Tissue products are hygiene goods that are produced from paper and are generally produced for single-use purpose. These products are very commonly found in different households and commercial locations and provide an effective solution for the maintenance of clean and hygienic conditions, significantly reducing the risks of contracting any communicable diseases.
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The main factors behind the growth of the market are:
- Technological advancement in tissue manufacturing technology: The major issue with the manufacturing of tissue/paper products is the focus of manufacturers to enhance their technological capabilities associated with their manufacturing practices to reduce the usage of paper. They are also focusing on utilizing recycling methods for their products which can reduce the environmental impact of paper manufacturing to a large extent. These practices are designed to enhance the reputation and market share of these players which can be categorized as a driving factor for market growth
- Increasing launches of new products in the market: One of the most promising drivers of the market is the consistent number of product launches that the market players are dealing in currently; they are focusing on consistent upgradation of their product range by providing consumers with different alternatives. These upgraded products enhance the reputation of the market players and keep a fresh image in the minds of the consumers which helps in keeping a consistent demand for their products
The market is segmented on the basis of product type as toilet paper, facial tissue, towel, napkin, others; end-user as residential, non-residential; application as baby use, women use, others.
Some of the key market developments are as follows:
- In August 2019, Körber AG announced that they had expanded their business capabilities and technological innovations with the help of acquisition of Roll-Tec, producer of embossing machines for applications in paper and tissue products. The technological acquisition will enhance the offering for products as they will provide greater innovations in the product range. It will also help in expansion of presence Körber AG in South America region
- In April 2019, Cascades inc. announced the launch of “Latte Collection”. The new product range will be available under the “Cascades PRO Select” and “Cascades PRO Perform” product offerings, with the significant difference being in their manufacturing process. These products have been developed from a combination of white recycled fiber and cardboard, which result in lower cost of the product with similar performance traits of white paper
“According to Data Bridge Market Research, global tissue products market is expected to be growing at a substantial CAGR during the forecast period of 2019 to 2026”
Some of the major players operating in the market are Essity Aktiebolag (publ), KCWW, Georgia-Pacific., APP (Asia Pulp & Paper), Procter & Gamble, SOFIDEL, Wepa, METSÄ TISSUE, Cascades inc, Kruger Products L.P., Clearwater Paper Corporation., Deepak Tissue Products, Royal Tissue Products., ABC Tissue Pty Ltd., Swan Tissue Products Australia Pty Ltd., Pudumjee Paper Products, , Kyiv CPM, Resolute Forest Products and others.
Another valuable opportunity for growth with the major market players is the awareness amongst the population regarding the maintenance of hygiene and consciousness regarding the maintenance of better health by adopting hygienic products. This trend has also been supported by the rising levels of urbanization wherein the population are shifting from rural to urban areas. This has resulted in increasing levels of incomes and therefore greater utilization of quality products.
