The global consumption of vitamin A-containing functional foods is growing. The intake of bad foods is increasing the number of people suffering from micronutrient deficiencies. Ophthalmic diseases such as night blindness and corneal ulcers are caused by vitamin A deficiency. According to the World Health Organization, at least 2.2 billion people worldwide experienced near or distance visual impairment last year. The greater knowledge of the negative health impacts of fast food consumption has resulted in an increase in demand for nutritionally upgraded processed foods. The demand for dietary supplements is rising as the number of persons suffering from micronutrient deficiencies rises.
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Data Bridge Market Research analyses that the Vitamin A Market was valued at USD 615.85 million in 2021 and is expected to reach the value of USD 909.89 million by 2029, at a CAGR of 5.00% during the forecast period of 2022 to 2029. The health and wellness sector has evolved into a dominant lifestyle value among consumers over the years, drastically influencing consumer behavior towards naturally obtained micronutrients. Given its multi-functionality and continuous clean label trend, vitamin A is gaining favor in a range of end-user industries, including cosmetics, dietary supplements, functional food and beverage, and others.
Growing demand from the animal feed industry is expected to drive the market's growth rate
Vitamin A is widely used in the animal feed sector. Global demand for meat and dairy products is driving the development of nutritionally dense animal feed. On the other hand, demand for food fortification has increased due to the global population's high rate of micronutrient deficiency disorders and a shortage of micronutrients in food, which can contribute to malnutrition. One of the primary factors driving the growth of this market is the increased use of vitamins in the supplement sector.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Years
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2020 (Customizable to 2014- 2019)
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Quantitative Units
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Revenue in USD Million, Volumes in Units, Pricing in USD
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Segments Covered
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Type (Pre-Formed Vitamin A, Provitamin A and Combine Vitamin A), Product Category (Clean Labeled Ingredient and Conventional), Form (Powder and Liquid), Application (Pharmaceuticals, Food Products, Animal Feed, Personal Care & Cosmetics, Dietary Supplements, Beverages and Others)
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Countries Covered
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U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)
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Market Players Covered
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DSM (Netherlands), BASF SE (Germany), Lonza Group (Switzerland), Glanbia Plc (Ireland), ADM (U.S.), Farbest Brands (US), SternVitamin GmbH & Co. KG (Germany), Adisseo (France), BTSA Biotechnologias Aplicadas S.L. (Spain) and Rabar Pty Ltd (Australia) Zagro (Singapore), Wright Enrichment Inc. (U.S.), Adisseo (China), Showa Denko K.K. (Japan), Farbest Brands (U.S.), Jubilant Life Sciences Ltd. (India), Vertellus Holdings LLC (U.S.)
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand
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Segment Analysis:
Global vitamin A market is categorized into four notable segments which are based on the type, product category, form and application.
- On the basis of type, the global vitamin A market is segmented into pre-formed vitamin A, provitamin A and combine vitamin A.
Pre-formed vitamin A segment is dominating the vitamin A market
Pre-formed vitamin A segment is dominating the market with the market share of 57.35% as the majority of healthcare staffs as well as physicians are recommending pre-formed vitamin A during the treatment.
- On the basis of product category, the global vitamin A market is segmented into clean labeled ingredient and conventional. Clean labeled ingredient segment is dominating the market with the market share of 84.96% since it is cost effective, easily accessible and primarily recommended by doctors for vitamin A deficiency diseases.
- On the basis of form, the global vitamin A market is segmented into powder and liquid.
Powder segment is dominating the vitamin A market
The powder segment is dominating the market with the market share of 66.30% because powdered vitamin A product is highly stable as comparable to liquid vitamin A. Moreover, powdered vitamin A products are secure for transportation as well as convenient to carry as compared to the liquid vitamin A products.
- On the basis of application, the global vitamin A market is segmented into pharmaceuticals, food products, animal feed, personal care & cosmetics, dietary supplements, beverages and others. Pharmaceuticals segment is dominating the market with the market share of 33.81% because of growing prevalence of rhodopsin, photoreceptor pigment, growing government activities and initiative programs acting as another driving factor for the vitamin A market growth.
Major Players
Data Bridge Market Research recognizes the following companies as the major market players: DSM (Netherlands), BASF SE (Germany), Lonza Group (Switzerland), Glanbia Plc (Ireland), ADM (U.S.), Farbest Brands (US), SternVitamin GmbH & Co. KG (Germany), Adisseo (France), BTSA Biotechnologias Aplicadas S.L. (Spain) and Rabar Pty Ltd (Australia) Zagro (Singapore), Wright Enrichment Inc. (U.S.), Adisseo (China), Showa Denko K.K. (Japan), Farbest Brands (U.S.), Jubilant Life Sciences Ltd. (India), Vertellus Holdings LLC (U.S.).
Market Development
- In 2020, Nagase & Co. Ltd. announced the acquisition of Prinova Group LLC in March. This acquisition has aided the company's geographic expansion. Furthermore, it is expected that this acquisition will strengthen the company's position in the Japanese market.
- In 2022, DSM announced the commercial launch of the bio-based vitamin in July. It has perfected and scaled its patented manufacturing process for entirely bio-based vitamin A and plans to begin commercial production in 2023. It began with the cosmetics and personal care industry, which has low volume requirements and a strong interest in quality and sustainability, making it a perfect starting place for such an innovation.
- In 2022, BASF expanded its world-scale vitamin A formulation factory in Ludwigshafen in July. The cutting-edge facility, which is fully integrated into the site's vitamin manufacturing, will support and extend the production of high-quality vitamin A powder products for the animal nutrition industry. The start-up is scheduled for mid-2023, and it will expand BASF's vitamin A powder formulation capability in tandem with increased vitamin A acetate manufacturing capacity.
- In 2022, BASF invested in Bota Biosciences Ltd (Bota Bio), an industrial synthetic biotech business based in Hangzhou, China, in March. Bota Bio, which was launched in 2019, is working on a unique next-generation biotechnology platform that will enable the sustainable and cost-effective manufacture of high-value goods for a wide range of industrial applications. Sweeteners, vitamins, personal care items, and crop protection products are among examples.
Regional Analysis
Geographically, the countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).
As per Data Bridge Market Research analysis:
North America is the dominant region in the vitamin A market during the forecast period 2022-2029
North America dominates the vitamin A market due to increased intake of vitamin A in powder form in the United States. Because powder has a longer shelf life than liquid.
Asia-Pacific is estimated to be the fastest growing region in the vitamin A market in the forecast period 2022-2029
Given its vast population, China dominates the Asia-Pacific vitamin A market, which is increasingly interested in ingesting a high number of natural vitamin supplements.
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