世界のバス・シャワー製品市場 – 業界動向と2031年までの予測

バス・シャワー製品市場分析と規模

世界のバス・シャワー製品市場は、衛生意識の高まり、可処分所得の増加、消費者のライフスタイルの変化などの要因により、着実に成長しています。市場では、高品質の原料や環境に優しい配合を好む消費者の好みに押されて、高級品や天然製品への移行が進んでいます。メーカーは、敏感肌のケア、アンチエイジング特性、天然または有機原料など、消費者の多様なニーズに応えるために、製品の革新と開発に注力しています。eコマースプラットフォームの成長により、市場の範囲が拡大し、消費者は自宅にいながらにして、より幅広い製品にアクセスできるようになりました。

世界のバスおよびシャワー製品市場規模は、2023年に498億4,000万米ドルと評価され、2024年から2031年の予測期間中に4.55%のCAGRで成長し、2031年までに711億5,000万米ドルに達すると予測されています。市場価値、成長率、市場セグメント、地理的範囲、市場プレーヤー、市場シナリオなどの市場洞察に加えて、データブリッジ市場調査チームがまとめた市場レポートには、詳細な専門家分析、輸入/輸出分析、価格分析、生産消費分析、消費者行動が含まれています。

レポートの範囲と市場セグメンテーション

Market Definition

Bath and shower products refer to a range of personal care items used during bathing or showering to cleanse, moisturize, and enhance the skin and hair. These products include body washes, shower gels, bar soaps, shampoos, conditioners, and body scrubs. They are designed to remove dirt, oils, and impurities from the skin and hair, leaving them clean, refreshed, and nourished.         

Bath and Shower Products Market Dynamics

Drivers

• Increasing Hygiene Awareness    

Consumers are increasingly conscious of the importance of maintaining cleanliness to prevent the spread of germs and maintain overall health. This awareness has led to a surge in the demand for products that offer effective cleansing and refreshing benefits, driving the growth of the bath and shower products market. Manufacturers are responding to this trend by developing innovative products that cater to these specific needs, such as antibacterial body washes and moisturizing soaps infused with natural ingredients and organic bath and shower products. The growing emphasis on personal hygiene and wellness, particularly in light of global health concerns, has significantly influenced the demand for bath and shower products.       

• Rising Disposable Incomes    

The rise in disposable incomes, especially in emerging economies, has had a profound impact on consumer behavior, including their spending patterns on personal care products. As people's purchasing power increases, they are more inclined to invest in premium bath and shower products that offer enhanced benefits and luxurious experiences. This trend is particularly evident in regions where economic growth has led to an expanding middle class with higher purchasing power. As a result, manufacturers are expanding their product lines to include high-end offerings that cater to this growing segment of affluent consumers, thereby driving the overall growth of the market.

Opportunities

• Eco-Friendly Bath and Shower Products

With increasing environmental concerns, consumers are more inclined to choose eco-friendly bath and shower products. Companies are responding by investing in sustainable practices, such as using recyclable packaging, reducing carbon footprint, and sourcing natural and organic ingredients. These initiatives not only appeal to environmentally conscious consumers but also create a competitive edge in the market. Brands that prioritize sustainability are likely to attract a growing segment of consumers who prioritize ethical and eco-conscious products, creating new opportunities for market growth.    

• E-commerce Growth  

The growth of e-commerce platforms has revolutionized the way bath and shower products are marketed and sold. Online retail offers convenience, a wide selection of products, and competitive pricing, making it increasingly popular among consumers. The ease of purchasing from home and the availability of product information and reviews contribute to the growth of the bath and shower products industry. In addition, e-commerce allows companies to reach a global audience and expand their market presence without the need for physical stores. As e-commerce continues to grow, it presents significant opportunities for brands to increase their market share and drive sales.

Rrestraints/Challenges

• Price Competition between Bath Products  

The bath and shower products market is highly competitive, with numerous brands vying for consumer attention. This intense competition can lead to price wars as companies try to attract customers with lower prices. While this can benefit consumers in the short term by offering more affordable products, it can also affect profit margins for manufacturers. Companies may need to find a balance between offering competitive prices and maintaining profitability to thrive in this competitive landscape.      

• Regulatory Constraint for Safety

Stringent regulations regarding product safety, labeling, and ingredients can pose challenges for manufacturers in the bath and shower products market. Compliance with these regulations often requires significant investment in research and development to ensure products meet regulatory standards. In addition, regulatory changes can impact product formulations and manufacturing processes, leading to increased costs and potential delays in product launches.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In March 2023, Good Earth, renowned for its tableware, home décor, soaps, candles, and perfumes, introduced a new bath and body line named Amritam Coco Loco. Crafted from organic ingredients certified by Ecocert and COSMOS, the products feature cleansing agents derived from coconut. The range includes body wash, face oil, hair oil, body oil, hand wash, shampoo, conditioner, and body scrub, enriched with botanical actives such as colloidal oats, aloe vera, and seabuckthorn
• In October 2022, Barker Wellness and Kourtney Kardashian Barker teamed up to introduce a line of bath and body products
• In April 2021, Olay unveiled its latest product lineup featuring three new premium collections: the Olay Premium Exfoliating Body Wash Collection, the Olay Cleansing & Renewing Body Care Duo with Retinol, and the Olay Dermatologist Designed Collection

Bath and Shower Products Market Scope

The market is segmented on the basis of product type, forms, distribution channel, price point, application, and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Shower Cream/Gel
• Bar Soap
• Body Wash
• Shower Oil
• Bath Additives
• Other Types
• Surfactant Type
• Surfactant and Soap -Based Complex Type

Form

• Solids
• Liquids
• Gel/Jellies

Distribution Channel

• Convenience Stores
• Online Retail
• Official websites
• Offline
• Supermarket and Hypermarkets
• DIY Stores
• Pharmacies
• Specialist Retailers
• Variety Stores
• Warehouse Clubs
• Cosmetic stores
• Other Distribution Channels
  • B2B    
  • B2C

Price Point

• Premium
• Medium
• Economy

Application

• Household
• Commercial
• Others

End Users

• Men
• Women
• Kids

Bath and Shower Products Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by country, product type, forms, distribution channel, price point, application, and end user as referenced above.

市場レポートで取り上げられている国は、北米では米国、カナダ、メキシコ、ドイツ、スウェーデン、ポーランド、デンマーク、フランス、英国、オランダ、スイス、ベルギー、ロシア、イタリア、スペイン、トルコ、その他のヨーロッパ諸国、中国、日本、インド、韓国、シンガポール、マレーシア、オーストラリア、タイ、インドネシア、フィリピン、その他のアジア太平洋諸国、サウジアラビア、UAE、南アフリカ、エジプト、イスラエル、その他の中東およびアフリカ諸国、ブラジル、アルゼンチン、その他の南米諸国です。

アジア太平洋地域は、人口が多く、高級ブランドが好まれる傾向が高まっており、特に新興経済国では消費者の生活水準が向上しているため、市場を独占すると予想されています。    

北米では、米国などの高所得層の存在により、市場が急速に成長すると予想されており、この地域では高級なバスおよびシャワー製品の需要が高まっています。

レポートの国別セクションでは、市場の現在および将来の傾向に影響を与える個別の市場影響要因と市場規制の変更も提供しています。下流および上流のバリュー チェーン分析、技術動向、ポーターの 5 つの力の分析、ケース スタディなどのデータ ポイントは、個々の国の市場シナリオを予測するために使用される指標の一部です。また、国別データの予測分析を提供する際には、グローバル ブランドの存在と可用性、および地元および国内ブランドとの競争が激しいか少ないために直面​​する課題、国内関税と貿易ルートの影響も考慮されます。

競争環境とバス・シャワー製品の市場シェア分析

市場競争環境では、競合他社ごとの詳細が提供されます。詳細には、会社概要、会社の財務状況、収益、市場の可能性、研究開発への投資、新しい市場への取り組み、世界的なプレゼンス、生産拠点と施設、生産能力、会社の強みと弱み、製品の発売、製品の幅と広さ、アプリケーションの優位性などが含まれます。提供される上記のデータ ポイントは、市場に関連する会社の焦点にのみ関連しています。

市場で活動している主要企業は次のとおりです。

• ジャファ（中国）
• レブロン社（米国）
• シャネル（イギリス）
• LUSH LTD（英国）
• エイボンプロダクツ（英国）
• エスティ ローダー (米国)
• ナチュラ（ブラジル）
• バイヤスドルフAG（ドイツ）
• ロクシタン インターナショナル SA. （フランス）
• ライオン株式会社（日本）
• ジョンソン・エンド・ジョンソン プライベート・リミテッド（米国）
• Reckitt Benckiser Group PLC (英国)
• ロレアル パリ（フランス）
• 花王株式会社（日本）
• サマセットトイレタリーカンパニー（英国）
• コティ社（米国）

SKU-59300