Le maltitol américain sur le marché du chocolat – Tendances et prévisions du secteur jusqu’en 2030

Analyse et perspectives du marché du maltitol dans le chocolat aux États-Unis

Le maltitol est un alcool de sucre obtenu à partir de diverses matières premières telles que les fruits, les légumes et les amidons. Le maltose, un sucre issu des amidons, est la source du maltitol et il est utilisé comme édulcorant hypocalorique dans divers produits alimentaires et boissons tels que les chocolats sans sucre, les bonbons durs, les produits de boulangerie, les enrobages de chocolat et les chewing-gums. La demande d'édulcorants hypocaloriques augmente à l'échelle mondiale, car les gens sont de plus en plus soucieux de leur santé et la population diabétique mondiale augmente également. Ainsi, la demande de maltitol dans les chocolats hypocaloriques et les chocolats sans sucre augmente également dans le monde entier.  

Les facteurs qui stimulent la croissance du marché sont la demande croissante de produits à base de chocolat hypocalorique et sans sucre, le nombre croissant de problèmes de santé causés par les ingrédients sucrés ordinaires, l'adoption croissante du maltitol comme alternative au saccharose et les sources abondantes de matières premières. Les facteurs qui freinent la croissance du marché sont les effets secondaires du maltitol, le coût élevé du maltitol par rapport aux autres édulcorants et le nombre de substituts disponibles sur le marché. De nombreuses entreprises agrandissent leurs installations de fabrication pour répondre à la demande accrue de chocolats contenant du maltitol. Data Bridge Market Research analyse que le marché américain du maltitol dans le chocolat devrait atteindre la valeur de 68,10 millions USD d'ici 2030, à un TCAC de 6,5 % au cours de la période de prévision.     

Définition du marché du maltitol dans le chocolat aux États-Unis 

Le maltitol est un substitut du sucre couramment utilisé dans la production de chocolat et d'autres produits de confiserie. Il appartient à un groupe d'édulcorants appelés polyols ou alcools de sucre. Le maltitol est dérivé du maltose, un type de sucre présent dans les céréales telles que l'orge. En termes de structure chimique, le maltitol est un alcool disaccharide composé de deux molécules de sucre, le glucose et le sorbitol. Il a un goût et une douceur similaires à ceux du sucre, mais avec moins de calories. Le maltitol est souvent utilisé comme substitut du sucre dans le chocolat et d'autres friandises sucrées pour apporter une saveur et une texture sucrées tout en réduisant la teneur globale en sucre.

U.S. Maltitol in Chocolate Market Dynamics

This section deals with understanding the market drivers, opportunities, restraints, and challenges. All of this is discussed in detail below:     

Drivers

• Prevalence of Health Issues Due to Consumption of Regular Sugar Ingredients

The increasing consumption of regular sugar in various food products such as chocolates, cakes, candies, ice-creams, muffins, and biscuits is the major factor contributing to health issues in the American population. The health issues which are related to the overconsumption of sugar on a daily basis are obesity, dental cavities, and diabetes. World Health Organization (WHO) has limited the consumption of food & beverages which has added sugar. This move was taken to improve American public health.

Thus, the increasing population of obese or overweight people is projected to increase the demand for low-calorie sweeteners like maltitol in food products such as chocolates. Hence, the prevalence of health issues due to the consumption of regular sugar ingredients is expected to drive market growth.  

• Rising Consumer Demand for Sugar-Free and Low-Calorie Chocolate Goods

Maltitol is the bulk sweetener known as sugar alcohol. It is non-cariogenic and has very few calorie contents which are half of the calorie content of normal sugar which is 2.1 calories per gram than the 4.0 calories per gram in normal sugar. Thus, the demand for maltitol in low calorie and sugar-free chocolates is increasing in the U.S. The major reason behind the trend of low-calorie food products is the increasing number of health-conscious people around the U.S.

According to the Gama Compass, Latin America has launched 15.8% of the new low calorie foods outlet in the U.S. which contain only 50-150 kcal per 100 g/ml. Thus, the rising consumer demand for sugar-free and low-calorie chocolate goods including chocolates is expected to drive the demand for maltitol in the U.S. chocolate industry in coming years.

Restraint

• Side Effects of Maltitol

Maltitol is an alternative sweetener for normal sugar which is naturally found in some fruits and vegetables. There are various benefits associated with the consumption of maltitol it is a low-calorie sweetener, and helps in preventing dental caries, but the overconsumption of maltitol is hazardous for health as there are several side effects associated with maltitol consumption.

Thus, the side effects associated with the over consumption of maltitol is expected to restrain the market growth.

Opportunity

• Maltitol is a Key Component in Chocolates to Prevent Dental Issues

The increased consumption of sugar led to various negative health concerns such as dental caries and diabetes. Thus, medical professionals and dental professionals are spreading the awareness of replacing normal sugar with alternative sweeteners like maltitol which can be the opportunity for maltitol as a non-caloric sweetener used in chocolate products to prevent dental caries in children.

Thus, the use of maltitol in chocolate products is a great opportunity for the market due to the benefits of maltitol to oral health and people are spending more on oral health. Hence, it is expected to create an opportunity for market growth.

Challenge

• Number of Accessible Alternatives on the Market

Maltitol is an alternative sweetener to normal sugar because there are various health hazards related to normal sugar. Diabetes, hyperglycemia, obesity, hypertension, and dental injuries are the most common problems related to normal sugar. The increasing demand for low calorie and sugar-free products is boosting the demand for low-calorie sweeteners like maltitol.

The polyols which are used as an alternative to maltitol have similar properties to maltitol and all are low calorie sweeteners that can be easily replaced by maltitol. Thus, it will impact the growth of the maltitol. Hence, it is expected to challenge the market growth.  

Recent Developments

• In March 2023, ADM has again been recognized as one of the 2023 World’s Most Ethical Companies by Ethisphere, a global leader in advancing the standards of ethical business practices. This marks the fourth consecutive year ADM has received this recognition, which honors companies who understand the importance of leading, prioritize ethical business performance, and have demonstrated an overall commitment to integrity.
• In July 2022, Grain Processing Corporation (GPC), a member of the KENT Corporation family of companies, announced it has completed its purchase of Natural Products, Inc. (NPI) business.

U.S. Maltitol in Chocolate Market Scope

U.S. maltitol in chocolate market is segmented into three notable segments based on form, applications, and distribution channel. The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.      

Form

• Powder
• Syrup
• Crystal

Based on form, the market is segmented into powder, syrup, and crystal.

 Application

• Chocolate Products
• Chocolate Inclusions

Based on application, the market is segmented into chocolate products and chocolate inclusions.  

Distribution Channel

• Direct
• Indirect

Based on the distribution channel, the market is segmented into direct and indirect.

U.S. Maltitol in Chocolate Market Analysis/Insights  

The U.S. maltitol in chocolate market is categorized into three notable segments based on form, applications, and distribution channel.

The country covered in this market report is the U.S.

Competitive Landscape and U.S. Maltitol in Chocolate Market Share Analysis  

Le paysage concurrentiel du marché américain du maltitol dans le chocolat fournit des détails par concurrents. Les détails inclus sont la présentation de l'entreprise, les finances de l'entreprise, les revenus générés, le potentiel du marché, les investissements en R&D, les nouvelles initiatives du marché, les sites et installations de production, les forces et les faiblesses de l'entreprise, le lancement du produit, les approbations de produits, la largeur et l'ampleur du produit, la domination de l'application et la courbe de survie du type de produit. Les points de données ci-dessus fournis ne concernent que l'accent mis par l'entreprise sur le marché américain du maltitol dans le chocolat.    

Certains des principaux acteurs opérant sur le marché américain du maltitol sur le marché du chocolat sont Grain Processing Corporation, Roquette Frères, Ingredion Incorporated., Cargill, Incorporated, ADM, Wilmar International Ltd., Merck KgaA et Nutra Food Ingredients, entre autres.

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