北米のイエルバ マテ市場 – 業界動向と 2030 年までの予測

北米のイエルバ マテ市場の分析と規模

マテ茶の健康効果に関する認識の高まりは、北米のマテ茶市場の重要な推進力となっています。市場における技術の進歩と美容・ヘルスケア業界の需要の増加が、北米のマテ茶市場の成長を後押しすると予想されています。

Data Bridge Market Researchは、2022年に15億3,000万米ドルだった北米のマテ茶市場は、2023年から2030年の予測期間中に4.8%のCAGRで成長し、2030年までに21億2,000万米ドルに達すると予測しています。市場価値、成長率、セグメンテーション、地理的範囲、主要プレーヤーなどの市場シナリオに関する洞察に加えて、Data Bridge Market Researchがまとめた市場レポートには、詳細な専門家の分析、地理的に表された企業別の生産と生産能力、販売業者とパートナーのネットワークレイアウト、詳細で最新の価格動向分析、サプライチェーンと需要の不足分析も含まれています。

北米のイエルバ マテ市場の範囲とセグメンテーション

市場の定義

Yerba mate refers to an herbal tea made from a plant known as Ilex paraguariensis. The twigs and leaves of yerba mate plant are dried, usually over a fire, and then it is put into hot water to prepare herbal tea. This tea can be served both hot or cold. Commonly known as mate, this beverage is very popular in several countries in Latin America, Brazil, Paraguay, Argentina, and Uruguay. Yerba mate is a stimulant and contains caffeine. This beverage can also infuse various flavors, such as grapefruit, pomegranate, and others. Different flavors make it a popular choice for many consumers.

North America Yerba Mate Market Dynamics

Drivers

• Rising Awareness about Health Benefits of Yerba Mate

Nowadays, consumers are seeking new types of tea and beverages to satisfy their taste buds and health needs. Drinking tea continues to be extremely relevant, across consumer groups. Yerba mate has many health advantages, including high antioxidants and minerals, boosting energy and improving mental focus, weight loss and belly fat reduction, enhancing immune function, and lowering blood sugar levels. In 2021, China imported almost 100,000 kg of yerba, 89,000 kg of which came from Argentina, according to data from 'China's General Administration of Customs. Due to its nutritional benefits and several consumption options, yerba mate is consumed by thousands of individuals in various nations across the world. Yerba mate can be consumed as a plant-based, energy drink, and wellness beverage, propelling the market in the forecast period.

• Technological Advancements in the Market

Yerba mate market is growing rapidly worldwide, owing to increased health awareness and increased demand for healthy and nutritional products. The market players in yerba are constantly working towards new technology and product launches in the market. The launch of new technology and research help cultivate and process yerba mate to satisfy the preference of different consumers in the market. Technological advancements help in product launches, market understanding, trends analysis, and many more beneficial accepts which help industry experts expand. An important part of the launch plan is quickly validating the product and its benefits. This is done by using the Net Promoter Score (NPS) which is used to measure the overall relationship the customer has with an organization. And Customer Satisfaction Score (CSAT) measures customer satisfaction with regards to a product or service in this way, manufacturers consistently create the new launch strategies, which helps the company grow. Much research studies are conducted in the field of yerba mate in recent years, which will ultimately boost the market growth.

Opportunity

• Introduction of New Flavors

Yerba mate companies are increasingly adding new and exotic flavors to their products as consumers seek various beverages. The younger generation desires more experimental drinks. Many companies seek to provide products that satisfy the ever-growing consumer demand for healthy, convenient and non-alcoholic options such as ready-to-drink (RTD) tea, coffee, and energy drinks. These rapid innovations led to an increase in the non-alcoholic drinks market. Consumers are becoming more inclined toward new combinations, increasing the demand for yerba mate drinks. Customers are looking for unique flavors, regional variations on ethnic taste, or mixing with familiar flavours that could provide a multi-sensory and flavorful experience. Sports and energy drinks are expanding into the market. In addition, consumers are shifting towards organic drinks that do not contain chemical ingredients and give them more nutrition and health benefits.

There is the rapid growth of health and wellness, and curiosity around flavor. The confluence of these trends has underpinned the exponential growth of non-alcoholic drinks in influential bars and restaurants, supermarkets and other retail spaces, creating a huge opportunity for the North America yerba mate market.

Restraint/Challenge

•       Difficulty in the Cultivation of Yerba Mate

Yerba mate plants come from the subtropical region of South America. They prefer humid, hot climates that grow plenty of rainfall. If the humidity in area is lower than 50%, the plant probably won't survive. Climate change is affecting food system sustainability by influencing farmer livelihoods, consumer choices, and food security through changes in the natural and human components of agroecosystems. Annual precipitation and heavy rainfall events are becoming more common, especially in the spring. An excessive amount of spring rain slows crop establishment, interrupts planting, increases the prevalence of several fungal and bacterial crop diseases, and might cause labour problems due to delaying field operations. Variations in temperature and precipitation directly impact the quantity and quality of yerba mate production and indirectly impact the scheduling of important farm operations and the economic effects of pests, weeds, and diseases. Adverse weather conditions also hamper the supply chain and transportation of yerba mate. Furthermore, Yerba mate production is a process that may take at least 5 years from seed to drink. It's tested, controlled, and requires great skill and precision. Each step of Yerba mate from cultivation to processing and packaging require specific conditions that are difficult to fulfil. Thus, difficulty in cultivation challenge farmers and create raw material fluctuations for businesses, ultimately hampering the market growth.

Recent Development

• Herboflora’s manufacturing facilities are specifically designed for the production of tea and cleaning and cutting of herbs and plants. This plant is equipped with grinding mills for seeds, flowers, leafs, producing powder, cut and tea bags; homogenizing mixers for cut products and tea bags; cleaning and selecting sieves for cut products and tea bags; cleaning blowers; tea bag filling machines and packaging machines. The use of these advanced technologies allows the company to enhance its production and operations.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions. Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

North America Yerba Mate Market Scope

The yerba mate market is segmented based on type, form, product type, nature, application, and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Type

• Argentinian Yerba Mate
• Paraguayan Yerba Mate
•  Uruguayan Yerba Mate
•  Brazilian Yerba Mate
•  others

Form

• Powder
• Concentrate
• Extracts
• Loose Leaf
• Others

Product Type

• Regular
• Freeze Dried

Nature

• Organic
• Conventional

Application

• Food
• Confectionery
• Bakery Products
• Dairy Products
• Functional Foods
• Dressings
• Sports Nutrition
• Dairy Alternative
• Beverages
• Dietary Supplements
• Personal Care

Distribution Channel

• Direct
• Indirect

North America Yerba Mate Market Regional Analysis/Insights

The yerba mate market are analyzed, and market size insights and trends are provided based on type, form, product type, nature, application, and distribution channel as referenced above.

The countries covered in the yerba mate market report are the U.S., Mexico, and Canada

北米では、マテ茶をベースにしたさまざまな製品が簡単に入手できることと、学生の間で人気の高まりにより、米国がマテ茶市場を独占すると予想されています。

レポートの地域セクションでは、市場の現在および将来の傾向に影響を与える個々の市場影響要因と市場規制の変更も提供しています。新規および交換販売、国の人口統計、疾病疫学、輸出入関税などのデータポイントは、個々の国の市場シナリオを予測するために使用される主要な指標の一部です。さらに、北米ブランドの存在と入手可能性、地元および国内ブランドとの激しい競争により直面する課題、販売チャネルの影響を考慮しながら、国データの予測分析を提供します。

競争環境とイエルバ マテの市場シェア分析

北米のマテ茶市場の競争状況は、競合他社ごとに詳細を提供します。含まれる詳細には、会社概要、会社の財務状況、収益、市場の可能性、研究開発への投資、新しい市場への取り組み、世界的なプレゼンス、生産拠点と施設、生産能力、会社の強みと弱み、製品の発売、製品の幅と広さ、アプリケーションの優位性などがあります。提供されている上記のデータ ポイントは、マテ茶市場に関連する会社の焦点にのみ関連しています。

北米のマテ茶市場で活動している主要企業は次のとおりです。

• ハーボフローラ（ブラジル）
• ビタフォルテ社（米国）
• Darka Company sro (チェコ)
• 設立（アルゼンチン）
• ラウロ・ラーツSA（パラグアイ）
• ブラジル勝利 (ブラジル)
• メイトファクター（米国）
• EOCTEAS（米国）

SKU-69411