Marché nord-américain des tomates – Tendances et prévisions du secteur jusqu’en 2030

Analyse et perspectives du marché des tomates en Amérique du Nord

Le marché nord-américain des tomates connaît une croissance significative en raison de l'utilisation accrue des tomates dans diverses cuisines et unités de transformation. Les tomates sont utilisées dans la production de différents types de produits à base de tomates et ont une forte demande sur le marché. Elles sont non seulement bonnes au goût, mais offrent également des avantages pour la santé humaine.

Les facteurs qui stimulent la croissance du marché sont la demande croissante de tomates dans les industries de transformation alimentaire ainsi que le développement et la production de nouvelles variétés de tomates sur le marché. Le facteur qui freine la croissance du marché est la fluctuation des prix des tomates, qui dépendent de divers facteurs tels que la pluie, la température et la saison. L'opportunité de croissance du marché réside dans la culture de tomates à l'aide de l'intelligence artificielle (IA). Certains des facteurs qui entravent la croissance du marché sont l'augmentation des pertes après récolte en raison du manque d'installations de stockage.

Les acteurs du marché se concentrent davantage sur le développement de nouveaux produits, les partenariats et d'autres stratégies pour augmenter leur part de marché. Par conséquent, les normes et réglementations de plus en plus strictes établies par les organismes gouvernementaux doivent être respectées par les fabricants pour vendre leurs produits sur le marché et garantir que la demande des consommateurs stimulera la croissance du marché. En revanche, le manque d'expertise technique dans les petites entreprises est susceptible de limiter la croissance du marché dans la région.

Data Bridge Market Research analyse que le marché nord-américain des tomates devrait atteindre la valeur de 28 831,01 millions USD d'ici 2030, à un TCAC de 3,0 % au cours de la période de prévision.

Définition du marché

Tomatoes are basically round-shaped vegetables that can be eaten cooked or uncooked. They are edible, pulpy berries of the herb Solanum lycoperscium. They are of many colors such as red, yellow, orange, and many more. They are of many varieties having different tastes and applications.

Tomatoes have a wide application in the food and beverages industry. They are used in the production of soups, sauces, purees, juices, and ketchup among others. They are also used as raw vegetables in burgers, sandwiches, salads, pizza, and many more.

Tomatoes are an essential source in food processing industries having wide applications and also contain essential components useful for the human body. They help in maintaining blood pressure and healthy skin and also have anti-inflammatory action.

North America Tomatoes Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail below:

Drivers

• Rising Domestic and International Demand for Tomatoes

The increase in tomato demand is due to improved efficiency at the grower and processor levels. Consumption of fresh fruit and vegetables is increased, driven by increasing consumer awareness of the benefits of adopting a diet rich in fruits and vegetables and public initiatives to promote their consumption. Tomato demand has increased significantly due to increased population, rising consumer demands for nutritious and healthy food, and potential use of improved technologies also due to concurrent developments in the areas of cold chain infrastructure, increase in productivity and quality through research, and modern post-harvest technologies.

• Surging Growth For Tomatoes In The Food Processing Industry

The B2B market needs tomatoes since they are utilized as a raw material to make other processed tomato products. Tomatoes are used in various forms, including juice, paste, puree, diced/peeled tomatoes, ketchup, pickles, sauces, and ready-to-eat curries. There are numerous uses for processed tomato products in the food sector such as in snacks, culinary, hotels, restaurants, and fast food retail chains. They can be eaten both cooked and uncooked and have a high demand in the North America market. Because of rapid urbanization, consumers in emerging and developed countries are enticed to eat readymade foods and tomato-processed products. To meet the growing demand, processed food manufacturers and tomato paste processors focus on ready-to-eat products.

Additionally, the range of tomato processed foods is expanding with the introduction of various tomato products, including powder-based products. Tomato paste and tomato puree are the primary processed tomato products. Secondary processed products for tomatoes are made possible by processing primary products. The main market for tomato paste and puree is the ketchup and sauce sector. The beverage and food industry is the second largest user of tomato paste and puree.

Restraints

• Fluctuations in the Prices of Tomatoes

Volatile and unpredictable North America marketplaces have far-reaching consequences for industrial companies. Unanticipated barriers such as rising energy costs and unexpected variations in raw material pricing are disrupting supply chains and making it harder for businesses to stay profitable. Variations in the prices of raw materials for making sauces, dressings, and condiments hot fill bottle packaging put up additional costs on the price of the finished product. A bumper crop or crop disaster in a major production region can change tomato prices quickly.

The prices of tomatoes are volatile as it depends on various factors such as seasonality in production, unseasonal rains, and prolonged drought. It also depends on location, preferences, consumers' age, and consumer buying power. Due to its seasonality, prices increase when the product is out of season and decreases when it is in season.

• Increasing Environmental Elements and Climate Conditions

Environment change affects food system sustainability by influencing farmer livelihoods, consumer choices, and food security through changes in agroecosystems' natural and human components. Annual precipitation and heavy rainfall events are becoming more common, especially in the spring. An excessive amount of spring rain slows crop establishment, interrupts planting, increases the prevalence of several fungal and bacterial crop diseases, and might cause labor problems due to delaying field operations. Variations in temperature and precipitation directly impact the quantity and quality of tomato crop production and indirectly impact the scheduling of important farm operations and the economic effects of pests, weeds, and diseases. Adverse weather conditions also hamper the supply chain and transportation of tomatoes.

Furthermore, temperature increases cause faster crop growth, resulting in shorter cropping seasons and lower yields. An increase in tropospheric (or ground-level) ozone leads to an increase in oxidative stress in plants, which inhibits photosynthesis and slows plant growth. Extreme events, especially floods and droughts, can harm crops and reduce yields, ultimately affecting the tomato market.

Opportunity

• Growing Tomatoes Using Artificial Intelligence (AI)

AI is a wide-ranging branch of computer science engaged in building smart machines capable of performing tasks that typically require human intelligence. It is a growing part of everyday life and is used in the agricultural sector. AI technology is focused on solving various problems to increase and optimize production and operation processes.

Advanced computational approaches are used in AI to solve many real-world issues. These methods can be used in the agricultural industry to conduct original research that will enhance the kind, speed, new variety, and protection. AI can automatically check crop quality, yield, pH value, nutrient proportion, amount of water needed, humidity, and oxygen components. Many nations use mini-bots to assess crop quality and ripeness in the agricultural industry. Mini-bots harvest ripe fruit and vegetables without damaging tomatoes' delicate skin.

Challenge

Scarcity of Water Resources and Salinity of Groundwater

Food production is greatly impacted by water scarcity. Without water, individuals lack the means to water their crops and, as a result, cannot feed the rapidly expanding population. According to the International Water Management Institute, agriculture competes continually with home, industrial, and environmental applications for a limited water supply, accounting for around 70% of North America water withdrawals.

Thus, the growth of the market is hindered due to high prices of raw materials as well as high building cost of these tables. This may challenge the growth of the North America tomatoes market.

Post-COVID-19 Impact on North America Tomatoes Market

Post the pandemic, the demand for tomatoes increased as there was an allowance of fruits and vegetables during the lockdown time and demand for vegetables increased at that time. Also, tomato having properties of increasing immunity led to high demand during COVID-19 time.

Recent Developments

• In September 2022, according to a USDA report, U.S. FTA (Free Trade Agreements) partners reported an annual increase in agricultural exports of the country ranging from 5% (Canada) to 46.2 % (Singapore) in the five years after the signing of their trade agreements.
• In March 2022, according to an article published in Fresh Plaza, Cherry tomato sales climbed 12.04% annually from January to March 2022, while their value increased 12.6% annually in the Jiaxing fruit market in China. Cherry tomato transaction volume climbed by 23.47% year on year, and transaction volume increased by 35.30% year on year.

North America Tomatoes Market Scope

North America tomatoes market is segmented into five notable segments based on type, product type, category, end user, and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Type

• Cherry Tomatoes
• Grape Tomatoes
• Roma Tomatoes
• Beefsteak Tomatoes
• Heirloom Tomatoes
• Tomatoes On The Vine
• Green Tomatoes
• Others

Based on type, the North America tomatoes market is segmented into cherry tomatoes, grape tomatoes, roma tomatoes, beefsteak tomatoes, heirloom tomatoes, tomatoes on the vine, green tomatoes, and others.

Product Type

• Fresh
• Frozen
• Dried

En fonction du type de produit, le marché nord-américain des tomates est segmenté en tomates fraîches, surgelées et séchées.

Catégorie

• Conventionnel
• Organique

En fonction de la catégorie, le marché des tomates en Amérique du Nord est segmenté en tomates conventionnelles et biologiques.

Utilisateur final

• Secteur de la restauration
• Ménage/Commerce de détail

En fonction de l’utilisateur final, le marché nord-américain des tomates est segmenté en industrie de la restauration et en industrie domestique/de détail.

Canal de distribution

• Direct
• Indirect

En fonction du canal de distribution, le marché nord-américain des tomates est segmenté en direct et indirect.

Analyse/perspectives régionales du marché des tomates en Amérique du Nord

Le marché des tomates en Amérique du Nord est analysé et des informations sur la taille et les tendances du marché sont fournies par pays, type, type de produit, catégorie, utilisateur final et canal de distribution comme référencé ci-dessus.

Les pays couverts dans ce rapport sont les États-Unis, le Canada et le Mexique.

Les États-Unis devraient dominer le marché nord-américain des tomates en termes de part de marché et de chiffre d'affaires. Ils devraient maintenir leur domination au cours de la période de prévision en raison de la demande croissante pour ces tomates, qui est la principale raison de la croissance des tomates en Amérique du Nord.

La section régionale du rapport fournit également des facteurs d'impact sur les marchés individuels et des changements de réglementation sur le marché qui ont un impact sur les tendances actuelles et futures du marché. Des points de données tels que les ventes de produits neufs et de remplacement, la démographie des pays, l'épidémiologie des maladies et les tarifs d'importation et d'exportation sont quelques-uns des principaux indicateurs utilisés pour prévoir le scénario de marché pour les différents pays. En outre, la présence et la disponibilité des marques nord-américaines et les défis auxquels elles sont confrontées en raison de la forte concurrence des marques locales et nationales et l'impact des canaux de vente sont pris en compte tout en fournissant une analyse prévisionnelle des données nationales.

Analyse du paysage concurrentiel et des parts de marché des tomates en Amérique du Nord

Le marché concurrentiel des tomates en Amérique du Nord fournit des détails sur les concurrents. Les détails comprennent un aperçu de l'entreprise, les finances de l'entreprise, les revenus générés, le potentiel du marché, les investissements en R&D, les nouvelles initiatives du marché, la présence en Amérique du Nord, les sites et installations de production, les capacités de production, les forces et les faiblesses de l'entreprise, le lancement du produit, la largeur et l'étendue du produit et la domination des applications. Les points de données ci-dessus ne concernent que l'orientation des entreprises sur le marché.

Certains des principaux acteurs opérant sur le marché des tomates en Amérique du Nord sont Houwelings, Ontario Processing Vegetable Growers, Tomato Growers Supply Company, Magic Sun, PACIFIC RIM PRODUCE, Mucci Int'l Mrktg Inc., West Coast Tomato, LLC, Royalpride, Nature Fresh Farms, REDSTAR Sales BV, Streef Produce Ltd., Hnatiuk Gardens, Aylmer Family Farm, Exeter Produce et AppHarvest, entre autres.

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