世界のハーブティー市場の規模、シェア、トレンド分析レポート – 業界の概要と2031年までの予測

ハーブティー市場分析

世界のハーブティー市場は、消費者の健康とウェルネスに対する意識の高まりと、天然のオーガニック飲料への移行に牽引され、成長軌道に乗っています。人々が従来の飲料に代わるより健康的なものを求める中、ハーブティーは健康上の利点と風味が認められ、人気が高まっています。市場は多様で、カモミール、ペパーミント、ハイビスカスなど、それぞれ特定の健康特性で知られるさまざまなハーブティーが揃っています。北米やアジア太平洋などの地域は、ハーブ消費への文化的傾向と革新的な製品提供により、この市場をリードしています。肥満やストレスなど、ライフスタイルに関連する健康問題の発生率の上昇も、ウェルネスに役立つ機能性飲料の需要を後押ししています。さらに、すぐに飲める形式や便利な小袋で入手できるハーブティーの利便性は、忙しい消費者にとって魅力的です。さらに、ハーブティーの配合に関する継続的な研究開発の取り組みにより、製品の多様性と品質が向上し、より幅広い顧客層にとってより魅力的なものになると期待されています。オンライン小売プラットフォームの増加により、ハーブティーへのアクセスが向上し、市場の成長をさらに後押ししています。

ハーブティー市場規模

世界のハーブティー市場規模は、2023年に37億米ドルと評価され、2024年から2031年の予測期間中に3.20%のCAGRで成長し、2031年には47億6,000万米ドルに達すると予測されています。市場価値、成長率、セグメンテーション、地理的範囲、主要プレーヤーなどの市場シナリオに関する洞察に加えて、Data Bridge Market Researchがまとめた市場レポートには、詳細な専門家分析、価格分析、ブランドシェア分析、消費者調査、人口統計分析、サプライチェーン分析、バリューチェーン分析、原材料/消耗品概要、ベンダー選択基準、PESTLE分析、ポーター分析、規制枠組みも含まれています。

ハーブティー市場の動向

「健康志向ブレンドの採用増加」

ハーブティー市場では、ハーブ成分に関連する健康上の利点に対する消費者の需要の高まりに牽引され、健康重視のブレンドへの大きなトレンドが生まれています。ストレス解消、消化、免疫サポートのための自然療法を求める人が増えるにつれ、ブランドはこれらのニーズに応える革新的なハーブティーの配合を開発しています。たとえば、カモミールとペパーミントのブレンドは鎮静作用で人気が高まっており、ターメリックとジンジャーのティーは抗炎症効果で好まれています。このトレンドは、ホリスティックな健康への幅広いシフトを反映しており、消費者は心身の健康を促進する製品を優先しています。さらに、オーガニックで倫理的に調達された原料の増加が市場を形成し、環境意識の高い消費者にアピールしています。Celestial SeasoningsやYogi Teaなどのブランドはこのトレンドの最前線に立っており、消費者の健康志向のライフスタイルに合った、味の良いさまざまなハーブブレンドを提供しています。

レポートの範囲とハーブティー市場のセグメンテーション 

Herbal Tea Market Definition

Herbal tea, also known as tisane, is a beverage made by infusing various herbs, flowers, fruits, and spices in hot water. Unlike traditional tea, which is derived from the Camellia sinensis plant, herbal tea does not contain caffeine and can be made from a wide variety of botanical ingredients. Common herbs used in herbal teas include chamomile, peppermint, hibiscus, and rooibos, each offering unique flavors and potential health benefits. Herbal teas are often enjoyed for their soothing properties, nutritional benefits, and as a natural remedy for various ailments. They can be served hot or cold and are popular among those seeking caffeine-free alternatives or specific therapeutic effects.

Herbal Tea Market Dynamics

Drivers

• Rising Health Consciousness

Health and wellness trends significantly drive the herbal tea market, as consumers become increasingly aware of the health benefits associated with these beverages. A survey conducted by the Tea Association of the U.S.A. found that over 70% of tea drinkers consume tea for its health benefits, with herbal teas often highlighted for properties such as improved digestion, relaxation, and immune support. For instance, herbal ingredients such as chamomile and peppermint are renowned for their calming effects and digestive aid properties, respectively. The strong demand fueled by the health-conscious consumer base owing inclination towards health-oriented products positions herbal teas as a favorable choice among consumers seeking natural remedies and wellness solutions, thus driving market growth.

• Rising Disposable Income in Emerging Economies

Rising disposable income in emerging economies is a significant market driver for the herbal tea sector, enabling consumers to invest in premium and specialty products. As economies such as India, China, and Brazil experience rapid economic growth, their middle-class populations are expanding and seeking higher-quality lifestyle products, including herbal teas. According to a report by the World Bank, the global middle class is projected to grow to approximately five billion people by 2030, with a substantial portion residing in emerging markets. This increase in disposable income empowers consumers to prioritize health and wellness, leading to a greater willingness to spend on premium herbal tea brands known for their quality and health benefits. For instance, the premium herbal tea brand, Pukka Herbs, has reported substantial growth in sales in markets such as India, driven by consumers seeking organic and ethically sourced herbal options. Thus, the rising disposable income fuels demand for herbal teas and encourages brands to innovate and offer diverse, high-quality products that cater to this affluent consumer base.

Opportunities

• Growing Preference for Natural and Organic Products

The growing preference for natural and organic products over synthetic alternatives presents a significant market opportunity for herbal teas, which are often crafted from whole, natural ingredients. A survey by Nielsen revealed that over 66% of consumers are willing to pay more for products made from natural ingredients, reflecting a broader shift towards healthier and more sustainable food and beverage choices. Herbal teas, such as those containing organic chamomile, ginger, or hibiscus, cater to this demand and promote transparency in sourcing and production, which resonates with health-conscious consumers. Brands such as Yogi Tea and Traditional Medicinals have successfully capitalized on this trend by offering certified organic herbal teas that emphasize their commitment to using high-quality, natural ingredients. This growing inclination towards natural products enhances consumer trust and positions herbal teas as a preferred choice, driving market growth in the health and wellness sector.

• Rising Introduction of Innovative Flavors and Formats

The introduction of innovative flavors and formats in the herbal tea market represents a significant opportunity for manufacturers aiming to attract younger consumers and those seeking novel experiences. As consumer preferences evolve, brands are experimenting with unique flavor combinations and convenient packaging solutions, such as ready-to-drink herbal teas. For instance, companies such as Sweet Leaf Tea have launched flavored herbal tea blends such as "Peach Lemonade" and "Mint & Honey," tapping into the desire for refreshing and exciting options. Additionally, brands such as Tea on Tap are offering functional blends designed for specific benefits, such as energy boosts or relaxation, packaged in grab-and-go formats that cater to busy lifestyles. This innovation enhances product appeal and aligns with the growing trend of personalization and convenience among younger consumers, thereby driving sales and market growth in the herbal tea sector.

Restraints/Challenges

• Varying Regulations Regarding the Labeling and Health Claims

Regulatory hurdles present a significant challenge for the global herbal tea market, as different countries enforce varying regulations regarding the labeling and health claims of herbal products. Navigating these complex regulations can be both time-consuming and costly for manufacturers, often requiring extensive documentation and compliance efforts. For instance, in the European Union, herbal teas must comply with the EU Novel Food Regulation, which mandates that any new herbal ingredient undergo rigorous safety assessments before being marketed. This contrasts with the regulatory landscape in the U.S., where the Food and Drug Administration (FDA) allows greater flexibility for herbal products but still enforces strict labeling requirements and prohibits misleading health claims. Such disparities can deter companies from entering certain markets or expanding their product lines, potentially limiting growth opportunities. Brands such as Celestial Seasonings, which has successfully navigated these regulations in the U.S., may find it more challenging to introduce their products in regions with stricter compliance demands.

• High Cost of Herbal Tea Compared to Traditional Tea

The high cost of herbal tea compared to traditional tea varieties poses a significant market challenge, as price-sensitive consumers may opt for more affordable options. Herbal teas often require more expensive ingredients, which can include rare herbs, botanicals, and organic certifications, contributing to their premium pricing. For instance, brands such as Harney & Sons offer specialty herbal teas that can retail for two to three times the price of standard black or green teas. This price disparity can limit the appeal of herbal teas to a broader audience, particularly in developing markets where consumers prioritize cost over health benefits. Moreover, as competition intensifies, the perception of herbal tea as a luxury item rather than a staple beverage may further hinder its market penetration and growth potential.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Herbal Tea Market Scope

The market is segmented on the basis of type, function, packaging type, raw material, product type, application, and distribution channel. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Cinnamon
• Dandelion
• Chamomile
• Ginger
• Turmeric
• Blends
• Others

Function

• Cognitive Health
• Gut and Digestive Health
• Multifunctional
• Others

Packaging Type

• Loose Tea
• Paper Pouches
• Tea Bags
• Carton Packs
• Can Packaging

Raw Material

• Green Tea
• Black Tea
• Yellow Tea

Product Type

• Syrups
• Premixes
• Powdered Ready to Drink
• Liquid Ready to Drink

Application

• Commercial Consumption
• Individual Consumption

Distribution Channel

• Store-Based
• Non-Store-Based

Herbal Tea Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, type, function, packaging type, raw material, product type, application, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

Asia-Pacific herbal tea market is projected to lead globally, driven by the increasing production and sales of tea in countries such as China, Japan, and India. This growth is attributed to the rising popularity of herbal teas for their anti-aging and detoxifying benefits, along with a surge in tea consumption among diverse age groups and demographics. In particular, China is anticipated to dominate the market and exhibit the fastest growth rate, fueled by a growing number of tea retail outlets and a cultural inclination towards herbal beverages. As consumers become more health-conscious, the demand for herbal teas is likely to strengthen throughout the region.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.  

Herbal Tea Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Herbal Tea Market Leaders Operating in the Market Are:

• Tata Consumer Product Limited (India)
• Unilever (U.K.)
• Associated British Foods plc (U.K.)
• VAHDAM (India)
• Celestial Seasonings (U.S.)
• The Bombay Burmah Trading Corporation, Limited (India)
• Stash Tea (U.S.)
• Bigelow Tea (U.S.)
• Shangri La Tea Company Inc. (U.S.)
• Yogi (U.S.)
• ピーツコーヒー（カナダ）
• Numi, Inc. PBC（米国）
• オノティーズ（インド）
• ディルマ セイロン ティー カンパニー PLC (スリランカ)
• アピージェイ・サレンドラ・グループ（インド）

ハーブティー市場の最新動向

• ベトナムの乳製品会社THグループは2022年9月、中部ゲアン省キソン地区の森林緩衝地帯で採取したアマチャヅル、霊芝、アデノマ・コルディフォリウム、菊、シソ、ショウガ、パッションフラワー、蓮の胚などの原料から作ったハーブティーの新ラインを発売した。
• 2022年6月、Hain Celestial Group, Inc.は、米国とカナダの標準化されたラベルイニシアチブであるHow2Recycleラベルプログラムに参加しました。このプログラムは、企業がパッケージの適切なリサイクル方法を伝え、リサイクル可能性の主張の信頼性と透明性を高めるのに役立ちます。
• 健康志向のお茶ブランドであるオプティマルは、2022年7月に、健康、減量、全体的な健康の促進を目的としたさまざまなオーガニックおよびナチュラルティーを提供する新しいオンラインストアを立ち上げました。オプティマルは、初心者が健康の旅にスムーズに参加できるように、チェリー、ハイビスカス、ゴールデンミルク、オレンジデトックス、トロピカルターメリック、カモミールラベンダーの6つのフレーバーと、栄養補助食品や減量製品を特徴としています。
• 2022年4月、ユニリーバは、オーガニックおよびナチュラル製品のポートフォリオを強化するために、有名なハーブティーブランドであるPukka Herbs Ltd.を買収しました。この戦略的な動きは、急速に成長するハーブティー市場におけるユニリーバの地位を強化し、より健康的な飲料の選択肢に対する消費者の需要の高まりに応えることを目的としています。
• 2022年3月、タタ・グローバル・ビバレッジは「ティーバナ・ウェルネス・ティー」というブランドの新しいハーブティーシリーズを発売しました。この取り組みは、ハーブティー分野での存在感を高め、世界中で高まる健康志向の製品に対する消費者の関心に応えるというタタの戦略の一環です。

SKU-58587