The India Wellness Institute (GWI) launched and released research finding that the India wellness industry was a USD 3.4 trillion market or 3.4 times larger than the worldwide pharmaceutical industry. The rise in disposable income among Indian consumers has led to increased spending on premium and convenient food options, including health and wellness products. Growing awareness about the importance of healthy eating, coupled with a shift towards urban lifestyles, has fueled demand for organic, gluten-free, and nutrient-rich foods. Additionally, the increasing prevalence of lifestyle diseases has encouraged consumers to prioritize healthier food choices. This trend is further supported by the rapid expansion of modern retail and e-commerce platforms, making health and wellness food more accessible across the country.
For instance,
- In October 2020, according to the Food Business, KIND Healthy Snacks elevated its energy bar category by launching the KIND Energy bar, a bar that offers sustained energy from whole grains. The bar is made from oats and contains 35% less sugar
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Data Bridge Market Research analyzes that the The India Health and Wellness Food Market is expected to reach USD 117,624.31 thousand by 2031 from USD 30,292.73 thousand in 2023, growing with a CAGR of 18.5% in the forecast period of 2024 to 2031.. The primary packaging segment is projected to propel the market growth due to the rising dependence for increased shelf-life of products.
Key Findings of the Study
Evolving Role of Health and Wellness Food in Market Differentiation
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2024 to 2031
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Base Year
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2023
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Historic Year
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2022 (Customizable to 2016–2021)
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Quantitative Units
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Revenue in USD Million, and Pricing in USD
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Segments Covered
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Type (Functional Food, Healthy Snacks, Beverages, Fortified and Healthy Bakery Products, BFY Foods, Chocolate, Ready to Eat, Ready to Cook, and Others), Animal Type (Livestock Animal and Companion Animals), Calorie Content (Low Calories, Reduced Calorie, and No Calories), Nature (Non-GMO and GMO), Fat Content (No Fat, Low Fat, and Reduced Fat), Category (Conventional and Organic), Free From Category (Gluten Free, Dairy Free, Soy Free, Nut Free, Lactose Free, Artificial Flavor Free, Artificial Color Free, and Others), Distribution Channel (Store Based Retailer and Non-Store Retailers)
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Market Players Covered
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Danone (France), PepsiCo (U.S.), Clif Bar & Company (U.S.), General Mills Inc. (U.S.), Kashi (U.S.), The Quaker Oats Company (U.S.), Mars, Incorporated (U.S.), Abbott (U.S.), Huel Inc. (U.K.), Green Valley Dairies (U.S.), LIBERTÉ (Canada), Yoplait USA, Inc. (U.S.), Chobani, LLC (U.S.), Stonyfield Farm, Inc. (U.S.), SO DELICIOUS DAIRY FREE (U.S.), Forager Project (U.S.), Kite Hill (U.S.), LAVVA (U.S.), Enjoy Life (U.S.), Barrel. Site by Barrel (U.S.), The Simply Good Foods Company (U.S.), Alter Eco (U.S.), Lake Champlain Chocolates (U.S.), Simply Good Foods USA, Inc. (U.S.), Maspex (Poland), Mondelēz International (U.S.), Kellogg Co. (U.S.), Nestlé (Switzerland), Yakult Honsha Co., Ltd. (Japan), and GSK Group of Companies (U.K.)
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
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Segment Analysis
Global Health and wellness food market is segmented into seven notable segments which are based on type, calorie content, nature, fat content, category, free from category, and distribution channel.
- On the basis of type, the India health and wellness food market is segmented into functional food, fortified and healthy, bakery products, healthy snacks, BFY foods, beverages, chocolates, ready to eat, ready to cook and others
In 2024, the functional food segment is expected to dominate the market
In 2024, the functional food segment is expected to dominate the market with a 24.64% market share due to the increasing demand for functional food such as nutrition bars, cereal bars, healthy snacks, and others owing to their health benefits.
- On the basis of calorie content, the India health and wellness food market is segmented into no calorie, low calories, and reduced calorie.
In 2024, the low calories segment is expected to dominate the market
In 2024, the low calories segment is expected to dominate the market with a 48.74% market share due to the increasing number of health-conscious people demanding more low-calorie food products.
- On the basis of nature, the market is segmented into non-GMO and GMO. In 2024, the non-GMO segment is expected to dominate the market with an 83.06% market
- On the basis of fat content, the market is segmented into no fat, low fat, and reduced fat. In 2024, the no fat segment is expected to dominate the market with a 39.53% market share
- On the basis of category, the market is segmented into conventional and organic. In 2024, the conventional segment is expected to dominate the market with a 67.32% market share
- On the basis of free from category, the market is segmented into gluten free, dairy free, soy free, nut free, lactose free, artificial flavor free, artificial color free, and others. In 2024, the gluten free segment is expected to dominate the market with a 27.69% market share
- On the basis of distribution channel, the market is segmented into store based retailers and non-store retailers. In 2024, the store based segment is expected to dominate the market with a 84.65%
Major Players
Data Bridge Market Research Analyses Danone (France), PepsiCo (U.S.), Clif Bar & Company (U.S.), General Mills Inc. (U.S.), Kashi (U.S.), as major market players in this market.
Market Development
- In June 2022, Alter Eco Foods launched a new product no-added-sugar organic granola. This helped the company in targeting the health-conscious consumer base and increased product portfolio
- In May 2021, PepsiCo launched Soulboost, a functional sparkling water beverage. The product has two varieties: Lift, which supports mental stamina and Ease, which support relaxation. The new product launch helped the brand in expand in wellness products which will eventually help the company in gaining more revenue
- In June 2021, General Mills Inc. launched a new brand named Good Measure that offer snacks with ingredients that don’t cause spike in blood sugar. The company offers three different variety of snack bar including Peanut & Dark Chocolate, Almond & Dark Chocolate, and Blueberry & Almond. The snack bars includes natural ingredients such as seeds and nuts and are available on the amazon as well as at at Hy-Vee stores in Minnesota. This new brand launch helped the company in fulfilling the demand for diabetic consumers and health-conscious consumers. The new brand launch helps in company to gain more revenue
- In November 2020, Mars Incorporated acquired KIND North America, a U.S. based snack company. The company has also launched new products such as KIND Frozen Bar, KIND Smoothie Bowls, and KIND Bars. This acquisition helped the company in expanding their company on health and wellness products
- In September 2020, GCMMF, Amul's parent company, planning to invest ₹1,500 crore over two years to expand its dairy, edible oil, bakery, and potato processing plants, anticipating substantial sales growth despite the pandemic. This expansion positions GCMMF to capitalize on the growing Health and Wellness Food market by boosting production capacity and diversifying its product portfolio to meet the increasing demand for healthier, branded food products
For more detailed information about the Global Health and wellness food market report, click here – https://www.databridgemarketresearch.com/jp/reports/india-health-and-wellness-food-market
