Consumers are becoming more aware of the potential health risks posed by impurities in drinking water, including bacteria, viruses, heavy metals, pesticides, and chemicals. Exposure to these contaminants can lead to adverse health effects, such as gastrointestinal illnesses, reproductive issues, neurological disorders, and certain types of cancer. As consumers prioritize health and wellness, the demand for safe and clean drinking water solutions, such as water filters, is increasing.
Public health initiatives, educational campaigns, and outreach efforts by governmental organizations, non-profit associations, and health advocacy groups aim to educate consumers about the importance of clean drinking water and the health risks related with waterborne contaminants. These awareness-raising efforts help empower consumers to make informed decisions about water filtration and purification options to safeguard their health and well-being.
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Data Bridge Market Research analyzes that the North America, Europe and Middle East and Africa Water Filters Market is expected to grow with a CAGR of 6.5% from 2024 to 2031 and is expected to reach USD 23.77 billion by 2031 from USD 14.48 billion 2023.
Key Findings of the Study
Growing Population, Rapid Urbanization, and Industrialization Demands Effective Filtration Systems
The increasing population in urban areas have created higher demand for clean drinking water. As more people rely on centralized water distribution systems, the risk of water contamination and the need for filtration solutions escalate. Water filters provide households, businesses, and communities with a reliable means of purifying tap water, ensuring access to safe and healthy drinking water amidst population growth.
Rapid urbanization leads to higher water consumption and wastewater generation, placing greater strain on existing water infrastructure and treatment facilities. As cities expand and populations concentrate in urban areas, the need for decentralized water treatment solutions becomes evident. Water filters offer a decentralized approach to water purification, allowing for point-of-use or point-of-entry filtration to meet the needs of urban residents and businesses.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2024 to 2031
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Base Year
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2023
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Historic Years
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2022 (Customizable to 2016-2021)
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Quantitative Units
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Revenue in USD Billion and Volume in Thousand Units
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Segments Covered
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Type (Reverse Osmosis Filters and Mechanical Filters), Price Range (Medium, Low, and High), Portability (Portable and Non Portable), End-Use (Residential, Commercial, and Industrial)
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Countries Covered
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U.S., Canada, Mexico, Germany, U.K., France, Italy, Russia, Turkey, Spain, Netherlands, Switzerland, Belgium, Rest of Europe, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, and Rest of Middle East and Africa
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Market Players Covered
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3M (U.S.), A. O. Smith (U.S.), Unilever (U.K.), Midea (China), Whirlpool Corporation (U.S.), Blue Star Limited (India), Panasonic Holdings Corporation (Japan), LG Electronics (South Korea), Pentair (U.K.), GE Appliances, a Haier company (U.S.), Livpure (India), Coway USA (U.S.), BRITA SE (Germany), LifeStraw (Switzerland), minlo (Egypt), Waterdropfilter (Canada), Prio (Germany), The Perfect Water (U.S.), PureDrop (U.S.), Culligan Water (U.S.), EcoWater (U.S.), iSpring Water Systems (U.S.), AquaTru LLC. (U.S.), Helen of Troy (U.S.), BlueFilters (Germany), Bluevua Inc., Frizzlife (U.S.), Tappwater (a Subsidiary of Bluewater Group in Sweden) (Spain), AQUAPHOR (Estonia), BWT Holding GmbH (Austria), Aqua Filter Water Treatment Equ. Tr. LLC (U.A.E.), PureTech Uae (U.A.E.), Seychelle (U.S.), and Eureka Forbes (U.A.E.), among others
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand
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Segment Analysis
The North America, Europe and Middle East and Africa water filters market is segmented into four notable segments based on type, price range, portability, and end-use.
- On the basis of type, the North America, Europe and Middle East and Africa water filters market is segmented into reverse osmosis filters and mechanical filters
In 2024, reverse osmosis filters segment is expected to dominate the North America, Europe and Middle East and Africa Water Filters Market
In 2024, reverse osmosis filters segment is expected to dominate the North America, Europe and Middle East and Africa water filters market with a market share of 76.59% due to their highly efficient purification process, capable of removing a wide range of contaminants including bacteria, viruses, and dissolved solids. They offer reliable water quality improvement, making them popular choices for residential, commercial, and industrial applications.
- On the basis of price range, the North America, Europe and Middle East and Africa water filters market is segmented into medium, low, and high
In 2024, medium segment is expected to dominate the North America, Europe and Middle East and Africa Water Filters Market
In 2024, medium segment is expected to dominate the North America, Europe and Middle East and Africa water filters market with a 43.21% market share due to a balance between affordability and performance. Consumers in these regions prioritize cost-effectiveness without compromising on filtration quality.
- On the basis of portability, the North America, Europe and Middle East and Africa water filters market is segmented into portable and non portable. In 2024, the portable segment is expected to dominate the market with a 68.42% market share
- On the basis of end-use, the North America, Europe and Middle East and Africa water filters market is segmented into residential, commercial, and industrial. In 2024, the residential segment is expected to dominate the market with a 43.43% market share
Major Players
Data Bridge Market Research recognizes the following companies as the major players in the North America, Europe and Middle East and Africa water filters market that includes A. O. Smith (U.S.), Whirlpool Corporation (U.S.), Panasonic Holdings Corporation (Japan), Pentair (U.K.), Unilever (U.K.).
Market Developments
- In February 2024, BRITA SE has acquired the innovative startup LARQ, Inc. LARQ stands for a wide range of products for sustainable and healthy drinking water consumption originating in North America. This will strengthen the company’s presence in North America region
- In November 2023, EcoWater introduced the eflow Tankless Reverse Osmosis System, transforming the way homeowners enjoy pure, delicious water. Introducing a revolutionary product like the eflow Tankless Reverse Osmosis System sets EcoWater apart from competitors. It showcases the company's commitment to innovation and staying at the forefront of the industry, attracting customers who seek cutting-edge water treatment solutions
- In September 2022, BRITA SE launched its most sustainable water filter jug, the new Style eco. At least 60% bio-based plastic is used to produce the Style eco. This helped the company to achieve its sustainability goals and increased its revenue
- In October 2022, AquaTru LLC unveiled its latest offering: The AquaTru Carafe. This countertop reverse osmosis water purifier is specifically designed for individuals and smaller households. This expansion broadens the company's customer base and increases its market penetration
- In October 2021, Unilever launched Pureit, a home-use water purification system, in the U.S. market. The system utilizes a combination of anti-scaling materials and reverse osmosis and carbon filters to provide cleaner, fresher water. It helped the company to strengthen its market presence in U.S.
For more detailed information about the North America, Europe and Middle East and Africa water filters market report, click here – https://www.databridgemarketresearch.com/jp/reports/north-america-europe-and-middle-east-and-africa-water-filters-market
