U.S. Hotel Market from B2B Corporate Spending – Industry Trends and Forecast to 2029

U.S. Hotel Market from B2B Corporate Spending Analysis and Insights

The U.S. hotel market from B2B corporate spending is expected to gain significant growth in the forecast period of 2022 to 2029. Data Bridge Market Research analyzes that the market is growing with a CAGR of 3.7% in the forecast period of 2022 to 2029 and is expected to reach USD 22,640.46 million by 2029. The major factor driving the growth of the market is the adoption of innovative marketing strategies and practices in the hospitality industry in the forecast period. The shifting preference of corporates to online events and digitalization is expected to restrain market growth.

Increase in different types of platforms for booking hotel spaces is expected to provide the market with great opportunities. However, the outbreak of COVID-19 pandemic has resulted in the cancellation of various corporate events and B2B spending is projected to challenge the market growth.

The U.S. hotel market from B2B corporate spending report provides details of market share, new developments, the impact of domestic and localized market players, analysis of opportunities in terms of emerging revenue pockets, changes in market regulations, products approvals, strategic decisions, product launches, geographic expansions and technological innovations in the market. To understand the analysis and the market scenario contact us for an Analyst Brief, our team will help you create a revenue impact solution to achieve your desired goal.

Market Definition

B2B corporate spending in hotels can be defined as spending on events such as gatherings organized by business owners in hotels to focus on employees and customers and further strengthen the clientele, as well as stays for company employees in various events. Various businesses and corporates organize events for many reasons. They may want to educate, reward, motivate, celebrate, mark key milestones, manage organizational change or encourage collaboration.

U.S. Hotel Market from B2B Corporate Spending Market Dynamics

Drivers

• Adoption of innovative marketing strategies and practices in the hospitality industry

Virtual Reality (VR) has become one of the biggest emerging hospitality technology and marketing trends of recent times. VR tours of the space and hotels provide the ultimate means of experiencing a location from afar, recreating the environment in a way that allows for some degree of exploration and immersion. For corporate event customers, it means the chance to explore event venues without needing to travel there for viewing physically. This is especially valuable at a time when travel is restricted. In addition, various hotel groups and brands are advertising their brands and hotel chains through videos on social media platforms, using hashtags and brand engagement campaigns implemented on digital platforms are considered the best practice in the hospitality sector. Therefore, with such innovative practices by the hospitality sector, B2B spending for corporates is expected to increase, which will drive market growth.

• Strong economic growth of the U.S. boosting the B2B corporate spending

With the growth in country's economy, every business and startup needs branding and promotion. Therefore, B2B corporate spending in hotels in terms of events is the best platform for them to market their business by sponsoring some entertainment event shows like live music events, sports events and many more. Companies across the region are increasingly looking to introduce new products and technology to the market to gain a higher competitive edge. This results in various trade shows, new product launch events, product exhibitions and others on a large scale to facilitate the interaction of potential customers and investors. Due to this, the B2B corporate spending in the hotel industry is experiencing strong growth.

Apart from this, the increasing number of corporate companies in healthcare and IT sector and rising spending on trade shows, conferences and seminars by corporate companies are boosting the market growth.

Opportunity

• Increase in different types of platforms for booking hotel spaces

Travel agencies are one of the most vital distribution channels within hospitality marketing. In recent years, the number of travel agencies has increased enormously. This enables customers to search for travel products or services online rather than going to individual company websites. Therefore, it is of utmost importance to partner up with travel agencies. The presence of a huge variety of booking channels for bookings in the hospitality industry offers a lucrative opportunity for the growth and development of the market.

Restraint/Challenge

• Shifting preference of corporates to online events and digitalization

Hopin has now become a popular platform for conducting events and conferences. Many such companies focus on bridging the gap between live and online events. All such initiatives are estimated to generate huge growth potential in the events industry. However, such initiatives are estimated to limit B2B corporate spending on hotels and negatively affect the market growth as COVID-19 restrictions have forced corporate companies to rely on technology to connect with people to conduct seminars and corporate events. Zoom, a communications platform, has become quite popular in achieving this.

• The outbreak of COVID-19 pandemic has resulted in the cancellation of various corporate events and B2B spending

Given the widespread reduction in corporate and business group spending across the U.S., the hotel industry has been one of the hardest-hit sectors by COVID-19 pandemic. Moreover, chain-managed hotels are the most affected by the COVID-19 pandemic compared to the franchise and independent hotels. The challenges created by COVID-19 impacted almost every part of a hotel's operations, from room occupancy levels and staffing plans to food and beverage provisioning. The pandemic has the potential to have far-reaching effects on the industry, creating a challenge for market growth.

Post COVID-19 Impact on U.S. Hotel Market from B2B Corporate Spending

COVID-19 pandemic badly affected the hospitality industry due to community lockdowns, social distancing, stay-at-home orders, travel and mobility restrictions that resulted in temporary closure of many hospitality businesses and significantly decreased the demand for businesses that were allowed to shut down. Restrictions placed on travel and stay-at-home orders issued by the authorities led to a sharp decline in hotel occupancies and revenues while the hospitality industry is slowly recovering which will increase the market growth.

Recent Development

• In September 2022, Hyatt Hotels Corporation’s Mark Hoplamazian, President and Chief Executive Officer, presented at the Bank of America Securities 2022 Gaming & Lodging Conference in New York, on Thursday, September 8, 2022

U.S. Hotel Market from B2B Corporate Spending Market Scope

The U.S. hotel market from B2B corporate spending is categorized into four notable segments based on chain, domain, sector and booking channel.

これらのセグメントの成長は、業界の主要な成長セグメントを分析し、コア市場アプリケーションを特定するための戦略的な決定を下すための貴重な市場概要と市場洞察をユーザーに提供するのに役立ちます。

鎖

• 贅沢
• アッパーアップスケール
• 高級
• アッパーミッドスケール
• ミッドスケール
• 経済

チェーンに基づいて、市場は高級、上級高級、高級、上級中級、中級、エコノミーに分類されます。

ドメイン

• 国際的
• 国内

ドメインに基づいて、市場は国際と国内に分割されます

セクタ

• 英国
• 製造業
• 健康管理
• ITサービス
• 政府
• その他

セクター別に見ると、市場はBFSI、製造、ヘルスケア、ITサービス、政府、その他に分類されています。

予約チャンネル

• 直接予約
• オンライン旅行代理店（OTAS）
• 旅行管理会社 (TMC)

予約チャネルに基づいて、市場は直接予約、オンライン旅行代理店（OTAS）、旅行管理会社（TMC）に分類されます。

B2B企業支出から見た米国ホテル市場 国別地域別分析/洞察

B2B 企業支出からの米国のホテル市場が分析され、チェーン、ドメイン、セクター、予約チャネルに基づいて市場規模の洞察と傾向が提供されます。

この市場レポートで取り上げられている州は、カリフォルニア、フロリダ、ニューヨーク、テキサス、イリノイ、ジョー​​ジア、ペンシルベニア、オハイオ、および米国のその他の州です。2022 年には、カリフォルニア州が B2B 企業支出から米国のホテル市場を支配すると予想されています。

レポートの国別セクションでは、市場の現在および将来の傾向に影響を与える個別の市場影響要因と市場規制の変更も提供しています。データポイントの下流および上流のバリューチェーン分析、技術動向、ポーターの 5 つの力の分析、ケーススタディは、個々の国の市場シナリオを予測するために使用される指標の一部です。また、国別データの予測分析を提供する際には、米国ブランドの存在と可用性、および地元および国内ブランドとの競争が激しいか少ないために直面​​する課題、国内関税と貿易ルートの影響が考慮されています。   

B2B 企業支出シェア分析による競争環境と米国ホテル市場

B2B 企業支出の競争環境から見た米国のホテル市場は、競合他社の詳細を提供します。詳細には、企業概要、企業財務、収益、市場の可能性、研究開発への投資、新規市場への取り組み、生産拠点と施設、企業の強みと弱み、製品の発売、製品試験パイプライン、製品承認、特許、製品の幅と広さ、アプリケーションの優位性、技術ライフライン曲線が含まれます。提供されている上記のデータ ポイントは、市場に関連する企業の焦点にのみ関連しています。

この市場で活動している著名な企業としては、マリオット・インターナショナル、ハイアット・ホテル・コーポレーション、ヒルトン・ワールドワイド・ホールディングス、ウィンダム・ホテルズ＆リゾーツ、ラディソン・ホテル・グループ・マリオット、ローズウッド・ホテル・グループなどが挙げられます。

研究方法

データ収集と基準年分析は、大規模なサンプル サイズのデータ​​収集モジュールを使用して行われます。市場データは、市場統計モデルとコヒーレント モデルを使用して分析および推定されます。さらに、市場シェア分析と主要トレンド分析は、市場レポートの主要な成功要因です。DBMR 調査チームが使用する主要な調査方法は、データ マイニング、データ変数の市場への影響の分析、および一次 (業界の専門家) 検証を含むデータ三角測量です。これとは別に、データ モデルには、ベンダー ポジショニング グリッド、市場タイムライン分析、市場概要とガイド、企業ポジショニング グリッド、企業市場シェア分析、測定基準、米国対地域、ベンダー シェア分析が含まれます。さらに質問がある場合は、アナリストへの電話をリクエストしてください。

SKU-69165