Marché de la mangue en Amérique du Nord – Tendances et prévisions du secteur jusqu’en 2030

Analyse et taille du marché de la mangue en Amérique du Nord

La situation sur le marché mondial de la mangue est désormais plutôt calme. Bien que l’offre soit faible, la demande est élevée dans de nombreux pays. Par conséquent, la plupart des négociants considèrent que le marché présente des « prix bas mais raisonnables ». Outre le Brésil, le Pérou entre déjà en force sur le marché et le Mexique suivra bientôt, ce qui pourrait mettre les prix du marché sous pression. L’Asie de l’Est connaît une situation similaire, car de plus en plus de mangues d’Asie du Sud-Est arrivent sur le marché. Partout dans le monde, la logistique continue de poser problème, en particulier dans le cas du transport aérien, qui a été gravement entravé par le coronavirus.

Certains des facteurs qui stimulent la croissance du marché sont l'utilisation croissante de la mangue dans divers articles de confiserie à travers le monde, ce qui devrait soutenir la croissance du marché de la mangue en Amérique du Nord. En raison de la saveur et de la texture riches de la mangue, elle est utilisée dans divers produits tels que les confitures, les gelées, les chocolats aromatisés, les biscuits, les gâteaux, les fudges, les glaçages, les rouleaux de crème, les bonbons, etc. Cependant, avec des zones climatiques différentes et des périodes de récolte courtes, il n'existe pas un seul pays ou une seule variété de mangue capable d'offrir une longue saison d'approvisionnement, ce qui devrait entraver la croissance du marché.

Selon les analyses de Data Bridge Market Research, le marché de la mangue en Amérique du Nord devrait atteindre une valeur de 7 466,27 millions USD d'ici 2030, à un TCAC de 5,2 % au cours de la période de prévision. « Alphonso » représente le segment variétal le plus demandé sur le marché de la mangue en raison de son goût sucré et de sa durée de conservation plus longue. Le rapport sur le marché de la mangue couvre également tous les paramètres qui affectent le marché couvert dans cette étude de recherche. Ils ont été pris en compte et examinés en détail, vérifiés par des recherches primaires et analysés pour obtenir les données quantitatives et qualitatives finales.

Définition du marché

Mango (Mangifera indica), a member of the anacardiaceous family, is one of the most significant and commonly produced tropical fruits. The mango tree is native to southern Asia, particularly Myanmar and India Assam state, and various cultivators have been developed. Mangos are high in vitamins A, C, and D.

North America Mango Market Dynamics

This section deals with understanding the market drivers, opportunities, restraints, and challenges. All of these are discussed in detail below:

Drivers

• High demand for mango puree owing to growing awareness regarding the use of organic products

Mango puree, which is often called mango pulp, is a smooth and thick product that is processed in such a way that the insoluble fibrous parts of the ripe mangoes are broken up. It retains all of the fruit juice and a huge portion of the fibrous matter naturally, which is found naturally in the raw fruit. Organic mango puree is in higher demand by consumers due to growing awareness regarding the usage of organic products. Mango puree is mostly used to make juices, nectars, drinks, jams, fruit cheese and various other kinds of beverages. It is also used in puddings, bakery fillings, fruit meals for children and flavors for the food industry, and also to make ice creams, yogurt, and confectionery items.

• Increasing application of mango in confectionary items

The increasing application of mango in various confectionary items across the globe is anticipated to support the growth of the North America mango market. Owing to the rich flavor and texture of mango fruit, it is used in various products such as jams, jellies, flavored chocolates, biscuits, cakes, fudges, frostings, cream rolls, and candies etc. which are consumed in large quantities across the globe.

Opportunity

• Increase in a government initiative to create awareness regarding healthy eating habits

Mangoes offer plenty of health benefits as they contain a bunch of vitamin C, which is an immune-boosting antioxidant that helps fight cancer and other diseases and complications. Mangoes help keep eyes and skin looking healthy as they contain vitamin A as well as keep the digestive system in good health by providing plenty of fiber. Moreover, mangoes contain potassium, which helps to regulate blood pressure. After looking after these benefits, various governments have taken many initiatives to create awareness among consumers for healthy eating habits, which is expected to create a host of opportunities for the North America mango market.

Restraint/Challenge

• Seasonal cultivation of mangoes

Seasonal mango farming or cultivation is expected to be a major stumbling block to the mango industry’s growth. Mangoes grow best in tropical climates, such as those found in Asia and the Pacific regions. Mango planting is usually done in the month of July-August in rain fed areas and during February-March in irrigated areas. Mango can be grown under both tropical and sub-tropical climates from sea level to 1400 m altitude, provided there is no high humidity, rain or frost during the flowering period. Places with good rainfall and dry summer are ideal for mango cultivation. It is better to avoid areas with winds and cyclones, which may cause flower and fruit shedding and breaking of branches.

• Presence of other fruits and substitute products, such as orange juice and puree

Mangoes are the increasingly available year in grocery stores across the globe, but there are some alternatives that are also useful for people who are allergic to mango that is easily available in the market.

Peaches have their own distinctive flavor and perfume, but in terms of color and texture, they are the best fruit to pinch hit for mango in both raw and cooked form. Consumers use ripe peaches instead of mango in just about any recipe, from fruit salsas and fruit salad to baked goods and smoothies. Papaya is sweet and has a mild melon-like perfume. It makes a good substitute for mango in any dish where a tropical note is needed, such as fruit salads, sangria and fruit punch and other mixed fruit dishes.

Post COVID-19 Impact on North America Mango Market

COVID-19 created a major impact on the mango market as almost every country has opted for the shutdown of every production facility except the ones dealing in producing essential goods. The government has taken some strict actions, such as the shutdown of production and sale of non-essential goods, blocked international trade, and many more to prevent the spread of COVID-19. The only business which is dealing with this pandemic situation is the essential services that are allowed to open and run the processes.

The growth of the North America mango market is increasing as the high demand for mango puree owing to growing awareness regarding the use of organic products has increased the demand for various types of mango products in the region, such as in the food and beverage industry. Hence, a rise in demand for an increase in the import of mangoes by the U.S. is expected to drive market growth in the coming years. However, there is very little commercial and large-scale production of mangoes in countries like Canada and the U.S., which can act as a restraining factor for the overall market growth across the region. The shutdown of importing facilities during the pandemic situation has had a significant impact on the market.

Producers and importers are making various strategic decisions to bounce back post-COVID-19. The players are conducting multiple research and development activities to improve the technology and quality of mangos involved in the mango market. With this, the companies will bring advanced and accurate controllers to the market.

Recent Developments

• In July, Dole Plc completed its merger with a European firm in order to form the world’s largest fresh produce company. It helped the company to expand its revenue and presence across the globe.
• In June, JPK Farming farmland owned by Pinata Farms won an award for growing the largest number of honey gold mangoes.

North America Mango Market Scope

The North America mango market is segmented on the basis of variety, packaging size, distribution channel, and application. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Variety

• Alphonso
• Kesar
• Totapuri
• Langra
• Dashehari
• Banganpali
• Neelum
• Chausa
• Others

On the basis of variety, the North America mango market is segmented into Alphonso, Kesar, Totapuri, Langra, Dashehari, Banganpali, Neelum, Chausa, and others.

Packaging Size

• More than 8kg
• 4kg to 8kg
• Less than 4kg

On the basis of packaging size, the North America mango market has been segmented into more than 8 kg, 4kg to 8kg, and less than 4kg.

Distribution Channel

• Offline
• Online

On the basis of distribution channel, the North America mango market has been segmented into offline and online.

Application

• B2B
• B2C

On the basis of application, the North America mango market has been segmented into B2B and B2C.

North America Mango Market Regional Analysis/Insights

The North America mango market is analyzed, and market size insights and trends are provided by country, variety, packaging size, distribution channel, and application, as referenced above.

The countries covered in the North America mango market report are U.S., Canada and Mexico.

In the North America region, the U.S. is anticipated to dominate the North America mango market owing to the driving growth of food processing industries across the country. The number of mango varieties that are present in the U.S. is honey, Francis, Haiden, Keitt, Kent, and Tommy Atkins. These varieties are found to be the most commonly available varieties in the U.S. market.

La section par pays du rapport fournit également des facteurs individuels ayant un impact sur le marché et des changements dans la réglementation du marché qui ont un impact sur les tendances actuelles et futures du marché. Des points de données tels que l'analyse de la chaîne de valeur en aval et en amont, les tendances techniques, l'analyse des cinq forces du porteur et les études de cas sont quelques-uns des indicateurs utilisés pour prévoir le scénario de marché pour chaque pays. En outre, la présence et la disponibilité des marques mondiales et les défis auxquels elles sont confrontées en raison de la concurrence importante ou rare des marques locales et nationales, l'impact des tarifs nationaux et des routes commerciales sont pris en compte lors de l'analyse prévisionnelle des données nationales.

Analyse du paysage concurrentiel et des parts de marché de la mangue en Amérique du Nord

Le paysage concurrentiel du marché de la mangue fournit des détails sur le concurrent. Les détails inclus sont la présentation de l'entreprise, les finances de l'entreprise, les revenus générés, le potentiel du marché, les investissements dans la recherche et le développement, les nouvelles initiatives de marché, la présence en Amérique du Nord, les sites et installations de production, les capacités de production, les forces et les faiblesses de l'entreprise, le lancement du produit, la largeur et l'étendue du produit, la domination de l'application. Les points de données ci-dessus fournis ne concernent que l'orientation de l'entreprise sur le marché de la mangue.

Certains des principaux acteurs opérant sur le marché de la mangue en Amérique du Nord sont Dole Plc, Coast Citrus, Freshmax Group, Delina Inc., New Limeco LLC, Verde Fruits Company LLC, Tropical Green Co., Ltd., Premier Fresh Australia et All Seasons Fresh Produce, entre autres.

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