サウジアラビアのボディケアおよびパーソナル衛生市場 – 2030 年までの業界動向と予測

サウジアラビアのボディケアおよびパーソナル衛生市場の分析と規模

清潔さと個人の衛生を維持することの利点に関する意識の高まりは、サウジアラビアのボディケアおよび個人衛生市場にとって重要な推進力です。伝染病やパンデミックの発生や病気の急増と医療インフラの急速な拡大により、サウジアラビアのボディケアおよび個人衛生市場の成長が促進されると予想されます。

サウジアラビアのボディケアおよびパーソナル衛生市場レポートでは、市場シェア、新しい開発、国内および現地の市場プレーヤーの影響の詳細を提供し、新たな収益源、市場規制の変更、製品承認、戦略的決定、製品発売、地理的拡大、市場における技術革新の観点から機会を分析します。分析と市場シナリオを理解するには、アナリスト概要についてお問い合わせください。当社のチームは、収益に影響を与えるソリューションを作成し、希望する目標を達成するお手伝いをします。

サウジアラビアのボディケアおよびパーソナル衛生市場は、2023年から2030年の予測期間に大幅な成長が見込まれています。データブリッジマーケットリサーチは、市場は2023年から2030年の予測期間に4.0％のCAGRで成長し、2030年までに17億2,784万米ドルに達すると分析しています。サウジアラビアのボディケアおよびパーソナル衛生の成長を牽引する主な要因は、パーソナル衛生の採用パターンの増加であり、その結果、ボディケアおよびパーソナル衛生製品の使用が増加しています。

市場の定義

Body care and personal hygiene are types of infection or illness prevention. Washing hands, bathing regularly, clipping nails, brushing teeth often, and so on helps to keep one’s personal hygiene in good shape. Personal hygiene can help keep diseases, bugs, and bad odors at bay. The increasing population, combined with rising personal hygiene adoption patterns, has resulted in increased use of body care and personal hygiene products. The rising demand for personal hygiene products is a significant driver of market expansion. Product innovation is also assisting major manufacturers in maintaining their market share in hygiene products. Thus, increasing consumer awareness about their health and hygiene is one of the major reasons driving the market.

Saudi Arabia Body Care and Persona Hygiene Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail below:

Drivers

• Surge in epidemic or pandemic outbreaks or diseases

During the pandemic, the personal hygiene market saw a boom. There was high demand for hygiene products such as shower and bathing products, among others. After the COVID-19 pandemic came to an end in 2022, the body care and personal hygiene products industry became more aware of how important personal hygiene is. This helped many manufacturers and enterprises in the body care and personal hygiene market to enter new opportunity pockets.

• Fast-expanding healthcare infrastructure

The country has invested in health clusters across the Kingdom, which has increased the number of internationally accredited hospitals and doubled the number of primary healthcare visits per capita from two to four and expanding digital healthcare innovation. Therefore, fast expanding and rapidly developing medical and healthcare infrastructure in the country is expected to drive the growth of body care and personal hygiene products in the Saudi Arabia market.

Opportunities

• Introduction of organic, chemical-free and halal personal care products

In Saudi Arabia, middle-aged people witness aging anxiety and seek natural or herbal ingredient-based products. This trend is boosting the demand for natural, anti-aging care products in the country. Consumer awareness about the harmful effects of certain compounds, such as paraben, aluminum, and deodorants, which is also increasing in body care and personal care products. With the strong presence of the young population in Saudi Arabia, the demand for facial care products from various brands has risen, boosting the market.

• Penetration of social media platforms

In Saudi Arabia, strong internet penetration has significantly contributed to the rising consumer awareness about body care and personal hygiene products. The country is amongst those which has the highest number of active social media users on various social media platforms, including Instagram, Facebook, Snapchat, and Twitter. The trend of social media influencers showcasing their beauty regimens has increased over the past few years, and both local and international beauty companies have been partnering with influencers to increase their brand awareness and reach potential consumers.

Restraints/Challenges

• Growing consumer awareness regarding the probable side effects of body care and personal care products

Saudi Arabia consumers are becoming more educated and awarded and have become choosy in selecting their products and services according to their intrinsic value. Consumers are becoming more conscious of their personal hygiene and beauty. Therefore, the growing concern for perfect skin and a perfect body has made them more aware of the probable side effects of these body care and personal hygiene products.

• Maintaining the integrity and authenticity of A particular body or personal care product

Skin vulnerable to injury, damaged, or unable to heal is considered to have a skin integrity issue. Intrinsic and extrinsic factors affect skin integrity, but prolonged extrinsic factors, such as the use of some boy and personal care products, make the skin more vulnerable to becoming injured or impaired. When skin is altered, the chance of infection, limb loss, and even death increases. Thus, maintaining the integrity and authenticity of a particular body or personal care product may act as a challenge for the Saudi Arabia body care and personal hygiene market.

Recent Development

• In November 2019, the Saudi Food and Drug Authority (SFDA) has enforced a regulation that says that there is a need for a Consignment Based Conformity Assessment of products to be exported to the Kingdom of Saudi Arabia according to the applicable technical regulations and standards adopted by the SFDA. Cosmetic and Personal Care Products covered by GSO 1943 and the SFDA fall under this regulation.

Saudi Arabia Body Care and Personal Hygiene Market Scope

Saudi Arabia body care and personal hygiene market are categorized based on product, distribution channels and end-user. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Product

• HAND WASH
• BODY WASH
• BAR SOAP
• TALCUM POWDER
• HAND SANITIZER

On the basis of product, the Saudi Arabia body care and personal hygiene market is classified into five segments- hand wash, body wash, bar soap, talcum powder and hand sanitizer.

Distribution Channels

• SUPERMARKETS/HYPERMARKETS
• E-COMMERCE
• SPECIALTY STORES
• PHARMACIES
• GOVERNMENT TENDERS
• OTHERS

流通チャネルに基づいて、サウジアラビアのボディケアおよびパーソナル衛生市場は、スーパーマーケット/ハイパーマーケット、電子商取引、専門店、薬局、政府入札、その他の 5 つのセグメントに分類されます。

エンドユーザー

• 女性
• 男性
• キッズ

エンドユーザーに基づいて、サウジアラビアのボディケアおよびパーソナル衛生市場は、女性、男性、子供の 3 つのセグメントに分類されます。

競争環境とサウジアラビアのボディケアおよびパーソナル衛生用品の市場シェア分析

サウジアラビアのボディケアおよびパーソナル衛生市場の競争状況は、競合他社の詳細を提供します。含まれる詳細には、会社概要、会社の財務状況、収益、市場の可能性、研究開発への投資、新しい市場への取り組み、生産拠点と施設、会社の強みと弱み、製品の発売、製品試験パイプライン、製品の承認、特許、製品の幅と広さ、アプリケーションの優位性、技術ライフライン曲線などがあります。提供されている上記のデータ ポイントは、サウジアラビアのボディケアおよびパーソナル衛生市場に関連する会社の焦点にのみ関連しています。

サウジアラビアのボディケアおよびパーソナル衛生市場で事業を展開している著名な企業としては、ユニリーバ、ザ・ソープ・ボックス・クウェート、プロクター・アンド・ギャンブル、ゴドレジ・コンシューマー・プロダクツ・リミテッド、エイボン・コスメティックス、クヌーズ・アル・アード・デタージェント・マニュファクチャリングCO. LLC.、ヘンケル・ジェベル・アリFZCO、マンスケープド、レキットベンキーザー、バス＆ボディー・ワークス、Inc. Direct、Inc.、およびフェイファ・ケミカル・ファクトリー（LLC）などが挙げられます。

SKU-69551