The global natural vitamins market meets the rising demand for health and wellness products by offering essential nutrients from fruits, vegetables, and organic sources. With heightened awareness post-pandemic, people seek nutritional advantages over synthetics to address the increasing prevalence of non-communicable diseases. Vitamin products A, B-complex, C, D, and E cater to diverse health needs. Despite a lack of evidence for COVID-19 protection, the pandemic fueled a surge in demand for these supplements, reflecting a broader shift towards preventive healthcare.
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Data Bridge Market Research analyses that the Global Natural Vitamins Market was valued at USD 9,063.21 million in 2022 and is expected to reach the value of USD 15,794.30 million by 2030, at a CAGR of 6.4% during the forecast period of 2023 to 2030. Urbanization and busy lifestyles contribute to imbalanced diets. Natural vitamins provide a convenient solution for individuals with hectic schedules, offering a simple and effective way to supplement nutrition and support overall health in the face of demanding urban routines.
Key Findings of the Study
Preference for clean-label products is expected to drive the market's growth rate
Consumers are increasingly favoring clean-label products, emphasizing a preference for natural ingredients and transparency in food labeling. This shift reflects a growing awareness and demand for simplicity, authenticity, and healthier choices, driving the market towards products with minimal additives and recognizable, natural components. Clean-label preferences influence purchasing decisions, shaping the trajectory of the food and beverage industry toward more transparent and wholesome offerings.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2023 to 2030
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Base Year
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2022
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Historic Years
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2021 (Customizable to 2015-2020)
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Quantitative Units
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Revenue in USD Million, Volumes in Units, Pricing in USD
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Segments Covered
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Ingredient Type (Vitamin B, Vitamin E, Vitamin D, Vitamin C, Vitamin A, and Vitamin K), Form (Powder, Liquid), Application (Food and Beverages, Feed, Personal Care Products, and Others), Distribution Channel (Online and Offline)
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Countries Covered
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U.S., Canada, Mexico, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Brazil, Argentina, rest of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, rest of Middle East and Africa
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Market Players Covered
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BASF SE (Germany), DSM (Netherlands), ADM (U.S.), SternVitamin GmbH & Co. K.G. (Germany), Glanbia plc (U.S.), Lonza (Switzerland), Vitablend Nederland B.V. (Netherlands), Zagro (Singapore), Wright Enrichment Inc. (U.S.), Adisseo (China), Showa Denko K.K. (Japan), Farbest Brands (U.S.), Jubilant Life Sciences Ltd. (India), Vertellus Holdings LLC (U.S.)
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
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Segment Analysis:
The global natural vitamins market is segmented on the basis of ingredient type, form, application, and distribution channel.
- On the basis of ingredient type, the global natural vitamins market is segmented into vitamin B, vitamin E, vitamin D, vitamin C, vitamin A, and vitamin K
- On the basis of form, the global natural vitamins market is segmented into powder and liquid
- On the basis of application, the global natural vitamins market is segmented into food and beverages, feed, personal care products and others
- On the basis of distribution channel, the global natural vitamins market is segmented into online and offline
Major Players
Data Bridge Market Research recognizes the following companies as the major global natural vitamins market players in global natural vitamins market are Zagro (Singapore), Wright Enrichment Inc. (U.S.), Adisseo (China), Showa Denko K.K. (Japan), Farbest Brands (U.S.), Jubilant Life Sciences Ltd. (India), Vertellus Holdings LLC (U.S.)
Market Developments
- In September 2022, Abbott introduced a groundbreaking Ensure formulation featuring Hydroxy-Methyl Butyrate (HMB). This science-based nutritional supplement comprises 32 essential nutrients, including protein, calcium, and vitamin D, aiming to enhance muscle and bone strength. HMB, a novel ingredient, is incorporated to combat muscle loss and enhance overall strength and power. Abbott's innovative Ensure formulation aligns with the latest advancements in nutritional science, offering comprehensive support for physical well-being and addressing the specific needs of muscle health
- In June 2022, Kensing, LLC, a leading manufacturer under One Rock Capital Partners, LLC, successfully acquired Vitae Naturals. This strategic move adds Vitae Naturals' expertise in plant sterol esters and non-GMO natural vitamin E derivatives to Kensing's portfolio. With a focus on food, nutrition, and skincare industries, the acquisition strengthens Kensing's position as a versatile provider of high-quality natural ingredients, reflecting the company's commitment to meeting diverse industry demands
- In February 2020, industry leader DSM made a strategic investment in a cutting-edge, fully automated packing line dedicated to Vitamin C production. This move aims to enhance customer experience by delivering improved traceability, reliability, and product quality. The adoption of high-tech automation underscores DSM's commitment to innovation and efficiency, aligning with the company's dedication to providing top-notch vitamin products to meet the evolving needs of its customers
Regional Analysis
Geographically, the countries covered in the global natural vitamins market report are U.S., Canada, Mexico, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Brazil, Argentina, rest of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, rest of Middle East and Africa
As per Data Bridge Market Research analysis:
North America is the dominant region in the global natural vitamins market during the forecast period 2023-2030
North America dominates the global natural vitamins market, with the U.S. capturing a substantial market share. The surge in demand for natural vitamins, particularly in powdered form, significantly contributes to this dominance. The convenience and popularity of powdered natural vitamins in the U.S. underscore a shifting consumer preference towards easily consumable and versatile nutritional supplements, consolidating North America's leading position in the thriving natural vitamins market.
Asia-Pacific is estimated to be the fastest-growing region in the global natural vitamins market for the forecast period 2023-2030
Asia-Pacific is expected to dominate the global natural vitamins market, with China emerging as a key influencer. Fueled by a vast population, China's interest in natural vitamin supplements plays a pivotal role in this dominance. The increasing health consciousness and preference for natural alternatives contribute to the robust growth of the market in the region. As consumers prioritize well-being, China leads the way in shaping the landscape of the Asia-Pacific natural vitamins market.
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