北米の米市場 – 業界動向と2030年までの予測

北米の米市場の分析と洞察

北米の米市場は、2023年から2030年の予測期間に大幅に成長すると予想されています。データブリッジマーケットリサーチは、市場は2023年から2030年の予測期間に3.3％のCAGRで成長し、2030年までに89億9,555万米ドルに達すると分析しています。さまざまな業界のさまざまな用途での米の需要の増加により、市場が拡大すると予想されています。

より幅広い製品が入手可能になったことで、市場は拡大しています。さらに、消費者の健康的な食習慣へのシフトの高まりも、市場に影響を与えています。拡大に加えて、市場における研究開発と稲作慣行の近代化により、米製造業者のビジネスの可能性がさらに広がりました。

北米の米市場レポートでは、市場シェア、新しい展開、国内および現地の市場プレーヤーの影響の詳細を提供し、新たな収益源、市場規制の変更、製品の承認、戦略的決定、製品の発売、地理的拡大、市場における技術革新の観点から機会を分析します。分析と市場シナリオを理解するには、アナリスト概要についてお問い合わせください。当社のチームは、収益に影響を与えるソリューションを作成し、希望する目標を達成するお手伝いをします。

市場の定義

Rice is a cereal grain that is one of the world's most commonly consumed staple foods. It belongs to the grass family and known as Oryza sativa, and is distinguished by its small, oval-shaped seeds, which are usually colored white, brown, or black. In many parts of the globe, especially in Asia, rice is a staple food and a rich source of carbohydrates. It can be used as a base for many dishes and can be prepared in a number of different methods, including boiling, steaming, or frying. There are numerous types of rice, each with a distinctive taste, flavour, and nutrient composition. White rice, brown rice, black rice, and other varieties are some popular varieties of rice. In addition rice has many health benefits it retains the bran layer and has beneficial elements like flavonoids that help with the treatment of cardiac conditions, gastric and pancreatic cancers, and type 2 diabetes. It is a grain devoid of gluten that benefits those with gluten sensitivity or coeliac disease.

North America Rice Market Dynamics

This section deals with understanding the market drivers, opportunities, restraints, and challenges. All of this is discussed in detail as below:

Drivers

• CONTINUES RELEASE OF NEW VARIETIES OF RICE

Agricultural research can have a significant impact on consumers by improving the quality, safety, and availability of food. By investing in research, scientists with manufactures can develop new crop varieties, farming techniques, and technologies that can benefit consumers and market players in several ways. The release of new rice varieties can have a profound impact on the market and economy by creating new market opportunities for farmers and agribusinesses, which can lead to increased profits and growth. New rice varieties are often developed to have high production and resilient to environmental stressors like drought or diseases. This increased productivity can lead to higher yields and lower production costs, resulting in low cost for the consumers. New rice varieties may also be developed to have better taste, appearance, and nutritional content.  The new released varieties can be more desirable to consumers and increase demand, leading to higher profits for farmers and market players.

For instance,

• In November 2022, USDA scientists in Arkansas developed and commercialized a purple rice, USDA Tiara. The new variety's bran includes advantageous antioxidants, making it more colorful and healthier than white rice.  One of the pigments in purple rice are called anthocyanins, chemicals known for their anti-inflammatory properties and protecting the health of arteries.
• In May 2022, The Arkansas Agricultural Experiment Station has released a new jasmine-type aromatic rice called ARoma 22 in response to the increasing demand for aromatic rice in the United States. Sensory tests indicate that ARoma 22 has more aromatics and colour consistency than its predecessor, as well as characteristics desired by consumers of imported Asian aromatic rice.
• In February 2022, Horizon Ag announced the release a new high-yielding Clearfield rice variety created by the Arkansas Agricultural Experiment Station for rice growers in 2023. The new variety CLL18 is a high performing, long-grain, herbicide-tolerant rice varieties. This high-yielding variety is expected to offer substantial benefits to the rice industry, as it has been specifically designed to optimize yield and performance, and has undergone rigorous testing and evaluation.
• In January 2022, The Arkansas Agricultural Experiment Station's rice breeders have created two new conventional rice varieties that outperform their predecessors in yield potential. The medium-grain variety, officially called Taurus, gave an average yield potential of 232 bushels per acre in the 2021 Arkansas Rice Variety Advancement Trials.

Thus, continuous release and development of rice varieties represents a significant development in the field of agriculture, and is poised to have a major impact on rice production in the upcoming years which is expected to boost the market growth.

Opportunity

ACTIVE COLLABORATION, LAUNCHES, AND PROMOTIONAL EFFORTS FROM THE KEY MARKET PLAYERS

To cope up with the growing demand of rice among consumers, major market players associated with North America rice market are making various developments and strategic decisions to grow in their business. From new launches to investments to acquisitions, the top players of the market are evolving their business practices and further expanding their product portfolios.

For instance,

• In January 2023, according to adgully, KRBL announced the launch of its new campaign, "Basmati Rice Se No Compromise," in 2023. With this campaign, India Gate is unmistakably acting as a category captain, encouraging consumers to choose packaged basmati over khulla (loose) basmati. This campaign will help consumers to focus their attention on the company.
• In June 2022, Riceland Foods has unveiled a new partnership with Arva Intelligence as the cooperative shifts its sustainability emphasis to capturing agronomic and economic data related to its farmer members' crop production. For its farmer partners, Riceland is committed to generating value through sustainability through the Ingrain Good Sustainability Initiative.
• In April 2022, according to Business Standard Private Ltd. For consumers to make real Biryani at home with the greatest convenience, LT Foods, a 70-year-old consumer food company, has introduced the Daawat Biryani Kit. Throughout the years, LT Foods has increased and strengthened its market share in India, North America, Europe, and the Middle East while broadening its customer base to more than 60 countries through all channels. Concurrently, LT Foods has been enhancing its product line through innovation to keep up with changing and new customer trends throughout the world by concentrating on platforms for convenience and health, in line with its growth plan.
• In March 2022, LT Foods announced the acquisition of 51% in Golden Star Trading Inc. along with its brand Golden Star Via its subsidiary LT Foods America In. This acquisition will help company to expand its business operations and gain a larger consumer base. 
• In October 2020, Goya Foods, Inc. announced the expansion project worth $80 million for its manufacturing and distribution plant located Texas. This expansion will include the acquisition of modern and advanced food processing equipment, which will enable the company to boost its production capacity twofold, ultimately catering to the growing demand for its products.

Thus, such developments will further draw growth opportunities for the North America rice market and will further attract more and more consumers to rice market.

Restraints/Challenges

CLIMATIC CONSTRAINTS IN PRODUCTION OF RICE

choices, and food security through changes in the natural and human components of agroecosystems. Variations in temperature and precipitation have a direct impact on the quantity and quality of rice crop production and indirectly impact on the scheduling of important farm operations and the economic effects of pests, weeds, and diseases. Adverse weather conditions also hamper the supply chain and transportation. The main climatic factors that can adversely affect rice production in North America are temperature and precipitation.

Rice is a warm-season crop that requires high temperatures for growth and development. In the United States, rice is typically grown in areas with average temperatures ranging from 70 to 85°F (21 to 29°C) during the growing season. If temperatures are too low, the growth of the rice plant can be stunted, and yield can be reduced. Climate change is expected to have an impact on rice production worldwide, including in North America. Rising temperatures and changes in precipitation patterns could reduce yields and affect the quality of rice produced. Additionally, extreme weather events such as hurricanes, tornadoes, and floods can also damage rice crops and disrupt production.

For instance,

• In September 2021, according to Science News the rice farmers in California's Sacramento Valley encountered a dusty, barren plot of land with dried-out soil crunching under each step. a devastating drought has affected much of the western United States, the soil is exposed and heating in temperatures of 35 degrees Celsius (95 degrees Fahrenheit). Early in 2020, the drought began, and the weather has gotten increasingly worse.
• In August 2021, according to Scientific American article, high night-time temperatures can also have an impact on output, each 1 C increase in night temperatures above 35 C results in a 10% decrease in rice yields.  Flooding and drought are also a threat to production along with rising sea levels that could submerge low-lying cropland in salt water also effect rice production

The widespread use of modern rice encourages farmers to use more machinery, especially in North America, which leads to soil compaction. Permanent waterlogging and rice monoculture have frequently resulted in microelement deficits, particularly zinc and sulphur, as well as toxicities, particularly iron. Zinc deficiency is the most common microelement disorder in wetland rice due to these climatic constrains during rice production is expected to ultimately effect the rice market.

Post COVID-19 Impact on Rice

The uncertainty caused due to outbreak of the pandemic occurs by coronavirus disease (COVID-19) in the world has affected and changed the complete dynamics of North America industries leading to the pandemic and has had a negative impact on the growth of North America economics. The effects can be seen over the intensity and efficacy of containment efforts, behavioral changes (avoid purchasing and investing), shifts in spending patterns, containment efforts to the supply of disruptions, the after-effects of dramatic tightening in the market are observed, volatile commodity prices and on increasing debt burdens. Due to (COVID-19), all the countries have faced a multi-layered crisis comprising domestic economic disruptions, plummeting external demand, collapse in the prices, and collapse in supply and demand of the products.

Post the pandemic, the demand for rice and rice products has increased as there won't be any more restrictions on movement, so the supply of products would be easy. In addition, companies developed their processing units to manufacture rice products, the demand in food processing industry, household, flour industry has also increased which may propel the market's growth.

Moreover, the high demand for rice will drive the market's growth. Furthermore, the demand for rice in householad and retail industry after the COVID-19 pandemic has increased. Additionally, consumers' interest in rice for its health benefit and research development is expected to fuel the growth of the North America rice market

Recent Developments

• In June 2022, Riceland Foods has unveiled a new partnership with Arva Intelligence as the cooperative shifts its sustainability emphasis to capturing agronomic and economic data related to its farmer members' crop production. For its farmer partners, Riceland is committed to generating value through sustainability through the Ingrain Good Sustainability Initiative.
• In October 2020, Goya Foods, Inc. announced the expansion project worth $80 million for its manufacturing and distribution plant located Texas. This expansion will include the acquisition of modern and advanced food processing equipment, which will enable the company to boost its production capacity twofold, ultimately catering to the growing demand for its products.

North America Rice Market Scope

北米の米市場は、製品タイプ、米のカテゴリ、粒の大きさ、性質、エンドユーザー、流通チャネルに基づいて、6 つの主要なセグメントに分割されています。これらのセグメントの成長は、業界の主要な成長セグメントの分析に役立ち、ユーザーに貴重な市場の概要と市場の洞察を提供し、コア市場アプリケーションを特定するための戦略的決定を下すのに役立ちます。

製品タイプ別

• 玄米
•  白米
•  黒米
•  赤米

製品タイプに基づいて、北米の米市場は玄米、白米、黒米、赤米に分類されます。

米の種類別

• パーボイルドライス
•  ジャスミンライス
•  バスマティライス
•  ワイルドライス
• その他

米のカテゴリーに基づいて、北米の米市場は、パーボイルドライス、ジャスミンライス、バスマティライス、ワイルドライスなどに分類されます。

粒度別

• 短粒米
•  中粒米
• 長粒米

北米の米市場は、粒の大きさに基づいて、短粒米、中粒米、長粒米に分類されます。

自然によって

• オーガニック
• 従来の

性質に基づいて、北米の米市場は有機栽培と従来栽培に分けられます。

エンドユーザーによる

• 家庭用/小売
•  食品加工産業
• 小麦粉産業
• 動物飼料
• その他

最終ユーザーに基づいて、北米の米市場は、家庭/小売、食品加工産業、小麦粉産業、動物飼料、その他に分類されます。

流通チャネル別

• 直接
• 間接的

流通チャネルに基づいて、北米の米市場は直接市場と間接市場に分類されます。

北米米市場地域分析/洞察

北米の米市場が分析され、上記に基づいて市場規模の洞察と傾向が提供されます。

北米の米市場に存在する国は、米国、カナダ、メキシコです。

米国は、約 3.4% の CAGR で北米の米市場を支配しています。消費者の間で米に対する高い嗜好があるため、米国は北米の米市場を支配しています。

レポートの国別セクションでは、市場の現在および将来の動向に影響を与える個別の市場影響要因と市場規制の変更も提供しています。データポイントの下流および上流のバリューチェーン分析、技術動向、ポーターの 5 つの力の分析、およびケーススタディは、個々の国の市場シナリオを予測するために使用される指標の一部です。また、国別データの予測分析を提供する際には、北米ブランドの存在と可用性、および地元および国内ブランドとの競争が激しいか少ないために直面​​する課題、国内関税の影響、貿易ルートも考慮されます。   

競争環境と北米米市場シェア分析

北米の米市場の競争状況は、競合他社の詳細を提供します。含まれる詳細には、会社概要、会社の財務状況、収益、市場の可能性、研究開発への投資、新しい市場への取り組み、生産拠点と施設、会社の強みと弱み、製品の発売、製品試験パイプライン、製品の承認、特許、製品の幅と広さ、アプリケーションの優位性、技術ライフライン曲線などがあります。提供されている上記のデータ ポイントは、北米の米市場に関連する会社の焦点にのみ関連しています。

北米の米市場で事業を展開している著名な企業としては、Riceland Foods、St. Maries Wild Rice & Ankeny Lakes Wild Rice Company、Doguet's Rice Milling Company、Supreme Rice, LLC、Koda Farms, Inc.、Martin Rice Company、SunWest Foods、Goya Foods, Inc.、LT Foods、Robbins Rice Company、Riviana Foods Inc.、Kohinoor Foods Ltd.、KRBL、PLANETRICE、Willmill Rice Co. LLC などがあります。

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