Global Gluten-Free Baking Mixes Market – Industry Trends and Forecast to 2031

Global Gluten-Free Baking Mixes Market, By Source (Brown Rice Flour and Tapioca Flour), Nature (Conventional and Organic), End Use (Breads, Cakes & Pastries, Pizza Dough, Cookies & Biscuits, Muffins, Waffles, and Pancakes), Distribution Channel (Online and Offline) - Industry Trends and Forecast to 2031.

Gluten-Free Baking Mixes Market Analysis and Size

The essential factors contributing to the growth of the global gluten-free baking mixes market in the forecast period of 2024 to 2031 include greater awareness of gluten-related health problems, higher rates of celiac disease and gluten sensitivity, increased adoption of gluten-free eating for health and lifestyle choices, and wider availability of gluten-free products through various distribution channels, meeting diverse consumer needs.

Data Bridge Market Research analyses that the global gluten-free baking mixes market which was USD 516.60 Million in 2023, is expected to reach USD 558.44 Million by 2031, growing at a CAGR of 8.1% during the forecast period of 2024 to 2031. In 2024, the offline segment will dominate the market due to increased consumer accessibility through supermarkets and specialty stores. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Report Scope and Market Segmentation

Market Definition

Gluten-free baking mixes are pre-packaged blends of alternative flours, starches, and leavening agents, and often include additional ingredients such as xanthan gum or guar gum. These mixes are formulated specifically for individuals with gluten intolerance, celiac disease, or those opting for a gluten-free diet due to health or lifestyle choices. These types of mixes provide a convenient and better solution for baking various food stuffs such as bread, cakes, muffins, cookies, and pancakes. Gluten-free baking mixes offer versatility, allowing consumers to enjoy homemade gluten-free baked goods with ease while also catering to the growing demand for allergen-friendly and dietary-specific food options.

 Gluten-Free Baking Mixes Market Dynamics

Drivers

• Rising Health Consciousness

As more consumers become health-conscious and seek out dietary options that align with their needs, the demand for gluten-free products, including baking mixes, continues to rise. Concerns like gluten intolerance, celiac disease, and sensitivity to gluten prompt individuals to switch to gluten-free diets, further boosting the need for such baking mixes. These products cater to the dietary restrictions of individuals who cannot consume gluten, ensuring they can still enjoy baked goods without adverse health effects. Consequently, the market for gluten-free baking mixes continues to expand to meet the rising demand from health-conscious consumers.

• Expansion of Distribution Channels

The increased availability of gluten-free baking mixes in various retail outlets and online platforms has greatly boosted their growth. Increased accessibility to gluten-free products through online platforms and supermarkets allows consumers to purchase these products easily, thereby boosting market growth. In addition, the availability of gluten-free baking mixes in mainstream grocery and specialty food stores has widened the consumer base and increased product visibility, further driving market expansion.

Opportunity

• Innovation and Product Development

Companies have a big chance to create new gluten-free baking mixes that meet specific dietary needs while also tasting better, having improved texture, and offering more nutrition. By investing in research and development, manufacturers can create innovative formulations using alternative flours, natural ingredients, and functional additives to improve gluten-free baking mixes' sensory attributes and nutritional profiles. Additionally, addressing other dietary preferences, such as vegan, paleo, or keto-friendly options within the gluten-free category can further broaden the appeal and market penetration of these products, tapping into a wider consumer base and driving sales growth.

Restraint/Challenge

• Ingredient Sourcing and Cost

Sourcing good gluten-free ingredients is tough and costly for makers. Substitutes like almond, coconut, or oat flour are pricier than wheat flour. In addition, ensuring the purity and gluten-free status of ingredients throughout the supply chain requires stringent quality control measures, which can further increase production costs. Managing these expenses while remaining competitive in the market poses a significant challenge for gluten-free baking mix manufacturers.

• Taste and Texture Optimization

Getting the right taste and texture in gluten-free baking is tough because gluten, which gives structure, elasticity, and moisture, is missing. Many gluten-free baking mixes often suffer from issues such as dryness, crumbliness, or a gritty texture, which can negatively impact consumer acceptance and repeat purchase behavior. Overcoming these formulation challenges to deliver gluten-free baking mixes that mimic the taste and texture of traditional baked goods requires extensive research and development efforts, as well as investments in innovative ingredients and processing technologies. Finding the right balance between taste, texture, and nutritional profile without compromising on quality presents a persistent challenge for manufacturers in the gluten-free baking mixes market.

This gluten-free baking mixes market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the surgical microscopes market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions. Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In November 2023, Nabisco, a subsidiary company of Mondelez International, announced the launch of two varieties of gluten-free cookies under the Oreo brand. The Oreo Gluten-Free cookies and Oreo Double Stuf Gluten-Free cookies were available in stores in the U.S. from January 2021
• In September 2023, Wm Morrison Supermarkets plc, one of the leading supermarkets in the U.K., announced that it would hire thousands of more permanent staff as the company expands its online delivery service. These market trends are increasing product sales through grocery stores

Gluten-Free Baking Mixes Market Scope       

The market is segmented on the basis of source, nature, end use, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Source

• Brown Rice Flour
• Tapioca Flour

Nature

• Conventional
• Organic

End Use

• Breads
• Cakes & Pastries
• Pizza Dough
• Cookies & Biscuits
• Muffins
• Waffles
• Pancakes

Distribution Channel

• Online
• Offline

Gluten-Free Baking Mixes Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by country, food type, process, grain type, and pet type as referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E., Saudi Arabia, Egypt, South Africa, Israel, and Rest of Middle East and Africa.

North America is dominating the market due to high pet ownership rates, consumer preference for premium and natural pet food, the presence of key market players, and the trend of humanizing pets. These factors collectively contribute to North America's significant market share.

Asia-Pacific region exhibits the highest CAGR in the market. This growth is propelled by increasing pet ownership, rising disposable incomes, urbanization, and a growing awareness of pet health and nutrition. Moreover, the adoption of western pet care trends and a shift towards premium pet food options are further driving market expansion in the region.

The country section of the report also provides individual market impacting factors and changes in regulations in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Gluten-Free Baking Mixes Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the market are:

• General Mills Inc. (U.S.)
• Conagra Brands, Inc. (U.S.)
• Kinnikinnick Foods Inc. (Canada)
• Williams-Sonoma Inc. (U.S.)
• Continental Mills, Inc. (U.S.)
• Partake Foods (U.S.)
• Chebe (U.S.)
• Naturpro (U.S.)
• King Arthur Baking Company, Inc. (U.S.)
• SalDoce Fine Foods (Brazil)