북미 전기 자전거(E-Bike) 시장 - 업계 동향 및 2031년까지의 예측

북미 전기자전거(E-Bike) 시장 분석 및 규모

레크리에이션 사이클링 분야에서 전기 자전거(e-bike) 시장은 모험과 탐험의 관문 역할을 합니다. 전기 자전거는 애호가들에게 다양한 풍경을 가로지르고 도전적인 지형을 쉽게 정복할 수 있는 기회를 제공하여 야외 여행의 범위와 즐거움을 확장합니다. 험난한 산길이나 경치 좋은 길을 주행하든 라이더는 신체적 노력을 최소화하면서 사이클링의 스릴을 경험할 수 있어 모험에 타협하지 않고 여유로운 라이드를 추구하는 사람들에게 특히 매력적입니다. 페달 지원 및 가변 전력 모드와 같은 기능을 갖춘 전기 자전거는 초보자부터 숙련된 라이더까지 광범위한 레크리에이션 사이클리스트를 대상으로 야외 경험을 향상시키고 자연과 더 깊은 연결을 촉진합니다.

북미 전기 자전거(E-Bike) 시장 규모는 2023년에 32억 4천만 달러로 평가되었으며, 2031년까지 74억 7천만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 11.00%입니다. Data Bridge Market Research 팀이 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 시장 세그먼트, 지리적 범위, 시장 참여자, 시장 시나리오와 같은 시장 통찰력 외에도 심층적인 전문가 분석, 수입/수출 분석, 가격 분석, 생산 소비 분석, 페슬 분석이 포함되어 있습니다.

보고 범위 및 시장 세분화

Market Definition

An electric bike, or e-bike, is a bicycle equipped with an electric motor to assist with propulsion. Riders can pedal as usual or rely on the motor for added power, making cycling easier and more accessible. E-bikes offer a convenient and eco-friendly alternative to traditional bicycles, especially for commuting or leisure riding over varied terrain.

Electric Bike (E-Bike) Market Dynamics

Drivers

• High Demand of E-Bikes due to Rising Environmental Awareness

Consumers are increasingly prioritizing sustainable transportation solutions to mitigate environmental impact. E-bikes offer a greener alternative to traditional vehicles, emitting zero tailpipe emissions and reducing reliance on fossil fuels. With growing concerns about air pollution and climate change, individuals are drawn to e-bikes for their eco-friendly attributes, contributing to cleaner air and a healthier planet. Government initiatives promoting electric mobility and reducing carbon emissions further amplify the appeal of e-bikes, incentivizing adoption and fostering a more sustainable transportation ecosystem. As environmental consciousness continues to rise, e-bikes are poised to play a pivotal role in shaping a more sustainable future for urban mobility.

For instance, in 2023, Germany experienced a pivotal shift in its bicycle market as e-bikes outsold traditional bicycles, with 2.1 million units sold, capturing 53% of total sales. This surge underscores the growing preference for eco-friendly and efficient transportation solutions amidst rising environmental awareness. The resilience of the German bicycle industry, generating €7.06 billion in sales, reflects a sustained demand for cycling, with specialist retailers and 'cycle to work' leasing schemes playing integral roles in promoting cycling as a vital aspect of everyday life.

• Increased Technological Advancements Promotes Improved User Experience of E-Bikes

Innovations in battery technology, such as the development of lightweight and long-lasting lithium-ion batteries, extend the range and lifespan of e-bikes, addressing concerns about range anxiety and maintenance. Moreover, advancements in motor design and integration enable e-bikes to deliver smoother rides and more responsive assistance, enhancing overall e-bike performance and comfort for users. Integration of smart features such as GPS navigation, bluetooth connectivity, and mobile app compatibility further elevate the appeal of e-bikes, catering to tech-savvy consumers seeking connected and convenient transportation solutions. As technological advancements continue to evolve, e-bike manufacturers can differentiate their products, attract new customers, and drive market growth.

Opportunities

• Government Incentives Promotes Increased Adoption of Electric Bikes

Subsidies, tax incentives, and rebates provided by governments encourage consumers to purchase e-bikes by making them more affordable. Supportive policies such as infrastructure development for cycling lanes and parking facilities promote e-bike usage, enhancing safety and convenience for riders. Furthermore, regulations mandating emission reductions and promoting sustainable transportation solutions propel the adoption of e-bikes as an eco-friendly alternative to traditional vehicles. Overall, government initiatives create a favorable environment for e-bike manufacturers, fostering market growth and accelerating the transition towards sustainable mobility.

For instance, in February 2024, Cowboy's ambition to attain full-year profitability aligns with the broader trend of government incentives and regulations driving the electric bike (e-bike) market. Focusing on software-integrated e-bikes, Cowboy aims to capitalize on technological advancements and evolving consumer preferences, leveraging supportive policies and increasing demand for eco-friendly transportation solutions to achieve sustainable growth and profitability.

• Increasing Demand Electric Bikes due to Growing Urbanization

As urban areas become more crowded and traffic congestion worsens, commuters seek efficient and flexible mobility solutions. E-bikes offer a convenient alternative to traditional vehicles, enabling riders to navigate through congested streets with ease and bypass traffic jams. Their compact size and agility make them well-suited for urban environments, allowing e-bike businesses to thrive by offering riders the means to maneuver through tight spaces and reach their destinations faster. E-bikes contribute to reduced pollution and noise levels in cities, aligning with urban sustainability goals and further driving their adoption among environmentally-conscious urban dwellers. This growing e-bike business sector reflects the growing demand for sustainable transportation solutions in urban areas.

Restraints/Challenges

• High E-Bike Prices Impede Growth Among Budget-Conscious Consumers

Compared to traditional bicycles, e-bikes typically come with a higher price tag due to the inclusion of electric motors, and batteries. This upfront investment can deter budget-conscious consumers from purchasing e-bikes, especially when considering other transportation alternatives. The perception of e-bikes as luxury items rather than essential modes of transportation may limit their appeal to a wider demographic.

• Limited Infrastructure Limits the Adoption of Electric Bikes

E-bike users may face challenges in charging their bikes conveniently due to limited infrastructure, such as inadequate charging stations and a lack of dedicated bike lanes. Moreover, the absence of dedicated bike lanes can make e-bike commuting less appealing due to safety concerns and increased interaction with motor vehicles.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In November 2022, Cannondale announced a new global organizational structure aimed at eliminating regional General Managers and leveraging Pon.Bike to bolster operational efficiency and drive growth across markets. This move signifies a strategic shift in the company's management approach
• In September 2022, Aventon upgraded all its electric bicycles with enhanced features such as improved frames, integrated LED lighting, and full-color displays with Bluetooth connectivity. The introduction of the Aventon Level.2 commuter e-bike further enriches the Level series
• In February 2020, Specialized Bicycle Components, Inc. launched the Turbo Levo SL, a mountain e-bike boasting a lightweight design, 29-inch wheels, and a weight reduction of 9 pounds compared to other turbo e-bikes, enhancing the company's product lineup

Electric Bike (E-Bike) Market Scope

The market is segmented on the basis of battery type, hub motor location, mode, battery power, class and usage. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Battery Type

• Lithium-Ion
• Lithium-Ion Polymer
• Nickel Metal Hydride
• Lead Acid
• Sealed Lead Acid
• Others

Hub Motor Location

• Mid Drive Hub Motor
• 리어 허브 모터
• 프론트 허브 모터

방법

• 페달 어시스트
• 조절판

배터리 전원

• 750W 이하
• 750W 이상

수업

• 클래스 I (페달 어시스트/페델렉)
• 2등급(스로틀)
• 3등급(스피드 페달렉)

용법

• 도시/도시
• 순항
• 산악/트레킹 자전거
• 레이싱, 카고
• 기타

북미 전기 자전거(E-Bike) 시장 분석/통찰력

국가, 배터리 유형, 허브 모터 위치, 모드, 배터리 전력, 등급 및 사용법별로 시장을 분석하고 시장 규모에 대한 통찰력과 추세를 제공합니다.

시장 보고서에서 다루는 국가는 미국, 캐나다, 멕시코입니다.

미국은 시장을 지배하는데, 그 이유는 주로 Specialized Bicycle Components, Inc. 및 Trek Bicycle Corporation과 같은 주요 산업 리더가 미국 내에 본사를 두고 있기 때문입니다. 혁신과 품질로 유명한 이 회사들은 최첨단 기술과 소비자 중심 디자인을 통해 시장 성장을 주도합니다. 미국 시장에서의 강력한 입지 덕분에 트렌드에 영향을 미치고 표준을 정할 수 있어 미국이 이 지역의 전자 자전거 부문에서 우위를 점하는 데 기여합니다.

보고서의 국가 섹션은 또한 개별 시장 영향 요인과 국내 시장의 현재 및 미래 트렌드에 영향을 미치는 규제 변화를 제공합니다. 다운스트림 및 업스트림 가치 사슬 분석, 기술 트렌드 및 포터의 5가지 힘 분석, 사례 연구와 같은 데이터 포인트는 개별 국가의 시장 시나리오를 예측하는 데 사용되는 몇 가지 포인터입니다. 또한 글로벌 브랜드의 존재 및 가용성과 지역 및 국내 브랜드와의 대규모 또는 희소한 경쟁으로 인해 직면한 과제, 국내 관세 및 무역 경로의 영향이 국가 데이터에 대한 예측 분석을 제공하는 동안 고려됩니다.   

경쟁 환경 및 전기 자전거(E-Bike) 시장 점유율 분석

시장 경쟁 구도는 경쟁자별 세부 정보를 제공합니다. 포함된 세부 정보는 회사 개요, 회사 재무, 창출된 수익, 시장 잠재력, 연구 개발 투자, 새로운 시장 이니셔티브, 글로벌 입지, 생산 현장 및 시설, 생산 용량, 회사의 강점과 약점, 제품 출시, 제품 폭과 범위, 애플리케이션 우세입니다. 위에 제공된 데이터 포인트는 시장과 관련된 회사의 초점에만 관련이 있습니다.

시장에서 운영되는 주요 업체 중 일부는 다음과 같습니다.

• Accell 그룹(네덜란드)
• 더비 자전거(독일)
• ITALJET SPA(이탈리아)
• Riese & Müller GmbH (독일)
• M1-Sporttechnik(독일)
• FIVE Bianchi SpA(이탈리아)
• 가와사키 모터스 주식회사, 미국(US)
• 야디 테크놀로지 그룹 유한회사(중국)
• 자이언트 바이시클(대만)
• Trek Bicycle Corporation (미국)
• myStromer AG(스위스)
• Specialized Bicycle Components, Inc. (미국)
• 메리다 바이크(대만)
• 페데고(미국)
• YAMAHA Motor Pvt. Ltd. (일본)

SKU-55576