Comarch SA, AIMIA Inc, ICF Inc. 및 Epsilon, Comarch SA가 2017년 글로벌 로열티 관리 시장을 장악했습니다.

글로벌 로열티 관리 시장은 2025년까지 76억 5,048만 달러 규모에 이를 것으로 예상되며, 2018년부터 2025년까지 예측 기간 동안 상당한 CAGR로 성장할 것으로 예상됩니다. 새로운 시장 보고서에는 2016년의 과거 연도 데이터가 포함되어 있으며, 계산 기준 연도는 2017년이고 예측 기간은 2018년부터 2025년까지입니다.

전체 보고서 보기: https://www.databridgemarketresearch.com/reports/global-loyalty-management-market

글로벌 로열티 관리 시장은 소수의 대형 업체에 집중되어 있으며, 나머지는 국내 시장만을 공략하는 로컬 업체들로 구성되어 있습니다. 로열티 관리 시장은 2017년 Comarch SA가 시장 점유율 1위를 차지했으며, AIMIA Inc, ICF Inc, Epsilon 등이 그 뒤를 따릅니다.

코마르크 SA:

1993년 설립되어 폴란드 크라쿠프에 본사를 둔 Comarch Sa는 소프트웨어 및 시스템 통합 기업입니다. 최신 정보의 설계 및 제공에 주력하고 있으며, IT, 스포츠, 의료, 투자의 네 가지 사업 부문을 통해 사업을 운영하고 있습니다. 로열티 관리 관련 제품 및 서비스는 IT 부문에 속합니다. IT 부문은 IT 시스템 및 서비스와 IT 하드웨어를 판매합니다. Comarch의 제품과 솔루션은 통신, 금융, 대기업, 공공 행정, 의료 등 다양한 분야에 적용 가능합니다.

회사의 자회사로는 Comarch Canada, Corp(캐나다), Comarch Technologies sp. z oo(폴란드) 등이 있습니다. 회사는 PN-EN ISO 9001:2009, PN-ISO/IEC 27001:2014-12 등의 인증을 받았으며, 폴란드와 DACH 지역에서 사업을 운영하고 있습니다.

주식회사 아이미아:

Aimia Inc.는 2008년에 설립되었으며 캐나다 몬트리올에 본사를 두고 있습니다. 이 회사는 전 세계적으로 데이터 기반 마케팅 및 로열티 분석을 제공합니다. Coalitions, ILS, 그리고 기타 사업의 세 가지 사업 부문을 운영하고 있습니다. 로열티 관리 관련 제품 및 서비스는 Coalitions에 속합니다. 또한 캐나다에서 Coalition 로열티 프로그램인 Aero Plan 프로그램을 운영하고 있으며, 플랫폼 기반이 아닌 로열티 서비스 사업인 Aero Plan은 금융, 소매, 여행 분야에서 150개 이상의 브랜드를 대표하는 75개의 세계적인 파트너를 보유하고 있습니다.

본 회사는 ISO 14064-1 인증을 받았습니다. 자회사로는 Aimia Proprietary Loyalty US Inc(미국), Carlson Marketing Group Limited(영국), Aimia India Loyalty Management Private Limited(인도), Aimia Proprietary Loyalty Singapore Pte. Ltd(말레이시아) 등이 있습니다. 미국, 영국, 말레이시아, 캐나다 등지에 지사를 두고 있습니다.

엡실론:

1969년 설립되어 텍사스주 어빙에 본사를 둔 Epsilon은 세계적인 마케팅 혁신 기업 중 하나입니다. 분석, 풍부한 데이터, 그리고 기술을 접목한 독창적인 솔루션을 제공합니다. 또한 인사이트 전략, 마케팅 기술, 크리에이티브 서비스, 그리고 미디어 도달 범위를 제공합니다. 로열티 관리 관련 제품과 서비스는 마케팅 기술 부문에서 제공됩니다. 또한, 독보적인 데이터 인텔리전스와 고객 인사이트, 로열티, 이메일 및 CRM 플랫폼, 그리고 데이터 기반 크리에이티브, 활성화 및 실행을 포함한 세계적인 수준의 기술을 제공합니다.

엡실론은 고객 인사이트, 크리에이티브, 디지털 경험, 전략 컨설팅, 마케팅 서비스 등의 서비스를 제공합니다. 엡실론은 A2LA로부터 ISO/IEC 17025 국제 교정 표준 및 ISO 9001 국제 품질 경영 시스템 표준 인증을 받았습니다. 미국, 아시아 태평양, 유럽 등 전 세계에 지사를 두고 있습니다. 엡실론은 얼라이언스 데이터 시스템즈 코퍼레이션(Alliance Data Systems Corporation)의 자회사입니다.

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