Rapport d’analyse de la taille, de la part et des tendances du marché des protéines végétaliennes en Amérique du Nord – Aperçu de l’industrie et prévisions jusqu’en 2031

Analyse du marché des protéines végétaliennes en Amérique du Nord

Le marché des protéines végétaliennes connaît une croissance rapide, portée par une prise de conscience croissante de la santé, des préoccupations environnementales et des considérations éthiques. Les consommateurs se tournent vers des régimes à base de plantes, à la recherche d'alternatives aux protéines d'origine animale pour des raisons à la fois de santé et de durabilité. Les principaux acteurs élargissent leurs gammes de produits pour inclure diverses sources telles que les protéines de pois, de soja, de riz et de chanvre. Les innovations en matière de goût et de texture renforcent l'attrait, en particulier pour les collations, les boissons et les substituts de repas. De plus, l'essor des régimes flexitariens élargit la base de consommateurs. Dans l'ensemble, le marché des protéines végétaliennes est sur le point de poursuivre son expansion, reflétant une tendance significative des préférences alimentaires à l'échelle mondiale.

Taille du marché des protéines végétaliennes

La taille du marché des protéines végétaliennes en Amérique du Nord était évaluée à 3,52 milliards USD en 2023 et devrait atteindre 6,19 milliards USD d'ici 2031, avec un TCAC de 7,3 % au cours de la période de prévision de 2024 à 2031.

En plus des informations sur les scénarios de marché tels que la valeur marchande, le taux de croissance, la segmentation, la couverture géographique et les principaux acteurs, les rapports de marché organisés par Data Bridge Market Research comprennent également une analyse approfondie des experts, une analyse des prix, une analyse de la part de marque, une enquête auprès des consommateurs, une analyse démographique, une analyse de la chaîne d'approvisionnement, une analyse de la chaîne de valeur, un aperçu des matières premières/consommables, des critères de sélection des fournisseurs, une analyse PESTLE, une analyse Porter et un cadre réglementaire

Tendances du marché des protéines végétaliennes

« Accroître la conscience de la santé »

La prise de conscience croissante des problèmes de santé est l’un des principaux moteurs du marché des protéines végétaliennes. À mesure que les consommateurs prennent conscience des avantages des régimes à base de plantes, ils recherchent des alternatives aux protéines animales qui sont plus faibles en graisses saturées et en cholestérol. Les protéines végétaliennes, riches en nutriments essentiels, sont de plus en plus reconnues pour favoriser la santé cardiaque, faciliter la digestion et soutenir la gestion du poids. De plus, l’augmentation des problèmes de santé liés au mode de vie a incité de nombreuses personnes à explorer des options à haute teneur en protéines et à étiquette propre qui correspondent à leurs objectifs de bien-être. Cette tendance est également soutenue par des recherches croissantes sur les impacts positifs de la nutrition à base de plantes, consolidant la place des protéines végétaliennes dans les régimes axés sur la santé.

Portée du rapport et segmentation du marché       

Définition du marché des protéines végétaliennes

Le marché des protéines végétaliennes englobe la production et la vente de produits protéinés dérivés de sources végétales, à l'exclusion de tout ingrédient d'origine animale. Ce marché comprend une variété de sources de protéines telles que les pois, le soja, le riz, le chanvre et les légumineuses, répondant à la demande croissante d'options alimentaires saines, durables et éthiques. Poussé par une tendance croissante vers les régimes à base de plantes, le marché s'adresse non seulement aux végétaliens et aux végétariens, mais aussi aux flexitariens à la recherche d'alternatives plus saines. Les produits vont des poudres et barres protéinées aux collations enrichies et aux substituts de repas, reflétant l'intérêt croissant des consommateurs pour la nutrition, la forme physique et la durabilité environnementale dans leurs choix alimentaires.                   

Dynamique du marché des protéines végétaliennes

Conducteurs  

• Tendance croissante vers le véganisme et les régimes flexitariens

The growing shift towards veganism and flexitarian diets is a significant driver of the North America vegan protein market, driven by increasing consumer awareness of health, environmental, and ethical issues. As more individuals seek alternatives to animal-based products, plant-based proteins are gaining popularity due to their perceived health benefits and their alignment with sustainable and cruelty-free living.

One of the primary factors contributing to the rise of veganism and flexitarians is the growing research highlighting the health advantages of plant-based diets. Studies have shown that plant protein can reduce the risk of chronic diseases, such as heart disease, diabetes, and certain cancers, while also aids in weight management and improving overall well-being. Consumers, especially in developed markets, are becoming more conscious of their dietary choices and are actively seeking products that promote health and longevity. This shift in preferences is encouraging food manufacturers to develop innovative vegan protein products, ranging from protein powders and bars to plant-based meat substitutes, driving growth in the North America market.

Moreover, the environmental benefits associated with plant-based diets are further boosting this trend. The production of animal-based proteins, particularly from livestock, contributes significantly to greenhouse gas emissions, deforestation, and water usage. As concerns over climate change and sustainability continue to rise, many consumers are opting for more eco-friendly dietary choices. Vegan and flexitarian diets, which emphasize plant-based proteins, are seen as a sustainable alternative to traditional meat and dairy products. This environmental consciousness is pushing manufacturers to expand their portfolios with sustainable protein options, which in turn is propelling the vegan protein market forward.

For instance,

• In February 2020, according to an article on Vox, the surge in plant-based meat alternatives like the Impossible Burger and Beyond Meat reflects a growing shift towards veganism and flexitarian diets. These products appeal to both vegans and meat-eaters seeking healthier and more sustainable options, contributing to the rapid rise of plant-based food products in mainstream markets. The increasing availability of these alternatives in restaurants and grocery stores is driving consumer adoption across dietary preferences

Increasing Awareness and Consciousness Towards Health Benefits of Plant-Based Diets

The increasing awareness and consciousness towards the health benefits of plant-based diets is a key driver of the North America vegan protein market. As more consumers become informed about the positive impact of plant-based diets on personal health, the demand for vegan protein products is growing rapidly. This shift is primarily driven by the rising prevalence of diet-related chronic diseases and a growing desire for healthier, more natural food options.

Plant-based diets, which are rich in essential nutrients like fiber, vitamins, and antioxidants, have been shown to reduce the risk of chronic diseases such as heart disease, type 2 diabetes, obesity, and certain cancers. With this mounting evidence, health professionals, influencers, and media outlets have played a significant role in educating consumers about the long-term benefits of incorporating plant-based proteins into their diets. As a result, consumers are increasingly seeking out vegan protein sources like pea, soy, rice, and hemp proteins as healthier alternatives to animal-based proteins, driving growth in the vegan protein market.

Furthermore, the rise in plant-based diets is particularly evident among individuals seeking to manage weight and improve overall well-being. Many people are adopting plant-based proteins to meet their nutritional needs while avoiding the health risks associated with high cholesterol, saturated fats, and hormones often found in animal products. Vegan protein supplements, bars, and meat alternatives are especially popular among health-conscious consumers and fitness enthusiasts, as these products provide a high-quality protein source that supports muscle development and recovery without the negative side effects of traditional animal proteins.

For instance,

• In April 2022, according to a blog published by YOUSTORY, Bengaluru-based startup has gained significant traction in India by offering plant-based dairy alternatives such as almond and cashew milk. Goodmylk’s products cater to the growing number of health-conscious Indian consumers looking to avoid lactose and cholesterol found in traditional dairy products. The rise in demand for these alternatives is closely tied to increasing awareness of the health benefits of plant-based diets in managing conditions like lactose intolerance and heart health.

Opportunities

• Product Innovations and Diversifications in Functional Foods and Food Technology

The North America vegan protein market is experiencing a surge in innovation and diversification driven by advancements in functional foods and food technology. As consumer demand for plant-based options continues to grow, companies are investing heavily in research and development to enhance the functionality and appeal of vegan proteins. One significant area of innovation is the development of novel protein sources derived from legumes, grains, and algae, which are being engineered to offer improved taste, texture, and nutritional profiles.

Furthermore, advancements in food technology, such as 3D food printing and precision fermentation, are revolutionizing the way vegan proteins are produced and consumed. 3D food printing allows for the creation of complex textures and flavors that closely mimic traditional meat products, while precision fermentation can produce specific proteins and peptides with enhanced functional properties. This not only improves the sensory experience of vegan products but also enables the formulation of highly customized nutritional solutions to meet diverse dietary needs.

The integration of functional ingredients, such as vitamins, minerals, and probiotics, into vegan protein products is expanding their health benefits beyond basic nutrition. This approach caters to health-conscious consumers seeking functional benefits such as enhanced gut health or immune support. As these innovations continue to evolve, the North America vegan protein market is poised for substantial growth, driven by the increasing consumer preference for sustainable, nutritious, and versatile plant-based options. The convergence of functional food innovations and advanced food technologies is set to redefine the landscape of vegan proteins, creating a wealth of opportunities for companies and consumers alike.

For instance,

• In March 2023, according to an article published by the National Library of Medicine, the potential of plant-based diets in addressing health and environmental issues is discussed. It highlights how increasing consumer interest in vegan proteins is driven by their health and sustainability benefits. Innovations in plant-based products and food technology offer significant opportunities in this growing market

Rising Collaborations Between Vegan Protein Manufacturers and Foodservice Companies

The North America vegan protein market is witnessing a notable rise in collaborations between vegan protein manufacturers and foodservice companies, unlocking significant opportunities for growth and vegan protein market expansion. As the demand for plant-based diets surges, foodservice companies are increasingly seeking to diversify their menus to include innovative vegan options that appeal to a broad consumer base. In response, vegan protein manufacturers are partnering with these companies to integrate their products into various culinary applications, from fast food chains to fine dining establishments.

These collaborations offer a win-win scenario: foodservice companies gain access to cutting-edge vegan protein products that can differentiate their offerings in a competitive market, while manufacturers benefit from increased market exposure and consumer testing. For instance, partnerships allow foodservice companies to experiment with new formulations and recipes, leveraging the expertise of vegan protein producers to enhance product taste, texture, and nutritional value. This not only helps meet evolving consumer preferences but also enables foodservice providers to position themselves as leaders in the plant-based food revolution.

Moreover, such alliances often result in co-branding opportunities and joint marketing efforts, amplifying brand visibility and consumer engagement. The shared knowledge and resources from these partnerships can also drive innovation, leading to the development of new, high-quality vegan protein products tailored to specific market needs. Additionally, these collaborations contribute to supply chain efficiency and scalability, making it easier for vegan protein products to reach a wider audience. As the market continues to grow, the synergistic relationships between vegan protein manufacturers and foodservice companies are set to play a crucial role in shaping the future of plant-based dining, creating ample opportunities for innovation and expansion in the North America vegan protein market. 

For instance,

• In October 2024, an article published by Elsevier B.V. examines recent trends in plant-based diets and their impact on sustainability and health. It highlights the growing consumer interest in vegan proteins driven by their environmental and health benefits. Advances in food technology and product innovation offer significant opportunities for growth in the vegan protein market

Restraints/Challenges

• Higher Costs of Vegan Protein Products

The North America vegan protein market faces a significant challenge due to the higher costs associated with plant-based protein products. While the demand for vegan proteins continues to rise, driven by health consciousness, dietary preferences, and environmental concerns, the elevated price of these products poses a notable restraint on market growth.

The primary factor contributing to the higher costs of vegan protein products is the expense of raw materials. Plant-based proteins, such as those derived from peas, soy, and other legumes, often require specialized processing techniques to extract and refine the protein. This processing involves advanced technology and equipment, which can be costly to acquire and maintain. Additionally, sourcing high-quality, non-GMO, and organic plant-based ingredients can further drive-up costs, as these ingredients are often more expensive than conventional alternatives. Another significant cost factor is research and development (R&D). Companies investing in vegan protein products must conduct extensive R&D to improve the taste, texture, and nutritional profile of these products. This involves formulating and testing new recipes, optimizing manufacturing processes, and ensuring product consistency. The costs associated with these activities are passed on to consumers, resulting in higher retail prices for vegan protein products.

Distribution and supply chain logistics also contribute to the increased costs. Vegan protein products often require temperature-controlled storage and transportation to maintain freshness and prevent spoilage. This necessitates a more complex and expensive logistics infrastructure compared to traditional animal-based proteins. Additionally, because vegan protein products are still a relatively niche market compared to conventional proteins, economies of scale have not yet been fully realized, which further exacerbates cost issues.

For instances

• In July 2022, according to an article published by Corporate Knights, a study by Dalhousie University's Agri-Food Analytics Lab revealed that plant-based meat alternatives in Canada cost, on average, 38% more than their animal-based counterparts. In addition, chicken nugget substitutes were found to be up to 104% more expensive than traditional chicken nuggets. This price disparity is largely attributed to government subsidies for the meat industry, which keep animal products cheaper. Such subsidies, totaling over USD 1.7 billion in Canada in 2021, contribute to lower meat prices, making it challenging for plant-based products to achieve price parity and reducing their competitiveness in the market

Stiff Competition from Conventional Proteins

The North America vegan protein market faces significant challenges due to stiff competition from conventional proteins. Despite the growing popularity of plant-based diets and increased consumer awareness of sustainability and animal welfare, conventional proteins—primarily sourced from meat, dairy, and eggs—remain deeply entrenched in the food industry. These traditional proteins benefit from well-established supply chains, economies of scale, and longstanding consumer preferences, which create a formidable barrier for plant-based alternatives.

Conventional proteins also have the advantage of familiarity and taste, which can be a critical factor for many consumers. While vegan proteins have made strides in taste and texture, they still face hurdles in matching the sensory qualities and culinary versatility of animal-based proteins. Additionally, the price of conventional proteins often undercuts plant-based options due to subsidies and established agricultural practices that make them more cost-effective. This pricing disparity can make it challenging for vegan proteins to compete on price, especially in price-sensitive markets.

Moreover, conventional protein sources are backed by extensive marketing resources and brand loyalty, which can overshadow newer vegan products entering the market. Many consumers are reluctant to change their dietary habits or perceive plant-based proteins as less satisfying compared to traditional options. This resistance can be compounded by the perceived complexity and unfamiliarity of vegan proteins, which can slow market adoption.

To overcome these challenges, vegan protein manufacturers need to focus on enhancing product taste, texture, and nutritional value while striving for cost competitiveness. Additionally, strategic marketing efforts and consumer education are essential to shift perceptions and build trust in plant-based alternatives. As the market evolves, overcoming these competitive hurdles will be crucial for the growth and mainstream acceptance of vegan proteins.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Vegan Protein Market Scope

Le marché nord-américain des protéines végétaliennes est segmenté en sept segments notables en fonction de la source, du type de protéine, du niveau d'hydrolisation, de la forme, de la nature, de la fonction et de l'application. La croissance parmi ces segments vous aidera à analyser les segments de croissance faibles dans les industries et fournira aux utilisateurs un aperçu précieux du marché et des informations sur le marché pour les aider à prendre des décisions stratégiques pour identifier les principales applications du marché.

Source

• Protéine de soja
  • Protéine de soja, par type de protéine
    • Isolat de protéines de soja
    • Concentré de protéines de soja
    • Hydrolysat de protéines de soja
• Protéine de pois
  • Protéine de pois, par type de protéine
    • Isolat de protéines de pois
    • Concentré de protéines de pois
    • Hydrolysat de protéines de pois
• Protéine de riz
  • Protéine de riz, par type de protéine
    • Isolat de protéines de riz
    • Concentré de protéines de riz
    • Hydrolysat de protéines de riz
• Protéine de chanvre
  • Protéine de chanvre, par type de protéine
    • Isolat de protéines de chanvre
    • Concentré de protéines de chanvre
    • Hydrolysat de protéines de chanvre
• Spiruline
  • Spiruline, par type de protéines
    • Isolat de Spiruline
    • Concentré de spiruline
    • Hydrolysat de spiruline
• Protéine de quinoa
  • Protéines de quinoa, par type de protéines
    • Isolat de protéines de quinoa
    • Concentré de protéines de quinoa
    • Hydrolysat de protéines de quinoa
• Protéine de graines de lin
  • Protéines de graines de lin, par type de protéines
    • Isolat de protéines de graines de lin
    • Concentré de protéines de graines de lin
    • Hydrolysat de protéines de graines de lin
• Protéine de chia
  • Protéine de chia, par type de protéine
    • Isolat de protéines de chia
    • Concentré de protéines de chia
    • Hydrolysat de protéines de chia
• Protéine de canola
  • Protéines de canola, par type de protéines
    • Isolat de protéines de canola
    • Concentré de protéines de canola
    • Hydrolysat de protéines de canola
• Graine de citrouille
  • Graines de citrouille, par type de protéines
    • Isolat de graines de citrouille
    • Concentré de graines de citrouille
    • Hydrolysat de graines de citrouille
• Autres
  • Autres, par type de protéines
    • D'autres s'isolent
    • D'autres se concentrent
    • Autres hydrolysats

Type de protéine

• Isolats
  • Isolats, par concentration en protéines
    • Entre 20% et 70%
    • < 20 % de protéines
    • >70% de protéines
• Concentrés
  • Hydrolysat, par concentration en protéines
    • Entre 20% et 70%
    • < 20 % de protéines
    • >70% de protéines
• Hydrolysat
  • Hydrolysat, par concentration en protéines
    • Entre 20% et 70%
    • < 20 % de protéines
    • >70% de protéines

Niveau d'hydrolisation

• Intact
• Légèrement hydrolysé
• Fortement hydrolysé

Formulaire

• Sec
• Liquide

Nature

• Conventionnel
• Organique

Fonction

• Solubilité
• Émulsification
• Gélification
• Liaison de l'eau
• Moussage
• Autres

Application

• Produits alimentaires
• Boissons
• Nutraceutiques et compléments alimentaires
• Cosmétiques et soins personnels
• Alimentation animale
• Médicaments
• Autres
  • Produits alimentaires, par application
    • Produits laitiers alternatifs
    • Aliments transformés
    • Produits à base de viande et de volaille
    • Nutrition sportive
    • Produits de boulangerie
    • Céréales pour petit déjeuner
    • Nourriture instantanée
    • Produits laitiers
    • Chocolats et Confiseries
    • Barres de céréales
    • Vinaigrettes et assaisonnements
  • Alternatives aux produits laitiers, par produits alimentaires
    • Alternatives à la viande
    • Aliments surgelés
    • Préparations pour nourrissons
    • Autres
  • Aliments transformés, par produits alimentaires
    • Snacks extrudés
    • Soupes et sauces
    • Pâtes
    • Nouilles
    • Autres
  • Nutrition sportive, par produits alimentaires
    • Poudres de protéines sportives
    • Barres de nutrition sportive
    • Autres
  • Produits de boulangerie, par produits alimentaires
    • Biscuits et biscuits
    • Pains et petits pains
    • Gâteaux et pâtisseries
    • Beignets
    • Autres
  • Produits laitiers, par produits alimentaires
    • Lait
    • Fromage
    • Tu as du cran
    • Glace
    • Crème
    • Beurre
    • Pudding
    • Autres
  • Chocolats et confiseries, par produits alimentaires
    • Chocolats
    • Bonbons gélifiés/gelées
    • Bonbons durs
    • Confiserie de sucre
    • Autres
  • Boissons par application
    • Boissons non alcoolisées
    • Boissons alcoolisées
  • Boissons non alcoolisées, par boissons
    • Smoothies
    • Sports & Energy Drinks
    • RTD Coffee & Tea
    • Carbonated Drinks
    • Others
  • Alcoholic Beverages, By Beverages
    • Beer
    • Wine
    • Spirit Drinks
    • Others
  • Cosmetics and Personal Care, By Application
• Skin Care
  • Hair Care
  • Skin Care, By Cosmetics and Personal Care
  • Moisturizer
  • Serum
  • Sun Screen Lotion
  • Soaps and Body wash
  • Scrub
  • Lip Care Cream
  • Others
  • Hair Care, By Cosmetics and Personal Care
    • Shampoo
    • Conditioner
    • Hair Oil and Serum
    • Others
  • Animal Feed, By Application
    • Poultry
    • Swine
    • Ruminants
    • Pets
    • Aquatic Animal
    • Others

Vegan Protein Market Regional Analysis

The market is analyzed and market size insights and trends are based on by source, protein type, level of hydrolisation, form, nature, function and application.

The countries covered in the market are U.S., Canada, and Mexico.

U.S is expected to dominate the market due to rising shift towards veganism and flexitarian diets and increasing awareness and consciousness towards health benefits of plant-based diets and growing awareness regarding sustainability.

Canada is growing rapidly in the Aorth America vegan protein market due to Product innovations and diversifications in functional foods and food technology and rising collaborations between vegan protein manufacturers and foodservice companies.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of regional brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Vegan Protein Market Share

The market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, regional presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Vegan Protein Market Leaders Operating in the Market Are:

• Cargill, Incorporated. (U.S.)
• BENEO (Germany)
• Sacchetto S.p.A. (Italy)
• Foodchem International Corporation (China)
• Farbest-Tallman Foods Corporation (U.S.)
• Roquette Frères (France)
• A&B Ingredients, Inc. (U.S.)
• AGT Food and Ingredients Inc. (Canada)
• BRF (Brazil)
• Crown Soya Protein Group Company (China)
• Sonic Biochem (India)
• Bunge (U.S.)
• Singsino Group Limited (China)
• Rajvi Enterprise (India)

Latest Developments in Vegan Protein Market

• En mars 2023, un article publié par la National Library of Medicine explore le rôle des régimes alimentaires à base de plantes dans la promotion de la santé et la réduction des impacts environnementaux. Il souligne la demande croissante des consommateurs pour des protéines végétaliennes en raison de leurs bienfaits pour la santé et de leur durabilité. L'avancement des produits à base de plantes et de la technologie alimentaire présente d'importantes opportunités de croissance sur le marché.
• En octobre 2024, un article publié par Elsevier BV examine les tendances récentes des régimes alimentaires à base de plantes et leur impact sur la durabilité et la santé. Il met en évidence l'intérêt croissant des consommateurs pour les protéines végétaliennes, motivé par leurs bienfaits pour l'environnement et la santé. Les progrès de la technologie alimentaire et l'innovation des produits offrent d'importantes opportunités de croissance sur le marché des protéines végétaliennes.

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