글로벌 엔터프라이즈 비디오 시장 – 2031년까지의 산업 동향 및 예측

엔터프라이즈 비디오 시장 분석 및 규모

기업용 비디오 시장 성장은 AI와 클라우드 기술의 발전으로 인해 비디오 품질과 분석이 향상되면서 주도되고 있습니다. 실시간 스트리밍 및 대화형 비디오와 같은 최신 방법은 기업 커뮤니케이션, 교육 및 마케팅을 혁신하고 있습니다. 원격 협업 및 고객 참여를 위한 비디오 사용 증가는 비디오의 중요성을 강조하여 비즈니스 성공과 혁신을 위한 중요한 도구가 되었습니다.

글로벌 엔터프라이즈 비디오 시장 규모는 2023년에 200억 7천만 달러로 평가되었으며, 2031년까지 493억 5천만 달러에 도달할 것으로 예상되며, 2024년부터 2031년까지의 예측 기간 동안 CAGR은 11.9%입니다. Data Bridge Market Research 팀이 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 시장 세그먼트, 지리적 범위, 시장 참여자, 시장 시나리오와 같은 시장 통찰력 외에도 심층적인 전문가 분석, 수입/수출 분석, 가격 분석, 생산 소비 분석, 페슬 분석이 포함되어 있습니다.

보고 범위 및 시장 세분화       

Market Definition

Enterprise video refers to the use of video technology within a business to enhance communication, training, and collaboration. It includes live streaming, video conferencing, and on-demand video content, enabling efficient information sharing and engagement among employees, partners, and customers. This technology helps improve productivity, remote work integration, and overall corporate communication strategies.

Enterprise Video Market Dynamics

Drivers

• Increasing Remote Work Adoption

The COVID-19 pandemic significantly increased the need for remote work solutions, driving the enterprise video market. Companies worldwide adopted remote and hybrid work models, requiring robust video communication tools to maintain productivity and collaboration. For instance, Zoom saw a surge in usage, with daily meeting participants growing from 10 million in December 2019 to over 300 million by April 2020, highlighting the critical role of video communication in this shift.

• Increasing Demand for Real-time Data and Analytics

The demand for real-time data and analytics in enterprise video drives market growth by enabling businesses to measure engagement and effectiveness instantly. For instance, a company can analyze webinar participation metrics to enhance future sessions, improving training programs and customer service. Real-time insights also refine marketing strategies by identifying viewer behavior patterns, thereby optimizing content delivery and increasing overall engagement and ROI.

Opportunities

• Cultural Shifts among Consumer

Cultural shifts toward digital-first approaches are driving the enterprise video market. Increasing acceptance and preference for virtual interactions are becoming integral in business culture. For instance, major corporations such as Microsoft and Google are adopting hybrid work models, emphasizing enterprise video conferencing solutions for team collaboration and client meetings. This shift not only streamlines operations but also supports global connectivity, boosting demand for advanced video solutions.

• Rise in Scalability and Flexibility

The demand for scalable and flexible enterprise video solutions is driven by the need to accommodate diverse organizational sizes and preferences. For instance, cloud-based platforms such as Microsoft Teams offer scalability by allowing seamless expansion of user capacity for growing teams, while also providing flexible deployment options such as on-premises installations or hybrid models, ensuring adaptability to varying security and compliance requirements across different industries.

Restraints/Challenges

• Security Concerns among Users

Security concerns pose a significant obstacle to the enterprise video market. Enterprises handling sensitive data face risks of unauthorized access, data breaches, and content piracy. Without robust security measures, businesses hesitate to adopt video solutions, fearing compromise of valuable information. Addressing these concerns is essential for fostering trust and encouraging widespread adoption within the enterprise sector.

• Content Quality and Consistency

In decentralized organizations, maintaining high-quality video production standards and consistent branding across all content poses challenges, hindering market growth. Varying levels of expertise and divergent creative directions among decentralized teams often result in inconsistent messaging and presentation, undermining the effectiveness of enterprise video initiatives and diminishing their impact on target audiences.    

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In October 2022, Avaya and Alcatel-Lucent Enterprise (ALE) joined forces in a strategic partnership, facilitating innovation without disruptive technology replacements. This collaboration empowers organizations to evolve seamlessly, enhancing operational efficiency and fostering growth
• In January 2022, BlueJeans by Verizon was chosen as the video conferencing provider for Canada's National Research and Education Network (NREN), spanning 13 provinces and territories. This partnership extends platform access to educational institutions, enabling interactive learning experiences for students nationwide
• In January 2022, StrikeForce Technologies unveiled a pioneering video conferencing security approach tailored for modern organizations and government agencies, addressing evolving collaboration needs amidst the COVID-19 pandemic. The strategy introduces four sensitivity tiers, offering customized security measures based on the confidentiality level of conference content, ensuring enhanced privacy and data protection
• In September 2020, Vbrick introduced comprehensive integrations with leading video conferencing services such as Zoom, Cisco Webex, and Microsoft Teams, enabling organizations to deliver high-definition video content to large audiences. These integrations augment Vbrick's existing portfolio, enhancing the value proposition and scalability of video communication solutions

Enterprise Video Market Scope

The market is segmented on the basis of Component, application, deployment mode, organization size, and industry vertical. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Component

• Solutions
  • Enterprise Video Conferencing
  •  Enterprise Video Content Management
  • Enterprise Webcasting
• Services
  • Integration and Deployment
  • Managed Service
  • Professional Service

 Application

• Corporate Communications
• Training and Development
• Marketing and Client Engagement

 Deployment Mode

• Cloud
• On-Premises

Organization Size

• Large Enterprise
• Small and Medium Enterprise (SME))

 Industry Vertical

• BFSI
• Information Technology (IT) and Telecom
• Healthcare and Life Sciences
• Education
• Media and Entertainment
• Retail and Consumer Goods
• Others

Enterprise Video Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by country, Component, application, deployment mode, organization size, and industry vertical as referenced above.

The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

Asia-Pacific is expected to show significant growth in the enterprise video market. This surge stems from the increasing presence of major IT companies, rising government expenditure on internet infrastructure, and the growing internet penetration across the region. These factors fuel adoption and innovation in enterprise video solutions.

North America is expected to dominate the enterprise video market owing to rising demand across diverse industry verticals, bolstered by well-established internet infrastructure. Additionally, the region benefits from the presence of key industry players, further solidifying its leadership position in this burgeoning sector.

보고서의 국가 섹션은 또한 개별 시장 영향 요인과 국내 시장의 현재 및 미래 트렌드에 영향을 미치는 규제 변화를 제공합니다. 다운스트림 및 업스트림 가치 사슬 분석, 기술 트렌드 및 포터의 5가지 힘 분석, 사례 연구와 같은 데이터 포인트는 개별 국가의 시장 시나리오를 예측하는 데 사용되는 몇 가지 포인터입니다. 또한 글로벌 브랜드의 존재 및 가용성과 지역 및 국내 브랜드와의 대규모 또는 희소한 경쟁으로 인해 직면한 과제, 국내 관세 및 무역 경로의 영향이 국가 데이터에 대한 예측 분석을 제공하는 동안 고려됩니다.

경쟁 환경 및 엔터프라이즈 비디오 시장 점유율 분석

시장 경쟁 구도는 경쟁자별 세부 정보를 제공합니다. 포함된 세부 정보는 회사 개요, 회사 재무, 창출된 수익, 시장 잠재력, 연구 개발 투자, 새로운 시장 이니셔티브, 글로벌 입지, 생산 현장 및 시설, 생산 용량, 회사의 강점과 약점, 제품 출시, 제품 폭과 범위, 애플리케이션 우세입니다. 위에 제공된 데이터 포인트는 시장과 관련된 회사의 초점에만 관련이 있습니다.

시장에서 활동하는 주요 기업은 다음과 같습니다.

• Adobe, Inc. (미국)
• 아바야 LLC(미국)
• 시스코 시스템즈(미국)
• IBM(미국)
• 칼투라 주식회사(미국)
• 마이크로소프트(미국)
• 비브릭(미국)
• Enghouse 비디오(미국)
• 리마지(미국)
• 베라이즌(미국)
• 줌 비디오 커뮤니케이션스(Zoom Video Communications, Inc.) (미국)
• Amazon Web Services, Inc. (미국)
• LogMeIn, Inc. (미국)
• 파놉토(미국)

SKU-65979