financial commitment positions North America as a dominant force in the evolving healthcare landscape.

Asia-Pacific is expected to experience substantial growth in the patient engagement solutions market, fueled by the increasing demand for the development of new systems. In addition, ongoing upgrades and advancements in medical infrastructure are likely to drive further expansion of patient engagement solutions in the region in the coming years. This growth reflects a broader trend towards enhancing healthcare delivery and patient involvement in the evolving healthcare landscape.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.  

Patient Engagement Solutions Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Patient Engagement Solutions Market Leaders Operating in the Market Are:

• MCKESSON CORPORATION (U.S.)
• IBM (U.S.)
• athenahealth, Inc. (U.S.)
• Orion Health group of companies (U.K.)
• Oracle (U.S.)
• GetWellNetwork, Inc. (U.S.)
• Lincor Inc. (U.K.)
• Elsevier (U.K.)
• Oneview Healthcare (U.S.)
• Siemens (Germany)
• Medecision (U.S.)
• Epic Systems Corporation (U.S.)

Latest Developments in Patient Engagement Solutions Market

• In April 2024, Greenway Health announced a partnership with Ambient AI Assistant Nabla, integrating its advanced AI technology into Greenway's EHR solutions. This collaboration aims to enable clinicians to save up to two hours daily by utilizing AI-powered clinical documentation, which alleviates administrative burdens. By streamlining these tasks, healthcare providers can concentrate more on delivering high-quality care and enhancing patient engagement
• In April 2024, Matrix Medical Network entered into a partnership with Linkwell Health to harness Linkwell's omnichannel engagement platform and expertise in patient activation. This collaboration aims to boost the utilization of Matrix's services while enhancing the overall patient experience. By reaching individuals in their own environments, the partnership empowers patients to achieve better health outcomes
• 2024년 2월, Riverside Doctors' Hospital은 Upfront Healthcare의 환자 참여 플랫폼을 정형외과적 총관절 관리, 특히 고관절 및 무릎 교체 사례 관리에 성공적으로 적용한 사례를 강조하는 연구를 발표했습니다. 연구 결과는 플랫폼이 환자 참여와 치료 결과를 개선하는 데 효과적임을 보여줍니다. 이 연구는 정형외과 서비스의 전반적인 품질을 개선하는 데 있어 혁신적인 솔루션의 잠재력을 강조합니다.
• 2023년 9월, Zocdoc은 의료 서비스 제공자의 환자 참여를 강화하도록 설계된 무료 도구 모음인 Zocdoc Practice Solutions를 출시했습니다. 이 제품군은 제공자에게 환자와의 더 나은 소통과 상호 작용을 용이하게 하는 리소스를 제공하는 것을 목표로 합니다. 이러한 무료 도구를 제공함으로써 Zocdoc은 의료 서비스 내에서 전반적인 환자 경험을 개선하고자 합니다.
• 2022년 12월, Omnicell, Inc.의 소매 약국 솔루션 부문인 EnlivenHealth가 Patient Engagement Network(PEN)를 시작했습니다. 이 포괄적인 솔루션은 EnlivenHealth의 광범위한 전국 약국 네트워크와 정교한 데이터 통찰력 및 디지털 참여 기술을 결합합니다. 이 이니셔티브는 환자 건강 결과를 개선하고, 브랜드 충성도를 높이며, 약국의 매출 성장을 촉진하는 것을 목표로 합니다.

SKU-52218