Asia-Pacific and Germany Digital Out of Home (DOOH) Advertising Market is expected to grow with a CAGR of 13.1% in the forecast period of 2023 to 2030. The years considered for the study are as mentioned below.
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Asia-Pacific and Germany digital out of home (DOOH) advertising market is a highly consolidated market, which includes a specific number of key players. The market has witnessed increased strategic developments owing to a favorable market scenario.
The major players in the Asia-Pacific and Germany digital out of home (DOOH) advertising market are introducing a wide range of products and adopting strategic initiatives such as acquisition, agreement, business expansion, award, and recognition into the market. This helped the companies to maximize sales with an enhanced product portfolio.
For instance,
- In January 2023, oOh!media Limited announced the signing of an agreement with advertisers, including Nine Entertainment, to deliver key highlights of this year’s Australian Open to Out of Home audiences across Australia. This agreement will help the company to accelerate sales growth and strengthen its market position the company.
Focus Media Holding Ltd. is dominating the Asia-Pacific and Germany digital out of home (DOOH) advertising market. Some major players operating in the market are JCDecaux SE, oOh!media Limited, Sharp NEC Display Solutions, AOTO Electronics Co., Ltd, Vistar Media, Mvix, Geon Asia Systems Sdn. Bhd., Clevertouch, Hivestack Inc., Goldbach Germany GmbH, Broadsign International, Inc., Clear Channel Outdoor, LLC., Daktronics, Inc., VIVID CITY, Ströer SE & Co. KGaA, QMS Media Pty Ltd, Talon Outdoor, Xtreme Media Pvt. Ltd., LOCAD PTE.LTD and VYOMA among others.
Focus Media Holding Ltd.
Focus Media Holding Ltd. was founded in 2003 and is headquartered in Shanghai, China. It has public ownership. The company is engaged in manufacturing and providing advertising solutions to advertisers. The product categories are Modern LCD TV Display Network, Digital Frame Network, Poster Frame Network and Movie Theater Ad Network and LCD TV Display Network, Digital Frame Network, Poster Frame Network and Movie Theater Ad Network, which are the market-focused categories.
For instance,
- In 2017, Focus Media Holding Ltd launched its South Korean subsidiary, through which it expanded its footprint to 15 Korean cities, such as Seoul and Busan. Through this, the company’s media network reached about 300 cities covering 201 Chinese cities and regions and 15 major cities in South Korea. This has helped the company to enhance its reach and market position the market.
The company has a presence in Asia-Pacific. Their subsidiaries are Technology Co., Ltd. (Shanghai), Focus (China) Information Technology Co., Ltd. (China), Shanghai Shizhong Information Technology Co., Ltd. (Shanghai), and Shanghai DataSeed Information Technology Co., Ltd (Shanghai) among others.
oOh!media Limited
oOh!media Limited was founded in 1989 and is headquartered in North Sydney, Australia. It has public ownership. The company is engaged in manufacturing and providing out of home media solutions to customers. Their product categories are Billboards, Retail, Street, Rail, Fly, Office, Café, Study, Venue, and Boomtown. Out of which Billboards, Retail, Street, Rail, Fly, Office, Café, Study, and Venue are the market-focused categories.
For instance,
- In October 2022, oOh!media Limited announced the launch of reooh, an end-to-end Out of Home offering for retailers to fast-track growth in the accelerating retail media marketplace. This development will help the company to diversify the offering portfolios to the customers and widens the range of solutions.
The company has a presence in Asia-Pacific. Their subsidiaries are Junkee Media (Australia), Adshel Street Furniture Pty Ltd (Australia), Adshel New Zealand Ltd (New Zealand), Inlink Group Pty Ltd. (Australia), oOh!Edge Pty Limited (Australia) among others.
Clear Channel Outdoor, LLC.
Clear Channel Outdoor, LLC. was founded in 1995 and headquartered in New York, U.S. it has public ownership. The company is engaged in manufacturing and providing billboards, digital billboards, airport signs, and other outdoor advertising for customers. Their product categories are Airports, Bulletins, Bus, Commuter Rail, Digital Billboards, Digital Urban Panels, Junior Posters, Newsracks, Posters, Premiere Panels, Premiere Squares, Spectaculars, Transit Shelters, and Wallscapes, out of which Digital Billboards, Digital Urban Panels are the market-focused categories.
For instance,
- In June 2021, Clear Channel Outdoor, LLC. announced that the company has participated in Cowen Technology, Media, and Telecom Conference. This participation will help the company reach out to new customers and accelerate revenue growth.
The company has a presence in the Americas, Europe, and Asia-Pacific. Their subsidiaries are Clear Channel UK (U.K.), Clear Channel Finland Ltd (Finland), Clear Channel Singapore Pte Ltd (Singapore), Clear Channel Ireland Ltd (Ireland), and Clear Channel Spectacolor (U.S.) among others.
