世界の高級マッサージチェア市場の規模、シェア、トレンド分析レポート – 業界の概要と2031年までの予測

高級マッサージチェア市場分析

高級マッサージチェア市場は、技術の進歩と革新的な機能によって大きな成長を遂げています。最近の開発には人工知能(AI) と機械学習の統合が含まれ、これによりチェアはユーザーの好みや体型に基づいてマッサージ体験をパーソナライズできるようになりました。高度なセンサーがユーザーの身体状態を評価してマッサージの強度とテクニックをカスタマイズし、快適さと効果を高めています。

さらに、メーカーは無重力技術を採用する傾向が高まっており、無重力状態を模倣して脊椎への圧力を軽減し、リラクゼーション効果を高めています。アプリ接続などのスマートホーム技術を使用すると、ユーザーは椅子を遠隔操作し、事前に設定されたマッサージ プログラムにアクセスできます。

ウェルネス文化の台頭と定期的なマッサージ療法の利点に対する認識の高まりが市場の成長を後押しし、消費者は自宅でリラックスできる高級なオプションを求めています。この傾向は、健康と快適さを優先する高齢化人口の増加によってさらに後押しされています。消費者が健康とウェルネスに投資するにつれて、高級マッサージチェア市場は拡大し、ユーザーエクスペリエンスと満足度を高めるイノベーションによって新たな高みに到達すると予測されています。

高級マッサージチェア市場規模

世界の高級マッサージチェア市場規模は、2023年に1億1,425万米ドルと評価され、2024年から2031年の予測期間中に3.50%のCAGRで成長し、2031年には1億5,044万米ドルに達すると予測されています。市場価値、成長率、セグメンテーション、地理的範囲、主要プレーヤーなどの市場シナリオに関する洞察に加えて、Data Bridge Market Researchがまとめた市場レポートには、詳細な専門家分析、価格分析、ブランドシェア分析、消費者調査、人口統計分析、サプライチェーン分析、バリューチェーン分析、原材料/消耗品概要、ベンダー選択基準、PESTLE分析、ポーター分析、規制枠組みも含まれています。

高級マッサージチェア市場の動向

「スマートテクノロジー統合の台頭」

The integration of smart technology is significantly driving growth in the luxury massage chair market. These advanced chairs now feature AI-driven personalization, allowing users to customize their massage experience based on individual preferences and needs. For instance, in January 2021, Panasonic Corporation entered the competitive luxury massage chair market by unveiling its Real Pro Ultra Prestige model. This chair incorporates cutting-edge 3D kneading technology, which not only delivers a comprehensive massage experience but also focuses on targeting specific muscle groups. The design emphasizes both functionality and relaxation, catering to users seeking a high-quality massage that promotes overall well-being.

Report Scope and Luxury Massage Chair Market Segmentation       

Luxury Massage Chair Market Definition

A luxury massage chair combines advanced technology and high-end design to deliver a premium relaxation experience. These chairs typically feature various massage techniques, including kneading, tapping, and rolling, allowing users to customize their sessions according to their preferences. Many models include heating elements, zero-gravity positions, and body scanning capabilities to provide targeted relief to specific muscle groups. Upholstered in high-quality materials such as genuine leather or breathable fabrics, luxury massage chairs often boast sleek aesthetics that complement upscale interiors. With built-in Bluetooth speakers and user-friendly controls, they elevate home wellness, making them a desirable addition for those seeking ultimate comfort and stress relief.

Luxury Massage Chair Market Dynamics

Drivers

• Rising Popularity of Home Gyms

The increasing trend of home gyms is significantly driving the luxury massage chair market. As consumers invest in fitness equipment such as treadmills, stationary bikes, and weights, they also seek complementary products to enhance their workout experience. Luxury massage chairs are seen as essential for recovery, offering muscle relaxation and alleviating soreness after intense workouts. For instance, in September 2022, The Bodyfriend Company introduced its Rex-L Plus luxury massage chair, featuring advanced artificial intelligence (AI) technology. This high-end model is designed to adapt to individual user preferences by analyzing their massage habits and customizing programs accordingly. The Rex-L Plus aims to enhance the user experience, offering personalized massages that align with each user's specific needs and comfort levels.

• Influence of Celebrity Endorsements

Celebrity endorsements play a crucial role in driving the luxury massage chair market by enhancing brand visibility and credibility. When high-profile figures such as athletes or wellness influencers showcase their use of premium massage chairs, it creates a strong aspirational appeal among consumers. For instance, NBA stars often promote specific massage chair brands, highlighting their recovery benefits post-game. These endorsements not only influence consumer perceptions of luxury massage chairs as a status symbol but also elevate the perceived value of the products. As a result, brands leverage celebrity partnerships to increase market penetration and attract a broader audience seeking quality and prestige in their wellness solutions.

Opportunities

• Rising Penetration of E-Commerce Sector

The luxury massage chair market is set to thrive due to the increasing penetration of the e-commerce sector, fueled by the widespread use of smartphones and the internet globally. This trend allows consumers to conveniently browse and purchase luxury massage chairs from the comfort of their homes. E-commerce platforms, such as Amazon and specialized wellness retailers, offer attractive discounts, easy exchange and return policies, free shipping, and product price comparisons, enhancing the shopping experience. For instance, brands such as Osaki and Human Touch utilize e-commerce to provide direct access to their premium products, creating significant growth opportunities in the luxury massage chair market in the coming years.

• Advancement in Technology

Technological advancements in luxury massage chairs present significant market opportunities. Innovations such as zero-gravity positioning allow users to experience weightlessness, relieving pressure on the spine and enhancing relaxation. AI-driven massage programs tailor the massage experience based on individual user preferences and body types, improving effectiveness and satisfaction. For instance, in June 2022, Osaki Massage Chair launched the OS-Pro Soho 4D Zero Gravity Massage Chair, a high-tech model that combines 4D massage technology with Bluetooth connectivity. This innovative chair allows users to personalize their massage sessions according to individual preferences, enhancing comfort and relaxation. In addition, users can adjust various parameters of the chair through a smartphone app, making it a modern solution for massage therapy.

Restraints/Challenges

• High Initial Costs

High initial costs significantly restrain the luxury massage chair market, as these premium products often carry steep price tags that make them inaccessible to a wider audience. Many potential consumers are deterred by the expense, leading them to choose more affordable alternatives or manual massage techniques instead. This reluctance to invest in high-end options limits market growth and consumer adoption. In addition, the perception that luxury massage chairs are an unnecessary expense further exacerbates this challenge, causing a gap between the premium product offerings and the average consumer's budget. As a result, the market struggles to reach its full potential amidst this financial barrier.

• Competition from Alternative Therapies

The luxury massage chair market faces substantial competition from alternative wellness therapies, notably professional massage services and physical therapy. Many consumers gravitate towards these options due to the personal interaction and customized treatments they offer, which are often perceived as more effective for addressing specific health concerns. This preference for hands-on therapy can diminish the appeal of at-home massage chairs, limiting their market growth. In addition, the emotional and psychological benefits of receiving a massage from a trained professional further discourage potential buyers from investing in a luxury massage chair, as they may view it as less satisfying compared to personalized therapeutic experiences.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Luxury Massage Chair Market Scope

The market is segmented on the basis of product type, nature, application and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Nature

• Traditional Massage Chairs
• Robotic Massage Chairs

 Product Type

• Heated Massage Chairs
• Inversion Massage Chairs
• Zero Gravity Massage Chairs
• Full Body Massage Chairs
• Air Massage Chairs

 Application

• Commercial User
• Residential User

 Distribution Channel

• Specialty Stores
• Hypermarkets / Supermarkets
• E-commerce
• Others

Luxury Massage Chair Market Regional Analysis

The market is analyzed and market size insights and trends are provided by product type, nature, application and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America is expected to dominate the luxury massage chair market during the forecast period, driven by a rising demand for premium wellness products. The increasing penetration of high-end massage chairs in developed nations, coupled with consumers' growing focus on health and relaxation, fuels market growth. In addition, advancements in technology and design further enhance consumer interest, solidifying North America's leading position in this market.

Asia-Pacific is expected to show significant growth in the luxury massage chair market during the forecast period. This growth is driven by rising body pain and stress levels among working professionals in countries such as Japan, India, and China. Increased awareness of wellness and relaxation products, coupled with a growing demand for home-based health solutions, further fuels the market expansion in this region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Luxury Massage Chair Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Luxury Massage Chair Market Leaders Operating in the Market Are:

• BODYFRIEND (South Korea)
• Cozzia USA (U.S.)
• Daito Denki Industry Co., Ltd. (Japan)
• Family Inada Co., Ltd. (Japan)
• FUJIIRYOKI (Japan), Human Touch LLC (U.S.)
• Infinity (France)
• Kahuna Massage Chair (U.S.)
• Luraco (U.S.)
• Ogawa World USA (U.S.)
• OSIM International Pte. Ltd. (Singapore)
• FFL Brands. (U.S.)
• Shanghai Rongtai Health Technology Corporation Limited (China)
• Johnson Health Tech (U.S.)
• JSB Healthcare. (India)
• U Fit Fitness Equipment (India)
• Arogya Health Care (India)

Latest Developments in Luxury Massage Chair Market

• 2023年2月、イナダのDreamWave M.8高級マッサージチェアは、マッサージ技術の頂点を極めます。このモデルはAI音声認識機能を強化し、ユーザーはハンズフリーでマッサージ体験をコントロールできます。洗練された3Dマッサージ技術と組み合わせたDreamWave M.8は、個人に合わせた没入感と治療体験を提供し、使用するたびに最適なリラクゼーションと筋肉の緩和を保証します。
• 2022年9月、ボディフレンド社は、高度な人工知能（AI）技術を搭載した高級マッサージチェアRex-L Plusを発表しました。このハイエンドモデルは、マッサージ習慣を分析し、それに応じてプログラムをカスタマイズすることで、個々のユーザーの好みに適応するように設計されています。Rex-L Plusは、ユーザーエクスペリエンスを向上させ、各ユーザーの特定のニーズと快適さのレベルに合わせたパーソナライズされたマッサージを提供することを目指しています。
• 2022年6月、オサキマッサージチェアは、4Dマッサージ技術とBluetooth接続を組み合わせたハイテクモデルであるOS-Pro Soho 4Dゼログラビティマッサージチェアを発売しました。この革新的なチェアは、ユーザーが個人の好みに応じてマッサージセッションをパーソナライズし、快適さとリラクゼーションを向上させることができます。さらに、ユーザーはスマートフォンアプリを通じてチェアのさまざまなパラメータを調整できるため、マッサージセラピーの現代的なソリューションとなっています。
• パナソニック株式会社は、2021年1月にReal Pro Ultra Prestigeモデルを発表し、競争の激しい高級マッサージチェア市場に参入しました。このチェアには最先端の3Dニーディングテクノロジーが組み込まれており、包括的なマッサージ体験を提供するだけでなく、特定の筋肉群をターゲットにすることに重点を置いています。デザインは機能性とリラクゼーションの両方を重視しており、全体的な健康を促進する高品質のマッサージを求めるユーザーに応えます。
• 2020年10月、高級マッサージチェア市場は、最先端の技術と強化されたマッサージ機能を備えた革新的なモデルの発売により、大幅な成長を遂げています。特に、Luraco Technologiesは、高度な3D Lトラック技術を誇る主力製品であるi7 Plusマッサージチェアを発表しました。この技術により、マッサージ中のカバー範囲が向上し、優れた筋肉のリラクゼーションとより満足のいくユーザーエクスペリエンスが実現します。

SKU-60443