北米のスポーツ賭博市場 – 2030 年までの業界動向と予測

北米のスポーツ賭博市場の分析と洞察

スポーツ賭博は、1 つまたは複数のゲームの結果、ゲーム内のイベントの成否、または 7 日間またはシーズン全体の競技でのスポーツへの賭けに対する金銭的な賭けです。スポーツ賭博では、スポーツ イベントの結果に賭けます。賭け手は、賭けに勝つために、そしておそらく利益を得るために、イベントの結果を予測しようとします。NFL、NHL、NBA、MLB などの象徴的なアメリカのスポーツはすべて、スポーツ賭博のパッケージの一部です。しかし、それ以外にも、ヨーロッパやその他の世界のスポーツも幅広く提供されているため、オンライン スポーツブックは、世界中の他の地域から来た人にとって良い選択肢です。

北米のスポーツ賭博市場は、2023年から2030年の予測期間に市場成長を遂げると予想されています。データブリッジマーケットリサーチは、市場は2023年から2030年の予測期間に8.9％のCAGRで成長し、2030年までに543億3,649万米ドルに達すると分析しています。

市場の定義

Sports betting is a financial bet on the result of one or numerous games, events/non-events of an occasion inside a game, or wagering on sports in seven days in length or season-long rivalry. Sports betting involves staking on the outcome of sporting events. Bettors attempt to predict the result of an event to win their bet - and potentially profit.  

NFL, NHL, NBA, MLB, and other iconic American sports are all part of the package for sports betting. But besides that, they also offer a range of European and otherworldly sports, so online sportsbooks are a good choice if people come from other territories across the globe.

Sports Betting Market Dynamics

Drivers

• Rising usage of online betting

Sports betting is known as predicting sports results and making a bet on the outcome. The most popular sports for wagering at the amateur and professional levels include association football, American football, basketball, baseball, hockey, track cycling, car racing, mixed martial arts, and boxing. The frequency of sports wagering varies by culture. In addition to non-athletic events like reality TV competitions and elections, sports betting is legal in non-human competitions like cockfighting, greyhound racing, and horse racing. 

• Increasing e-sports competition

Every year, more and more people play video games, and more and more of them are entering virtual worlds. The popularity of e-sports games currently brings in more money than the music and film industries combined. For many people, gaming is no longer merely a pastime. The e-sports sector is expanding as a result of the pandemic. Millions of people turned to recreational gaming during the shutdown; some even turned to professional gaming. But the variety of games and genres available is just as impressive as the success of the top e-sports titles.

Opportunity

• Rise in live e-sports coverage platform

The e-sports sector has grown significantly in terms of spectators and money. The growing audience was the key factor in the income growth, not just because those viewers were bringing in money. Brands are engaging in e-sports marketing, both directly and indirectly, as they recognise the potential of reaching a sizable and engaged audience. The surges in e-sports investment and revenue have been fuelled in part by the pop-culturization of the sector. The social aspect of live streaming and gameplay is a major reason why e-sports have reached such heights. Fans can interact directly with players and teams through video game-specific streaming services like Twitch and YouTube Gaming, while more widely used social networks have fostered these relationships. Some e-sports organizations, like FaZe Clan, are aggressively expanding into markets like merchandise, giving their brands more recognition than if they had only focused on e-sports.

Restraints/Challenges

Everyone in the world of sports betting is searching for an advantage. While most seasoned, sharp bettors know that growing a bankroll requires careful money management, in-depth analytical research, and much patience, many novice bettors are searching for quick wins.

In the modern world, sports betting has grown highly widespread. Sports betting is a type of gambling in which a wager is made on how a sporting event will turn out. Online betting is one of the many sports betting types available anywhere. Politicians' elections and reality show competitions are only examples of non-athletic activities that can be bet on. The gambling industry has changed how sports are watched and even played. The uncertainty of the outcome is an essential part of the sport's attraction. If the result is pre-determined, the integrity of sports is lost, and with this, a large part of its meaning and appeal for fans. Match fixing is, therefore, a major threat to sports, and the advent of online gambling has increased the risk of match-fixing for financial gain. The huge scale of the North America gambling industry is attractive to organized crime, and the range of the types of bets has increased inside misinformation.

Post COVID-19 Impact on Sports Betting Market

The COVID-19 has positively affected the market. As the use of online games has increased in those years such as betting and fantasy sports games among others. Hence the use of sports betting has widely increased in the world’s population. Hence, the pandemic has effected positively on this market.

Recent Development

• In September 2022, Entain Plc announced that it had collaborated with Bally’s Corporation, BetMGM, DraftKings FanDuel, and MGM Resorts International to Launch Principles for Responsible Gaming. This helps organisation brand image among others globally.

North America Sports betting Market Scope

North America sports betting market is segmented into type, platform, operator, sports, and age group. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Type

• Line-In-Play
• Fixed Old Betting
• Exchange Betting
• Daily Fantasy
• Spread Betting
• E-Sports
• Pari Mutuel
• Others

On the basis of type, the North America sports betting market is segmented into line-in-play, fixed old betting, exchange betting, daily fantasy, spread betting, e-sports, pari mutuel, others.

Platform

• Online
• Offline

On the basis of platform, the North America sports betting market is segmented into online and offline.

Sports

• Racing
• Non Racing Sports

On the basis of sports, the North America sports betting market is segmented into racing and non-racing sports.

Operator

• Food Grade
• Casinos
• Bingo Halls
• Card Rooms
• Bookmakers
• Coin-Operated Gambling Device
• Concession Operators
• Video Gaming Terminals
• Lotteries Operator
• Off-Track Sports Betting
• Others

オペレーターに基づいて、北米のスポーツ賭博市場は、食品グレード、カジノ、ビンゴホール、カードルーム、ブックメーカー、コイン式ギャンブル機器、売店オペレーター、ビデオゲーム端末、宝くじオペレーター、オフトラックスポーツ賭博、その他に分類されます。

年齢層

• ジェネレーションZ
• ジェネレーションY/ミレニアル世代
• ジェネレーションX
• ベビーブーマー

年齢層に基づいて、北米のスポーツ賭博市場は、ジェネレーション Z、ジェネレーション Y、ジェネレーション X、ベビーブーマーに分類されます。

スポーツ賭博市場の地域分析/洞察                 

スポーツ賭博市場が分析され、市場規模の洞察と傾向が、上記のように国、タイプ、プラットフォーム、スポーツ、オペレーター、年齢層別に提供されます。

北米市場は、米国、カナダ、メキシコの国々で構成されています。

米国は、市場シェアと市場収益の面でスポーツ賭博市場を支配しており、予測期間中もその優位性を維持し続けるでしょう。これは、米国における医療機器の検証と妥当性確認の需要が高いためです。

レポートの国別セクションでは、市場の現在および将来の傾向に影響を与える個別の市場影響要因と市場規制の変更も提供しています。新規および交換販売、国の人口統計、疾病疫学、輸出入関税などのデータ ポイントは、個々の国の市場シナリオを予測するために使用される主要な指標の一部です。さらに、国別データの予測分析を提供する際には、北米ブランドの存在と可用性、地元および国内ブランドとの激しい競争により直面する課題、販売チャネルの影響が考慮されています。

競争環境とスポーツ賭博市場シェア分析

スポーツ賭博市場の競争状況では、競合他社の詳細が提供されます。含まれる詳細には、会社概要、会社の財務状況、収益、市場の可能性、研究開発への投資、新しい市場への取り組み、北米でのプレゼンス、生産拠点と施設、生産能力、会社の強みと弱み、製品の発売、製品の幅と広さ、アプリケーションの優位性などがあります。提供されている上記のデータ ポイントは、スポーツ賭博市場における会社の重点にのみ関連しています。

スポーツ賭博市場で活動している主要企業には、BETSSON AB、FORTUNA ENTERTAINMENT GROUP AS、LAS VEGAS SANDS CORPORATION、bet365.、Flutter Entertainment plc、888 Holdings Plc、Entain、Kindred Group plc、MGM Resorts International、Kindred Group plc、Wynn Resorts Ltd、NOVIBET、Galaxy Entertainment Group Limited、Resorts World at Sentosa Pte. Ltd.、Sun International、RTSmunity as、SKY INFOTECH、Peermont North America Proprietary Limited、SJM Holdings Limited、Sportradar AG、FanUp, Inc.、Rivalry Ltd.、EveryMatrix.、Kairos Group、BETAMERICA、Scientific Game、ComeOn Group などがあります。

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