中東およびアフリカのフィットネス機器市場 – 2031 年までの業界動向と予測

中東およびアフリカのフィットネス機器市場の分析と規模

フィットネス機器市場では、ユーザーの健康とパフォーマンスに役立つ進歩が続いています。スマート センサー、インタラクティブ インターフェイス、パーソナライズされたトレーニング プログラムなどのイノベーションにより、ワークアウト体験が再定義されます。これらの進歩は、効果を高めるだけでなく、ユーザーのエンゲージメントとフィットネス ルーチンの長期的な遵守を促進します。その結果、フィットネス機器市場は、最適な健康とフィットネスの結果をもたらす最先端のソリューションを提供することで成長しています。                                

中東およびアフリカのフィットネス機器市場規模は、2023年に3億5,929万米ドルと評価され、2024年から2031年の予測期間中に4.6％のCAGRで成長し、2031年には5億1,487万米ドルに達すると予測されています。これは、市場価値を示しています。市場価値、成長率、セグメンテーション、地理的範囲、主要プレーヤーなどの市場シナリオに関する洞察に加えて、データブリッジマーケットリサーチがまとめた市場レポートには、詳細な専門家の分析、患者の疫学、パイプライン分析、価格分析、規制の枠組みも含まれています。

レポートの範囲と市場セグメンテーション

Market Definition

Fitness equipment varies widely, targeting specific muscle groups for strength and endurance. Leg fitness equipment includes treadmills for cardiovascular health and lower body strength, leg presses for building quadriceps and hamstrings, and calf machines for targeting calf muscles. Additionally, stationary bikes offer low-impact leg workouts. Versatile equipment such as resistance bands and balance boards also engage leg muscles for stability and strength training.            

Middle East and Africa Fitness Equipment Market Dynamics

Drivers

• Increasing Health Awareness

The increasing awareness of fitness and healthy lifestyles is fueling a surge in the demand for fitness equipment, both for personal and commercial use. For instance, as people become more conscious of the benefits of regular exercise, they are investing in home gym equipment like treadmills, stationary bikes, and dumbbells to incorporate fitness into their daily routines. This trend reflects a growing commitment to personal health and well-being, driving the fitness equipment market forward.

• Growing Personalization and Customization Trend

Consumers are increasingly seeking personalized and customizable fitness solutions tailored to their specific needs, preferences, and fitness goals. For instance, smart fitness trackers offer tailored workout plans, real-time performance feedback, and nutrition recommendations based on individual metrics like heart rate and sleep patterns. This level of customization ensures that users can optimize their fitness journey according to their preferences and achieve better results, driving the popularity of such technologies in the market.

Opportunities

• Rise in Obesity Rates

The surge in global obesity rates has spurred a heightened emphasis on physical fitness, driving demand for fitness equipment. Individuals, recognizing the need for regular exercise to combat obesity-related health risks, are increasingly investing in home gym setups and commercial fitness facilities. For instance, countries such as the U.S., where obesity rates have steadily climbed, have witnessed a corresponding uptick in the purchase of treadmills, ellipticals, and other exercise equipment to support healthier lifestyles.

• Rising Celebrity Endorsements and Social Media Influence

Endorsements by celebrities and influencers on social media platforms have significantly influenced consumer purchasing behavior, driving demand for fitness equipment.  For instance, when renowned athletes or fitness enthusiasts promote specific brands or products on platforms such as Instagram or YouTube, their massive followings often emulate their choices. This not only boosts brand visibility but also creates a perception of credibility and desirability, prompting consumers to invest in the endorsed fitness equipment to emulate their idols. 

Restraints/Challenges

• Competition from Alternative Fitness Solutions

The surge of subscription-based online workout programs and mobile fitness apps presents a formidable challenge to traditional fitness equipment sales. These alternatives offer convenience and affordability, enticing consumers away from investing in bulky, expensive equipment. As users seek flexible, accessible fitness solutions, the allure of these digital platforms continues to grow, potentially dampening demand for physical fitness equipment.

• High Initial Cost

The high initial cost of fitness equipment installation presents a significant barrier for many consumers, particularly for high-end or specialized options. This financial hurdle often results in slower adoption rates among individuals who cannot afford the upfront investment, limiting access to these products and potentially hindering their widespread use. 

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In March 2023, Core Health & Fitness partnered with CRANK, a boutique fitness studio in the UAE, to expand throughout the GCC region. Core Health & Fitness will supply indoor bikes for CRANK's RIDE offering, enhancing the studio's fitness experience
• In September 2022, Peloton Interactive, Inc. launched Peloton Row, offering low-impact, full-body cardio and strength workouts with innovative software and premium hardware design
• In September 2022, Nautilus, Inc. introduced the Bowflex BXT8J treadmill with JRNY adaptive fitness app compatibility, broadening its product lineup and offering customers a complete fitness solution at an accessible price point
• In June 2022, Johnson Health Tech acquired the fitness division of Cravatex Brands Limited, establishing a wholly-owned subsidiary in India. Through investment in product development and manufacturing expertise, Johnson Health Tech elevated the fitness industry and expanded its business

Middle East and Africa Fitness Equipment Market Scope

The market is segmented on the basis of product type, application, gender, buyer type, usage, type, end user, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Strength Training Equipment
• Cardiovascular Training Equipment
• Body Composition Analyzers
• Fitness Monitoring Equipment
• Others

Application

• Weight Loss
• Body Building
• Physical Fitness
• Mental Fitness
• Others

 Gender

• Male
• Female

 Buyer Type

• Individual
• Institution
• Others

 Usage

• Residential
• Commercial

 Type

• Outdoor
• Indoor

 End User

• Health Clubs/Gyms
• Home Consumer
• Hotels, Corporates
• Hospital and Medical Centers
• Public Institutions
• Others

 Distribution Channel

• Retail Stores
• Specialty and Sports Shops
• Department and Discount Stores
• Online
• Others

Middle East and Africa Fitness Equipment Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by country, product type, application, gender, buyer type, usage, type, end user, and distribution channel as referenced above.

The countries covered in the market report are Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

South Africa is expected to dominate the fitness equipment, leveraging cutting-edge technology and innovative advancements. With a focus on pioneering inventions, the nation stands out, offering top-tier solutions and innovative fitness equipment service that cater to evolving consumer needs and drive growth in the global fitness industry.

レポートの国別セクションでは、市場の現在および将来の傾向に影響を与える国内市場における個別の市場影響要因と規制の変更も提供しています。下流および上流のバリュー チェーン分析、技術動向、ポーターの 5 つの力の分析、ケース スタディなどのデータ ポイントは、個々の国の市場シナリオを予測するために使用される指標の一部です。また、国別データの予測分析を提供する際には、グローバル ブランドの存在と可用性、および地元および国内ブランドとの競争が激しいか少ないために直面​​する課題、国内関税と貿易ルートの影響も考慮されます。   

ヘルスケアインフラの成長 導入ベースと新技術の浸透

この市場では、各国の医療設備支出の増加、市場向け各種製品のインストールベース、ライフライン曲線を使用した技術の影響、医療規制シナリオの変化と市場への影響など、詳細な市場分析も提供しています。データは、2016年から2021年までの履歴期間について利用可能です。

競争環境と中東およびアフリカのフィットネス機器市場シェア分析

市場競争環境では、競合他社ごとの詳細が提供されます。詳細には、会社概要、会社の財務状況、収益、市場の可能性、研究開発への投資、新しい市場への取り組み、世界的なプレゼンス、生産拠点と施設、生産能力、会社の強みと弱み、製品の発売、製品の幅と広さ、アプリケーションの優位性などが含まれます。提供される上記のデータ ポイントは、市場に関連する会社の焦点にのみ関連しています。

市場で活動している主要企業は次のとおりです。

• ノーチラス社（米国）
• ライフフィットネス（米国）
• ジョンソンヘルステック（台湾）
• TECHNOGYM SpA (イタリア)
• TRUE（米国）
• インパルス（青島）ヘルステック株式会社（中国）
• iFIT（米国）
• トルクフィットネス（米国）
• ボディソリッド社（米国）
• Core Health & Fitness, LLC. (米国)
• プレコーインコーポレーテッド（米国）
• アフトン（インド）
• フィットネスワールド（デンマーク）
• 上海ディファインヘルステック株式会社（中国）
• REALLEADER FITNESS CO., LTD (中国)
• 山東奥新徳フィットネス機器有限公司（中国）
• BFT フィットネス (中国)
• ヤンレフィットネス（中国）
• FITKING FITNESS（インド）
• フィットライン インド (インド)

SKU-69527