中東およびアフリカのヘルスケア広告市場 – 業界動向と2029年までの予測

中東およびアフリカのヘルスケア広告市場の分析と規模

さまざまな病気、健康問題、必要な薬や治療に関する知識を広めるヘルスケア広告の役割は、ますます重要になっています。ヘルスケア広告は他の分野の広告とは異なり、無数の規則によって規制されています。連邦取引委員会や州の消費者保護機関に加えて、他の多くの規制機関もヘルスケア分野の広告を監督しています。    

中東およびアフリカのヘルスケア広告市場は、2021年に153億4,000万米ドルと評価され、2022年から2029年の予測期間中に3.40%のCAGRを記録し、2029年までに200億4,000万米ドルに達すると予想されています。市場価値、成長率、市場セグメント、地理的範囲、市場プレーヤー、市場シナリオなどの市場洞察に加えて、データブリッジ市場調査チームがまとめた市場レポートには、詳細な専門家分析、輸入/輸出分析、価格分析、生産消費分析、ペストル分析が含まれています。

中東およびアフリカのヘルスケア広告市場の範囲とセグメンテーション

Market Definition

The promotion of pharmaceutical and healthcare products to the general public to increase public awareness of various diseases and the numerous procedures and treatments currently on the market is known as healthcare advertising.

Middle East and Africa Healthcare Advertising Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:

Drivers

• Investments in healthcare advertising rising

This market is growing as a result of rising investments in healthcare advertising. For its clients, healthcare advertising develops, organises, and administers advertising and other forms of marketing. Different marketing agencies offer advertising services such as mobile-first websites, online advertising, search engine optimization, social media advertising, newspapers, magazines, and medical journals, as well as television, radio, and other media.

• Healthcare advertising used in a variety of contexts

Medical insurance, over-the-counter medications, hygiene products, pharmaceutical manufacturers and brands, prescription medications, fitness and diet goods and services, medical equipment, and corrective lenses and spectacles are just a few of the areas in which healthcare advertising is used.

• Increased support by the government

Rising number of government initiatives and supportive policies by the central and state government in regards to promoting the growth of the market will widen the scope of growth to a great extent. Increasing the number of collaborations between the public and private players to develop and manufacture new, innovative and cost effective technologies is driving the market's growth.   

Furthermore, the factors such as rising urbanization, globalization and growing personal disposable income have further contributed to the overall market expansion during the forecast period. Additionally, growing adoption of wearable technology and rising use of internet of things are anticipated to drive the market's growth rate.

Opportunities

• The prevalence of viral viruses is rising

The Middle East and Africa healthcare advertising market is anticipated to develop during the forecast period as a result of the rising incidence and prevalence of zoonotic virus illnesses in the region. Zoonotic diseases can easily be transmitted to humans working in close proximity to animals. A National Center for Biotechnology Information article from August 2019 estimates that each year, rabies spread by dogs results in around 21,476 human fatalities in Africa.

• Increasing internet adoption

Growing access to high speed internet and improving internet infrastructure in the developing economies will yet again propel the market growth rate. Penetration of 4G and 5G internet services will widen the scope of growth and expansion globally. Everything today is available on the internet. Netizens can learn about various techniques and educate themselves for the greater good.

Restraints/Challenges

• High initial investments

The cost of TV ads and commercials is increasing every day. One of the main reasons for the same is that urban land is costlier than the farm land. The market will have growth restrictions due to the lack of technological know-how in developing and underdeveloped nations as well as the difficulty of installing and configuring software.

• Lack of adequate funding

Dearth of expert knowledge and technical expertise especially in the developed and developing economies will create hurdles for the market in regards to the smooth growth in the market value. Further, limited and slow funding for such projects in Middle East and Africa will yet again hamper the market growth rate.

This healthcare advertising market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the healthcare advertising market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Middle East and Africa Healthcare Advertising Market

Nearly every industry has been influenced by the unprecedented worldwide public health emergency known as COVID-19, and the long-term repercussions are anticipated to impact industry growth throughout the forecast period. The publisher is expanding its l data tracking

Approach

• Detailing (healthcare professional)
• Direct to consumer advertising

Format

• Display
• Search
• Video

Application

• Fitness & diet product & service
• Over the counter
• Health hygiene
• Medical insurance
• Corrective lenses & glasses
• Medical devices & equipment
• Pharmaceutical
• Prescription medicines
• Biotech companies
• Biopharmaceuticals

Middle East and Africa Healthcare Advertising Market Regional Analysis/Insights

The healthcare advertising market is analyzed and market size insights and trends are provided by country, type, form of engagement, technology, approach, format and application as referenced above.

The countries covered in the healthcare advertising market report are South Africa, Saudi Arabia, UAE, Egypt, Israel, Rest of Middle East and Africa.

South Africa in Middle East and Africa dominates the healthcare advertising market due to the surging investment here for the improvement of healthcare infrastructure, increasing focus of the healthcare providers to emphasize on advertising, increasing deployment of tele-health services and surging personal disposable income.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Middle East and Africa Healthcare Advertising Market Share Analysis

The healthcare advertising market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to healthcare advertising market.

Some of the major players operating in the healthcare advertising market are

• PUBLICIS GROUPE (France)
• FCB Worldwide, Inc. (U.S.)
• MCCANN WORLDGROUP (U.S.)
• VMLY&R (U.S.)
• Wunderman Thompson (U.S.)

Research Methodology: Middle East and Africa Healthcare Advertising Market

データ収集と基準年分析は、大規模なサンプル サイズのデータ​​収集モジュールを使用して行われます。市場データは、市場統計モデルとコヒーレント モデルを使用して分析および推定されます。また、市場シェア分析と主要トレンド分析は、市場レポートの主要な成功要因です。詳細については、アナリストへの電話をリクエストするか、お問い合わせ内容をドロップダウンしてください。

DBMR リサーチ チームが使用する主要なリサーチ手法は、データ マイニング、データ変数の市場への影響の分析、および一次 (業界の専門家) 検証を含むデータ三角測量です。これ以外にも、データ モデルには、ベンダー ポジショニング グリッド、市場タイムライン分析、市場概要とガイド、企業ポジショニング グリッド、企業市場シェア分析、測定基準、グローバルと地域、ベンダー シェア分析が含まれます。リサーチ手法について詳しくは、お問い合わせフォームから当社の業界の専門家にご相談ください。

SKU-57450