Global Champagne Market – Industry Trends and Forecast to 2031

샴페인 시장 분석 및 규모

유럽과 북미의 소비 패턴의 변화는 음식 서비스 시설과 캐주얼한 음주 기회의 증가를 특징으로 하며, 샴페인 시장에 상당한 영향을 미쳤습니다. 샴페인은 한때 결혼식과 업적과 같은 특별한 이벤트에만 사용되었지만, 이제는 생일, 회사 파티, 저녁 식사와 같은 좀 더 편안한 모임에도 사용되고 있습니다. 또한 빈티지 와인과 샴페인의 인기가 높아지면서 소비자들이 정통적인 맛과 경험을 선호한다는 사실이 반영되어 수요가 급증했습니다. 프리미엄화가 알코올 음료 시장, 특히 스피릿과 와인 시장을 계속 형성함에 따라 샴페인은 사치와 세련미와 연관되어 더욱 성장할 수 있는 위치에 있습니다.

글로벌 샴페인 시장 규모는 2023년에 73억 달러로 평가되었으며, 2031년까지 119억 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 6.30%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층적인 전문가 분석, 지리적으로 표현된 회사별 생산 및 용량, 유통업체 및 파트너의 네트워크 레이아웃, 자세하고 업데이트된 가격 추세 분석, 공급망 및 수요의 적자 분석이 포함됩니다.

보고 범위 및 시장 세분화       

시장 정의

샴페인은 프랑스 샹파뉴 지역에서 생산되는 스파클링 와인입니다. 주로 피노 누아, 피노 뫼니에, 샤르도네와 같은 특정 포도 품종을 사용하여 만들어지며, 전통적인 방법을 사용하여 발효하는데, 이는 병 속에서 2차 발효를 통해 특징적인 거품을 만드는 것을 포함합니다. 샴페인은 축하와 사치와 관련이 있는 것으로 알려져 있으며, 프랑스 법에 의해 보호받고 있으며, 샹파뉴 지역에서 생산된 스파클링 와인만 샴페인이라는 라벨을 붙일 수 있습니다.

샴페인 시장 동향

운전자

• 소비자 인식을 바꾸는 혁신적인 마케팅

샴페인 하우스는 창의적인 스토리텔링, 매혹적인 비주얼, 체험적 샴페인 마케팅을 활용하여 경쟁이 치열한 시장에서 두각을 나타냅니다. 인플루언서, 유명인, 아티스트와의 협업은 흥분을 유발하고 다양한 인구통계에서 브랜드 매력을 확대합니다. 2021년 4월 Ruinart Champagne의 친환경 세컨드 스킨 패키징 출시는 샴페인 시장에서 혁신적인 브랜딩의 본보기가 되었습니다. 완전히 재활용 가능한 100% 종이 케이스는 와인의 무결성을 보존하는 동시에 지속 가능성과 친환경 제품에 대한 진화하는 소비자 선호도에 부합합니다. 샴페인 생산자는 지속적으로 자신을 재창조하고 소비자와 의미 있게 소통함으로써 감정적 연결을 구축하고 관심을 유지하며 샴페인 판매 성장을 촉진합니다.

• 샴페인 칵테일의 인기 상승

샴페인 칵테일은 소비자에게 전통적인 축하 행사를 넘어 샴페인을 즐길 수 있는 다재다능하고 혁신적인 방법을 제공하여 더 광범위한 인구통계에 어필합니다. 믹솔로지스트와 바텐더는 다양한 칵테일의 핵심 성분으로 샴페인을 끊임없이 실험하여 젊은 소비자와 칵테일 애호가를 끌어들이는 새로운 맛과 경험을 만들어냅니다. 샴페인 생산자는 확대된 시장 기회와 증가된 소비자 관심의 혜택을 누립니다. 이러한 추세는 샴페인 소비를 촉진하고 다양한 스타일 수요를 촉진합니다.

기회

• 관광 연료 증가 

With tourists seeking memorable experiences, champagne becomes associated with luxury, celebration, and indulgence, resulting in increased demand. Hospitality establishments frequently feature champagne prominently on their menus, offering it for special occasions or as a staple beverage, thereby driving sales volume. The association of champagne with luxury and hospitality enhances its perceived value, attracting both domestic and international consumers. In addition, tourism hubs serve as key markets for champagne producers, allowing them to showcase their products to a diverse audience and establish brand recognition, contributing to sustained growth in the market.        

• Growing Popularity of Western-style celebrations

Rising affluence and changing consumer preferences in emerging economies have led to increased demand for luxury goods, including champagne, as symbols of celebration and status. Champagne manufacturers are actively targeting these markets, leveraging their brand prestige and heritage to capture the attention of affluent consumers. In addition, evolving lifestyles and social trends in these regions, such as the growing popularity of Western-style celebrations and luxury experiences, further fuel the demand for champagne. Consequently, expanding into new markets presents lucrative opportunities for champagne producers to diversify their customer base and drive sales growth in the global market.

Restraints/Challenges

• High Production Costs  

The labor-intensive nature of champagne production, involving manual processes such as hand-harvesting grapes and extended aging periods in cellars, contributes to elevated expenses. The Champagne region's designation imposes geographical limitations, leading to limited and costly land and resources. These high costs can constrain profit margins, making it challenging for smaller producers to compete effectively and potentially leading to higher retail prices for consumers.  

• Regulatory Hurdles Constrain Champagne Adoption 

Compliance with quality standards adds complexity and costs for producers. Navigating international trade regulations and certifications presents barriers to market entry and expansion. Changes in regulatory frameworks, such as tariffs or labeling requirements, can disrupt supply chains and impact export markets. Overall, regulatory constraints create administrative burdens and limit flexibility for champagne producers, constraining growth opportunities and innovation within the industry.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In May 2024, Pernod Ricard and ecoSPIRITS announced a new phase in their relationship by entering into a five-year global licensing agreement. This partnership will facilitate the distribution of Pernod Ricard’s spirits brands using ecoSPIRITS’ circular packaging technology to on-trade venues worldwide
• In September 2023, Laurent-Perrier partnered with the leading department store Selfridges to launch its new Laurent-Perrier Cuvée Rosé “Petals” robe, available both in-store and online. Champagne Laurent-Perrier has introduced its latest artistic edition, “Petals.” This vibrant new robe adds a splash of color and an extra layer of indulgence, serving as a perfect table centerpiece that can be reused to encase future bottles
• In October 2022, Societe Jacques Bollinger SA commemorated 40 years of collaboration with 007 by launching a limited edition champagne, "Special Cuvee, The Bollinger Style." The champagne, packaged in a distinctive gift box featuring James Bond's silhouette and his iconic Aston Martin DB5, pays homage to the longstanding collaboration and the sophistication associated with both the brand and the fictional character

Champagne Market Scope

The market is segmented on the basis of product, distribution channel, grade type, flavor, price point, and sales channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Prestige Cuvée
• Blanc De Noirs
• Blanc De Blancs
• Rosé Champagne
• Others

Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Online Stores

Grade Type

• Pinot Meunier
• Pinot Noir
• Chardonnay

Flavour

• Fruity
  • Apple
  • Pear
  • Citrus
  • Strawberry
  • Nutty
  • Cream
  • Vanilla
• Brut

Price Point

• Economy
• Mid-range
• Luxury

Sales Channel

• Offline Sales Channel
  • Supermarkets/Hypermarkets
  • Departmental Stores
  • Convenience Store
  • Other Sales Channel
• Online Sales Channel
  • Company Website
  • E-commerce Platform

 Champagne Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by country, product, distribution channel, grade type, flavor, price point, and sales channel as referenced above.

The countries covered in the market are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.

North America is expected to dominate the market due to its cultural significance, especially during ceremonies and celebrations where alcohol has a traditional role. This cultural association drives consistent demand, ensuring the region's ongoing prominence in the market. Furthermore, North America's affluent consumer base and preference for luxury products significantly bolster its leading position in champagne consumption.         

Asia-Pacific is expected to show significant growth due to increased support for wineries and a growing appreciation for wine culture and consumption. Rising disposable incomes among consumers in this region enable them to enjoy premium wine products. The wine industry in Asia-Pacific is poised for growth, with a growing demand for diverse wine varieties and experiences.

The country section of the report also provides individual market-impacting factors and changes in market regulation that affect the current and future trends of the market. Data points like downstream and upstream value chain analysis, technical trends, Porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of regional brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Champagne Market Share Analysis

The market competitive landscape provides details of competitors. Details included are company overview, company financials, revenue generated, market potential, investment in R&D, new market initiatives, regional presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus on the market.

Some of the major market players operating in the market are:

• LANSON-BCC (France)
• Champagne GH Martel (France)
• Taittinger (France)
• Moet Hennessy USA, Inc (U.S.)
• Vranken - Pommery Monopole (France)
• Pernod Ricard (France)
• Louis Roederer (France)
• Veuve Clicquot (France)
• Pommery (France)
• Piper-Heidsieck (France)
• Andre Champagne Cellars (U.S.)
• Alumiceal (U.S.)
• Centre Vinicole – Champagne Nicolas Feuillatte (France)
• G.H. Mumm et Cie (France)
• Bollinger (France)
• Artwinery (Ukraine)

SKU-47953