Marché américain des boissons infusées au cannabidiol (CBD) – Tendances et prévisions du secteur jusqu’en 2030

Analyse et perspectives du marché américain des boissons infusées au cannabidiol (CBD)

Les boissons infusées au CBD sont largement utilisées pour traiter l'insomnie , l'inflammation, la douleur chronique, la dépression, l'anxiété et l'hyperémèse. La sensibilisation croissante des consommateurs aux bienfaits du CBD pour la santé devrait stimuler la croissance du marché. En outre, la demande croissante de boissons aromatisées infusées au CBD devrait également stimuler la croissance du marché. Les applications médicales croissantes des produits à base de CBD devraient offrir des opportunités de croissance du marché. Cependant, les effets secondaires liés à la surconsommation ou à l'utilisation de produits à base de CBD et les réglementations gouvernementales devraient remettre en cause la croissance du marché.

Data Bridge Market Research analyse que le marché américain des boissons infusées au cannabidiol (CBD) devrait atteindre la valeur de 501,93 millions USD d'ici 2030, à un TCAC de 14,7 au cours de la période de prévision.

Définition du marché

Cannabidiol (CBD) infused beverages containing cannabinoid drugs derived from the Cannabis Sativa plant. These medications are primarily classified as tetrahydrocannabinol (THC) and cannabidiol (CBD) (CBD). CBD-infused beverages are widely used to treat insomnia, inflammation, chronic pain, depression, anxiety, and hyperemesis, among others.

U.S. Cannabidiol (CBD) Infused Beverages Market Dynamics

This section deals with understanding the market drivers, advantages, restraints, and challenges. All of this is discussed in detail below:

Drivers

• Increasing Consumer Awareness Regarding Health Benefits of CBD

The demand for CBD products has been on the rise, especially from the consumer's end, due to the rising awareness health benefits of CBD. This will help the CBD market in the U.S. to witness rapid growth with the increasing demand.

CBD beverages are considered a natural remedy for a variety of health conditions. CBD-infused beverages are believed to treat varieties of health conditions, including pain, anxiety, central nervous system disease, epilepsy, and others.

For instance,

•  According to Harvard Health, the ability of CBD to treat epilepsy may be the strongest indication of its health benefits. CBD drinks offer relief to sufferers of chronic pain, arthritis, and acne. It also helps in treating insomnia and mental health disorders, including anxiety and depression

Furthermore, the increasing availability of information from credible sources, including scientific research and media, has increased consumer awareness. Consumers are better equipped to make knowledgeable choices and incorporate CBD-infused beverages into their wellness regimens. Therefore, rising awareness of consumers on the wellness of the products and a growing number of health-conscious consumers is driving the growth of the cannabidiol (CBD) infused beverage market.

• Rising Demand for Flavored CBD-Infused Beverages

Consumers are increasingly seeking out beverages that offer health benefits and a pleasurable taste experience. Flavored CBD-infused beverages offer a combination of potential wellness properties and enjoyable flavors, making them attractive to health-conscious individuals.

The increasing demand for flavored CBD-infused beverages has enabled manufacturers to launch new products in the U.S. with a wide range of flavors available. Consumers can choose beverages that suit their tastes and personal preferences. The flavors make CBD-infused beverages feel more as a regular beverage choice, contributing to broader acceptance and market growth.

Moreover, flavored CBD-infused beverages have the potential to attract new consumers who may be intrigued by the new and exotic flavors. The launch of different flavors may help enter individuals who prefer CBD-infused beverages.

Hence, the wide availability of various flavors, such as orange, raspberry, passionfruit, and lime among others, in the market and manufacturing, providing plenty of choices to consumers regarding flavors, is expected to drive the market growth.

Restraints/Challenges

• High Prices of CBD Beverage as Compared to Conventional Products

CBD is a popular and holistic choice for people struggling with pain, inflammation, and sleep problems. Since CBD is a new product with less research and development and has lately been regulated and approved, the price of CBD is subject to fluctuations. The production of hemp became legal in 2018 in the U.S., affecting CBD product prices.

The high price of CBD products is due to various reasons, including its novelty and difficulty in extraction. The major reasons include the difficulty and time taken in growing and producing the raw material and producing the beverages and the number of fees that growers and distributors have to pay to get the products standardized and approved before their launch.

Moreover, CBD-infused beverages often incorporate natural flavors, sweeteners, or herbal extracts. These ingredients meet consumer demands for natural and organic options and can come at a premium price, further contributing to the overall cost of CBD beverages.

Thus, high prices in the processing and production of cannabidiol lead to increased prices of CBD infused drinks that may restrain the growth of the U.S. cannabidiol (CBD) infused beverages market.

• Availability of substitutes for CBD infused in beverages

Adaptogens are a group of herbs or substances that are believed to help the body adapt and respond better to stress. They have gained popularity in recent years for their potential health benefits. While CBD (cannabidiol) has been commonly used in infused beverages for its potential relaxing and calming effects, some manufacturers choose to incorporate adaptogenic herbs as an alternative.

 These herbs, such as ashwagandha, rhodiola, ginseng, holy basil, and others, help support the body's stress response, boost energy, and promote overall well-being. Manufacturers aim to provide consumers with functional beverages that offer potential benefits for stress relief and mental well-being by utilizing adaptogenic herbs in beverages.

For instance,

• In September 2022, according to an article published in the Beverage Industry, botanical flavors and adaptogens are highly utilized in the food and beverage industry owing to their multiple health benefits and stress-releasing qualities

Moreover, other substitutes, such as herbal infusions and terpenes, are added to the infused beverages to provide necessary health benefits without strict government regulations. The substitutes are easily available and offer similar kind of effects as CBD. Hence, manufacturers focus on including substitutes to provide consumers with infused beverages.

The rising trend of using substitutes instead of CBD in the beverages in U.S. beverages may restrain the market's growth.

Opportunity

• Increasing Investments in the Development of New CBD-Based Products

With the increasing trend of providing innovative and refined products in the market, manufacturers are spending large amounts on research, development, and acquisitions to expand their business and produce new CBD-based products. There has been a high demand for various CBD-infused beverages and serums. These highly demanded-beverages include tea, coffee, soft drinks, sparkling water, and seltzers.

The increasing demand has increased the number of trials to study the impact of CBD on certain health conditions, which is expected to develop new CBD-infused products, in turn providing an opportunity for the rise in demand in the forthcoming years. Furthermore, manufacturers are investing in developing new flavors and CBD-infused drinks, which may drive the growth of the U.S. cannabidiol (CBD) infused beverages market.

For instance,

• In June 2021, The Valens Company completed the acquisition of Green Roads for about USD 60 million. This acquisition grants The Valens Company access to the U.S. CBD market through a well-developed network of Green Roads and increases its product development potential
• In June 2021, Vertical Wellness, the U.S.-based Cannabidiol Company, merged with Canada-based Company CanaFarma Hemp Products Corp. Now offers multiple hemp-related products and services. This merger will help Vertical Wellness transform into a public entity with a combined worth of USD 50 million and develop new products for the market as per customer requirements

Thus, the new product development, increasing research and development activities, and various strategic decisions taken by key manufacturers may offer lucrative opportunities for the U.S. cannabidiol (CBD) infused beverages market growth.

Recent Developments

• In June 2022, Pepsico brand Rockstar Energy announced the partnership with Gaming and Entertainment Organization NRG. This partnership helped the brand build its recognition in U.S. through gaming community led to the company's development
• In February 2022, Pepsico brand Rockstar Energy announced the launch of a new energy drink named rockstar unplugged. These drinks are CBD-infused drinks containing hemp seed extract and Vitamin B. This launch helped the company to attract a large number of consumers, which helped in the growth of the company

U.S. Cannabidiol (CBD) Infused Beverages Market Scope

The U.S. cannabidiol (CBD) infused beverages market is segmented into eleven notable segments based on product, CBD, type, form, CBD content, category, function, packaging, packaging size, distribution channel, and CBD serums.

Product

• CBD infused soft drinks
• CBD infused tea & coffee
• CBD infused sparkling water
• CBD infused seltzers
• CBD infused non-alcoholic beverages
• Others

Sur la base du produit, le marché américain des boissons infusées au cannabidiol (CBD) est segmenté en boissons gazeuses infusées au CBD, thé et café infusés au CBD, eau pétillante infusée au CBD, seltzers infusés au CBD, boissons non alcoolisées infusées au CBD et autres.

CBD

• Dérivé de la marijuana
• Dérivé du chanvre

Sur la base du CBD, le marché américain des boissons infusées au cannabidiol (CBD) est segmenté en dérivés du chanvre et dérivés de la marijuana.

Taper

• Plaine
• Parfumé

Sur la base du type, le marché américain des boissons infusées au cannabidiol (CBD) est segmenté en boissons aromatisées et nature.

Formulaire

• Poudre/Prémélange
• Liquide/Prêt à boire

Sur la base de la forme, le marché américain des boissons infusées au cannabidiol (CBD) est segmenté en liquide/prêt à boire et en poudre/prémélange.

Teneur en CBD

• Faible
• Moyen
• Haut

Sur la base de la teneur en CBD, le marché américain des boissons infusées au cannabidiol (CBD) est segmenté en faible, élevé et moyen.

Catégorie

• Conventionnel
• Organique

Sur la base de la catégorie, le marché américain des boissons infusées au cannabidiol (CBD) est segmenté en conventionnel et biologique.

Fonction

• Santé cognitive
• Traitement des maladies neurodégénératives
• Renforcement de l'immunité
• Stimulateur de sommeil
• Sublimateur de peau et de cheveux
• Autres

Sur la base de la fonction, le marché américain des boissons infusées au cannabidiol (CBD) est segmenté en santé cognitive, traitement des maladies neurodégénératives, améliorant le sommeil, stimulant l'immunité, améliorant la peau et les cheveux, et autres.

Conditionnement

• Canettes
• Bouteilles

Sur la base de l’emballage, le marché américain des boissons infusées au cannabidiol (CBD) est segmenté en canettes et en bouteilles.

Taille de l'emballage

• Moins de 100 ml
• 100-250 ml
• 251-500 ml
• 501-1000 ml
• Plus de 1000 ml

Sur la base de la taille de l'emballage, le marché américain des boissons infusées au cannabidiol (CBD) est segmenté en 251-500 ml, 100-250 ml, 501-1000 ml, moins de 100 ml et plus de 1000 ml.

Canal de distribution

• Vente au détail en magasin
• Commerce de détail hors magasin

Sur la base du canal de distribution, le marché américain des boissons infusées au cannabidiol (CBD) est segmenté en vente au détail en magasin et vente au détail hors magasin.

Sérums au CBD

• Sérums pour la peau au CBD
• Sérums capillaires au CBD

Sur la base des sérums CBD, le marché américain des boissons infusées au cannabidiol (CBD) est segmenté en sérums pour la peau CBD et sérums pour les cheveux CBD.

Analyse du paysage concurrentiel et des parts de marché des boissons infusées au cannabidiol (CBD) aux États-Unis

Le paysage concurrentiel du marché américain des boissons infusées au cannabidiol (CBD) fournit des détails sur les concurrents. Les détails inclus sont la présentation de l'entreprise, les finances de l'entreprise, les revenus générés, le potentiel du marché, les investissements dans la recherche et le développement, les nouvelles initiatives du marché, la présence aux États-Unis, les sites et installations de production, les capacités de production, les forces et les faiblesses de l'entreprise, le lancement du produit, la largeur et l'étendue du produit et la domination des applications. Les points de données ci-dessus ne concernent que l'orientation des entreprises sur le marché.

Certains des principaux acteurs du marché opérant sur le marché américain des boissons infusées au cannabidiol (CBD) sont PepsiCo, Weller, Cannabiniers., Sweet Reason, KANNAWAY USA, LLC., Kickback., Altitude., BellRock Brands Inc., A88CBD, CANN, Ablis, Wyld CBD, Harmony Craft Beverages., Daytrip Beverages., Recess, Neurogan, CBD Living., PURAVIDAORGANIC et ONE HUNDRED COCONUTS, LLC, entre autres.

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