Marché des films vinyles auto-adhésifs imprimables en Amérique du Nord – Tendances et prévisions de l'industrie jusqu'en 2030

Analyse et perspectives du marché des films vinyles auto-adhésifs imprimables en Amérique du Nord

Les films vinyles auto-adhésifs imprimables offrent une clarté optique ainsi qu'une facilité de retrait. Ces films sont utilisés comme autocollants promotionnels et graphiques de fenêtre. Ces films sont placés sur les fenêtres des restaurants, des magasins, des bureaux et d'autres établissements commerciaux pour assurer l'intimité ou la publicité. Ces films sont polyvalents et flexibles, et ils sont fabriqués à partir d'adhésifs vinyliques comme l'acrylique. Ils sont utilisés pour créer des logos, des enseignes et des campagnes publicitaires pour promouvoir les entreprises et diffuser des informations à un large public.

Les films vinyles auto-adhésifs imprimables sont principalement fabriqués à partir de nombreux polymères vinyliques qui utilisent des monomères tels que les esters vinyliques ou l'acétate de vinyle. La demande croissante de films vinyles auto-adhésifs imprimables dans les applications de construction et d'architecture devrait stimuler le marché nord-américain des films vinyles auto-adhésifs imprimables. En outre, une large gamme de films vinyles auto-adhésifs aux caractéristiques différentes est disponible. Cependant, de nouveaux développements stratégiques et initiatives des fabricants peuvent constituer une opportunité pour le marché nord-américain. En revanche, les préoccupations environnementales croissantes et les réglementations gouvernementales peuvent constituer un sérieux défi pour la croissance du marché nord-américain des films vinyles auto-adhésifs imprimables.

La demande de films vinyles auto-adhésifs imprimables augmente et les fabricants se concentrent désormais davantage sur ce sujet et s'impliquent dans le lancement de nouveaux produits, la promotion, les récompenses, la certification et la participation à des événements sur le marché. Ces décisions renforcent en fin de compte la croissance du marché. 

Data Bridge Market Research analyse que le marché des films vinyles auto-adhésifs imprimables en Amérique du Nord connaîtra un TCAC de 4,1 % entre 2023 et 2030.

Market Definition

Printable self-adhesive vinyl films offer optical clarity as well as ease of removal. These films are used as promotional decals and window graphics. These films are placed on the windows of restaurants, shops, offices, and other commercial establishments to provide privacy or advertising. These films are versatile, flexible, and made from vinyl adhesives like acrylic. They are used to create logos, signs, and advertising campaigns to promote businesses and spread information to large audiences.

North America Printable Self-Adhesive Vinyl Films Market Dynamics

Drivers

• Increasing demand for printable self-adhesive vinyl films in construction and architectural applications

The increasing use of self-adhesive vinyl films in a variety of architectural applications such as floor coverings, wall coverings, decks, and platform coverings is positively influencing market demand for self-adhesive vinyl films. Self-adhesive film is a strong and long-lasting material that can be used to protect a variety of surfaces. These films are widely used to protect surfaces from scratches, abrasions, vandalism, shattering, UV damage, and fading. Moreover, the self-adhesive vinyl films have various designs which are used for wall covering.

The printable self-adhesive vinyl films are intended for use on smooth surfaces to improve the texture and colour of the proposed surface. Because of their updated designs and durability, the films are becoming popular as the best solution for commercial renovations and new construction projects. Furthermore, various key manufacturers are delivering self-adhesive vinyl films for architectural applications which is expected to boost the growth of North America self-adhesive vinyl films market.

For instance,

• DRYTAC provides a self-adhesive vinyl film roll named TimeTech Wall Protector. The film can be used for kitchen wallpaper, cupboards, wall covering as well as for furniture’s.
• The Avery Dennison Corporation provides interior design collection to its end users. The MPI 8000 series films are available in various designs. These films can be applied without the need for primer, and excellent opacity ensures that the underlying wall is completely concealed.

Hence, with the increasing demand of printable self-adhesive vinyl films for architectural as well as construction applications is expected to boost the growth of market. Moreover, the manufacturers providing new and innovative films for these applications is expected to boost the market growth globally.

• Rising applications of printable self-adhesive vinyl films in advertisements

Self-adhesive printable vinyl films are widely used in advertising, particularly outdoor advertising. These films have generally been used in outdoor commercials to increase brand awareness and visibility. Because of the capacity, this provides businesses with a creative canvas on which to convey their brand message, as well as the ease with which it can be modified.

The demand for these films for branding and advertising purposes is fueled by aesthetic features such as increased brightness, which attracts travellers and other notable customers. Furthermore, demand for these films has increased as a result of government initiatives to promote tourism, such as the use of printable self-adhesive vinyl for fleet graphics on commercial vehicles such as buses and lorries. Moreover, manufacturers are delivering especially designed products for advertisements which is fueling the market growth.

For Instance,

Avery Dennison Corporation offers a wide range of pressure-sensitive graphics films in a variety of tints and finishes, as well as next-generation digital imaging films that can turn virtually any surface, from walls to windows, floors to furniture, into a functional canvas for eye-catching promotions.

Hence, owing to their high quality and resolution pictures and advertisements, printable self-adhesive vinyl films are highly used for advertisements. In addition, manufacturers providing films for advertising is also expected to boost the market growth.

Opportunities

• New strategic developments and initiatives by key manufacturers

The wide applications of printable self-adhesive vinyl films in various industries has increased its demand significantly in the market. Therefore, the key manufacturers of self-adhesive vinyl films are launching new and innovative products in order to generate good revenues and fulfill the demand from end users. Moreover, they are indulged in new acquisitions and merges which is expected to create immense opportunity in the market.

For Instance,

• In December 2022, LX International has agreed to acquire a 100% stake in HanGlas. The primary goal of the acquisition was to expand the size of its affiliate LX Hausys' coated glass and window business.

Hence, the new strategic developments and initiatives by the key manufacturers is expected to crete opportunities in the North America printable self-adhesive vinyl films market.

Restraints/Challenges

• Availability of various substitutes

The printable self-adhesive vinyl films have number of applications such as labels, signs, floor graphics, wall coverings etc. and are used widely across the globe. However, there are plenty of substitutes available for printable self-adhesive vinyl films such as papers, fabrics, biodegradable films, and PVC –free films. Paper can be used for printing labels, stickers and decals. It is biodegradable and also present in range of finishes and textures. Moreover, biodegradable films are an ecofriendly alternative to traditional vinyl films. They are made of materials such as polylactic acid (PLA) or cellulose and are intended to degrade over time. There are various substitutes which are present in the market, which may hamper the growth of market.

For Instance,

• Next Day Flyers offers paper labels such as white BOPP label and clear BOPP label which is gloss laminated, transparent as well as resistant to water, oil and refrigeration. The paper can be used instead of self-adhesive vinyl films.

Post COVID-19 Impact on North America Printable Self-Adhesive Vinyl Films Market

COVID-19 has affected the market to some extent. Due to the lockdown, the trade of raw materials and printable self-adhesive vinyl films across the world severely affected due to quarantine measures, influencing the market. Due to the change in many mandates and regulations, manufacturers can design and launch new products in the market, which will help the market's growth.

Recent Developments

• In February 2022, Stahls’ launched UltraColor Max direct-to-film (DTF) transfers as a new custom heat-transfer service option. The service offers unlimited colors, and extremely fine detail with no white or clear outline. It will expand the product portfolio of the company
• In October 2019, POLI-TAPE Group acquired Aslan, which is a leading developer, manufacturer and marketer of specialised self-adhesive films.

North America Printable Self-Adhesive Vinyl Films Market Scope

The North America printable self-adhesive vinyl films market is segmented into five notable segments based on manufacturing process, thickness, type, substrate and application. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Manufacturing Process

• Calendared Films
• Cast Films

On the basis of manufacturing process, the printable self-adhesive vinyl films market is segmented into calendared films and cast films.

Thickness

• Thick (2-3 mils)
• Thin (more than 3 mils)

On the basis of thickness, the printable self-adhesive vinyl films market is segmented into thin (2-3 mils and thick (more than 3 mils).

Type

• Transparent
• Translucent
• Opaque

On the basis of type, the printable self-adhesive vinyl films market is segmented into transparent, translucent and opaque.

Application

• Fleet Graphics
• Watercraft Graphics
• Car Wrapping
• Floor Graphics
• Étiquettes et autocollants
• Graphiques de fenêtre
• Panneaux d'exposition
• Publicité extérieure
• Décoration de meubles
• Revêtement mural
• Autres

Sur la base de l'application, le marché des films vinyles autocollants imprimables est segmenté en graphiques de flotte, graphiques de bateaux, habillage de voiture, graphiques de sol, étiquettes et autocollants, graphiques de fenêtre, panneaux d'exposition, publicité extérieure, décoration de meubles, revêtement mural et autres.

Analyse/perspectives régionales du marché des films vinyles auto-adhésifs imprimables en Amérique du Nord

Le marché des films vinyles auto-adhésifs imprimables en Amérique du Nord est analysé et des informations sur la taille du marché et les tendances sont fournies sur la base des références ci-dessus.

Les pays couverts par le rapport sur le marché des films vinyles auto-adhésifs imprimables en Amérique du Nord sont les États-Unis, le Canada et le Mexique.

Les États-Unis devraient dominer le marché nord-américain des films vinyles auto-adhésifs imprimables en termes de part de marché et de chiffre d'affaires. Ils devraient maintenir leur domination au cours de la période de prévision en raison de la montée en puissance des films vinyles auto-adhésifs imprimables dans diverses industries. De plus, la disponibilité de plusieurs types de films vinyles auto-adhésifs imprimables permet aux fabricants de choisir le type de films vinyle requis en fonction de leurs besoins.

La section régionale du rapport fournit également des facteurs individuels ayant un impact sur le marché et des changements dans la réglementation du marché qui ont un impact sur les tendances actuelles et futures du marché. Les points de données, tels que les ventes de produits neufs et de remplacement, la démographie des pays, l'épidémiologie des maladies et les tarifs d'importation et d'exportation, sont quelques-uns des principaux indicateurs utilisés pour prévoir le scénario du marché pour les différents pays. En outre, la présence et la disponibilité des marques nord-américaines et les défis auxquels elles sont confrontées en raison de la forte concurrence des marques locales et nationales, ainsi que l'impact des canaux de vente sont pris en compte lors de l'analyse prévisionnelle des données nationales.

Analyse de la concurrence et des parts de marché des films vinyles auto-adhésifs imprimables en Amérique du Nord

Le paysage concurrentiel du marché des films vinyles auto-adhésifs imprimables en Amérique du Nord fournit des détails sur les concurrents. Les détails comprennent un aperçu de l'entreprise, les finances de l'entreprise, les revenus générés, le potentiel du marché, les investissements dans la recherche et le développement, les nouvelles initiatives du marché, la présence en Amérique du Nord, les sites et installations de production, les capacités de production, les forces et les faiblesses de l'entreprise, le lancement du produit, la largeur et l'étendue du produit et la domination des applications. Les points de données ci-dessus ne concernent que les entreprises se concentrant sur le marché des films vinyles auto-adhésifs imprimables en Amérique du Nord.

Certains des principaux acteurs opérant sur le marché sont Brite Coatings Private Limited, Item Plastic Corp., 3M, AVERY DENNISON CORPORATION et Arlon Graphics, entre autres.

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