世界のスパ市場の規模、シェア、トレンド分析レポート – 業界の概要と2031年までの予測

スパ市場分析

スパ市場は、消費者の健康とウェルネスに対する意識の高まりに牽引され、大きな成長を遂げています。最近の技術の進歩により、スパのサービスは一変し、顧客体験と業務効率が向上しています。注目すべき進歩の 1 つは、スパ トリートメントに仮想現実(VR) が統合されたことです。これにより、顧客は落ち着いた環境に浸ることができ、リラクゼーション効果を高めることができます。さらに、予約やパーソナライズされたトリートメントの推奨のためのモバイル アプリの登場により、顧客とのやり取りが効率化され、サービスのアクセシビリティとエンゲージメントが向上しています。

さらに、クライオセラピーや赤外線サウナなどの革新的な治療技術は、その治療効果から人気が高まり、ホリスティックな健康ソリューションに関心を持つ幅広い顧客層を惹きつけています。LED セラピーやマイクロダーマブレーションなどの高度なスキンケア技術の使用は、従来のスパトリートメントをさらに補完し、効果的なアンチエイジングサービスとソリューションを求める消費者にアピールしています。

スパ市場の成長は、特にパンデミック後のセルフケアと心の健康への注目の高まりによっても促進されています。この傾向により、スパはウェルネス プログラムやホリスティック セラピーなど、ビジネス モデルに不可欠なものになりつつあるサービスの提供を多様化しています。全体として、スパ業界は変化する消費者の好みに適応し、革新的なテクノロジーを活用しながら、継続的な拡大が見込まれています。

スパ市場規模

世界のスパ市場規模は、2023年に678億1,000万米ドルと評価され、2024年から2031年の予測期間中に12.60%のCAGRで成長し、2031年には1,752億2,000万米ドルに達すると予測されています。市場価値、成長率、セグメンテーション、地理的範囲、主要プレーヤーなどの市場シナリオに関する洞察に加えて、Data Bridge Market Researchがまとめた市場レポートには、詳細な専門家分析、価格分析、ブランドシェア分析、消費者調査、人口統計分析、サプライチェーン分析、バリューチェーン分析、原材料/消耗品概要、ベンダー選択基準、PESTLE分析、ポーター分析、規制枠組みも含まれています。

スパ市場の動向

「スパ市場におけるウェルネスツーリズムの台頭」

The spa market is witnessing significant growth due to the rise of wellness tourism. As travelers increasingly prioritize health and wellness during their trips, spas are becoming essential components of travel experiences. Destinations such as Bali and Tulum are capitalizing on this trend, offering luxurious spa retreats that incorporate holistic treatments and natural therapies. For instance, according to the Department of Economic and Social Affairs report, 68% of the world’s population (2.5 billion) are estimated to live in urban areas by 2050 in United Nations. Thus, rapid urbanization will boost the market growth in upcoming years.

Report Scope and Spa Market Segmentation 

Spa Market Definition

A spa is a facility that offers various health and wellness treatments, primarily focused on relaxation and rejuvenation. Common services include massages, facials, body treatments, and hydrotherapy. Many spas also provide additional amenities such as saunas, steam rooms, and pools. Spas can range from luxurious day spas to destination resorts that offer comprehensive wellness programs. They aim to promote physical, mental, and emotional well-being, making them popular for stress relief and self-care. Spa treatments often use natural products and techniques, enhancing the overall experience and contributing to holistic health benefits.

Spa Market Dynamics

Drivers

• Focus on Natural and Organic Products

The increasing demand for natural and organic products in spa treatments significantly drives the spa market. Consumers are becoming more health-conscious and environmentally aware, seeking eco-friendly options that promote well-being without harmful chemicals. Spas such as Aman Spa have embraced this trend, offering treatments that utilize organic essential oils, herbal ingredients, and sustainably sourced products. This shift not only caters to client preferences but also aligns with the global movement towards sustainability. As consumers prioritize wellness and environmental responsibility, spas that incorporate natural products can differentiate themselves, enhance client loyalty, and attract a growing demographic interested in holistic health experiences.

• Rising Demand of Customization and Personalization

The rising demand for customization and personalization is significantly driving the spa market. Consumers increasingly seek tailored experiences that cater to their unique preferences and wellness goals. Spas that offer personalized treatments, such as bespoke facials or massage therapies tailored to individual needs, can enhance client satisfaction. For instance, in January 2021, Touch-Free Wellness Spa, a pioneering spa business in the U.S., was launched to provide innovative spa services without the direct touch of therapists. Utilizing cutting-edge touch-free technology, the spa offers treatments such as cryotherapy, anti-gravity robotic massage chairs, hydro-massage chairs, infrared sauna pods, lymphatic compression massages, near-infrared light therapy, and whole-body vibroacoustic treatments, creating a unique and hands-off wellness experience for clients.

Opportunities

• Rising Social Media Influence

The influence of social media has significantly impacted the spa market, creating ample opportunities for growth. Platforms such as Instagram and TikTok allow spas to showcase their services visually, attracting potential clients through engaging content. Influencers, often sharing their spa experiences, boost brand visibility and credibility, encouraging their followers to book appointments. For instance, in April 2021, EDITION Hotels announced its strategic expansion plans, with the launch of eight new properties scheduled across three continents by the end of 2022. These exciting new locations include major cities such as Rome, Madrid, Dubai, Reykjavik, Tampa, Doha, and Mexico's Riviera Maya at Kanai, along with a second property in Tokyo, marking a significant step forward for the brand’s global presence in luxury hospitality.

• Diverse Treatment Offerings

The expansion of diverse treatment offerings in the spa market presents significant opportunities for growth. Spas are increasingly incorporating innovative therapies such as aromatherapy, cryotherapy, and Ayurveda, appealing to a wider audience. For instance, in March 2021, Zenoti, a cloud-based software provider for the spa and salon industry, forged a strategic alliance with Sutherland Global. This collaboration aims to enhance customer support through real-time service across phone and chat platforms, enabling swift resolution of the majority of customer inquiries. The initiative is designed to improve overall customer experience, ensuring satisfaction and efficiency in service delivery within the beauty and wellness sector.

Restraints/Challenges

• High Operating Costs

High operating costs are a significant challenge for the spa market, particularly for small and independent establishments. The initial investment in creating a conducive environment involves substantial expenditures on facilities, luxurious decor, and advanced equipment. In addition, ongoing costs such as staff salaries, training, and product inventory further contribute to overhead. These financial burdens can limit profitability and make it challenging for smaller spas to compete with larger chains that benefit from economies of scale. As a result, many spas may struggle to maintain competitive pricing or offer a diverse range of services, ultimately hindering overall market growth and sustainability.

• Changing Consumer Preferences

Changing consumer preferences significantly hinder the spa market as more clients gravitate towards holistic wellness and alternative therapies. This shift compels spas to continually adapt their services, incorporating trends such as mindfulness practices, organic products, and integrative health options. Spas that fail to align with these evolving expectations risk alienating their customer base, leading to decreased foot traffic and revenues. Moreover, the rise of home-based wellness solutions and self-care practices, amplified by digital platforms, poses a further challenge, as consumers increasingly opt for convenience over traditional spa visits. The inability to keep pace with these preferences may ultimately result in stagnation and declining market share.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Spa Market Scope

The market is segmented on the basis of service type, facility type and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Service Type

• Massage
• Beauty/Grooming
• Physical Fitness
• Other Service Types

 Facility Type

• Hotel/Resorts Spa
• Destination Spa
• Day/Salon Spa
• Medical Spa
• Mineral Spring Spa
• Other Facility Types

 End User

• Male
• Female

Spa Market Regional Analysis

The market is analyzed and market size insights and trends are provided by service type, facility type and end user as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

Europe is expected to dominate the spa market due to the growing popularity of Ayurveda massage, lomi massage, Thai massage and other among the consumers mostly in the U.K., Germany and France. Moreover, growing popularity of wellness among normal people, numerous spa vendors in Europe have established an extensive range of services to boost healthy living.

Asia-Pacific is anticipated to be the fastest developing region during the forecast period due to the expansion of the tourism industry and increasing disposable income, especially in developing nations such as China and India. Moreover, the flourishing hospitality industry and the increasing popularity of traditional spas such as Ayurveda and Thai massage in this region would continue to drive the market growth.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Spa Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Spa Market Leaders Operating in the Market Are:

• Planet Beach Franchising Corporation (U.S.)
• Hot Springs Resort & Spa (U.S.)
• Four Seasons Hotel Limited (Canada)
• ME SPE Franchising, LLC. (U.S.)
• Lanserhof (Austria), Jade Mountain (U.S.)
• Rancho La Puerta Inc. (U.S.)
• Mandarin Oriental Hotel Group Limited (China)
• Crown Resorts Limited (Australia)
• Caesars Entertainment (U.S.)
• Las Vegas Sands Corporation (U.S.)
• Melco International Development Limited (China)
• Genting Berhad (Malaysia)
• Wynn Resorts Holdings, LLC (U.S.)
• Galaxy Entertainment Group Limited (China)
• Omni Hotels & Resorts (U.S.)

Latest Developments in Spa Market

• In February 2024, Canyon Ranch announced the inaugural Enchant at Canyon Ranch beauty and wellness festival, set to take place from March 17 to 21 at its Tucson resort and spa in Arizona. This exciting event will feature over 25 renowned brands, offering attendees a unique experience with engaging panel discussions, live demonstrations, and personalized services, all aimed at enhancing beauty and wellness practices
• 2024年2月、ロッコフォルテホテルは、2027年にオープン予定のナポリの豪華な5つ星ホテルの計画を発表しました。大規模な改装を経て、このホテルは、パノラマプールのある素晴らしい屋上、エレガントにデザインされた46室のスイート、高級バー、2つのグルメレストラン、静かなプライベートガーデン、最先端のスパを誇り、イタリアで最も絵のように美しい都市の1つで卓越したおもてなし体験を生み出します。
• マンダリン オリエンタル ホテル グループは、2023 年 12 月にブダペストの歴史あるゲッレールト ホテルを改装し、ブランドを刷新するという野心的な計画を発表しました。2027 年にマンダリン オリエンタル ゲッレールト ブダペストとして再オープンする予定のこの大規模な改装により、この象徴的なアールヌーボー様式のホテルは、豪華なウェルネス デスティネーションに生まれ変わります。これは、歴史的建造物を再生させながら、卓越したサービスでゲストの全体的な体験を向上させるというグループの取り組みを反映しています。
• 2021年4月、エディションホテルズは戦略的拡大計画を発表し、2022年末までに3大陸にまたがる8軒の新しいホテルをオープンする予定です。これらのエキサイティングな新しい場所には、ローマ、マドリード、ドバイ、レイキャビク、タンパ、ドーハ、メキシコのリビエラマヤ・アット・カナイなどの主要都市と東京の2軒目のホテルが含まれており、ラグジュアリーホスピタリティにおける同ブランドの世界的な存在感を大きく前進させるものです。
• 2021年3月、スパ・サロン業界向けのクラウドベースのソフトウェアプロバイダーであるZenotiは、Sutherland Globalと戦略的提携を結びました。このコラボレーションは、電話とチャットプラットフォームでのリアルタイムサービスを通じて顧客サポートを強化し、ほとんどの顧客からの問い合わせを迅速に解決できるようにすることを目的としています。この取り組みは、美容とウェルネスセクターにおけるサービス提供の満足度と効率性を確保し、全体的な顧客体験を向上させるように設計されています。

SKU-58513