Marché de la transformation de la pomme de terre au Moyen-Orient et en Afrique – Tendances et prévisions de l’industrie jusqu’en 2030

Analyse et taille du marché de la transformation de la pomme de terre au Moyen-Orient et en Afrique

Le marché de la transformation de la pomme de terre au Moyen-Orient et en Afrique devrait connaître une croissance significative au cours de la période de prévision de 2023 à 2030. Data Bridge Market Research analyse que le marché croît avec un TCAC de 4,0 % au cours de la période de prévision de 2023 à 2030 et devrait atteindre 2 275,37 millions USD d'ici 2030.

 L’augmentation du nombre de consommateurs optant pour des plats préparés et des produits surgelés dans le monde entier est un facteur clé qui alimente l’expansion du marché de la transformation de la pomme de terre.

La disponibilité d'une gamme plus large de produits de transformation de la pomme de terre stimule l'expansion du marché. En outre, le marché est encore plus influencé par l'augmentation du nombre d'hôtels et de restaurants. De plus, l'augmentation des activités promotionnelles et du marketing sur les réseaux sociaux pour les produits de transformation de la pomme de terre a stimulé le marché. En plus de ces expansions, la R&D et la modernisation de la transformation de la pomme de terre sur le marché ont ouvert davantage de potentiel commercial.

Le rapport sur le marché de la transformation de la pomme de terre au Moyen-Orient et en Afrique fournit des détails sur la part de marché, les nouveaux développements et l'impact des acteurs du marché national et local, analyse les opportunités en termes de poches de revenus émergentes, de changements dans la réglementation du marché, d'approbations de produits, de décisions stratégiques, de lancements de produits, d'expansions géographiques et d'innovations technologiques sur le marché. Pour comprendre l'analyse et le scénario du marché, contactez-nous pour un briefing d'analyste. Notre équipe vous aidera à créer une solution d'impact sur les revenus pour atteindre votre objectif souhaité.

Market Definition

Potato processing involves a multitude of techniques to achieve desired end products. This process is typically carried out in specialized potato processing plants that are equipped with various tools and equipment. The typical steps involved in the production of french fries, chips, flakes, and starch include cleaning, peeling, washing, slicing, and blanching fresh potatoes. Processed potato products are used by households, fast food chains, and restaurants as they are already partially prepared, which reduces the time required to prepare dishes such as french fries, soups, salads, and potato snacks. Processed potato is used in a variety of applications by many end-user industries, including the snack industry, ready-to-cook foods industry, bakery, and foodservice industry among others.  

Middle East and Africa Potato Processing Market Dynamics

This section deals with understanding the market drivers, advantages, restraints, and challenges. All of this is discussed in detail below:

Driver

• Growing Consumption of Convenience and Frozen Foods Among the Consumers

There is an increasing trend in the demand for convenience and frozen foods. Numerous factors have contributed to the rise in demand for frozen and convenient processing potato products. Primarily, as a result of busier lifestyles, people now need quick and simple meal options. The products made from frozen potatoes provide a quick and easy solution. Additionally, frozen potatoes and convenient products have a longer shelf life than fresh potato products, which makes them a sensible choice for customers who want to stock up on essentials. Moreover, because frozen potatoes and convenient products are adaptable and can be used in a variety of dishes, from sides to main courses, both home cooks and food service providers favor them. Furthermore, the cost of products is economical, which is another important consideration for people trying to cut costs on groceries. Overall, the rising demand for frozen potato products is being driven by a combination of convenience, usefulness, versatility, and affordability.

In addition to the aforementioned factors, the rising demand for frozen and convenient processing potato products has also been influenced by the COVID-19 pandemic. The demand for pantry essentials with longer shelf lives, like frozen potato products, has increased as more people stay at home and cook more frequently. The pandemic has also affected the world's food supply chain, which has led to changes in the availability and cost of fresh produce. As a more dependable and cost-effective substitute for fresh potatoes, consumers are increasingly turning to frozen potato products. Overall, the pandemic has emphasized the value of having dependable and practical food options at home, and frozen potato products are a choice that consumers are making more frequently.

Thus, several factors can be credited to the rising demand for frozen and convenient potato products. The popularity of frozen potatoes and convenient products has been influenced by busy lifestyles, longer shelf life, versatility, affordability, and disruptions in the Middle East and Africa food supply chain. This trend has also been influenced by the COVID-19 pandemic, as consumers seek dependable and practical options to stock their pantries in uncertain times. Because of how quickly and easily they can be prepared, frozen potatoes and convenient products are now a common ingredient in many homes and restaurants. Frozen potatoes and convenient products are likely to continue to be popular options for years to come as consumer demand for convenience and practicality grows. This increasing demand for convenience frozen and convenient products of potatoes are expected to drive the market in the forecast period.

Opportunity

• Technological Innovation in Potato Processing

The Middle East and Africa market for potato processing is experiencing significant growth due to technological innovation in the sector. Technological advancements in processing have allowed potato processing businesses to increase productivity, decrease waste, and create new and inventive products, like flavored fries. Additionally, these technological developments have improved product quality control for potato processors, allowing them to guarantee that every batch of potatoes is processed uniformly and following high standards for quality and safety. In addition, ongoing research and development regarding processed potato quality measurements or processing control are expected to create an opportunity for the market to grow in the future.

Thus, the Middle East and Africa potato processing market is significantly impacted by technological advancements because they enable manufacturers to operate more effectively, save money, and seize new opportunities. The development of automation, robotics, and digital technologies has allowed the processing of potatoes to be more efficient, reduce energy use, and enhance product quality. The development of novel potato products that meet shifting consumer preferences has also been facilitated by the adoption of new processing techniques like high-pressure processing and microwave drying. Technological advancements will be essential in meeting the growing demand for potato products Middle East and Africa while ensuring sustainable production methods.

Restraint/Challenge

• Unfavorable Environmental Concerns

Potato is considered a temperature climate crop. It is grown only under such conditions where the temperature during the growing seasons is moderately cool. The vegetative growth of the plant is best at a temperature of 24°C while tuber development is favored at t 20°C.  Potato is grown as a summer crop in the hills and as a winter crop in the tropical and subtropical. The crop can be raised to an altitude of 3000m above sea level. Cultivating potatoes is complicated as they require certain weather conditions and temperatures to prosper and grow. This creates a difficulty for cultivators across the world, due to fluctuating weather conditions. Due to Middle East and Africa warming, it has been becoming difficult for cultivators to manage these temperature conditions, due to which the production of potatoes has decreased.

Thus, the weather fluctuations and specific temperature requirements of the potatoes have been a reason for the decreased production of potatoes across regions, which is ultimately affecting the Middle East and Africa potato processing market, hence, creating a major restraint in the growth of the market.

Recent Developments

• In March 2023, The Kraft Heinz Company, in collaboration with BEES, has announced the extension of their partnership to boost the B2B marketplace. The aim is to unlock approximately 1 million new potential points of sale across Latin America (LATAM), particularly in Mexico, Colombia, and Peru. The new agreement in the LATAM region is expected to act as a driving force for Kraft Heinz to achieve its Emerging Markets strategy by expanding its points of distribution and providing more products to retailers in the region.
• In February 2023, According to a statement from Lamb Weston Holdings Inc., the remaining equity interests in the company's European joint venture with Meijer Frozen Foods B.V. have now been fully acquired. The final transaction consideration included 1,952,421 shares of Lamb Weston common stock and €525 million in cash, subject to certain adjustments. In October 2022, the Company declared its intention to acquire a stake in the company. This acquisition has helped the company to be more competitive in the market and gain a new consumer base.

Middle East and Africa Potato Processing Market Scope

The Middle East and Africa potato processing market is segmented into six notable segments based on category, type, shape, packaging, application, and end user. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Category

• Organic
• Inorganic

On the basis of category, the Middle East and Africa potato processing market is segmented into organic and inorganic.

Type

• Frozen
•  Dried
• Others

On the basis of type, the Middle East and Africa potato processing market is segmented into frozen, dried, and others.

Shape

• Round
• Shreds
• Dice
• Wedges
• Tater Drums
• Others

On the basis of shape, the Middle East and Africa potato processing market is segmented into round, shreds, dice, wedges, tater drums, and others.

 Packaging

• Pouches
• Cans
• Cardboard Boxes

On the basis of packaging, the Middle East and Africa potato processing market is segmented into pouches, cans and cardboard boxes.

Application

• Snacks Industry
• Baby Food
• Ready-To-Cook & Prepared Meals
• Toppings and Spreads
• Dough Mixtures
• Bakery Products
• Others

On the basis of application, the Middle East and Africa potato processing market is segmented into snacks industry, baby food, ready-to-cook & prepared meals, toppings and spreads, dough mixtures, bakery products, and others.

End User

• Retail/Household
• Food Service Sector

On the basis of end user, the Middle East and Africa potato processing market is segmented into retail/household and food service sector.

Middle East and Africa Potato Processing Market Regional Analysis/Insights

The Middle East and Africa potato processing market is segmented on the basis of category, type, shape, packaging, application, and end user.

The countries in the Middle East and Africa potato processing market are the South Africa, Saudi Arabia, United Arab Emirates, Kuwait, and Rest of Middle East and Africa.

United Arab Emirates is dominating the Middle East and Africa potato processing market. The increasing use of potato processing and promotional activities by the market players is boosting the demand of the potato processing products. Along with this, manufacturers are launching various potato products that are driving up market demand

La section pays du rapport fournit également des facteurs individuels d'impact sur le marché et des changements dans la réglementation du marché qui ont un impact sur les tendances actuelles et futures du marché. L'analyse des données en aval et en amont de la chaîne de valeur, l'analyse des tendances techniques des cinq forces de Porter et les études de cas sont quelques-uns des indicateurs utilisés pour prévoir le scénario de marché pour chaque pays. En outre, la présence et la disponibilité des marques du Moyen-Orient et d'Afrique et les défis auxquels elles sont confrontées en raison de la concurrence importante ou rare des marques locales et nationales, l'impact des tarifs nationaux et les routes commerciales sont pris en compte tout en fournissant une analyse prévisionnelle des données nationales.   

Analyse du paysage concurrentiel et des parts de marché de la transformation de la pomme de terre au Moyen-Orient et en Afrique

Le paysage concurrentiel du marché de la transformation de la pomme de terre au Moyen-Orient et en Afrique fournit des détails sur les concurrents. Les détails inclus sont la présentation de l'entreprise, les finances de l'entreprise, les revenus générés, le potentiel du marché, les investissements dans la recherche et le développement, les nouvelles initiatives du marché, les sites et installations de production, les forces et les faiblesses de l'entreprise, le lancement de produits, les pipelines d'essais de produits, les approbations de produits, les brevets, la largeur et l'ampleur du produit, la domination des applications, la courbe de survie technologique. Les points de données ci-dessus fournis ne concernent que l'orientation des entreprises liées au marché de la transformation de la pomme de terre au Moyen-Orient et en Afrique.

Français Certains des principaux acteurs opérant sur le marché de la transformation de la pomme de terre au Moyen-Orient et en Afrique sont Lamb Weston, Inc., Lutosa, Idahoan Foods, LLC., AGRANA Beteiligungs-AG, Alexia Foods., Farm Frites, HyFun Foods., JR Simplot Company, 11er Nahrungsmittel GmbH, Bem Brasil Alimentos, Cavendish Farms, Agrarfrost GmbH & Co. KG, McCain Foods Limited, Aviko, MASH DIRECT, JR Short Snack Products, Bart's Potato Company, The Kraft Heinz Company, Agristo et Himalaya Food International Ltd. entre autres.

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