북미 바닐라(B2C) 시장 – 2029년까지의 산업 동향 및 예측

시장 분석 및 통찰력

북미 바닐라(B2C) 시장은 성장하는 식음료 산업과 제빵 제품에 대한 수요 증가로 인해 상당한 성장을 이루고 있습니다. 제빵을 포함한 식음료 제품에 대한 수요 증가는 북미 바닐라(B2C) 시장을 주도할 것으로 예상됩니다. 그러나 합성 바닐라와 관련된 엄격한 정부 규제는 예측 기간 동안 바닐라 시장의 시장 성장을 제한할 것으로 예상됩니다.

Data Bridge Market Research에 따르면 북미 바닐라(B2C) 시장은 2022년부터 2029년까지의 예측 기간 동안 연평균 성장률 5.0%로 성장할 것으로 분석됩니다.

북미 바닐라(B2C) 시장 동향

운전자

• 식품 및 음료 산업에서 바닐라에 대한 수요 증가

식품 및 음료 산업에서 바닐라에 대한 수요가 빠르게 증가하고 있습니다. 바닐라 추출물은 식품 및 음료 가공 산업에서 중요한 향미료입니다. 식품 산업에서 바닐라는 유제품, 제빵 제품, 가공 식품, 초콜릿 및 제과류 등 다양한 식품 응용 분야에 첨가되어 풍미와 맛을 향상시킵니다. 따라서 식품 산업에서 바닐라 파우더, 페이스트 및 액상에 대한 수요 증가는 시장 성장을 촉진할 것으로 예상됩니다.

한편, 바닐라 추출물은 초콜릿 산업에서 쓴맛을 줄이고 제품의 풍미를 강화하는 데 중요한 역할을 합니다. 또한 바닐라는 코코아 브랜으로 인해 발생하는 초콜릿의 맛 변화를 가립니다. 따라서 초콜릿 산업에서 바닐라에 대한 수요가 증가함에 따라 시장에서 바닐라의 성장이 촉진되고 있습니다.

• Growing demand for vanilla in the pharmaceutical and personal care industry

In recent years, the demand for fragrance-based cosmetic, and personal care products has been increasing among customers across the globe. Hence, the rise in the need for vanilla-added cosmetic products is impelling the growth of vanilla in the market. Besides fragrance, vanilla has a particular functional property that enables the repair of skin damage.

For instance,

vanilla is naturally rich in antioxidants, which help neutralize the free radicals and reduce skin damage. Due to its functional property, vanilla liquids, powders, and pastes are largely used in cosmetic products. Thus, the increasing usage of vanilla in the cosmetic industry will drive growth in the market. Moreover, the Madagascar vanilla has extensive application in personal care products such as lotion, anti-aging creams, and lip balm enriched with vitamin B, which is responsible for healthy skin. Thus, cosmetic manufacturers are adding vanilla into their products.

Hence, the growing demand for Madagascar vanilla in personal care product will propel the market growth.

Opportunity

• Rising demand for synthetic vanilla extracts

Although the low production of vanilla beans reduces the production of natural vanilla extracts in the market. To encounter the demand, the vanilla extracts manufacturers are focused on producing synthetic vanilla extract. This further creates an opportunity for vanilla extract producers to expand their value in the global market. As a result of rising consumer preference for vanilla-flavored food products, the food industry demands more synthetic vanilla extract in the market.

In recent years, immense interest has been grown among chemical industries due to the viable opportunity to substitute synthetic vanilla products with renewable resources. According to U.S. regulation, the derivation of vanilla extract from renewable sources can be labeled as natural. Thus, the manufacturers emphasize producing vanilla extract using the biotechnological method.

Restraints/Challenges

• Fluctuating price of raw materials

The demand for vanilla flavors is increasing among industries and customers across the globe. However, the demand for vanilla exceeds the supply of vanilla in the market.

For instance,

• Based on the NPR report, the rising demand for Madagascar vanilla bean increased the product's price by ten times in 2017 compared to previous years. Hence, the increasing price of Madagascar beans will decrease the growth in the market as the customers are sensitive to price

Similarly, the customers are looking for clean label products and demand natural, and organic products. Therefore, the companies produce vanilla extracts from a natural source to satisfy the customers. Despite that, less raw material availability leads the manufacturers to sell their products at a higher cost. As a result of elevated prices, the demand for vanilla will decline and obstruct the global market's growth.

• Availability of substitute products

Vanilla is the most common flavor among consumers, although the availability of alternative flavors in the market is a major challenge for the growth of vanilla in the market. Maple syrup, almond extract, citrus zest, and others are the substituent flavors available in the market. Maple syrup is a substitute for vanilla extracts which offers a pleasant aroma, and vanilla's mellow flavors.

Maple syrup is ideal for preparing pancakes, cookies, roasted vegetables, and other food applications.

As it is cost-effective, the consumers opt for maple syrup as an alternative to vanilla flavor. Hence, the increasing demand for maple syrup will decline the growth of vanilla in the market. Consequently, almond extract is also used as an alternative source of vanilla extract. Moreover, almond extract is significantly more potent than vanilla flavor. This extract is widely added to baked goods and other desserts to enhance its flavor, and taste. Therefore, the rising demand for almond extract in the bakery industry will obstruct the growth of vanilla in the market.

Post COVID-19 Impact North America Vanilla (B2C) Market

Post COVID-19, the demand for vanilla is increased in the region due to change in buying pattern of consumers and gradual shift towards to increasing the demand of variety of flavored products among various end users such as food & beverages, and others. Due to the discontinuation of many strict mandates and restrains manufactures, and producers are able to fulfil the demand for vanilla in the region.

The increased demand for different flavored food items enables manufacturers to launch various organic and synthetic vanilla, which has helped the market grow.

Recent Developments

• In January 2020, ADM acquired Yerbalatina Phytoactives, a leading manufacturer of plant-based extracts and ingredients. This acquisition helped to expand ADM's business in Brazil and strengthen its position in the health & wellness market
• In December 2019, ADM acquired Rodelle, a vanilla ingredient supplier in 2019. Rodelle is a joint venture of Sahanala. Sahanala is the industry's first farmer-owned processor and exporter of vanilla beans. This acquisition enlarges the supply chain and now positioned the ADM as a North America industry leader in vanilla and citrus flavor. Hence, it improves the company's share in the market

North America Vanilla (B2C) Market Scope

The North America vanilla (B2C) market is segmented into five notable segments based on vanilla type, grade, vanilla origin, form, and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Vanilla Type

• Madagascar
• Indonesian
• Mexican
• Synthetic Origin
• Papua New Guinea
• Uganda
• Tahitian
• India
• Tonga
• Others

On the basis of vanilla type, the North America vanilla (B2C) market is segmented into Madagascar, Mexican, Synthetic origin, India, Indonesian, Tahitian, Tonga, Papua New Guinea, Uganda and others.

Form

• Liquid
• Powder
• Paste

On the basis of form, the North America vanilla (B2C) market is segmented into liquid, powder and paste.

Vanilla Origin

• Natural
• Synthetic

On the basis of vanilla origin, the North America vanilla (B2C) market is segmented into natural and synthetic.

Grade

• Grade A (30% Moisture)
• Grade B (20% Moisture)
• Others

On the basis of grade, the North America vanilla (B2C) market is segmented into grade A (30% moisture), grade B (20% moisture) and others.

Distribution Channel

• Supermarket
• Hypermarket
• Specialty stores
• Retail stores
• Online
• Others

On the basis of distribution channel, the North America vanilla (B2C) market is segmented into supermarket, hypermarket, specialty stores, retail stores, online, and others.

North America Vanilla (B2C) Markets Regional Analysis/Insights

The North America vanilla (B2C) markets analyzed and market size insights and trends are provided based on as referenced above.

The countries covered North America vanilla (B2C) market report are U.S., Canada and Mexico.

The U.S. is expected to lead the North America vanilla (B2C) market due to its increasing use in various end-use industries such as food, beverages, pharmaceuticals, and others. U.S. may dominate the North America vanilla (B2C) market due to high per capita income and standard of living. Furthermore, the increasing use of vanilla in the personal care and cosmetics industry to create a soothing aroma is attributed to the growth of vanilla market in the region.

The country section of the report also provides individual market impacting factors and changes in regulations in the market that impact the current and future trends of the market. Data points, such as new and replacement sales, country demographics, disease epidemiology, and import-export tariffs, are some of the major pointers used to forecast the market scenario for individual countries. In addition, the presence and availability of brands and their challenges faced due to high competition from local and domestic brands, and the impact of sales channels are considered while providing forecast analysis of the country data.

Competitive Landscape and North America Vanilla (B2C) Market Share Analysis

The North America vanilla (B2C) market competitive landscape provides details of the competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points are only related to the companies’ focus on the North America vanilla (B2C) market.

북미 바닐라(B2C) 시장의 주요 기업으로는 McCormick & Company, Inc., Boston Vanilla Bean Company, Vanilla Pura, Nielsen-Massey Vanillas, Inc., Madagascar Vanilla Company LLC, Native Vanilla 등이 있습니다.

연구 방법론

데이터 수집 및 기준 연도 분석은 대규모 샘플 크기의 데이터 수집 모듈을 사용하여 수행됩니다. 시장 데이터는 시장 통계 및 일관된 모델을 사용하여 분석 및 추정됩니다. 또한 시장 점유율 분석 및 주요 추세 분석은 시장 보고서의 주요 성공 요인입니다. DBMR 연구팀에서 사용하는 주요 연구 방법론은 데이터 마이닝, 시장에 대한 데이터 변수의 영향 분석 및 기본(산업 전문가) 검증을 포함하는 데이터 삼각 측량입니다. 이 외에도 데이터 모델에는 공급업체 포지셔닝 그리드, 시장 타임라인 분석, 시장 개요 및 가이드, 회사 포지셔닝 그리드, 회사 시장 점유율 분석, 측정 표준, 북미 대 지역 및 공급업체 점유율 분석이 포함됩니다. 추가 문의 사항이 있는 경우 분석가 전화를 요청하십시오.

SKU-68576