Marché des soins corporels et de l’hygiène personnelle en Arabie saoudite – Tendances et prévisions du secteur jusqu’en 2030

Analyse et taille du marché des soins corporels et de l'hygiène personnelle en Arabie saoudite

La sensibilisation croissante aux avantages du maintien de la propreté et de l'hygiène personnelle est un moteur important pour le marché des soins corporels et de l'hygiène personnelle en Arabie saoudite. La recrudescence des épidémies ou des pandémies et l'expansion rapide des infrastructures de santé devraient propulser la croissance du marché des soins corporels et de l'hygiène personnelle en Arabie saoudite.

Le rapport sur le marché des soins corporels et de l'hygiène personnelle en Arabie saoudite fournit des détails sur la part de marché, les nouveaux développements et l'impact des acteurs du marché national et local, analyse les opportunités en termes de poches de revenus émergentes, de changements dans la réglementation du marché, d'approbations de produits, de décisions stratégiques, de lancements de produits, d'expansions géographiques et d'innovations technologiques sur le marché. Pour comprendre l'analyse et le scénario du marché, contactez-nous pour un briefing d'analyste. Notre équipe vous aidera à créer une solution d'impact sur les revenus pour atteindre votre objectif souhaité.

Le marché des soins corporels et de l'hygiène personnelle en Arabie saoudite devrait connaître une croissance significative au cours de la période de prévision de 2023 à 2030. Data Bridge Market Research analyse que le marché croît avec un TCAC de 4,0 % au cours de la période de prévision de 2023 à 2030 et devrait atteindre 1 727,84 millions USD d'ici 2030. Le principal facteur à l'origine de la croissance des soins corporels et de l'hygiène personnelle en Arabie saoudite est l'augmentation des modèles d'adoption de l'hygiène personnelle, qui a entraîné une utilisation accrue des produits de soins corporels et d'hygiène personnelle.

Définition du marché

Body care and personal hygiene are types of infection or illness prevention. Washing hands, bathing regularly, clipping nails, brushing teeth often, and so on helps to keep one’s personal hygiene in good shape. Personal hygiene can help keep diseases, bugs, and bad odors at bay. The increasing population, combined with rising personal hygiene adoption patterns, has resulted in increased use of body care and personal hygiene products. The rising demand for personal hygiene products is a significant driver of market expansion. Product innovation is also assisting major manufacturers in maintaining their market share in hygiene products. Thus, increasing consumer awareness about their health and hygiene is one of the major reasons driving the market.

Saudi Arabia Body Care and Persona Hygiene Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail below:

Drivers

• Surge in epidemic or pandemic outbreaks or diseases

During the pandemic, the personal hygiene market saw a boom. There was high demand for hygiene products such as shower and bathing products, among others. After the COVID-19 pandemic came to an end in 2022, the body care and personal hygiene products industry became more aware of how important personal hygiene is. This helped many manufacturers and enterprises in the body care and personal hygiene market to enter new opportunity pockets.

• Fast-expanding healthcare infrastructure

The country has invested in health clusters across the Kingdom, which has increased the number of internationally accredited hospitals and doubled the number of primary healthcare visits per capita from two to four and expanding digital healthcare innovation. Therefore, fast expanding and rapidly developing medical and healthcare infrastructure in the country is expected to drive the growth of body care and personal hygiene products in the Saudi Arabia market.

Opportunities

• Introduction of organic, chemical-free and halal personal care products

In Saudi Arabia, middle-aged people witness aging anxiety and seek natural or herbal ingredient-based products. This trend is boosting the demand for natural, anti-aging care products in the country. Consumer awareness about the harmful effects of certain compounds, such as paraben, aluminum, and deodorants, which is also increasing in body care and personal care products. With the strong presence of the young population in Saudi Arabia, the demand for facial care products from various brands has risen, boosting the market.

• Penetration of social media platforms

In Saudi Arabia, strong internet penetration has significantly contributed to the rising consumer awareness about body care and personal hygiene products. The country is amongst those which has the highest number of active social media users on various social media platforms, including Instagram, Facebook, Snapchat, and Twitter. The trend of social media influencers showcasing their beauty regimens has increased over the past few years, and both local and international beauty companies have been partnering with influencers to increase their brand awareness and reach potential consumers.

Restraints/Challenges

• Growing consumer awareness regarding the probable side effects of body care and personal care products

Saudi Arabia consumers are becoming more educated and awarded and have become choosy in selecting their products and services according to their intrinsic value. Consumers are becoming more conscious of their personal hygiene and beauty. Therefore, the growing concern for perfect skin and a perfect body has made them more aware of the probable side effects of these body care and personal hygiene products.

• Maintaining the integrity and authenticity of A particular body or personal care product

Skin vulnerable to injury, damaged, or unable to heal is considered to have a skin integrity issue. Intrinsic and extrinsic factors affect skin integrity, but prolonged extrinsic factors, such as the use of some boy and personal care products, make the skin more vulnerable to becoming injured or impaired. When skin is altered, the chance of infection, limb loss, and even death increases. Thus, maintaining the integrity and authenticity of a particular body or personal care product may act as a challenge for the Saudi Arabia body care and personal hygiene market.

Recent Development

• In November 2019, the Saudi Food and Drug Authority (SFDA) has enforced a regulation that says that there is a need for a Consignment Based Conformity Assessment of products to be exported to the Kingdom of Saudi Arabia according to the applicable technical regulations and standards adopted by the SFDA. Cosmetic and Personal Care Products covered by GSO 1943 and the SFDA fall under this regulation.

Saudi Arabia Body Care and Personal Hygiene Market Scope

Saudi Arabia body care and personal hygiene market are categorized based on product, distribution channels and end-user. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Product

• HAND WASH
• BODY WASH
• BAR SOAP
• TALCUM POWDER
• HAND SANITIZER

On the basis of product, the Saudi Arabia body care and personal hygiene market is classified into five segments- hand wash, body wash, bar soap, talcum powder and hand sanitizer.

Distribution Channels

• SUPERMARKETS/HYPERMARKETS
• E-COMMERCE
• SPECIALTY STORES
• PHARMACIES
• GOVERNMENT TENDERS
• OTHERS

Sur la base des canaux de distribution, le marché saoudien des soins corporels et de l'hygiène personnelle est classé en cinq segments : supermarchés/hypermarchés, commerce électronique, magasins spécialisés, pharmacies, appels d'offres gouvernementaux et autres.

Utilisateur final

• Femmes
• Hommes
• Enfants

Sur la base de l'utilisateur final, le marché saoudien des soins corporels et de l'hygiène personnelle est classé en trois segments : femmes, hommes et enfants.

Analyse du paysage concurrentiel et des parts de marché des soins corporels et de l'hygiène personnelle en Arabie saoudite

Le paysage concurrentiel du marché des soins corporels et de l'hygiène personnelle en Arabie saoudite fournit des détails sur les concurrents. Les détails inclus sont la présentation de l'entreprise, les finances de l'entreprise, les revenus générés, le potentiel du marché, les investissements dans la recherche et le développement, les nouvelles initiatives du marché, les sites et installations de production, les forces et les faiblesses de l'entreprise, le lancement de produits, les pipelines d'essais de produits, les approbations de produits, les brevets, la largeur et l'étendue du produit, la domination des applications, la courbe de survie technologique. Les points de données ci-dessus fournis ne concernent que l'orientation des entreprises liées au marché des soins corporels et de l'hygiène personnelle en Arabie saoudite.

Français Certains des principaux acteurs opérant sur le marché des soins corporels et de l'hygiène personnelle en Arabie saoudite sont Unilever, The Soap Box Kuwait, Procter & Gamble, Godrej Consumer Products Limited, Avon Cosmetics, Knooz Al-Ardh Detergent Manufacturing CO. LLC., Henkel Jebel Ali FZCO, Manscaped, Reckitt Benckiser, Bath & Body Works, Inc. Direct, Inc. et Fayfa Chemical Factory (LLC), entre autres.

SKU-69551