世界のプロテインシャンプー市場 – 2031年までの業界動向と予測

プロテインシャンプー市場の分析と規模

プロテインシャンプー市場では、特定のヘアケアニーズに対応するために調整された特別な処方が重視されています。メーカーは、ダメージ修復、保湿、ボリュームアップ、カラー保護など、さまざまな問題を対象とした幅広いプロテインシャンプーを提供しています。これらの処方には、髪の根元から毛先まで栄養を与え、強化する能力に基づいて選択されたタンパク質、ビタミン、植物抽出物のブレンドが含まれていることがよくあります。

世界のプロテインシャンプー市場規模は、2023年に22億1,000万米ドルと評価され、2024年から2031年の予測期間中に6.70%のCAGRで成長し、2031年には37億2,000万米ドルに達すると予測されています。市場価値、成長率、市場セグメント、地理的範囲、市場プレーヤー、市場シナリオなどの市場洞察に加えて、データブリッジ市場調査チームがまとめた市場レポートには、詳細な専門家分析、輸入/輸出分析、価格分析、生産消費分析、消費者行動が含まれています。

レポートの範囲と市場セグメンテーション

市場の定義

プロテイン シャンプーは、小麦、大豆、シルクなどの原料から抽出したタンパク質を豊富に含むヘアケア製品です。これらのタンパク質は、失われた栄養素を補給し、毛幹を強化することで、傷んだ髪を強くし、修復するのに役立ちます。プロテイン シャンプーは、髪の弾力性を高め、切れ毛を減らし、髪全体の健康を高める効果があることで知られています。

プロテインシャンプー市場の動向

ドライバー

• 髪の悩みの増加により、タンパク質シャンプーの 需要が増加

環境ストレス、化学処理、ライフスタイルの選択などの要因が髪の問題の増加に寄与し、消費者はヘアケアの効果的な解決策を求めています。プロテインシャンプーは、髪を強化し、弾力性を高め、ダメージを修復するのに役立つタンパク質やその他の栄養成分を豊富に含む特殊な処方を提供します。髪の健康の重要性の認識が高まるにつれて、消費者は特定の髪の悩みに対処するためにプロテインシャンプーにますます目を向けています。この需要の高まりは、メーカーが革新し、進化する消費者のニーズに合わせてカスタマイズされた新製品を導入するにつれて、市場の成長を促進します。

• 迅速な製品開発により、多様な髪の悩みに対応

メーカーは、進化する消費者の需要と嗜好を満たすために、絶えず革新を続けています。これには、さまざまな髪の悩みに対処するために高度な成分と技術を取り入れた、効果を高めた新しい処方を生み出す研究開発の取り組みが含まれます。硫酸塩を含まない処方、色落ちしないオプション、特殊なトリートメントなどの新しい製品バリエーションを導入することで、企業は製品を差別化し、より大きな市場シェアを獲得できます。たとえば、St.Botanica は、ダメージを受けた髪の集中的な修復と栄養を求める消費者向けに、ケラチンとアルガン オイルを配合したプロテイン シャンプーを発売しました。このシャンプーは、乾燥を和らげ、ダメージを修復し、強力な保湿を提供し、カラーリングした髪を保護し、髪を強化し、髪を乾燥させずに優しく洗浄します。

機会

• 流通チャネルの拡大により、メーカーは製品のアクセシビリティを向上できる

Broadening the avenues through which products reach consumers, manufacturers can increase accessibility and visibility, ultimately driving sales. This expansion encompasses a variety of channels, including traditional brick-and-mortar retail, e-commerce platforms, specialty beauty stores, salons, and even direct-to-consumer models. Diversifying distribution channels enhances market reach but also facilitates targeted marketing strategies tailored to different consumer segments. As a result, the strategic expansion of distribution channels serves as a vital catalyst for driving sustained growth and market expansion within the protein shampoo industry.

• Rising Influence of Social Media Results in Shaping Consumer Preferences

Platforms such as instagram, youtube, and tiktok serve as powerful channels for beauty influencers, hair experts, and ordinary users to share hair care tips, product recommendations, and personal experiences. As consumers increasingly rely on social media for product discovery and research, brands leverage these platforms to display their protein shampoos, engage with their audience, and build brand awareness. Influencer collaborations, sponsored content, and user-generated reviews play a crucial role in driving product visibility and generating buzz around protein shampoos.

Restraints/Challenges

• High Competition among Numerous Protein Shampoo Brands 

With multiple of options available to consumers, brands must constantly innovate and differentiate their products to stand out in a crowded marketplace. This intense competition often leads to price pressures and reduced profit margins, especially for smaller players with limited resources. Established brands with strong brand recognition and loyal customer bases may enjoy competitive advantages, making it challenging for newer entrants to gain traction.

• Fluctuations in Commodity Prices Impacting Protein Shampoo Manufacturers

Many key ingredients used in protein shampoo formulations, such as plant-based proteins, botanical extracts, and specialty oils, are subject to price volatility due to factors such as weather conditions, geopolitical tensions, and supply chain disruptions. These fluctuations can lead to unpredictable costs for manufacturers, impacting profit margins and pricing strategies. Moreover, sudden spikes in commodity prices may necessitate formulation adjustments or alternative ingredient sourcing, potentially compromising product quality or consistency.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In May 2022, Medimix, the flagship brand of AVA Group, an Indian company specializing in protein shampoo, launched its Total Care Shampoo, expanding its product line to offer comprehensive hair care solutions
• In April 2022, the International Society of Hair Restoration Surgery (ISHRS), a U.S.-based organization focusing on hair loss treatment, reported that 83.7% of men and 12.7% of women prefer their services, highlighting a significant gender preference in the field of hair restoration
• In February 2022, Henkel, a German beauty care brand, acquired Shiseido's professional hair business in the Asia-Pacific region, including leading brands such as Sublimic and Primience. Shiseido retained a 20% share in the Japanese entity to support business growth, marking a strategic move for both companies

Protein Shampoo Market Scope

The market is segmented on the basis of distribution channel, product type, end-user and ingredient. The growth amongst these segments will help you analyse meagre growth segments in the industries, and provide the users with valuable market overview and market insights to help them in making strategic decisions for identification of core market applications.

Distribution Channel

• Supermarkets and Hypermarkets
• Pharmacies and Drug Stores
• Convenience Stores
• E-commerce Portals

Product Type

• Standard Protein Shampoo
• Anti-Dandruff Protein Shampoo
• Kids Protein Shampoo
• Medicated Protein Shampoo
• Others

End-User

• Adults
• Kids

Ingredient

• Natural and Organic
• Chemical-Based

Protein Shampoo Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by country, distribution channel, product type, end-user and ingredient as referenced above.

The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America dominates in the market can be attributed to its developed economy, which fosters a consumer base with higher purchasing power and willingness to invest in premium hair care products. Additionally, the region's youth population is increasingly concerned about maintaining healthy hair and adopting lifestyles that prioritize wellness and personal grooming. This demographic trend, coupled with the widespread availability of a diverse range of protein shampoo products catering to various hair types and concerns, further contributes to North America's strong foothold in the market.

The Asia-Pacific is expected to achieve the highest CAGR in the, primarily fueled by increasing awareness of personal health and hygiene. As consumers become more health-conscious, there's a growing inclination towards premium hair care products such as protein shampoos. Moreover, the region has witnessed a surge in the launch of various hair care products, catering to diverse consumer needs and preferences. This growing market presents lucrative opportunities for manufacturers to capitalize on the rising demand for innovative and effective hair care solutions, driving robust growth in the Asia-Pacific protein shampoo market.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Protein Shampoo Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to market.

Some of the major players operating in the market are:

• Kavita Herbals (India)
• CavinKare Group (India)
• Herbario Cosmetics (India) Private Limited (India)
• SHISEIDO PROFESSIONAL INC (Japan)
• Spatz Cosmeceutical Inc. (India)
• Ban Labs Pvt Ltd. (India)
• Dev Care (India)
• Bo International (India)
• Rebiga CO SNC (Italy)
• Guangzhou Chinchy Cosmetic Co.,Ltd (China)
• Dr. Kohli’s Herbal Products (India)
• Vedic Line (India)
• Unilever (U.K.)
• Sovam Crop Science Private Limited (India)
• KAZIMA (India)
• Ayur Herbals (India)
• Skinsecret (India)
• Kaya Skin Clinic (India)

SKU-47889