アジア太平洋地域のデジタル屋外広告市場 – 2030 年までの業界動向と予測

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アジア太平洋地域のデジタル屋外広告（OOH）市場分析と規模

デジタル屋外広告は、イノベーション、新しい会場や市場への拡大、屋外広告の機能強化により、最も成長している広告タイプの 1 つです。さらに、旅行者に関連するデジタル情報やコンテンツに対する需要の増加により、プラットフォーム上の看板、キオスク、看板など、さまざまな広告モードを通じたインタラクティブなコマーシャルが生まれ、予測期間中に市場全体で大きなシェアを占めています。

データブリッジ市場調査は、デジタル屋外広告（OOH）市場は2022年に24億8,892万米ドルと評価され、予測期間中に13.70%のCAGRで成長し、2030年までに69億5,176万米ドルに達すると分析しています。市場価値、成長率、セグメンテーション、地理的範囲、主要プレーヤーなどの市場シナリオに関する洞察に加えて、データブリッジ市場調査がまとめた市場レポートには、詳細な専門家の分析、地理的に表された企業別の生産と生産能力、販売業者とパートナーのネットワークレイアウト、詳細で最新の価格動向分析、サプライチェーンと需要の不足分析も含まれています。

アジア太平洋地域のデジタル屋外広告（OOH）市場の範囲とセグメンテーション

Market Definition

Outdoor advertising, combining digital and offline components, is known as digital out-of-home advertising. Digital out of home (OOH) advertising is an appealing and interactive form of advertising supported by digital channels, elements and features and displayed in public areas at numerous locations. This provides creative and innovative content and it becomes more creative and interactive due to display of data in real-time on digital screens. Digital out of home (OOH) advertising is easily found in malls, healthcare facilities, and other locations.

Asia-Pacific Digital Out Of Home (OOH) Advertising Market Dynamics

Drivers

• Rising adoption of smart devices and increasing importance of digital marketing

Increasing demand for digital advertisements and growing adoption of smart devices among users are anticipated to drive the market's growth. The growing demand for advanced digital marketing tools by marketers and advertisers to ensure effective digital product advertising will increase the demand for the digital out of home (OOH) advertising among businesses. Now, companies are prioritising social media advertising which is based on user demographics to upsurge the conversion ratio of potential customers, which is anticipated to offer significant revenue opportunities to social media platforms through digital out of home (OOH) advertising.

• Rising demand of digital out of home (OOH) advertising in transit and transportation

The increasing adoption of the LCD screen in the buses, taxi or trains for displaying numerous advertisements on a single display is boosting the growth of the market. Furthermore, the growing preferences for public transportation such as trains and buses for day-to-day traveling by the consumer are the major which is expected to drive the growth of the market. Also, the increasing adoption of digital transit and transportation advertising for spreading awareness regarding products is likely to boost the market growth.

Opportunities

• High usage of digital out of home (OOH) advertising on airport

Airports are an attractive place for advertising, especially for luxury and top-tier products, among many modes of transportation. Airports are under growing pressure to find new and innovative techniques to generate growth revenue for the market. By converting static displays such as posters to digital presentations, airports may provide numerous sponsors instead of just one. This dramatically increases the revenue of the market.

• Improvement of the public transit system

Economists have observed physical infrastructure as a requirement for industrialization worldwide. Investments in the infrastructure are mainly important for technological adoption. These investments have progressively addressed that how to combine technological advancements with the sustainability principles. Transit system has gained support from all the government tiers to enhance mobility while maintaining economic competitiveness and to control urban congestion. Thus, the Improvement of the public transit system is expected to create lucrative opportunities for the market growth.

Restraints

• Strict government rule associated with digital out of home (OOH) advertising

Strict government regulations and rules regarding out of home advertising, data privacy and security, and, for instance General Data Protection Regulation (GDPR) will continue to hamper the growth of the digital out of home (OOH) advertising market during the forecast period.

This digital out of home (OOH) advertising market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the digital out of home (OOH) advertising market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Covid-19 Impact on Digital Out Of Home (OOH) Advertising Market

The outbreak of COVID-19 epidemic has adversely affected the digital out-of-home advertising market. Governments implemented numerous measures to try to contain the spread of virus, such as shutdowns, quarantines, travel bans and restrictions, and work-from-home orders around the world. These measures have impacted on operations and workforce of the out-of-home advertising industry, operations of raw material suppliers and behaviors of advertising customers and consumers. Furthermore, the ease of numerous restrictions and infrastructure development in developing markets is expected to drive market growth during the forecast period.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• In June 2022 - JCDecaux announced the introduction of its programmatic DOOH product in collaboration with VIOOH for the Brazilian market. JCDecaux can provide effective programmatic digital out-of-home campaigns to its customers on its premium screens across Brazil. VIOOH platform is ensuring that they get the most out of their media expenditures and helping brands in making meaningful connections with people.
• In April 2022 - Adani Airports provide Programmatic, which enabled Digital OOH Media through Lemma. Adani Enterprises Ltd has incubated Adani airports which is an aviation business. This company is a leader in transportation companies and integrated infrastructure and provides digital OOH media with programmatic advertising through its portfolio of airports in India.

Asia-Pacific Digital Out Of Home (OOH) Advertising Market Scope

The digital out of home (OOH) advertising market is segmented based on the location, product, application and end user. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Location

• Outdoor
• Indoor

Product

• Digital Billboard
• Digital Screens
• Digital Signage
• Others

Application

• Transit
• Public Location Based
• Street Furniture
• Others

End User

• Retail
• Food & Beverages
• Healthcare
• Banking, Financial Services and Insurance (BFSI)
• Public Sector
• Government
• Automotivz
• Education
• Others

Digital Out Of Home (OOH) Advertising Market Regional Analysis/Insights

The digital out of home (OOH) advertising market is analyzed and market size insights and trends are provided by country, location, product, application and end user as referenced above.

デジタル屋外広告 (OOH) 市場レポートで取り上げられている国は、アジア太平洋地域 (APAC) の中国、日本、インド、韓国、シンガポール、マレーシア、オーストラリア、タイ、インドネシア、フィリピン、その他のアジア太平洋地域 (APAC) です。

中国は、小売業界の成長と広告分野における拡張現実（AR）の導入の急増により、アジア太平洋地域のデジタル屋外広告（OOH）市場を支配しています。さらに、バス停や鉄道駅などでのLCDディスプレイやスクリーンの採用への注目が高まることで、この地域の市場成長がさらに促進されるでしょう。

 レポートの国別セクションでは、市場の現在および将来の傾向に影響を与える個別の市場影響要因と市場規制の変更も提供しています。下流および上流のバリュー チェーン分析、技術動向、ポーターの 5 つの力の分析、ケース スタディなどのデータ ポイントは、個々の国の市場シナリオを予測するために使用される指標の一部です。また、国別データの予測分析を提供する際には、グローバル ブランドの存在と可用性、および地元および国内ブランドとの競争が激しいか少ないために直面​​する課題、国内関税と貿易ルートの影響も考慮されます。   

競争環境とデジタル屋外広告（OOH）市場シェア分析

デジタル屋外広告 (OOH) 市場の競争状況は、競合他社ごとに詳細を提供します。詳細には、会社概要、会社の財務状況、収益、市場の可能性、研究開発への投資、新しい市場への取り組み、グローバルなプレゼンス、生産拠点と施設、生産能力、会社の強みと弱み、製品の発売、製品の幅と広さ、アプリケーションの優位性が含まれます。提供されている上記のデータ ポイントは、デジタル屋外広告 (OOH) 市場に関連する会社の焦点にのみ関連しています。

デジタル屋外広告（OOH）市場で活動している主要企業は次のとおりです。

• JCDecaux（フランス）
• ラマー広告会社（米国）
• クリアチャンネルアウトドアホールディングス（米国）
• アウトフロントメディア（米国）
• プリズムビューLLC（米国）
• ダクトロニクス（米国）
• NECディスプレイソリューションズ株式会社（日本）
• ストロアーSE＆Co.KGaA（ドイツ
• Broadsign International LLC. (カナダ)
• oOh!media Ltd. (オーストラリア)
• Mvix, Inc.（米国）
• Christie Digital Systems USA, Inc. (米国)
• アユダメディアシステムズ（米国）
• ディープスカイコーポレーション株式会社（中国）
• アオト電子株式会社（中国） 

SKU-59538