Marché des points de vente électroniques (EPOS) aux États-Unis – Tendances et prévisions du secteur jusqu'en 2031

Analyse et taille du marché des points de vente électroniques (EPOS) aux États-Unis

Le marché américain des points de vente électroniques (EPOS) connaît une croissance significative, tirée par plusieurs facteurs clés. La demande croissante de paiements sans contact, stimulée par l'évolution des préférences des consommateurs et le besoin de transactions hygiéniques, propulse l'expansion du marché. De plus, l'essor du commerce de détail omnicanal et l'adoption de systèmes EPOS basés sur le cloud améliorent l'efficacité et la flexibilité des opérations de vente, stimulant encore davantage la croissance du marché. En outre, l'acceptation croissante des solutions de paiement mobile remodèle le paysage en offrant des options de transaction pratiques et accessibles.

Data Bridge Market Research analyse que le marché américain des points de vente électroniques (EPOS) devrait atteindre une valeur de 12,97 milliards USD d'ici 2031, contre 3,44 milliards USD en 2023, avec un TCAC de 18,2 % au cours de la période de prévision 2024 à 2031.

Définition du marché

Un système de point de vente électronique (EPOS) fait référence à un système informatisé utilisé par les détaillants et les entreprises pour gérer efficacement les transactions de vente, les stocks et les données clients. Il comprend naturellement du matériel tel qu'une caisse enregistreuse, un lecteur de codes-barres et un lecteur de cartes, ainsi que des logiciels pour traiter les transactions et générer des rapports. Dans le contexte du marché américain des points de vente électroniques (EPOS), il englobe la vente et l'adoption de tels systèmes dans divers secteurs, notamment la vente au détail, l'hôtellerie, la santé et le divertissement. Cette définition du marché englobe la demande de solutions EPOS traditionnelles et modernes, intégrant des facteurs tels que les avancées matérielles, les capacités d'intégration logicielle et la tendance croissante vers des solutions de point de vente basées sur le cloud et mobiles. En outre, elle tient compte du paysage concurrentiel composé d'acteurs établis et de fournisseurs émergents, ainsi que du cadre réglementaire régissant les systèmes de paiement électronique aux États-Unis

Dynamique du marché des points de vente électroniques (EPOS) aux États-Unis

This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail below:

Drivers

• Growing Demand for Contactless Payments

Electronic point of sale (EPOS) systems have revolutionized retail transactions, offering efficiency and convenience. Among the latest advancements is the integration of contactless payment methods, providing a swift and secure way for customers to whole transactions without physical contact. This technology, leveraging near-field communication (NFC) or RFID technology, allows users to simply tap their cards or mobile devices to make payments. In an era where hustle and safety are paramount, contactless payment solutions have rapidly gained popularity, reshaping the landscape of retail transactions in U.S.

• Rise in Omni Channel Retailing

Omni channel retailing refers to the integration of online and offline sales channels, with brick-and-mortar stores, e-commerce platforms, mobile apps, social media, and more. It focuses on delivering consistent messaging, pricing, and customer experiences across all touchpoints, blurring the lines between physical and digital retail environments.

Opportunities

• Technological Advancement in Electronic Point of Sale (EPOS) Services

In the dynamic landscape of retail and hospitality, Electronic Point of Sale (EPOS) systems have emerged as indispensable tools for businesses seeking efficiency, agility, and enhanced customer experiences. U.S. Electronic Point of Sale(EPOS) market is witnessing a significant opportunity factor in the form of rapid technological advancements. These advancements are not only reshaping the way transactions are conducted but also revolutionizing how businesses manage operations and engage with customers. The pace of technological innovation shows no signs of slowing down, and EPOS systems are continuously evolving to integrate with emerging technologies such as biometrics, and Internet of Things (IoT) devices. These integrations offer businesses new opportunities to enhance security, streamline transactions, and deliver innovative customer experiences that set them apart from the competition.

• EPOS Empowers Personalized Customer Engagement

In today's competitive business landscape, customer engagement stands out as a pivotal factor in driving growth and sustainability. With the beginning of Electronic Point of Sale (EPOS) systems, businesses now have a powerful tool at their disposal to not only streamline transactions but also to foster deeper connections with their customer base. In the United States, the EPOS market is witnessing a significant opportunity unfold as businesses recognize the potential of personalized customer engagement in driving repeat business and brand loyalty. At the heart of this opportunity lies the ability of EPOS systems to capture and analyze customer data with unprecedented precision. Through the seamless integration of data analytics capabilities, businesses can gain invaluable insights into customer preferences, purchasing behavior, and shopping patterns. By leveraging this data, businesses can tailor their marketing campaigns, loyalty programs, and promotions to resonate with the unique needs and likings of individual customers.

Restraints/Challenges

• Stringent Government Regulations

U.S. Electronic Point of Sale(EPOS) market, a critical backbone of modern retail and service industries, faces a myriad of regulatory challenges that can impede growth, innovation, and market penetration. From data security mandates to compliance standards, these regulations cast a long shadow over businesses seeking to harness the full potential of EPOS systems. At the forefront of regulatory concerns are data protection and privacy regulations. In an era marred by high-profile data breaches and privacy scandals, governments have responded with increasingly stringent measures to safeguard consumer data. For businesses operating in the EPOS space, this translates into complex compliance requirements under laws such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

• Rising Concerns about Cyber Security

In today's digital age, cybersecurity has emerged as a critical concern for businesses across all sectors, including the U.S. Electronic Point of Sale(EPOS) market. With the increasing frequency and sophistication of cyber threats, safeguarding sensitive data and protecting against potential breaches has become paramount for EPOS system providers and users alike. The rapid digital transformation has also exposed businesses to new vulnerabilities, making them prime targets for cybercriminals seeking to exploit weaknesses in their systems. The U.S. Electronic Point of Sale(EPOS) market facing the rising tide of cybersecurity attacks, including malware infections, ransomware campaigns, and data breaches. These attacks pose serious risks to businesses, potentially resulting in financial losses, reputational damage, and legal liabilities. Moreover, the consequences of a successful cyberattack extend beyond immediate financial repercussions, impacting customer trust and confidence in the security of their personal information.

Recent Developments

• In April 2024, Agilysys expands its POS portfolio with IG Fly, a mobile ordering and payment solution, enhancing staff flexibility and customer service. This development provides an easy-to-use mobile POS that integrates with InfoGenesis, improving efficiency and customer experiences, and strengthens Agilysys' position in the hospitality software market
• In January 2024, Diebold Nixdorf, Incorporated. unveils AI-powered checkout solutions to combat retail shrinkage. These solutions, showcased at the NRF Big Show, target common causes of loss, like miss-scanning and mismatched products. The AI technology identifies intentional and unintentional errors, enhancing the checkout process without infrastructure replacement. Diebold Nixdorf, Incorporated. Aims to enhance customer experiences and improve efficiency for retailers globally
• In February 2023, QINGDAO HISTONE INTELLIGENT COMMERCIAL SYSTEM CO. LTD. (HICS) launch of the HERO II, comprising the HK578 and HK578U all-in-one POS models, targets the retail and hospitality sectors with high-performance, energy-efficient solutions. This move enhances HiStone's EPOS offerings by delivering innovative, cost-effective solutions that meet modern technological and business requirements, ultimately improving customer experiences and operational efficiency
• In March 2023, Fujitsu is nearing the acquisition of GK Software, a German enterprise software provider for retailers, at €190 per share. This move would expand Fujitsu's EPOS portfolio, strengthening its presence in retail tech and potentially increasing market share and revenue in the sector. The acquisition is subject to investor and regulatory approvals
• In January 2023, Posiflex's 2022 success stems from a post-COVID uptick in retail and hospitality projects, bolstered by strong supply chain management. Their emphasis on customization, quality, and reliable delivery, supported by vertical integration, ensures tailored solutions and efficient logistics. This approach has led to stable deliveries and shorter lead times, particularly notable during the global supply shortage crisis

U.S. Electronic Point of Sale(EPOS) Market Scope

U.S. Electronic Point of Sale(EPOS) market is segmented into two notable segments, which are based on offering and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Offering

• EPOS Hardware
• POS Software
• EPOS Services

On the basis of offering, the U.S. Electronic Point of Sale(EPOS) market is segmented into EPOS Hardware, POS Software, and EPOS Services.

End User

• Grocery
• General Merchandise
• Hospitality
• Fuel & Convenience
• Restaurant
• Fashion/Specialty
• Travel
• Entertainment 
• Others

Sur la base de l'utilisateur final, le marché américain des points de vente électroniques (EPOS) est segmenté en épicerie, marchandises générales, hôtellerie, carburant et supérette, restauration, mode/spécialité, voyages, divertissement et autres.

Analyse du paysage concurrentiel et des parts de marché des points de vente électroniques (EPOS) aux États-Unis

Le paysage concurrentiel du marché américain des points de vente électroniques (EPOS) fournit des détails sur le concurrent. Les détails inclus sont la présentation de l'entreprise, les finances de l'entreprise, les revenus générés, le potentiel du marché, les investissements dans la recherche et le développement, les nouvelles initiatives du marché, les sites et installations de production, les capacités de production, les forces et les faiblesses de l'entreprise, le lancement du produit, la largeur et l'étendue du produit, la domination des applications. Les points de données ci-dessus fournis ne concernent que l'orientation des entreprises liées au marché américain des points de vente électroniques (EPOS).

Certains des principaux acteurs opérant sur le marché américain des points de vente électroniques (EPOS) sont NCR Voyix Corporation, Diebold Nixdorf, Incorporated, Toshiba Global Commerce Solutions, Oracle, Posiflex Technology, Inc., Fujitsu, Block, Inc., Agilysys NV LLC., QINGDAO HISTONE INTELLIGENT COMMERCIAL SYSTEM CO. LTD. et HP Development Company, LP, entre autres.

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