Marché américain des cocktails sans alcool prêts à boire (RTD) – Tendances et prévisions du secteur jusqu’en 2031

Analyse et perspectives du marché des cocktails sans alcool prêts à boire aux États-Unis

En mars 2024, selon un article intitulé « What's in a Drink? The Non-Alcoholic Beverage Trend Continues » (Qu'est-ce qu'une boisson ? La tendance des boissons sans alcool se poursuit) des publications Numerator, la demande de boissons sans alcool et de cocktails sans alcool est restée forte tout au long de 2023 et devrait se poursuivre en 2024. Au cours des deux dernières années, les boissons sans alcool ont été la troisième catégorie à la croissance la plus rapide aux États-Unis. En outre, Numerator s'attend à ce que la catégorie continue de croître de 500 millions USD supplémentaires en 2024.

Data Bridge Market Research analyse que le marché américain des cocktails sans alcool prêts à boire (RTD) devrait atteindre 16 929,36 millions USD d'ici 2031, contre 9 189,18 millions USD en 2023, avec un TCAC de 8,4 % au cours de la période de prévision de 2024 à 2031.

Définition du marché

Le marché des cocktails sans alcool prêts à boire (RTD) désigne le secteur de l'industrie des boissons qui propose des boissons pré-mélangées et non alcoolisées conçues pour imiter le goût et la présentation des cocktails traditionnels. Ces produits sont proposés dans des formats pratiques et prêts à consommer tels que des canettes, des bouteilles ou des cartons, éliminant ainsi le besoin de mélange ou de préparation supplémentaire.

Dynamique du marché des cocktails sans alcool prêts à boire aux États-Unis

This section deals with understanding the market drivers, opportunities, restraints, and challenges. All of this is discussed in detail below:      

Driver

• Rise in Alcohol-Free Beverage Consumption

The rise in alcohol-free beverage consumption is a key driver for the U.S. Ready-to-Drink (RTD) mocktails market. As more consumers prioritize health and wellness, they seek alternatives to alcoholic drinks, leading to increased demand for sophisticated non-alcoholic options like RTD mocktails. This shift is fueled by growing awareness of the benefits of moderation and inclusivity in social settings, where premium, ready-to-drink non-alcoholic beverages are becoming more desirable. Additionally, the convenience of RTD mocktails, coupled with innovation in flavors and ingredients, caters to busy lifestyles and diverse tastes, further boosting their appeal. The expanding availability of these beverages through various retail channels also contributes to their rising popularity, making them a prominent choice for consumers looking for enjoyable, alcohol-free options.

Restraint

• High Price of Mocktail Products

The high price of mocktails presents a limitation for the ready-to-drink (RTD) mocktails market, as cost-conscious consumers may find these beverages less appealing compared to more affordable non-alcoholic alternatives. RTD mocktails often come with a premium price tag due to the use of high-quality ingredients and convenient packaging, which can be a barrier for budget-sensitive customers. This pricing challenge may limit market penetration and restrict the growth potential among price-sensitive segments. To address this restraint, brands must carefully balance quality and affordability while exploring cost-effective production and pricing strategies to attract a broader consumer base.

For instance,

• In August 2023, in a news report “Why are mocktails in L.A. so damn expensive now?” by Time Out, reported that in recent years, the prices for non-alcoholic beverages have risen alongside their popularity. At Kato in the Arts District, for example, an alcohol-free flight that pairs with the tasting menu runs at 85 dollars per person. Whether it’s the Seedlip citrus, Calpico, and raspberry cordial Pink mocktail at Ardor 14 dollars or a rosewater and bougainvillea drink at Bar Nuda 13 dollars, non-alcoholic beverages are beginning to rival the complexity of their alcoholic counterparts. Few years ago, it was being typical to pay 7 dollars to 8 dollars for a mocktail, it’s now rose to see mocktails priced around the 14 dollar mark

Opportunity

• Product Innovation and Variety in Mocktails

Product innovation and variety represent a substantial opportunity for the ready-to-drink (RTD) mocktails market, as they enable brands to cater to diverse consumer tastes and preferences. By continuously introducing new flavors, unique ingredients, and creative formulations, companies can differentiate their products in a competitive market and attract a broader audience. This innovation not only enhances the consumer experience but also drives excitement and engagement with the brand. As consumers increasingly seek novel and high-quality beverage options, leveraging product variety and innovation allows RTD mocktails to capitalize on emerging trends and establish a strong market presence.

For instance,

• In August 2023, a report “On the cutting edge of alcohol-free beverage innovation” from Food Business News, reported that ingredient suppliers are ready to assist beverage formulators by offering innovative non-alcoholic beverages that appeal to adults willing to spend a little more for something a little better than what’s currently in the marketplace. Cold-brew coffees, as well as non-alcohol seltzers and sparkling waters, are popular with consumers, especially ones who desire refreshing, health-halo drink options,” said Hudson Riehle, senior vice president of research, National Restaurant Association, Washington. “They are also experimenting with more indulgent, alcohol options, including spicy cocktails, espresso martinis and spritzers that taste delicious and photograph well

Challenge

• Competition from Other Beverages

Competition from other beverages poses a challenge for the Ready-to-Drink (RTD) mocktails market, as it contends with a broad array of non-alcoholic alternatives such as flavored waters, sodas, and health drinks. These competing products often appeal to similar consumer preferences for convenience and taste, potentially diverting attention away from RTD mocktails. To overcome this challenge, RTD mocktail brands must clearly differentiate themselves through unique flavor profiles, high-quality ingredients, and compelling marketing strategies. By emphasizing their distinct value propositions and continuously innovating, RTD mocktails can carve out a niche in the crowded beverage market and attract consumers seeking sophisticated, alcohol-free options.

Recent Developments

• In March 2024, Mingle Mocktails partnered with the Republic National Distributing Company (RNDC). The partnership aimed to expand and boost the availability of the products offered by the company
• In November 2023, Luna Bay Drinks launched a new line of 0% ABV tea mocktails infused with magnesium, redefining its portfolio and offering a high-end drinking experience without alcohol. This innovation helped the company by broadening its market reach and appealing to health-conscious consumers
• In July 2022, Spiritless supports, No-and-Low Alcoholic Cocktails were trending. In 2022, one in three adults said they participated in Dry January, and 75% of participants claimed they continued to reduce consumption throughout the year

U.S Ready To Drink (RTD) Mocktails Market Scope

U.S Ready to Drink (RTD) mocktails market is segmented into eight notable segments based on product type, flavor, nature, brand category, packaging type, packaging size, end users and distribution channel. The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the differences in your target markets.

Product Type

• Mojito
• Mockarita
• Sansgria
• Moscow Mule
• Negroni
• Mockapolitan
• Manhattan
• Others

On the basis of product type, the U.S ready to drink (RTD) mocktails market is segmented into mojito, mockarita, sansgria, moscow mule, negroni, mockapolitan, manhattan, and others.

Flavor

• Strawberry
• Orange
• Lemon
• Ginger
• Peach
• Pineapple
• Blackberry
• Apple
• Cucumber
• Multi-Flavor Mix
• Rose
• Hibiscus Mint
• Rosemary
• Pear Shrub
• Basil
• Others

On the basis of flavor, the U.S ready to drink (RTD) mocktails market is segmented into strawberry, orange, lemon, ginger, peach, pineapple, blackberry, apple, cucumber, multi-flavor mix, rose, hibiscus mint, rosemary, pear shrub, basil, and others.

Nature

• Conventional
• Organic

On the basis of nature, the U.S ready to drink (RTD) mocktails market is segmented into conventional, and organic.

Brand Category

• Branded
• Private label

On the basis of brand category, the U.S ready to drink (RTD) mocktails market is segmented into branded and private label.

Packaging Type

• Cans
• Bottles
• Tetra Packs
• Others

On the basis of packaging type, the U.S ready to drink (RTD) mocktails market is segmented into cans, bottles, tetra packs, and others.

Packaging Size

• Less than 250ML
• 251-500 ML
• 501-750 ML
• More Than 750 ML

On the basis of packaging size, the U.S ready to drink (RTD) mocktails market is segmented into less than 250 ml, 251-500 ml, 501-750 ml, and more than 750 ml.

End User

• Food service Sector
• Household/Retail

On the basis of end user, the U.S ready to drink (RTD) mocktails market is segmented into food service sector, and household/retail.

Distribution Channel

• Store-Based Retailers
• Non-Store Retailers

On the basis of distribution channel, the U.S ready to drink (RTD) mocktails market is segmented into store-based retailers, and non-store retailers.

U.S Ready To Drink (RTD) Mocktails Market Regional Analysis/Insights

U.S Ready To Drink (RTD) Mocktails market is segmented into eight notable segments based on product type, flavor, nature, brand category, packaging type, packaging size, end users and distribution channel.

Competitive Landscape and U.S Ready To Drink (RTD) Mocktails Market Share Analysis

Le paysage concurrentiel du marché américain des cocktails sans alcool prêts à boire (RTD) fournit des détails sur les concurrents. Les détails inclus sont la présentation de l'entreprise, les finances de l'entreprise, les revenus générés, le potentiel du marché, les investissements en R&D, les nouvelles initiatives du marché, les sites et installations de production, les forces et les faiblesses de l'entreprise, le lancement du produit, les approbations de produits, la largeur et l'étendue du produit, la domination des applications et la courbe de survie du type de produit. Les points de données ci-dessus fournis ne concernent que l'orientation de l'entreprise sur le marché.

Certains des principaux acteurs du marché opérant sur le marché sont Mingle Mocktails, Spiritless Inc., Ghia, Luna Bay, Free AF, Recess Zero Proof, Mocktail Beverages Inc., Mixoloshe/Smashd, Kul Beverages, Mockly, CLEVERMOCKTAILS, ESCAPE MOCKTAILS, Parch, MOCKTAIL BEVERAGES INC., Improv, Aplos, Blind Tiger entre autres.

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