North America Hummus Market – Industry Trends and Forecast to 2031

Analyse et taille du marché du houmous en Amérique du Nord

Les entreprises de houmous ont stratégiquement exploité leur réputation en faisant du houmous un produit nourrissant et sain, apprécié pour ses ingrédients naturels et ses avantages nutritionnels. Largement distribué aux États-Unis et sur d'autres marchés occidentaux, le houmous s'adapte à une variété de profils de saveurs pour répondre aux diverses préférences des consommateurs. Les offres de produits s'étendent des formulations simples à base de pois chiches avec un assaisonnement minimal aux itérations sophistiquées enrichies d'ingrédients de première qualité.

Français La taille du marché du houmous en Amérique du Nord était évaluée à 1,82 milliard USD en 2023 et devrait atteindre 3,39 milliards USD d'ici 2031, avec un TCAC de 8,1 % au cours de la période de prévision de 2024 à 2031. En plus des informations sur les scénarios de marché tels que la valeur marchande, le taux de croissance, la segmentation, la couverture géographique et les principaux acteurs, les rapports de marché organisés par Data Bridge Market Research comprennent également une analyse approfondie des experts, une production et une capacité géographiquement représentées par l'entreprise, des configurations de réseau de distributeurs et de partenaires, une analyse détaillée et mise à jour des tendances des prix et une analyse des déficits de la chaîne d'approvisionnement et de la demande.

Portée du rapport et segmentation du marché       

Définition du marché

Le houmous, célèbre plat méditerranéen et moyen-oriental, est principalement composé de pois chiches, de citron, de pâte de tahini, d’huile d’olive et d’une gamme d’épices savoureuses telles que l’ail rôti et les poivrons rouges. Des ajouts facultatifs tels que le persil, les tomates, les concombres et les pignons de pin contribuent à son profil polyvalent. En tant que tartinade à base de pois chiches, le houmous présente une valeur nutritionnelle importante, offrant des protéines, des fibres, des graisses polyinsaturées et un éventail de vitamines et de minéraux essentiels. Sa teneur élevée en protéines en fait une option privilégiée pour les végétaliens, servant de trempette nutritive ou de tartinade avec du pain ou des chips, tandis que son faible indice glycémique assure une glycémie stable, le distinguant de ses homologues riches en glucides.

Dynamique du marché du houmous

Conducteurs

• Les progrès technologiques entraînent une augmentation de la consommation de houmous

Les progrès des technologies de transformation des aliments ont permis aux fabricants de développer des formules, des textures et des saveurs innovantes, répondant aux préférences changeantes des consommateurs. Les améliorations apportées aux solutions d'emballage ont prolongé la durée de conservation des produits à base de houmous tout en préservant leur fraîcheur et leur qualité, facilitant ainsi des canaux de distribution plus larges. En outre, les avancées technologiques dans les pratiques agricoles et l'approvisionnement en ingrédients améliorent la durabilité et la traçabilité des matières premières utilisées dans la production de houmous, ce qui séduit les consommateurs soucieux de l'environnement. L'intégration de l'innovation et de la technologie améliore la qualité et l'accessibilité des produits et favorise la croissance continue et la compétitivité sur le marché du houmous.

• Augmentation des lancements de nouveaux produits proposant une variété de combinaisons de saveurs

This trend reflects the industry's response to evolving consumer preferences for diverse and adventurous taste experiences. It introduces innovative flavor profiles such as roasted garlic, sun-dried tomato, or spicy jalapeno, manufacturers attract a wider audience and cater to different palate preferences. The proliferation of flavor options not only enhances consumer engagement but also fosters brand loyalty as individuals seek out their preferred flavors. This emphasis on flavor innovation stimulates market competition and drives category growth by enticing consumers to explore and experiment with different hummus varieties.

For Instance,

In October 2022, Fresh Cravings launched three new hummus flavors at Walmart, displaying innovation's pivotal role in driving the market. It responds to changing consumer tastes and utilizing advanced food processing technologies, Fresh Cravings diversifies its product range and attracts customers seeking novelty. The collaboration with Walmart highlights efficient distribution channels enabled by advancements in logistics and supply chain management.

Opportunities

• Rising Health and Wellness Consciousness Among Consumers Increases the Adoption of Hummus

As individuals increasingly prioritize nutritious food choices, hummus emerges as an appealing option due to its reputation for being a protein-rich and nutrient-dense food. With a growing preference for plant-based diets, consumers are drawn to hummus as a satisfying and wholesome alternative to traditional spreads and dips. Its natural ingredients and perceived health benefits align well with the dietary preferences of health-conscious consumers, driving increased demand and consumption. This trend underscores hummus's role as a fundamental component, health-oriented diet and propels its continued growth within the market.

• Growing Popularity of Veganism Among Consumers Seeking Plant-based Products

Vegan diets emphasize minimally processed plant foods such as fruits, vegetables, legumes, and nuts, among which hummus stands out as a nutritious and versatile option. Comprising vegan-friendly ingredients such as chickpeas, tahini, and olive oil, traditional hummus aligns perfectly with the principles of a vegan lifestyle. Its high protein, fiber, and nutrient content make it a preferred choice for vegans seeking wholesome and satisfying options. Moreover, the compatibility of hummus with various vegan-friendly meals and snacks, such as wraps, salads, and sandwiches, enhances its appeal among this growing consumer base. As a response to increasing demand, numerous companies have introduced vegan hummus product lines, while restaurants and manufacturers innovate with diverse flavor profiles, further driving the expansion of the hummus market in tandem with the rising popularity of veganism.

Restraints/Challenges

• Rising Raw Material Prices Limits the Adoption of Hummus

As hummus primarily relies on ingredients such as chickpeas, tahini, and olive oil, any fluctuations in the prices of these key components can directly impact production costs. This volatility can lead to unstable pricing for hummus products, potentially deterring both consumers and manufacturers. Additionally, sudden spikes in raw material prices may force manufacturers to either absorb increased costs, thereby affecting profit margins, or transfer them to consumers, potentially resulting in decreased affordability and demand. Such unpredictability in input costs can hinder investment in the industry and limit growth opportunities for market players.

• Rising Concern Over Adulteration In Hummus Products

Consumers are becoming increasingly cautious of the quality and authenticity of hummus due to reports of adulteration, which can involve the addition of inferior or unauthorized ingredients. Such concerns undermine consumer trust and confidence in hummus brands, leading to potential reluctance in purchasing or consuming these products. Consequently, this restraint poses a challenge for manufacturers in maintaining market share and satisfying consumer demands for transparency and product integrity.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In June 2023, Hope Foods launch a refreshed appearance for its organic hummus and plant-based products, emphasizing both improved taste and enhanced nutrition. This redesign underscores Hope Foods' commitment to quality and consumer satisfaction, reaffirming its presence in the competitive hummus market
• In June 2021, Cedar's Mediterranean Foods, Inc. extended its distribution to Amazon Fresh, augmenting its presence across 8,000 locations nationwide, including prominent retailers such as whole foods market, sprouts, kroger, and publix. This expansion strategically positions Cedar's as a leading player in the hummus market, particularly within the natural and organic grocery segment. Its reach is broaden through online platforms and established brick-and-mortar outlets, Cedar's strengthens its foothold in meeting evolving consumer demands for high-quality Mediterranean cuisine options

Hummus Market Scope

The market is categorized based on based on type, raw material, packaging, origin, emulsion type, fat content, packaging material, application, distribution channel, and end user. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Type

• Classic Hummus
• Red Pepper Hummus
• Roasted Garlic Hummus
• Black Olive Hummus
• Lentil Hummus
• Edamame Hummus
• White Bean Hummus
• Others

Raw Material

• Chickpeas
• Beans
• Green Peas
• Red Lentil
• Eggplant
• Others

Packaging

• Tubs / Cups
• Pouch
• Bottled
• Jars
• Others

Origin

• Conventional
• Organic

Emulsion Type

• Permanent
• Semi-Permanent
• Temporary

Fat Content

• Regular
• Low Fat
• Fat Free

Packaging Material

• Polymers
• Metal
• Glass
• Others

Application

• Paste and Spreads
• Sauces and Dips
• Desserts
• Confectionery
• Others

Distribution Channel

• B2C
• B2B

End User

• Household/Retail
• Commercial
• Industrial

North America Hummus Market Regional Analysis/Insights

The market is segmented on the basis of type, raw material, packaging, origin, emulsion type, fat content, packaging material, application, distribution channel, and end user.

The countries in the market are the U.S., Canada, and Mexico.

U.S. dominates the market in both market share and revenue, primarily driven by the rising popularity of Mediterranean cuisine among consumers. This trend reflects a growing appreciation for the health benefits and flavorful profiles of Mediterranean foods such as hummus. With a diverse population embracing cultural diversity in diet choices, the U.S. market for hummus continues to expand, propelled by consumers' preferences for nutritious and globally inspired snacks and meal options. This dominance underscores the significant role of cultural influences and evolving culinary preferences in shaping the regional hummus market landscape.

The country section of the report also provides individual market impacting factors and changes in regulations in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Hummus Market Share Analysis

The market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, production sites and facilities, company strengths and weaknesses, product launch, product approvals, patents, product width and breadth, application dominance, product lifeline curve. The above data points provided are only related to the companies’ focus related to the market.

Some of the major players operating in the market are:

• Lancaster Colony Corporation (U.S.)
• Sabra Dipping Company, LLC (U.S.)
• Bakkavor Group plc (U.K.)
• Boar’s Head Brand (U.S.)
• Tribe Mediterranean Foods, Inc. (U.S.)
• SAVENCIA SA (France)
• Abraham's Natural Foods (U.S.)
• Ithaca Hummus (U.S.)
• CEDAR’S MEDITERRANEAN FOODS, INC. (U.S.)
• Lantana Foods (U.S.)
• Haliburton International Foods, Inc. (U.S.)
• Roots Hummus (U.S.)
• Hannah Foods (U.S.)
• PELOPAC INC. (Jordan)
• Haig’s Delicacies (U.S.)
• Kasih Food (Jordan)
• Elma Farms (U.S.)
• ESTI FOODS (U.S.)

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