Marché du gazon artificiel en Amérique du Nord – Tendances et prévisions de l'industrie jusqu'en 2031

Analyse et taille du marché du gazon artificiel en Amérique du Nord

Le marché nord-américain du gazon synthétique est stimulé par la demande croissante des clubs sportifs et des différents sites. En effet, le choix le plus critique que vous aurez à faire, entre le gazon naturel et le gazon synthétique, est la conception ou la reconstruction d'un terrain de sport municipal ou de club. Lorsqu'ils décident de la construction ou du remplacement de terrains de sport en gazon synthétique, les décideurs prennent en compte diverses variables : facteurs réalistes, environnementaux et financiers, ainsi que des considérations culturelles, politiques et personnelles. Les arguments des deux côtés sont, sans aucun doute, convaincants, à tel point que la décision peut sembler difficile. Le gazon naturel présente de nombreux avantages, de sa réputation de durabilité inégalée à l'idée fausse répandue selon laquelle le beau jeu n'est que du gazon naturel.

Data Bridge Market Research analyse que le marché nord-américain du gazon artificiel devrait atteindre une valeur de 4,88 milliards USD d'ici 2031, contre 1,17 milliard USD en 2023, avec un TCAC de 19,7 % au cours de la période de prévision 2024 à 2031. 

Définition du marché

Artificial turf is a composite consisting of man-crafted, organic, grassy fibers. The blades are green and are usable in different stack heights. This is designed in the same fashion as a tapet, it has a strong back and the blades are stitched on by machine. The majority of the new grass developed today often weave into a brown stalk which resembles the appearance of dead grass one see in a real grassy pelvis. Artificial turf has made springs and borders on the practical nature of the latest technologies accessible today.

Artificial turf is widely used for recreational purposes. In certain areas of the world, artificial turf is more popular than natural grass on the football field of secondary school. This is used for many sport facilities such as frames for bowling, soccer and baseball fields. It is also used for both personal and company landscaping.

North America Artificial Turf Market Dynamics 

This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail below:

Driver

• Growing Demand from Sports Clubs and Different Venues

The most critical choice you would have to consider, whether to choose natural or artificial turf, is the design or reconstruction of a municipal or club sports field. When deciding on the construction or replacement of turf pits, decision-makers take into account various variables: realistic, environment and financial factors, along with cultural, political and personal considerations. The arguments on both sides are, without a doubt, compelling, such that it may seem like a tough decision. Natural turf has numerous benefits, from its unparalleled sustainable reputation to a widespread misconception that the beautiful game is just natural grass.

Opportunities

• Easy Installation, Environment Friendly and Low Maintenance Requirements

As a cost-effective, maintenance-free, and environmentally sustainable commodity, artificial turf is widely promoted by industry and can substitute the natural grass on various surfaces. Third generation systems, which are still commonly used, improve prior models with abrasive and less shock-resistant versions. Normally it consists of a soft cloth that is equitably-spaced or a mixture of rubber, sand and other substance granules lined with tiny rubber granules.

• Increasing Demand of Third Generation Artificial Turf

The design of the structural components of soccer fields of the 3rd generation has resulted in a broad variety of structural variations between the fiber form, the filling content, the mounted elastic layer or the sub-base. In this regard, previous studies have shown that the mechanical actions, the response to strength of usage and the necessary degree of maintenance rely on these structural combinations. The sort of foundation chosen greatly influences the vertical loading and impact absorption characteristics, restitution energy and the normal vertical deformation of the play surface inside the support system.

Restraints/Challenges

• Regulations Regarding Usage of Artificial Turf

Sports teams used football, Gaelic, cricket, lacrosse and other sporting all-weather grounds for many years. Rubber granules are used as infill surfaces to render the pits more robust and weather resistant to improve shock resistance to traction. The ground structures are also used to protect the field by using loose rubber mulches beneath swings, slides and other playground amenities. Granules and mulches often consist of scrap end-of -life pneumatic (ELTs), which are broken into smaller shapes.

• Difficulty in Maintaining a High Field Temperature

The artificial turf fields endanger the safety of athletes, the climate and the budgets of the city. Artificial turf players face risks inherent in this commodity for their safety. Artificial fields of turf are extremely dry, triggering skin loss and warming. The industry has struggled to make them better, following a decade of study. Artificial turf is more frequently affected by the toughness of its fabric relative to natural grasses (including ACL tears). The hazard of artificial turf was seen to minimize unnecessary costs and extensive maintenance of the ground. Ground components abrade; artificial turf matches are sometimes revealed and heat up to the poisonous dust and gasses. Artificial turf emits volatile organic compounds such as benzothiazole and nhexadane, particularly at high temperatures.   

Recent Developments

• In February 2024, Act North America celebrates 20 years of innovation, impacting 90+ countries with inclusive, sustainable solutions. With recognition from NFL to FIFA, Act North America remains committed to enhancing performance, safety, and community well-being. As it looks ahead, Act North America reaffirms its dedication to addressing current challenges and building a sustainable future
• In October 2021, Sport Group and BASF teamed up to introduce eco-friendly outdoor flooring made with Infinergy. This material is durable and environmentally friendly. Sport Group will install it in playgrounds and sports facilities worldwide. It is a part of their efforts to make safer and more sustainable places for people to play and exercise.
• June 2021, Victoria PLC acquired Cali. This acquisition will expand Cali's product offerings, provide access to new markets, and ensure financial support and operational infrastructure. Cali will continue to operate autonomously, maintaining its commitment to excellence, sustainability, and customer satisfaction.

North America Artificial Turf Market Scope

The North America artificial turf market is segmented into five notable segments, which are based on raw material, infill materials, pile height, distribution channel, and end-user. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Raw Material

• Nylon
• Polypropylene
• Polyethylene
• Polyamides
• Jute
• Rubber
• Others

On the basis of raw material, the market is segmented into nylon, polypropylene, polyethylene, polyamides, jute, rubber, and others.

Infill Materials

• Petroleum-Based
• Organic Infill
• Sand (Silica) Infill
• Others

On the basis of infill materials, the market is segmented into petroleum-based, organic infill, sand (silica) infill, and others.    

Pile Height

• Less than 10 mm
• 10-30 mm
• 30-50 mm
• 50-70 mm
• 70-100 mm
• More than 100 mm 

On the basis of pile height, the market is segmented into less than 10 mm, 10-30 mm, 30-50 mm, 50-70 mm, 70-100 mm, more than 100 mm.

Distribution Channel

• Direct Sales/B2B
• E-Commerce
• Specialty Stores
• Convenience Stores
• Others

On the basis of distribution channel, the market is segmented into direct sales/B2B, e-commerce, specialty stores, convenience stores, and others.

End-User

• Households
• Sports & Leisure
• Restaurant
• Hotels
• Airports
• Commercial Offices
• Pet Areas
• Others

On the basis of end-user, the market is segmented into households, sports & leisure, restaurant, hotels, airports, commercial offices, pet areas, and others.       

North America Artificial Turf Market Regional Analysis/Insights

The North America artificial turf market is segmented into five notable segments, which are based on raw material, infill materials, pile height, distribution channel, and end-user.

The countries covered in the artificial turf market report  are U.S., Canada, Mexico, Germany, France, U.K., France, Italy, Russia, Spain, Switzerland, Belgium, Netherlands, rest of Europe, China, Japan, India, South Korea, Australia and New Zealand, Hong Kong, Singapore, Malaysia, Indonesia, Thailand, Philippines, Taiwan, rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.      

U.S. is expected to dominate the artificial turf market due to wide adoption of enabling technologies such as cyber security, artificial intelligence. U.S. is also the fastest growing country in North America because of its qualities such as easy installation, environment friendly and low maintenance requirements.     

La section par pays du rapport fournit également des facteurs d'impact sur les marchés individuels et des changements dans la réglementation du marché qui ont un impact sur les tendances actuelles et futures du marché. Des points de données tels que l'analyse de la chaîne de valeur en aval et en amont, les tendances techniques et l'analyse des cinq forces de Porter, les études de cas sont quelques-uns des indicateurs utilisés pour prévoir le scénario de marché pour les différents pays. En outre, la présence et la disponibilité des marques nord-américaines et les défis auxquels elles sont confrontées en raison de la concurrence importante ou rare des marques locales et nationales, l'impact des tarifs nationaux et des routes commerciales sont pris en compte tout en fournissant une analyse prévisionnelle des données nationales.  

Analyse du paysage concurrentiel et des parts de marché du gazon artificiel en Amérique du Nord

Le paysage concurrentiel du marché du gazon artificiel en Amérique du Nord fournit des détails sur le concurrent. Les détails inclus sont la présentation de l'entreprise, les finances de l'entreprise, les revenus générés, le potentiel du marché, les investissements dans la recherche et le développement, les nouvelles initiatives du marché, les sites et installations de production, les capacités de production, les forces et les faiblesses de l'entreprise, le lancement du produit, la largeur et l'étendue du produit, la domination de l'application. Les points de données ci-dessus fournis ne concernent que l'orientation des entreprises liée au marché du gazon artificiel en Amérique du Nord.

Certains des principaux acteurs opérant sur le marché du gazon artificiel en Amérique du Nord sont Dow, Victoria PLC, Sport Group, Tarkett Group, Act Global, Limonta Sport SpA (filiale de Sports and Leisure Group NV), SpectraTurf (filiale d'Ecore International), TenCate (acquise par Leonard Green & Partners), EnvyLawn, PRACTICE SPORTS, xGrass, Matrix Turf, Shawgrass, Synthetic Turf International entre autres.

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