北米ヘルスケア広告市場 – 業界動向と2031年までの予測

北米ヘルスケア広告市場の分析と規模

ヘルスケア広告市場は、イノベーションによって成長し、メリットを促進する高度な戦略を活用しています。ターゲットを絞ったメッセージングにより、消費者は医療の進歩について理解を深め、認知度と関与を高めることができます。この相乗効果により、良い結果がもたらされ、個人が十分な情報に基づいてヘルスケアの決定を下せるようになります。このダイナミックな環境において、関係者間のコラボレーションにより、これらのキャンペーンの範囲と影響が拡大し、公衆衛生が向上します。

北米のヘルスケア広告市場規模は、2023年に182億5,000万米ドルと評価され、2024年から2031年の予測期間中に5.30%のCAGRで成長し、2031年までに275億8,000万米ドルに達すると予測されています。市場価値、成長率、市場セグメント、地理的範囲、市場プレーヤー、市場シナリオなどの市場洞察に加えて、データブリッジ市場調査チームがまとめた市場レポートには、詳細な専門家分析、輸入/輸出分析、価格分析、生産消費分析、ペストル分析が含まれています。

レポートの範囲と市場セグメンテーション       

Market Definition

Healthcare advertising promotes medical services, treatments, and products to the public. It informs about available healthcare options, educates on preventive measures, and raises awareness about health issues. Healthcare ads utilize multiple channels including TV, radio, internet, and print to link patients with providers, boost health literacy, and foster informed decision-making, ultimately promoting improved well-being among individuals.

Healthcare Advertising Market Dynamics

Drivers

• Growing Aging Population

The rising number of elderly individuals globally fuels demand for healthcare services and products. Healthcare advertising is a vital conduit, informing this demographic about treatments, medications, and healthcare options. For instance, pharmaceutical companies utilize targeted campaigns to educate seniors about medications for age-related conditions such as arthritis and osteoporosis, fostering informed healthcare decisions and enhancing overall well-being among older individuals.

• Healthcare Access and Equity

Advertising campaigns advocating for healthcare access and equity are pivotal in diminishing disparities and enhancing health outcomes for marginalized communities. For instance, campaigns promoting free or low-cost health screenings in underserved areas and messaging on the importance of preventive care can empower individuals to seek timely medical attention, ultimately fostering healthier communities and reducing healthcare inequalities.

Opportunities

• Growing Demand for Personalized Medicine

The rise of personalized medicine fuels the demand for targeted advertising strategies. Through utilizing patients' genetic profiles, medical histories, and preferences, advertisers can customize campaigns to promote specific healthcare solutions, effectively reaching their intended audience. For instance, a pharmaceutical company might use targeted ads to inform patients with a genetic predisposition about a personalized treatment designed to mitigate their risk of developing a certain condition.

• Advancements in Medical Technology

The rapid evolution of medical technology presents fertile ground for healthcare advertising. Companies innovating in medical devices, treatments, and therapies seize this opportunity to educate healthcare professionals and consumers about their breakthroughs. For instance, a company developing a non-invasive glucose monitoring device may utilize advertising to highlight its benefits, such as improved patient comfort and diabetes management.

Restraints/Challenges

• High Cost Associated with External Marketing in the Healthcare Sector

The healthcare sector grapples with the hurdle of exorbitant external marketing costs, hindering market expansion. Outbound strategies command USD10 to USD34 CPM, vastly surpassing inbound's USD1.54 to USD10.00 CPM. This stark contrast influences budget allocation and strategic planning, necessitating a careful balance between cost-effective inbound methods and traditional outbound approaches to optimize marketing impact.

• Increasing Concern Regarding Data Security

Rising data security concerns, especially regarding protected health information (PHI) and personally identifiable information (PII), present a major obstacle to growth in healthcare advertising. Safeguarding sensitive data from breaches becomes paramount, demanding rigorous measures to ensure privacy and trust. Navigating this challenge will be crucial for sustaining the healthcare advertising market in the forecast period.    

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In 2020, PUBLICIS GROUPE Heartbeat was honored with the MANNYAwards for Med Ad News, reinforcing its ongoing dedication to Diversity and Inclusion. This accolade is poised to elevate the company's brand value, subsequently driving increased revenue generation
• In 2020, Havas Health & You partnered with the Programmatic Health Council Media group, leveraging expertise in programmatic advertising within the healthcare sector. This collaboration seeks to fortify the company's market position, amplifying consumer engagement through data-driven strategies to enhance brand reputation and revenue streams
• In 2020, Care Health Insurance unveiled plans for a new TV campaign post-rebranding, emphasizing exceptional customer service, value-driven offerings, and product innovation. This initiative underscores the company's commitment to delivering unparalleled service, fostering customer loyalty, and stimulating revenue growth

Healthcare Advertising Market Scope

The market is segmented on the basis of type, form of engagement, technology, approach, format, and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Online
• Traditional
• Physician Referrals
• Internal Marketing
• Public Relations
• Employer Marketing
• Unique Branding and Awareness
• Others

 Form of Engagement

• Healthcare Facility
• In Home/In Person
• Digital
• Others

 Technology

• Telemedicine
• Artificial Intelligence
• Personal Data Tracking
• Others

 Approach

• Detailing 
• Direct to Consumer Advertising

 Format

• Display
• Search
• Video

 Application

• Pharmaceuticals Advertising
• Biopharmaceuticals
• Vaccines
• Over-The-Counter Drugs
• Prescription Medicines
• Medical Devices and Equipment
• Biotech Companies
• Medical Insurance
• Fitness and Diet Products and Service
• Hygiene Products
• Corrective Lenses and Glasses
• Others

Healthcare Advertising Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by country, type, form of engagement, technology, approach, format, and application as referenced above.

The countries covered in the market report are U.S., Canada, and Mexico.

The U.S. is expected to dominate the healthcare advertising market due to the surge in prescription drug manufacturing and the significant presence of healthcare companies. Rising healthcare expenditure and organizational efforts to reach more customers will fuel market growth. The country's robust infrastructure and strategic marketing initiatives position it as a key player in driving advancements in healthcare advertising.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Healthcare Advertising Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the market are:

• FCB (U.S.)
• ハバスの健康とあなた（米国）
• パブリシス・ヘルス（米国）
• CDM ニューヨーク (米国)
• Xandr Inc.（米国）
• ベライゾン（米国）
• カイゼン（中国）
• NextRoll, Inc.（米国）
• Google（米国）
• アドビ（米国）
• マグナイト社（米国）
• メディアマス（米国）
• IPONWEB Limited（米国）
• VOYAGE GROUP（日本）
• Integral Ad Science Inc.（デンマーク）
• ザ・トレード・デスク（米国）
• コネクシティ（米国）
• セントロ・インコーポレイテッド（米国）
• RhythmOne, LLC (米国)
• サイネオス・ヘルス（米国）

SKU-57451