北米のカスタマージャーニー分析市場 – 2030 年までの業界動向と予測

北米のカスタマージャーニー分析市場分析と規模

顧客ジャーニー分析市場は、一貫性のあるスムーズな顧客体験を提供する必要性が高まっているため、予測期間中に大幅な成長が見込まれています。さらに、世界中でデジタル化が進んでいることで、市場の成長に明るい見通しが生まれています。さまざまな組織で戦略的な意思決定に役立つ洞察を得るために情報をデジタル形式に変換する必要性が高まっており、予測期間中の市場の成長に有利に働いています。

Data Bridge Market Research の分析によると、顧客ジャーニー分析市場は 2030 年までに 151 億 1,606 万米ドルに達し、予測期間中に 20.20% の CAGR で成長し、2022 年には 34 億 6,899 万米ドルに達すると予想されています。市場価値、成長率、市場セグメント、地理的範囲、市場プレーヤー、市場シナリオなどの市場洞察に加えて、Data Bridge Market Research チームがまとめた市場レポートには、詳細な専門家分析、輸入/輸出分析、価格分析、生産消費分析、ペストル分析が含まれています。

北米のカスタマージャーニー分析市場の範囲とセグメンテーション

Market Definition

Customer journey analytics refer to estimating customer behavior in touchpoints and time to determine how consumer behavior affects the behavior outcomes. The methods for customer journey analytics are real-time analytics, predictive analytics and customer segmentation. The customer journey analytics are used to help organizations in improving and activating engagement throughout the customer journey with their collaborative and accessible interface.

North America Customer Journey Analytics Market

Drivers

• Increasing adoption of big data and data analytics

The increasing adoption of big data and data analytics is expected to drive the market growth during the forecast period. Data analytics is the process of analysing raw data to draw conclusions and support the businesses to enhance their performance. Businesses employ data analytics and big data to have a strong customer journey analytics platform, where businesses collect user actions in one central database to develop valuable insight into customer behaviour, As a result, an increase in the demand for customer journey analytics services. For instance, ZDNet which is a US-based business technology news website has reported that the big data analytics market is anticipated to reach $103 billion by 2023. Therefore, the increasing adoption of big data and data analytics is expected to drive the demand for the consumer journey analytics market.

• Growing usage of customer journey analytics in retail sector

Retail sector is anticipated to grow with significant rate by using customer journey analytics owing to the increasing adoption of technology in the industry because customer feedback plays an important role in retail sector. Now, the customers specially prefer online channel as compere to other offline channel in retail sector. Hence, increasing usage of customer journey analytics in retail sector is expected to drive the demand for the consumer journey analytics market.

Opportunities

• Increasing emergence of machine learning and artificial intelligence

The growing emergence of machine learning and artificial intelligence is a major trend which is gaining popularity in the regional market of customer journey analytics. Artificial intelligence is used as an element of a comprehensive digital transformation strategy to improve customer satisfaction, make strategic use of customer data, speed up data-driven decision-making, automate labour and increase responsiveness. As a result of all these factors the demand for the customer journey analytics increases which will create lucrative opportunities for the market growth.

• Surging product launches by major market players to safeguard every interaction

The surging product launches and other advanced innovations by major market players further offer ample growth opportunities for the market. For instance, NICE has launched the new integrated capabilities between Microsoft Teams and NICE inContact CXone in 2021. With this launch, they will empower real-time recording and compatibility with a range of related applications. This new launch will allow customers to safeguard every interaction.

.Restraints

• Data security and privacy concerns

Security concerns are projected to grow indeed further in upcoming years. The economic impact of cybercrimes has augmented and the time it takes to resolve these cybercrimes has doubled. The increase in data from numerous sources is difficult for several IT brigades. The companies are collecting data through several touchpoints. This data can include individual preferences, and streamlined contact information on services, products and communication platforms. Therefore, increasing privacy concerns will hamper the market growth.

 This customer journey analytics market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the customer journey analytics market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In 2021, Genesys which is a US-based software company acquired Pointillist and Exceed.ai for an undisclosed amount. Pointillist, US-based Company that offers customer-centric enterprises to enhance the customer experience. Exceed.ai, a US-based conversational sales and marketing platform. Through this acquisition, Genesys goals to increase employee and customer experiences in the workplace with journey analytics for marketing and sales.
• In 2021, Teradata has announced the global availability of Teradata Vantage Customer Experience through a partnership with Celebrus. Vantage CX. With this partnership, Celebrus. Vantage CX allows organisations to offer relevant and tailored experiences in real time across all touchpoints and customer interactions.

North America Customer Journey Analytics Market Scope

The customer journey analytics market is segmented on the basis of component, interaction, deployment mode, organization size, application and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Component

• Solutions
• Services
• Manged Services
• Professional Services
• Support and Maintenance
• Deployment and Integration
• Consulting

Interaction

• Mobile
• Social Media
• Web
• Call Center
• Email
• Branch/Store
• Others

Deployment Mode

• Cloud
• On-Premise

 Organization Size

• Small and Medium Enterprises
• Large Enterprises

Application

• Customer Churn Analysis
• Product Management
• Brand Management
• Customer Behavioral Analysis
• Campaign Management
• Customer Segmentation and Targeting
• Others

End User

• Banking, financial services and insurance (BFSI)
• Manufacturing
• Government and Defense
• Telecommunications and IT
• Automotive and Transportation
• Retail and Ecommerce
• Healthcare and Life Science
• Media and Entertainment
• Travel and Hospitality
• Energy and Utilities
• Others

Customer Journey Analytics Market Regional Analysis/Insights

The customer journey analytics market is analyzed and market size insights and trends are provided by country, component, interaction, deployment mode, organization size, application and end user as referenced above.

The countries covered in the customer journey analytics market report are U.S., Canada and Mexico in North America.

U.S. dominates the customer journey analytics market due to the strong presence of large enterprises in this country. Moreover, increasing investments and budget allocations for digital media and marketing by Canadian and U.S. businesses will further increase regional market growth.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Customer Journey Analytics Market Share Analysis

カスタマー ジャーニー分析市場の競争状況は、競合他社ごとに詳細を提供します。含まれる詳細には、会社概要、会社の財務状況、収益、市場の可能性、研究開発への投資、新しい市場への取り組み、グローバルなプレゼンス、生産拠点と施設、生産能力、会社の長所と短所、製品の発売、製品の幅と広さ、アプリケーションの優位性などがあります。提供されている上記のデータ ポイントは、カスタマー ジャーニー分析市場に関連する会社の焦点にのみ関連しています。

カスタマージャーニー分析市場で活動している主要企業は次のとおりです。

• オラクル（米国）
• アドビ（米国）
• セールスフォース株式会社（米国）
• ニース（米国）
• SAP（ドイツ）
• Google（米国）
• マイクロソフト（米国）
• ジェネシス（米国）
• シスコシステムズ社（米国）
• テラデータ（米国）
• アルテリア（米国）
• inQuba（南アフリカ）
• カイトホイール（米国）
• ベリントシステムズ（米国）
• サービオン グローバル ソリューションズ (インド)
• コールマイナー（米国）
• NGDATA, Inc. (ベルギー)
• アコースティック、LP（米国）
• ファーストハイブ（米国）
• キャリバーマインド（米国）
• アンペリティ社（米国）
• Cerebri AI Inc.（米国） 

SKU-57346