글로벌 에너지 드링크 시장 – 2031년까지의 산업 동향 및 예측

에너지 드링크 시장 분석 및 규모

역동적인 에너지 드링크 시장에서 제형, 포장 및 마케팅의 지속적인 발전은 소비자의 관심과 충성도를 높입니다. 향상된 맛, 추가된 영양소 및 혁신적인 전략은 생산자와 소비자 모두에게 이롭습니다. 브랜드는 특정 요구에 맞는 다양한 옵션을 제공하여 차별화하고, 업계 내에서 지속적인 성장과 진화를 촉진합니다.

글로벌 에너지 드링크 시장 규모는 2023년에 1,187억 1,000만 달러로 평가되었으며, 2031년까지 3,111억 5,000만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 12.80%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층적인 전문가 분석, 지리적으로 표현된 회사별 생산 및 용량, 유통업체 및 파트너의 네트워크 레이아웃, 자세하고 업데이트된 가격 추세 분석, 공급망 및 수요의 적자 분석이 포함됩니다.

보고 범위 및 시장 세분화       

Market Definition

Energy drinks are beverages designed to boost energy, alertness, and concentration. They typically contain caffeine, sugar, vitamins, and other ingredients such as taurine and guarana. Often marketed to improve physical and mental performance, they are popular among students, athletes, and busy professionals. However, excessive consumption can lead to health issues such as insomnia, anxiety, and heart problems.

Energy Drinks Market Dynamics

Drivers

• Innovation and Product Diversification

Innovation and product diversification are key drivers of the energy drinks market. Companies continuously introduce new flavors, ingredients, and formulations to cater to diverse consumer preferences and health trends. For instance, Red Bull's expansion into sugar-free and organic variants and Monster's introduction of performance-boosting drinks with added nutrients highlight how product diversification attracts different consumer segments, fueling market growth and maintaining competitive advantage.

• Increasing Awareness of Performance Enhancement

In competitive sports and high-pressure professions, energy drinks are essential for maintaining peak performance. Athletes use them to power through intense workouts and competitions, while professionals rely on these beverages to stay focused during long, demanding hours. For instance, marathon runners drink energy beverages to sustain endurance, and doctors on long shifts use them to remain alert, driving the market by meeting the need for quick, reliable energy boosts.  

Opportunities

• Changing Lifestyle and Urbanization

Rapid urbanization and shifting lifestyles in the region propel the demand for convenient energy drinks. With increasingly hectic schedules, people seek quick energy sources. Energy drinks meet this demand, providing a rapid solution to combat fatigue and enhance alertness. In bustling cities such as Tokyo and Seoul, where fast-paced lifestyles prevail, professionals and students such as rely on energy drinks to keep up with their demanding routines.

• Increasing Marketing and Branding Strategies

Energy drink brands employ aggressive marketing tactics, including celebrity endorsements and sponsorships of sports or music events, to cultivate strong brand identities and resonate with their target audiences. For instance, Red Bull's partnerships with extreme sports events such as Red Bull Rampage and endorsements from athletes such as professional skateboarder Ryan Sheckler cement its image as a beverage for adventurous, high-energy lifestyles, captivating thrill-seekers globally.

Restraints/Challenges

• Stringent Regulation in Energy Drinks

Stringent regulations pose formidable challenges for energy drink manufacturers. Adapting to diverse and evolving regulatory frameworks requires significant adjustments to product formulations and marketing strategies, hindering market growth. Compliance efforts may strain resources and impede innovation, exacerbating the complexities of navigating the region's regulatory landscape.    

• Growing Health Concerns

Heightened awareness of health hazards associated with overconsumption of energy drinks, including caffeine toxicity and cardiac irregularities, leads to declining consumer interest. Fears of elevated blood pressure and other negative consequences further drive this trend. As individuals prioritize wellness, they may seek perceived safer alternatives, presenting a hurdle for the energy drink industry. Mitigating health concerns necessitates strategic adjustments in product offerings and marketing tactics.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In 2023, Monster Beverage acquired Bang Energy, bolstering its presence in the Asia-Pacific energy drink market via Bang's Phoenix facility. This move targets the region's expanding consumer base
• In 2023, Chris Bumstead launched Bum Energy, featuring reduced caffeine and unique ingredients, providing consumers with a distinctive choice in the energy drink sector
• In 2021, Rosemont-based startup GoodSport and Energy Drinks announced plans to nationally introduce GoodSport, a 97% dairy sports beverage, available on Amazon and Goodsport
• In 2020, The Coca-Cola Company expanded its portfolio with Powerade Power Water and Powerade Ultra, tailored to the endurance exercise trend with 50% more electrolytes and creatine, sugar-free, and available in three flavors per line

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Energy Drinks Market Scope

The market is segmented on the basis of product type, type, application, ingredients and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Alcoholic
• Alcoholic

 Type

• Inorganic
• Organic

 Application

• Before Exercise
• Recovery
• During Exercise

 Consumption Time

• Before 11 am
• Post 9 pm, 11-2 pm
• 2-5 pm
• 5-9 pm

 Ingredients

• Taurine
• Caffeine
• Guarana
• Vitamin B
• L-Carnitine
• Antioxidants
• Others

 Distribution Channel

• Store Based Retailers
• Non-Store Retailing

Energy Drinks Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by country, product type, type, application, ingredients and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

유럽은 건강을 의식하는 사람들이 늘어나면서 에너지 드링크 시장이 빠르게 성장할 것으로 예상됩니다. 기능성 음료에 대한 수요가 증가함에 따라 다양한 취향과 영양적 선호도를 충족하는 혁신적인 제형이 이 지역의 시장 성장을 촉진할 것으로 예상됩니다.

북미는 피트니스 애호가의 급증에 힘입어 에너지 드링크 시장을 주도할 것으로 예상됩니다. 신체 활동에 참여하는 개인이 늘어나면서 이 지역의 에너지 부스트 음료에 대한 수요가 급증하여 시장 확장과 혁신을 주도할 것으로 예상됩니다.

보고서의 국가 섹션은 또한 개별 시장 영향 요인과 국내 시장의 현재 및 미래 트렌드에 영향을 미치는 규제 변화를 제공합니다. 다운스트림 및 업스트림 가치 사슬 분석, 기술 트렌드 및 포터의 5가지 힘 분석, 사례 연구와 같은 데이터 포인트는 개별 국가의 시장 시나리오를 예측하는 데 사용되는 몇 가지 포인터입니다. 또한 글로벌 브랜드의 존재 및 가용성과 지역 및 국내 브랜드와의 대규모 또는 희소한 경쟁으로 인해 직면한 과제, 국내 관세 및 무역 경로의 영향이 국가 데이터에 대한 예측 분석을 제공하는 동안 고려됩니다.

경쟁 환경 및 에너지 드링크 시장 점유율 분석

시장 경쟁 구도는 경쟁자별 세부 정보를 제공합니다. 포함된 세부 정보는 회사 개요, 회사 재무, 창출된 수익, 시장 잠재력, 연구 개발 투자, 새로운 시장 이니셔티브, 글로벌 입지, 생산 현장 및 시설, 생산 용량, 회사의 강점과 약점, 제품 출시, 제품 폭과 범위, 애플리케이션 우세입니다. 위에 제공된 데이터 포인트는 시장과 관련된 회사의 초점에만 관련이 있습니다.

시장에서 활동하는 주요 기업은 다음과 같습니다.

• 레드불(오스트리아)
• 몬스터 에너지 컴퍼니 몬스터 에너지(미국)
• 록스타 에너지 드링크(미국)
• 코카콜라 HBC. 번(코카콜라)(미국)
• PepsiCo, Inc. Mountain Dew Game Fuel(펩시코)(미국)
• SUNTORY HOLDINGS LIMITED. 산토리(일본)
• 오츠카제약(일본)
• Vital Pharmaceuticals, Inc. (미국)
• Fraser and Neave, Limited. Fraser and Neave Beverages(싱가포르)
• Osotspa Co., Ltd. (태국)
• 오이시 그룹(태국)
• 야쿠르트혼샤(일본)
• Pacific Refreshments Pty Ltd. (뉴질랜드)
• Tiger Foods Limited Tiger Brands(남아프리카)
• THP 그룹. Tan Hiep Phat 그룹(베트남)

SKU-28730