世界のビデオオンデマンド（VOD）市場 – 2029年までの業界動向と予測

ビデオオンデマンド（VOD）市場の分析と規模

消費者のストリーミングの好みは大きく変化しました。さまざまなサブスクリプション オプションの利用可能性、ストリーミング品質の向上、視聴者が自由に時間をスケジュールできることなど、すべてがビデオ コンテンツの人気につながっています。全体的な視聴体験を向上させるために、通常、他のテクノロジー プレーヤーと連携します。これらすべての出来事が、ビデオ オン デマンド (VOD) サービスの市場全体の形に影響を与えています。信頼性が高く手頃な価格のインターネット接続に支えられた、特にミレニアル世代と Z 世代の間での OTT プラットフォームの急速な拡大は、ビデオ オン デマンド (VOD) 部門のビジネスにとって新しい収益源の開発を促進しました。

世界のビデオオンデマンド（VOD）市場は、2021年に541.6億米ドルと評価され、2022年から2029年の予測期間中に18.00％のCAGRを記録し、2029年までに2,036億米ドルに達すると予想されています。市場価値、成長率、市場セグメント、地理的範囲、市場プレーヤー、市場シナリオなどの市場洞察に加えて、データブリッジ市場調査チームがまとめた市場レポートには、詳細な専門家分析、輸入/輸出分析、価格分析、生産消費分析、ペストル分析が含まれています。

ビデオオンデマンド（VOD）市場の範囲とセグメンテーション

Market Definition

A shock overload device called a video on demand (VOD) or impact monitor detects whether a shock or impact has happened and sounds an alarm. Video on demand (VOD)s are mostly used in the automobile industry to detect the effects of forced entrance on vehicle bodies since they are simple to install, easy to use, require no external power, and provide an effective response at mid-range to higher frequencies. These sensors are utilized in "smart houses," where an alert is set off by any intrusion, no matter how tiny, and the alarm output may be viewed on a laptop or smartphone.

Video on Demand (VOD) Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:

Drivers

• Burgeoning Use of Smart Devices and Rising Mobile Data Subscriptions

It is now easier for people to watch media content because to the rise in popularity of smart devices like tablets, smartphones and laptops as well as consumer demand for having access to a wide range of exciting entertainment alternatives whenever and wherever they choose. Furthermore, as a result of rising affordability, the availability of high-speed internet connections, and the rise in utilization of these connections and services, the market for video on demand is expanding globally. Additional key factors anticipated to fuel the global video on demand market over the forecast period include rising mobile data subscriptions, greater use of high-speed data networks, and the introduction of cutting-edge capabilities in smartphones and tablets.

• Mounting Popularity of Video on Demand Platforms

Streaming service providers today offer video on demand, which enables customers to select videos from the catalogue and watch them whenever and as frequently as they prefer. Additionally, the users can feel free as there are no such contractual responsibilities with video on demand. Moreover, customers who choose video on demand have access to a variety of subscription options. Each option is still less expensive than a regular subscription, giving them more value for their money and acting as a major driver of the market's expansion.

Furthermore, the factors such as prevalence of flexibility and ease of use, which offer seamless customer experiences will accelerate the overall market expansion during the forecast period. Additionally, the growing popularity of local players and movie studios, and the high preference for online streaming services over conventional is anticipated to drive the growth rate of the video on demand (VOD) market. The rise in live streaming of various events to prevent large crowds will further positively impact the market's growth rate during the forecast period.

Opportunities

• Implementation of Technologies

The implementation of artificial intelligence (AI) and machine learning algorithms are estimated to generate lucrative opportunities for the market, which will further expand the video on demand (VOD) service market's growth rate over the forecast period. Organizations have benefited from this by being able to identify the interests of their audiences and offer customized content suggestions to keep them interested. As a result, these AI-based platforms provide highly tailored experiences by showing users material that specifically matches their preferences.

• Innovations and Development

The new and cutting-edge ways to provide high-quality entertainment to movie and TV viewers on video on demand platforms is estimated to offer growth opportunities for the market, which will further expand the video on demand (VOD) market's growth rate over the forecast period. For instance, a virtual reality headset app for the Oculus Go and Quest was released in September 2019 by the transactional video on-demand service Fandango Now. Along with more than 90,000 new release and archive movies, it will give users access to hundreds of 3D titles as well as next-day TV programming.

Restraints/Challenges

• Complex Regulatory Framework

The lengthy licensing requirements and complicated government regulations will further limit the expansion of the video on demand (VOD) sector. As a result, it is predicted that the market for video on demand (VOD) would face considerable hindrances during the course of the forecast.

• Increasing Content Piracy

The content piracy continues to be a significant barrier for content owners and broadcasters due to the possibility of digital storage for video content. Piracy has a significant influence on revenue with the unlawful downloading in the current environment of video streaming. For instance, it is estimated that by 2022, the cost of streaming TV episodes and films will total USD 51.6 billion worldwide. Video on demand market expansion is hampered by the ongoing challenge of content piracy in this area.

This video on demand (VOD) market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the video on demand (VOD) market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Video on Demand (VOD) Market

The COVID-19 epidemic significantly impacted the video on demand (VOD) sector since movie theatres and other screening sites were forced to close for an extended period. Numerous nations took various measures all around the world to stop the spread of the deadly virus. As a result, there was an unexpected rise in the volume of entertainment content seen online throughout the pandemic and the accompanying lockdowns. As more people opted to stay at home, sales of on-demand and subscription-based streaming services soared. This provided competition in the worldwide video on demand market with opportunities for rapid expansion. The benefits and applications of advanced networking, such as augmented and virtual reality-based education, sophisticated telemedicine, and remote jobs, have been better understood by the public and the government because to COVID-19. Thanks to the 5G trend, rising mobile penetration, and better high-speed broadband internet connection via fixed wireless access, people can now more easily enjoy entertainment (FWA). As a result, the video on demand (VOD) market is estimated to have a positive impact during the COVID period due to increased internet penetration and growing demand for OTT platforms.

Recent Developments

•  In June 2020, the business unveiled a multi-faceted concept that enables customers to confidently return to moving cinemas. With the help of this new software, Fandango is now able to activate all of its digital assets, including Movieclips on YouTube and the effectiveness of its marketing channels. Fandango's fan base will grow as a result of this product introduction, which will also result in a larger client base for the business.
• In April 2020, Synamedia joined forces with Google Cloud to expand its video network portfolio and offer a new OOT solution. By addressing client questions about OTT services through this relationship, Synamedia can maximise performance while maximising scalability and cutting expenses. A major benefit of this relationship is that it enables both businesses to incorporate machine learning and artificial intelligence, which enhances customer experience by generating compelling content for users.

Global Video on Demand (VOD) Market Scope

The video on demand (VOD) market is segmented on the basis of component, delivery technology, device used, application, and industry vertical. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Component

• Solutions
• Services

Delivery Technology

• Near Video on Demand (NVOD)
• Subscription Video on Demand (SVOD)
• Transactional Video on Demand (TVOD)
• Others

 Application

• Entertainment
• Education and Training
• Network Video Kiosks
• Online Commerce
• Digital Libraries
• Others

 Industry Vertical

• Healthcare
• Manufacturing
• Academia and Government
• Consumer Goods and Retail
• Hospitality and Tourism
• Telecommunications and IT
• Media and Entertainment
• Transport and Logistics
• Banking
• Financial Services and Insurance (BFSI)
• Others

 Device Used

• Mobile
• PCs
• Tablets
• TV

Video on Demand (VOD) Market Regional Analysis/Insights

The video on demand (VOD) market is analyzed and market size insights and trends are provided by country, component, delivery technology, device used, application, and industry vertical as referenced above.

The countries covered in the video on demand (VOD) market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America dominates the video on demand (VOD) market because of the increasing prevalence of service providers within the region from 2022 to 2029. Moreover, the rising demand for on demand video consumption is further estimated to accelerate the expansion over the forecast period.

Asia-Pacific is expected to witness significant growth during the forecast period of 2022 to 2029 due to the growing preferences towards online steaming services within the region. The rising demand for pay-per-view programs and movies is a significant contributor to the regional market expansion.

レポートの国別セクションでは、市場の現在および将来の傾向に影響を与える国内市場における個別の市場影響要因と規制の変更も提供しています。下流および上流のバリュー チェーン分析、技術動向、ポーターの 5 つの力の分析、ケース スタディなどのデータ ポイントは、個々の国の市場シナリオを予測するために使用される指標の一部です。また、国別データの予測分析を提供する際には、グローバル ブランドの存在と可用性、および地元および国内ブランドとの競争が激しいか少ないために直面​​する課題、国内関税と貿易ルートの影響も考慮されます。   

競争環境とビデオオンデマンド（VOD）市場シェア分析

ビデオ オン デマンド (VOD) 市場の競争状況では、競合他社ごとに詳細が提供されます。詳細には、会社概要、会社の財務状況、収益、市場の可能性、研究開発への投資、新しい市場への取り組み、グローバルなプレゼンス、生産拠点と施設、生産能力、会社の強みと弱み、製品の発売、製品の幅と広さ、アプリケーションの優位性が含まれます。提供されている上記のデータ ポイントは、ビデオ オン デマンド (VOD) 市場に関連する会社の焦点にのみ関連しています。

ビデオオンデマンド（VOD）市場で活動している主要企業には、

• Netflix（米国）
• Amazon Inc.（米国）
• Google Inc.（米国）
• アカマイ・テクノロジーズ（米国）
• YouTube（米国）
• Apple Inc.（米国）
• ホームボックスオフィス社（米国）
• シスコシステムズ社（米国）
• Roku Inc.（米国）
• iNDIEFLIX Group Inc (米国)
• ファンダンゴ（米国）
• Hulu, LLC（米国）
• コムキャスト（米国）
• Huawei Technologies Co., Ltd.（中国）
• 富士通（日本）
• センチュリーリンク（米国）
• Muvi LLC（米国）
• Vubiquity, inc. (米国)

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