Marché de la mangue au Moyen-Orient et en Afrique – Tendances et prévisions du secteur jusqu’en 2030

Analyse et perspectives du marché de la mangue au Moyen-Orient et en Afrique

La mangue est un fruit tropical originaire de la région de l'Asie du Sud. Ce fruit est riche en vitamines et nutriments et constitue une source importante de vitamines A et C. Il est consommé dans le monde entier sous forme fraîche, congelée ou transformée. Les fabricants l'utilisent pour fabriquer des confiseries et des aliments transformés.

Différentes variétés de mangues sont présentes sur le marché. Le fruit est une riche source de nutriments et de vitamines et est largement consommé frais, congelé et en conserve. Les applications croissantes de la mangue dans l'industrie des boissons et dans les produits de transformation et de confiserie devraient stimuler la demande sur le marché de la mangue au Moyen-Orient et en Afrique. Cependant, la disponibilité saisonnière et les attaques élevées de parasites et de maladies peuvent entraver la croissance du marché.

Les initiatives gouvernementales croissantes et les travaux de recherche et développement pour la production de mangues représentent une opportunité commerciale majeure. Dans le même temps, les règles et réglementations strictes régissant le commerce de la mangue peuvent mettre à mal la croissance du marché de la mangue au Moyen-Orient et en Afrique.

Selon les analyses de Data Bridge Market Research, le marché de la mangue devrait atteindre une valeur de 27 569,87 millions USD d'ici 2030, à un TCAC de 4,9 % au cours de la période de prévision. Alphonso, dans les différents segments, devrait dominer la croissance du marché au cours de l'année de prévision en raison de sa teneur élevée en pulpe et en sucre. De plus, le goût unique d'Alphonso le rend populaire auprès des consommateurs.

Définition du marché

La mangue (Mangifera Indica), un membre de la famille des Anacardiacées, est l'un des fruits tropicaux les plus importants et les plus couramment produits. Le manguier est originaire d'Asie du Sud, en particulier de Birmanie et de l'État indien d'Assam, et divers cultivars ont été développés. Les mangues sont riches en vitamines A, C et D.

Dynamique du marché de la mangue au Moyen-Orient et en Afrique

This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail below:

Drivers

• Growth in the beverage industry

The major factor likely to support the growth of the Middle East and Africa mango market is the increased product demand from the beverage industry in the upcoming years. Various large-scale food and beverage producers have introduced products based on mango into the market, such as Starbucks, McDonald's and PepsiCo, among others. These brands largely use fruit extracts and purees in their smoothies and drinks. These drinks are in great demand among consumers, likely to leverage the mango market in the future positively.

Moreover, mango-based drinks are back with compelling commercials on television, peddling the belief that they are all you need to quench your thirst in a day. Much like the fruit itself, Mango-based drinks are expected to be in high demand. In addition, there are several mango-flavored drinks in the market like maaza, frooti and slice, which have a large market share in various countries.

The popularity of mango-based drinks can be attributed to many factors such as 'the great Indian mango fetish' which is largely driving it, the joy, passion and excitement of mango, celebrating or enjoying the first set of mangoes for the season and availability of mango fruit for a limited period or is seasonal, which makes it even more desirable among many others.

Furthermore, big companies in the non-alcoholic beverages market, such as Coca-Cola and PepsiCo, have capitalized on the craze for mangoes and the product's steady supply over the years.

• High demand for mango puree owing to growing awareness regarding the use of organic products

Mango puree, often called mango pulp, is a smooth and thick product processed so that the insoluble fibrous parts of the ripe mangoes are broken up. It retains all fruit juice and a huge portion of the fibrous matter naturally, which is found naturally in raw fruit. Organic mango puree is in higher demand by consumers due to growing awareness regarding the usage of organic products. Mango puree is prepared from selected varieties of fresh mango fruit. The preparation process includes cutting, de-stoning, refining and packing. In the case of aseptic products, the pulp is sterilized and packed in aseptic bags. The refined pulp is packed in cans, hermetically sealed and retorted. The frozen pulp is pasteurized and deep-frozen in plate freezers. This process ensures that the natural flavor and aroma of the fruit are retained in the final products. Various large-scale food producers have introduced products based on mango puree into the market.
Due to a lack of time, people in developed and developing regions prefer mango puree instead of raw mangoes for different recipes and desserts. Mango puree is mostly used to make juices, nectars, drinks, jams, fruit, cheese and other beverages. It is also used in puddings, bakery fillings, fruit meals for children, flavors for the food industry and ice creams, yogurt and confectionery items. With the rapid urbanization and increasing disposable income in developing countries, the consumer is inclined towards convenient food products such as ready-to-eat food and ready-to-drink beverages. Food manufacturers are shifting their focus to ready-to-eat products to serve the increasing demand for convenient food products. Therefore, most manufacturers use puree instead of flavouring agents.

Opportunity

• Increase in government initiatives to create awareness regarding healthy eating habits

Mangoes offer plenty of health benefits as they contain vitamin C, an immune-boosting antioxidant that helps fight cancer and other diseases and complications. Mangoes help keep eyes and skin looking healthy as they contain vitamin A and keep the digestive system in good health by providing plenty of fiber. Moreover, mangoes contain potassium, which helps to regulate blood pressure. After looking after these benefits, various governments have taken many initiatives to create awareness among consumers for healthy eating habits, which is expected to create a host of opportunities for the Middle East and Africa mango market.
Restraint/Challenge

• Seasonal cultivation of mangoes

Seasonal mango farming or cultivation is expected to be a major stumbling block to the mango industry's growth. Mangoes grow best in tropical climates, such as Asia and the Pacific. Mango planting is usually done in July-August in rained areas and during February-March in irrigated areas. Mango can be grown in tropical and sub-tropical climates from sea level to 1400 m altitude, provided there is no high humidity, rain, or frost during the flowering period. Places with good rainfall and dry summer are ideal for mango cultivation. It is better to avoid areas with winds and cyclones, which may cause flower and fruit shedding and breaking of branches.

Due to different climate zones and short harvest periods, no single country or mango variety can offer a long supply season. That is why different varieties and production sources are needed to assure continuity. The production campaigns in these tropical countries are not always stable. Temporary shortfalls and oversupply due to overlapping seasons sometimes result in an erratic supply market. This volatility and the need for multiple suppliers make it difficult for traders to fill supply programs with major buyers.

In addition, the lack of a programmed market supply makes mango an interesting export crop for smaller growers. However, while even large producers struggle with quality issues, it is often difficult to comply with expectations for small producers. Therefore, it remains a challenge for buyers to find high-quality mangos year-round. The market needs stability in quality and supply, which becomes difficult to achieve.

Post-COVID-19 Impact on Middle East and Africa Mango Market

COVID-19 has affected the market to some extent. Due to the lockdown, the trade of mangoes worldwide was severely affected due to quarantine measures, influencing the market. Due to the change in many mandates and regulations, manufacturers can design and launch new products, which will help the market's growth.

Recent Development

• Parle company provides two different candies with mango flavors. The Kaccha Mango Bite and Bigger Kaccha Mango Bite both have a delicious raw mango flavor

Middle East and Africa Mango Market Scope

The Middle East and Africa mango market is segmented into notable segments based on variety, packaging size, application and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Variety

• Alphonso
•  Kesar
•  Dashehari
•  Chausa
•  Langra
•  Banganapali (badami)
•  Neelum
•  Totapuri
•  Others

The variety segment is further segmented into alphonso, kesar, dashehari, chausa, langra, banganapali (badami), neelum, totapuri and others.

Packaging Size

• Less than 4 kg
• 4kg to 8 kg
• More than 8kg

The packaging size segment is segmented into less than 4 kg, 4kg to 8 kg and more than 8kg.

Application

• B2B
• B2C

The application segment is further segmented into B2B and B2C.

Distribution Channel

• Online
• Offline

The distribution channel segment is further segmented into online and offline.

Middle East and Africa Mango Market Regional Analysis/Insights

The Middle East and Africa mango market is analyzed and market size insights and trends are provided based on as referenced above.

The countries covered in the Middle East and Africa mango market report are South Africa, Saudi Arabia, U.A.E, Kuwait and rest of the Middle East and Africa.

The mango market is driven in the South Africa because the rising prices of oranges led the manufacturers to shift to relatively cheap fruits, such as mangoes. For exporters, it is a key driver of growing sales in the region that has been initiatives to create healthy eating habits in the United Arabs Emirates (UAE) and Saudi Arabia.

The country section of the report also provides individual market-impacting factors and market regulation changes that impact the market's current and future trends. Data points like downstream and upstream value chain analysis, technological trends, porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Middle East and Africa brands and their challenges faced due to large or scarce competition from local and domestic brands, the Impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Mango Market Share Analysis

The mango market competitive landscape provides details of competitors. Details include company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Middle East and Africa presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points are only related to the companies focus on the mango market.

Some major players operating in the mango market are Devgadmango, Ratnagiri Alphonso Mango, Tropical Green Company, Dole Plc, Jayanthagrofarms, Mithuna Foods, Verde Fruits Company LLC, Muthalamada Mangoes, Freshmax Group, Delina Inc., All Seasons Fresh Produce, New Limeco, LLC, Coast Citrus, Premier Fresh Australia and Piñata Farms Operations Pty Ltd among others.

Research Methodology: Middle East and Africa Mango Market

La collecte de données et l'analyse de l'année de base sont effectuées à l'aide de modules de collecte de données avec des échantillons de grande taille. L'étape consiste à obtenir des informations sur le marché ou des données connexes à partir de diverses sources et stratégies. Elle comprend l'examen et la planification de toutes les données acquises à partir de l'avancée passée. Elle englobe également l'examen des incohérences d'informations observées dans différentes sources d'informations. Les données de marché sont analysées et estimées à l'aide de modèles statistiques et cohérents de marché. En outre, l'analyse des parts de marché et l'analyse des tendances clés sont les principaux facteurs de succès du rapport de marché. Veuillez demander un appel d'analyste ou déposer votre demande pour en savoir plus.

La méthodologie de recherche clé utilisée par l'équipe de recherche DBMR est la triangulation des données, qui implique l'exploration de données, l'analyse de l'impact des variables de données sur le marché et la validation primaire (expert du secteur). Les modèles de données comprennent la grille de positionnement des fournisseurs, l'analyse de la chronologie du marché, l'aperçu et le guide du marché, la grille de positionnement des entreprises, l'analyse des brevets, l'analyse des prix, l'analyse des parts de marché des entreprises, les normes de mesure, le Moyen-Orient et l'Afrique par rapport aux régions et l'analyse des parts des fournisseurs. Pour en savoir plus sur la méthodologie de recherche, envoyez une demande de renseignements à nos experts du secteur.

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