글로벌 미디어 모니터링 도구 시장 – 2028년까지의 산업 동향 및 예측

시장 분석 및 통찰력: 글로벌 미디어 모니터링 도구 시장

미디어 모니터링 도구 시장 규모는 2028년까지 73억 9천만 달러로 평가되고, 2021년부터 2028년까지의 예측 기간 동안 연평균 성장률 13.65%로 성장할 것으로 예상됩니다. 미디어 모니터링 도구에 대한 Data Bridge Market Research 보고서는 예측 기간 동안 널리 퍼질 것으로 예상되는 다양한 요소에 대한 분석과 통찰력을 제공하고, 이러한 요소가 시장 성장에 미치는 영향을 제공합니다.

미디어 모니터링 도구는 일반적으로 보도자료의 도달 범위를 추적하고, 경쟁자에 대한 정보를 찾고, 새로운 사업 기회를 파악하는 데 사용됩니다. 미디어 모니터링은 미디어 소스의 편집 내용을 읽고, 보고, 듣고, 내용을 식별하고 분석하는 절차입니다.

온라인 신문, 잡지, 전자책과 같은 디지털 플랫폼의 증가는 2021년부터 2028년까지의 예측 기간 동안 미디어 모니터링 도구 시장의 성장에 영향을 미칠 것으로 예상됩니다. 또한 소셜 미디어의 등장도 미디어 모니터링 도구 시장의 성장을 촉진할 것으로 예상됩니다. 나아가 다양한 소셜 미디어 플랫폼에서 젊은 구독자 수의 증가와 스마트폰 보급률의 증가 도 미디어 모니터링 도구 시장의 성장에 긍정적인 영향을 미칠 가능성이 높습니다. 더욱이 모바일 애플리케이션의 개발과 고급 소셜 리스닝 플랫폼의 높은 채택도 미디어 모니터링 도구에 대한 엄청난 수요를 창출하고 미디어 모니터링 도구 시장의 성장을 촉진할 것으로 예상됩니다.

However, the various issues related to network security and negative feedback from customers are expected to act as the major limitations for the growth of media monitoring tools in the above mentioned forecasted period, whereas the lack of awareness regarding benefits of media monitoring tools can challenge the media monitoring tools market growth in the forecast period of 2021 to 2028.

Likewise, the increase in investments and spending of organizations in media, rapid industrialization and digitalization are expected to create various new opportunities that will lead to the growth of the media monitoring tools market in the above mentioned forecasted period.

This media monitoring tools market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the media monitoring tools market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Global Media Monitoring Tools Market Scope and Market Size

The media monitoring tools market is segmented on the basis of component, type, deployment model, organization size, application and end user. The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

• On the basis of component, the media monitoring tools market is segmented into software/platform and services. Services have further been segmented into professional services and managed services. Professional services have further been sub-segmented into consulting services and integration and implementation.
• On the basis of type, the media monitoring tools market is segmented into print media monitoring, broadcast media monitoring, online media monitoring and others.
• Based on deployment model, the media monitoring tools market is segmented into 0n-premises and cloud.
• On the basis of organization size, the media monitoring tools market is segmented into small and medium-sized enterprises and large enterprises.
• Based on application, the media monitoring tools market is segmented into customer experience and PR management and others.
• The end user segment of the media monitoring tools market is segmented into IT and telecom, hospitality, banking, financial services and insurance (BFSI), healthcare, retail and e-commerce, media and entertainment, manufacturing and others. Others have further been segmented into education and government.

Media Monitoring Tools Market Country Level Analysis

The media monitoring tools market is analyzed and market size, volume information is provided by country, component, type, deployment model, organization size, application and end user as referenced above.

The countries covered in the media monitoring tools market report are U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC)  in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA)as a part of Middle East and Africa (MEA).

North America leads the media monitoring tools market because of the rise in penetration of internet and strong presence of key market players. Asia-Pacific is expected to expand at a significant growth rate of over the forecast period of 2021 to 2028 owing to the rise in awareness regarding social media marketing and increase in internet usage for watching, reading and listening editorial content in emerging economies such as China and India.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Media Monitoring Tools Market Share Analysis

The media monitoring tools market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, regional presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to media monitoring tools market.

미디어 모니터링 도구 시장 보고서에서 다루는 주요 업체는 Google, Mention Solutions SAS, Brand24 Global Inc., BuzzSumo Ltd., Pinterest, Inc., Twitter Inc., Cyfe, Inc., Klear, Oracle, Buffer, Hootsuite Inc., Cision US Inc., BoomSonar Suite, Coosto, YouScan, Ubermetrics Technologies GmbH, Lucidya, Talkwalker Inc., Burrelles, Critical Mention, Inc. 등 국내 및 글로벌 업체입니다. 시장 점유율 데이터는 글로벌, 북미, 유럽, 아시아 태평양(APAC), 중동 및 아프리카(MEA) 및 남미에 대해 개별적으로 제공됩니다. DBMR 분석가는 경쟁 우위를 이해하고 각 경쟁자에 대한 경쟁 분석을 개별적으로 제공합니다.

SKU-61274