ヨーロッパのトマト市場 – 業界動向と2030年までの予測

ヨーロッパのトマト市場の分析と規模

ヨーロッパのトマト市場は、企業と従業員の両方に提供する数多くのメリットによって牽引されています。トマト市場は、食品加工業界でのトマトの需要増加によっても牽引されています。B2B市場では、トマトが他の加工トマト製品の原料として利用されるため、トマトが必要です。トマトは、ジュース、ペースト、ピューレ、角切り/皮むきトマト、トマトケチャップ、ピクルス、ソース、すぐに食べられるカレーなど、さまざまな形で使用されており、最終的には市場の成長の原動力となっています。働くグループの増加とミレニアル世代のトマトとそのさまざまな形の需要が大幅に増加しています。トマト生産における技術の進歩の高まりは、この拡大する市場に参入するチャンスです。ただし、トマトの価格変動は、市場の成長を制限する主な抑制要因の1つです。

データブリッジマーケットリサーチは、ヨーロッパのトマト市場は2023年から2030年の予測期間中に3.4%のCAGRで成長し、2030年までに630億8,170万米ドルの価値に達すると予測しています。

市場の定義

トマトは基本的に丸い形の野菜で、調理しても生でも食べられます。トマトは、ソラナム・リコペルシウムというハーブの食用果肉入りの果実です。トマトには、赤、黄、オレンジなど、さまざまな色があります。トマトにはさまざまな味と用途を持つ多くの品種があります。

Tomatoes have a wide application in the food and beverages industry. They are used in the production of soups, sauces, purees, juices, and ketchup among others. They are also used as raw vegetables in burgers, sandwiches, salads, pizza, and many more.

Tomatoes are an essential source in food processing industries having wide applications, and also contain essential components useful for the human body. They help in maintaining blood pressure and healthy skin and also have anti-inflammatory action.

Europe Tomatoes Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail below:

Drivers

• Government Initiatives to Boost Tomato Production and the Agricultural Sector

With the increasing population and higher demand for fruits and fresh vegetables, the government has put several efforts into increasing the production and processing of the crops. Through much R&D in science and technology, the government has come up with many initiatives to increase tomato production to fulfill the demand for tomatoes and other agricultural products. The government funds research institutions such as the California Tomato Research Institute, Agriculture Research Service (ARS), and ICAR-IIHR in India to develop new varieties such as Pusa Ruby, Pusa Gaurav, and Chhuhara. These high-yielding varieties give more yield and are also more disease and pest-resistant, which is very important for higher production and makes them less prone to natural disasters.

The government also frames export and import policies that focus on the import and export of agricultural products, which will help the farmers and the supplier to catch up with the international demand for tomatoes and other products expected to drive the market growth. Thus, various initiatives taken by government bodies to promote the production and processing of tomatoes will accelerate market growth.

• Surging Growth for Tomatoes in the Food Processing Industry

The B2B market needs tomatoes since they are utilized as a raw material to make other processed tomato products. Tomatoes are used in various forms, including juice, paste, puree, diced/peeled tomatoes, ketchup, pickles, sauces, and ready-to-eat curries. There are numerous uses for processed tomato products in the food sector, such as in snacks, culinary, hotels, restaurants, and fast food retail chains. They can be eaten both cooked and uncooked and have a high demand in the Europe market. Because of rapid urbanization, consumers in emerging and developed countries are enticed to eat readymade foods and tomato-processed products. To meet the growing demand, processed food manufacturers and tomato paste processors focus on ready-to-eat products.

Additionally, the range of tomato processed foods is expanding with the introduction of various tomato products, including powder-based products. Tomato paste and tomato puree are the primary processed tomato products. Secondary processed products for tomatoes are made possible by processing primary products. The main market for tomato paste and puree is the ketchup and sauce sector. The beverage and food industry is the second largest user of tomato paste and puree.

With the growing number of working groups and millennial populations, the demand for tomatoes and their various forms has increased massively in the fast food sector, resulting and café, university dining halls, hotels, inns, catering, and food processing industries, which ultimately contribute towards the market growth.

Restraint

• Fluctuations in the Prices of Tomatoes

Volatile and unpredictable Europe marketplaces have far-reaching consequences for industrial companies. Unanticipated barriers such as rising energy costs and unexpected variations in raw material pricing are disrupting supply chains and making it harder for businesses to stay profitable. Variations in the prices of raw materials for making sauces, dressings, and condiments hot fill bottle packaging put up additional costs on the price of the finished product. A bumper crop or crop disaster in a major production region can change tomato prices quickly.

The prices of tomatoes are volatile as it depends on various factors such as seasonality in production, unseasonal rains, and prolonged drought. It also depends on location, preferences, consumers' age, and consumer buying power. Due to its seasonality, prices increase when the product is out of season and decreases when it is in season.

In India, around 70% of tomato is produced and harvested between December and June, that is, when the prices decrease and the supply increases. Between July and November, only 30% of the total production is harvested, where the prices rise due to limited supply.

Farmers, suppliers, and companies dealing in the tomato market find it difficult to correctly judge the risk of large fluctuations in tomato costs. Highly fluctuating costs and ineffective price management can seriously jeopardize the success of companies. The growers utilize many greenhouse facilities to grow tomatoes to lessen the impact of weather on tomato growing and increase the yield per acre. Tomatoes grown in greenhouses require different seeds than those grown in their natural environment. As a result, the cost of seeds used to grow tomatoes in greenhouses is higher than those used to grow tomatoes in natural conditions.

For instance,

• In July 2022, according to an article published in The Economic Times, every year from July to November, seasonal factors tend to push tomato prices up, with the pressure being highest in July. However, in March, the seasonal component exerts the most downward pressure on pricing. Given that around 70% of tomatoes are produced during the Rabi season. This seasonality in prices results from the seasonal pattern of tomato production

Moreover, increased Europe trade, urbanization, transportation needs, and energy demands put further pressure on the cost of the intermediaries required for the tomato market. Therefore, changes in the costs of tomatoes affect the demand for the product and are, thus, expected to hinder market growth.

Challenge

• Rising Post Harvesting Losses Due to Lack of Storage Facility

Despite the driving factors and the opportunities available in the market for tomato demand Europe, there is a certain challenge faced by the farmer and the supplier that would affect the supply of tomatoes. The challenge is post-harvest losses because of the perishable nature of tomatoes and the lack of storage facilities after harvesting and during transportation. Post-harvest losses are primarily caused by rotting, mechanical damage, poor handling, inappropriate temperature, relative humidity management, and hygiene issues during handling. Post-harvest losses cause the product's quality to decline, eventually lowering its price and negatively influencing market expansion.

However, post-harvest losses and other issues represent a serious market expansion challenge. In most nations, the tomato business is steadily disintegrating due to post-harvest issues, both on and off the farm. Most emerging nations cannot produce enough tomatoes on their own, as evidenced by the importation of completed tomato products. Even while there is always an oversupply on the market, this is only temporary because unprocessed tomatoes are difficult to preserve and highly perishable. Because of the inefficiencies in the post-harvest processing of tomatoes, there is a demand gap being supplied by imported processed goods. These post-harvest losses lower the market value of the product and act as a barrier to market expansion.

Post-harvest loss covers food lost along the entire food supply chain, from when a crop is harvested until it is consumed. The losses fall into several categories: weight loss from rotting, quality loss, nutritional loss, seed viability loss, and commercial loss. A shortage of storage facilities mostly causes these post-harvest losses on and off farms, which will be a key challenge to the market expansion.

Opportunities

• Growing Tomatoes Using Artificial Intelligence

Artificial intelligence (AI) is a wide-ranging branch of computer science engaged in building smart machines capable of performing tasks that typically require human intelligence. AI is a growing part of everyday life and is used in the agricultural sector. AI technology is focused on solving various problems to increase and optimize production and operation processes.

Advanced computational approaches are used in artificial intelligence to solve many real-world issues. These methods can be used in the agricultural industry to conduct original research that will enhance the kind, speed, new variety, and protection. AI can automatically check crop quality, yield, pH value, nutrient proportion, and amount of needed water, humidity, and oxygen components. Many nations use mini-bots to assess crop quality and ripeness in the agricultural industry. Mini-bots harvest ripe fruit and vegetables without damaging tomatoes' delicate skin.

AI-powered solutions help farmers to improve efficiencies, quantity, and quality and ensure faster go-to-market for crops. AI is used for crop yield prediction and price forecasting to gain maximum profits. AI sensors can help in intelligent spraying techniques by detecting weeds affected areas and spraying herbicides. Predictive insights can lighten the right time to sow the seeds for maximum productivity in different weather conditions. Agricultural robots help to harvest huge volumes of crops at a faster pace. With the help of AI/ML, crop health can be monitored, and soil deficiencies can be detected. Plant disease can be diagnosed through proper strategies to help farmers.

Thus, growing tomatoes using artificial intelligence is expected to offer opportunities for the growth of the European tomatoes market due to getting high quality and high quantity yield per unit area.

Recent Developments

• In April 2022, CASALASCO - SOCIETÀ AGRICOLA S.p.A announced its partnership with the rosella brand of Australia. This partnership has led to the development of different types of new products, like tomato roasted bell pepper soup, delicious carrot & potato soup, and creamy pumpkin soup, which will definitely help in the growth of the market and company.
• In December 2021, CASALASCO - SOCIETÀ AGRICOLA S.p.A obtained a certification named G.R.A.S.P that focuses on the agricultural activity and cultivation practice standards of the company. This helped in providing trust in the consumers for the company for providing safe and healthy products and helped in the growth of the company.

Europe Tomatoes Market Scope

Europe tomatoes market is segmented into five notable segments based on type, product type, category, end user, and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Type

• Cherry Tomatoes
• Grape Tomatoes
• Roma Tomatoes
• 木の上のトマト
• ビーフステーキトマト
• 伝統品種のトマト
• グリーントマト
• その他

種類に基づいて、市場は、チェリートマト、グレープトマト、ローマトマト、つるトマト、ビーフステーキトマト、エアルームトマト、グリーントマトなどに分類されます。

製品タイプ

• 新鮮な
• 凍った
• 乾燥

製品タイプに基づいて、市場は生鮮、冷凍、乾燥に分類されます。

カテゴリ 

• 従来の 
• オーガニック

カテゴリーに基づいて、市場は従来型とオーガニックに分類されます。

エンドユーザー

• 食品サービス業界
• 家庭・小売業界

エンドユーザーに基づいて、市場は食品サービス業界と家庭/小売業界に分類されます。

流通チャネル

• 直接
• 間接的

流通チャネルに基づいて、市場は直接と間接に分割されます。

ヨーロッパのトマト市場の地域分析/洞察

ヨーロッパのトマト市場が分析され、上記のように国、タイプ、製品タイプ、カテゴリ、エンドユーザー、流通チャネル別に市場規模の洞察と傾向が提供されます。

このレポートで取り上げられている国は、トルコ、ロシア、スペイン、イタリア、フランス、ドイツ、ポーランド、英国、ベルギー、オランダ、スウェーデン、スイス、フィンランド、デンマーク、ノルウェー、およびその他のヨーロッパ諸国です。

トルコはヨーロッパのトマト市場を独占しています。加工業界からのトマト加工品に対する需要が世界中でますます高まっていることが、トルコの市場成長の大きな理由です。しかし、優れた原材料の高コストが市場の成長を制限する可能性があります。

レポートの国別セクションでは、市場の現在および将来の傾向に影響を与える個別の市場影響要因と市場規制の変更も提供しています。下流および上流のバリュー チェーン分析、技術動向、ポーターの 5 つの力の分析、ケース スタディなどのデータ ポイントは、個々の国の市場シナリオを予測するために使用される指標の一部です。また、国別データの予測分析を提供する際には、ヨーロッパ ブランドの存在と可用性、および地元および国内ブランドとの競争が激しいか少ないために直面​​する課題、国内関税の影響、貿易ルートも考慮されます。

競争環境とヨーロッパのトマト市場シェア分析

ヨーロッパのトマト市場の競争状況は、競合他社ごとに詳細を提供します。含まれる詳細には、会社概要、会社の財務状況、収益、市場の可能性、研究開発への投資、新しい市場への取り組み、ヨーロッパでのプレゼンス、生産拠点と施設、生産能力、会社の強みと弱み、製品の発売、製品の幅と広さ、アプリケーションの優位性などがあります。提供されている上記のデータ ポイントは、市場に対する会社の重点にのみ関連しています。

ヨーロッパのトマト市場で事業を展開している主要企業としては、CASALASCO - SOCIETÀ AGRICOLA SpA、Duijvestijn Tomatoes、R&L Holt Ltd.、REDSTAR Sales BV、MASTRONARDI PRODUCE LTD などがあります。

SKU-69491