The Europe nuts and cereal snacks bar market is a dynamic and growing food industry segment. These snack bars offer a convenient and healthy option for consumers seeking on-the-go nutrition. They are typically made with a variety of ingredients, such as nuts, cereals, dried fruits, seeds, and sweeteners, all compacted into a portable bar format. Europe's nuts and cereal snacks bar market boasts a wide variety of flavors and ingredient combinations, reflecting the diverse tastes of the region. With its emphasis on convenience and nutrition, this market continues to evolve and adapt to meet the ever-changing preferences of European consumers.
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Data Bridge Market Research analyses that the Europe Nuts and Cereal Snacks Bar Market is expected to grow at a CAGR of 5.2% during the forecast period of 2022 to 2029. The growing health consciousness among consumers primarily propels the demand for nuts and cereal snack bars in Europe. With an increasing focus on nutrition and wellness, these bars are favored for their wholesome ingredients and nutritional benefits, driving their popularity as a convenient and healthier snack.
Key Findings of the Study
Expanding variety in nut bars is expected to drive the market's growth rate
The rise in health-conscious consumer trends, driven by concerns over the impacts of fast-paced lifestyles, has spurred significant innovations in the nut and snack industry. Recognizing the demand for healthier options, manufacturers have introduced various sugar-free products to address consumers' nutritional concerns. This shift reflects a growing preference for snacks with controlled sugar, carbohydrates, and other nutrient intake. Consequently, numerous companies have launched a range of nut and snack bars with diverse compositions, catering to the evolving needs of health-conscious individuals, promoting a balanced lifestyle, and encouraging mindful nutrient consumption.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Years
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2020 (Customizable to 2014-2019)
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Segments Covered
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Product Type (Cereal Bars and Nut Bars), Claim (Regular, Gluten Free, Vegan, Lactose Free, Artificial Color and Preservative Free, and Others), Category (Regular, Meal Replacement Bar, Pre Work Out Bars, Post Work Out Bars, Yoga Bars, and Others), Nature (Conventional and Organic), Flavor (Regular and Flavor), Pack Type (Single Pack Family Pack/Multipack, and Others), Packaging (Wrap In, Pouches, Cardbox, and Others), Brand (Branded and Private Label), Distribution Channel (Store-Based Retailers and Non-Store Retailers)
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Countries Covered
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U.K., Germany, France, Belgium, Netherlands, Italy, Denmark, Sweden, Russia, Spain, Switzerland, Poland, Turkey and the Rest of Europe
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Market Players Covered
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Mondelez International (U.S.), General Mills Inc. (U.S.), Kellogg's Company (U.S.), The Simply Good Foods Company (U.S.), Associated British Foods plc (U.K.), Nestlé (Switzerland), The Quaker Oats Company (a subsidiary of PepsiCo) (U.S.), Clif Bar and Company (U.S.), Cerealto Siro Foods (Spain), Danone (France), Bühler (Switzerland), Mars, Incorporated (U.S.), Eat Naturals (U.S.), Healthy Bars (Sofia), Hero Group (Switzerland) among others
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
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Segment Analysis:
The Europe nuts and cereal snacks bar market is segmented into product type, claim, category, nature, flavor, pack type, packaging, brand, and distribution channel.
- On the basis of product type, the Europe nuts and cereal snacks bar market is segmented into cereal bars and nut bars.
- On the basis of a claim, the Europe nuts and cereal snacks bar market is segmented into regular, gluten free, vegan, lactose free, artificial color and preservative free, and others.
- On the basis of category, the Europe nuts and cereal snacks bar market is segmented into regular, meal replacement bars, pre work out bars, post work out bars, yoga bars, and others.
- On the basis of nature, the Europe nuts and cereal snacks bar market is segmented into conventional and organic.
- On the basis of flavor, the Europe nuts and cereal snacks bar market is segmented into regular and flavor.
- On the basis of pack type, the Europe nuts and cereal snacks bar market is segmented into a single pack, family pack/multipack, and others.
- On the basis of packaging, the Europe nuts and cereal snacks bar market is segmented into wrap in, card box, pouches, and others.
- On the basis of brand, the Europe nuts and cereal snacks bar market is segmented into branded and private label.
- On the basis of distribution channel, the Europe nuts and cereal snacks bar market is segmented into store-based retailers and non-store retailers.
Major Players
Data Bridge Market Research recognizes the following companies as the major Europe nuts and cereal snacks bar market players in Europe nuts and cereal snacks bar market are Cerealto Siro Foods (Spain), Danone (France), Bühler (Switzerland), Mars, Incorporated (U.S.), Eat Naturals (U.S.), Healthy Bars (Sofia), Hero Group (Switzerland)
Market Developments
- In January 2022, Kellogg's Company introduced a new product line, Kellogg's Nutri-Grain 3 Fruity Flavor, designed to enhance the deliciousness of bars and bites for breakfast and snack time. This expansion includes three delectable flavors: strawberry, squash, and apple in Nutri-Grain soft-baked breakfast bars, as well as chocolatey banana Nutri-Grain bites. This strategic move has enabled Kellogg's to diversify and enrich its product portfolio, catering to consumers seeking tasty and nutritious options for their daily dietary needs.
- In January 2022, Mondelēz International achieved a significant milestone by acquiring Chipita Global S.A., a prominent European leader in croissants and baked snacks. Chipita's robust innovation and manufacturing capabilities have propelled its growth across numerous countries in the croissant and baked snacks sector. This strategic acquisition aligns with Mondelēz International's growth plan, emphasizing the expansion of core snacking adjacencies and establishing a stronger presence in key markets. This move has effectively broadened the company's business in the market.
- In March 2021, Mondelēz International strategically moved by acquiring Grenade, a prominent U.K. performance nutrition company. This acquisition granted Mondelēz a substantial stake in Grenade, a key player in the rapidly expanding high-protein bar sector. By joining forces with Grenade, Mondelēz International successfully expanded its business portfolio, capitalizing on the growing demand for high-protein snacks and strengthening its position in the competitive nutrition market.
- In December 2020, the Ferrero Group made a significant acquisition by adding 'Eat Natural' to its global snacking portfolio. While the financial details were undisclosed, Ferrero planned to retain the existing management and workforce of the company. This strategic move aligns with Ferrero's goal of expanding into the healthy snacking market, broadening distribution channels, and entering new markets with an extended range of products, enhancing its position in the snacking industry.
Regional Analysis
Geographically, the countries covered in the Europe nuts and cereal snacks bar market report are U.K., Germany, France, Belgium, Netherlands, Italy, Denmark, Sweden, Russia, Spain, Switzerland, Poland, Turkey and the Rest of Europe.
As per Data Bridge Market Research analysis:
U.K. is the dominant region in Europe nuts and cereal snacks bar market during the forecast period 2022-2029
The U.K. stands out as a dominant force poised for substantial growth in the European nuts and cereal snacks bar market. The country's prominence is attributed to a rising consumer preference for organic products. This trend has significantly increased the demand for organic nuts and cereal snack bars, positioning the U.K. market with the most promising growth rate in the forecast period. Consumers' growing inclination towards healthier, organic choices has fueled this upward trajectory in the snack industry.
Germany is estimated to be the fastest growing region in Europe nuts and cereal snacks bar market for the forecast period 2022-2029
Germany is poised to assert its dominance in the European nuts and cereal snacks bar market, owing to a multitude of product launches by local manufacturers. This surge in innovation reflects the country's commitment to meeting consumer demand for healthier and diverse snack options. With an emphasis on quality and variety, Germany is positioned to lead the way in shaping the future of this growing market across Europe.
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